Canada Artificial Intelligence Based Personalization Market Research Report By Type (Website Personalization, Display Ads Personalization, Social Media Personalization, E-Mail Personalization, Others), By Technology (Machine Learning, Deep Learning, Natural Language Processing), and By Application (Travel, Retail, Media & Entertainment, Others)- Forecast to 2035

Canada Artificial Intelligence Based Personalization Market Overview

As per MRFR analysis, the Canada Artificial Intelligence Based Personalization Market Size was estimated at 19.85 (USD Billion) in 2023.The Canada Artificial Intelligence Based Personalization Market is expected to grow from 20.8(USD Billion) in 2024 to 30 (USD Billion) by 2035. The Canada Artificial Intelligence Based Personalization Market CAGR (growth rate) is expected to be around 3.384% during the forecast period (2025 - 2035)

Key Canada Artificial Intelligence Based Personalization Market Trends Highlighted

The market for artificial intelligence-based personalisation in Canada is expanding significantly due to a number of important factors. AI is being used by Canadian businesses more and more to boost customer satisfaction and engagement.

The growing demand from customers for individualised services in a variety of industries, including retail, banking, and healthcare, has increased the need for businesses to provide customised solutions. Furthermore, Canadian businesses are using AI-powered technologies to analyse consumer data, which results in more successful marketing campaigns and customer retention programs.

This market offers significant prospects for investigation, especially in areas like digital marketing and e-commerce where client engagement relies heavily on personalisation. Businesses can gain a competitive edge by innovating and improving their personalisation efforts as Canadian customers become more tech-savvy.

By investing in customised AI solutions, businesses may take advantage of the development possibilities presented by the growing integration of AI in routine business activities. Recent patterns show that Canadian digital businesses and traditional industries are increasingly partnering to implement AI-based personalisation tools into legacy systems.

As customers become more conscious of their digital rights, there is also an increasing focus on data protection and ethical AI use. Furthermore, the development of creative solutions suited for Canadian consumers is being stimulated by government programs that fund AI research and development.

Businesses that put an emphasis on moral principles and improve their technological prowess stand to benefit in the rapidly developing field of AI-driven personalisation in this changing environment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Canada Artificial Intelligence Based Personalization Market Drivers

Increasing Demand for Personalized Customer Experiences

In Canada, there is a growing expectation among consumers for personalized experiences, influencing businesses to adopt Artificial Intelligence Based Personalization technologies. According to a study by the Canadian Marketing Association, 83% of Canadian consumers stated that they are more likely to engage with brands that offer personalized experiences.

This consumer demand is driving companies like Shopify and RBC to invest heavily in Artificial Intelligence technologies to enhance customer interactions. As these organizations embrace Artificial Intelligence Based Personalization Market trends, they contribute to increasing market growth, which is expected to align with a consumer shift towards tailored services and experiences.

The Canadian government has also been supportive, launching various initiatives aimed at encouraging digital transformation across different sectors, which further stimulates market potential. Canadian spending on digital marketing is projected to rise significantly, reaching approximately 1.6 billion Canadian dollars in 2025.

This increasing investment reflects a robust trend towards personalized marketing and customer engagement strategies, enhancing the growth prospects of the Canada Artificial Intelligence Based Personalization Market.

Growth of E-Commerce Sector in Canada

The rapid growth of the e-commerce sector in Canada is a significant driver for the Artificial Intelligence Based Personalization Market. According to Statistics Canada, e-commerce sales reached over 34 billion Canadian dollars in 2020 and are anticipated to grow at a steady rate as more consumers shift towards online shopping.

Major Canadian players such as Amazon Canada and Walmart Canada have been integrating Artificial Intelligence technologies in their platforms to provide personalized recommendations and curated shopping experiences. This surge in online sales has prompted businesses to utilize Artificial Intelligence for better customer segmentation and insights, enhancing the efficacy of their marketing strategies.

The trend towards e-commerce continues to expand, with the Canadian government investing in technology initiatives aimed at supporting local businesses in enhancing their online presence. Therefore, as the e-commerce landscape evolves, so too does the demand for advanced Artificial Intelligence Based Personalization systems to meet customer expectations.

Advancements in Machine Learning Technologies

Recent advancements in Machine Learning technologies are propelling the growth of the Canada Artificial Intelligence Based Personalization Market. Notable Canadian tech firms like Element AI are leading the charge in developing sophisticated algorithms that enable better understanding of consumer behavior and preferences.

As a result, businesses can craft highly personalized content and experiences. According to the Artificial Intelligence Industry Canada report, investments in Artificial Intelligence research and development have surged, with expenditures exceeding 3 billion Canadian dollars, primarily focused on enhancing machine learning capabilities.

Furthermore, the Canadian government has recognized the importance of AI innovation and has committed to substantial funding aimed at bolstering the AI ecosystem.Advancements in machine learning not only enable companies to gather and analyze large data sets efficiently but also help them adapt quickly to changing consumer preferences, making this a crucial driver for the market's future growth.

Regulatory Support for Artificial Intelligence Initiatives

The Canadian government's supportive regulatory framework for Artificial Intelligence innovations provides a strong foundation for growth in the Canada Artificial Intelligence Based Personalization Market.

Recent policy developments, such as the Pan-Canadian Artificial Intelligence Strategy, aim to position Canada as a global leader in Artificial Intelligence research and applications. The strategy has garnered over 100 million Canadian dollars in funding, which is directed towards supporting research institutions, startups, and industry collaborations.

By fostering a conducive environment for innovation, the government facilitates partnerships between tech companies and universities to drive the development of Artificial Intelligence technologies.

Companies such as DeepMind Canada are emerging as vital contributors to this initiative, aligning their research with national goals. This regulatory support ensures that businesses can invest confidently in Artificial Intelligence Based Personalization systems, enhancing the overall market's growth potential.

Canada Artificial Intelligence Based Personalization Market Segment Insights

Artificial Intelligence Based Personalization Market Type Insights

The Canada Artificial Intelligence Based Personalization Market has shown significant growth potential, particularly within the Type segmentation, which includes Website Personalization, Display Ads Personalization, Social Media Personalization, E-Mail Personalization, and Other personalized services.Website Personalization emerges as a critical aspect, allowing businesses to cater experiences to individual users based on their browsing behavior, potentially improving user engagement and conversion rates.

Display Ads Personalization utilizes AI algorithms to analyze user preferences and behaviors, enabling targeted advertising that resonates with audiences more effectively. This segment has been vital in enhancing brand visibility, attracting more click-throughs, and ultimately driving sales, demonstrating its importance in the competitive landscape of Canada’s digital marketing.

Social Media Personalization leverages AI technologies to tailor content across various social platforms, allowing brands to connect with consumers in a more personalized manner. Given the rise of social media usage among Canadians, this segment is increasingly significant as it facilitates meaningful customer interactions, fostering brand loyalty and community building.

Furthermore, E-Mail Personalization stands out by utilizing data analytics to craft tailored email campaigns, significantly improving open rates and engagement. The growing demand for personalized communications has made this segment indispensable for marketers aiming to optimize their outreach efforts and enhance customer retention.

The 'Others' category encompasses additional personalization techniques that leverage AI, expanding the potential for businesses to engage customers through various innovative means. Each of these types plays a pivotal role in the overarching landscape of the Canada Artificial Intelligence Based Personalization Market, contributing to enhanced customer experiences and operational efficiencies.

As digital transformation continues in Canada, these segments will likely grow in importance, fueled by the increasing demand for personalized customer interactions driven by data and AI analytics. Companies that effectively leverage these personalized strategies stand to benefit significantly in terms of market positioning and customer satisfaction.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Artificial Intelligence Based Personalization Market Technology Insights

The Canada Artificial Intelligence Based Personalization Market is experiencing a notable transformation, particularly within the Technology segment, which includes pivotal areas such as Machine Learning, Deep Learning, and Natural Language Processing. Each of these domains plays a crucial role in enhancing user experiences and driving personalization.

Machine Learning is integral as it allows systems to learn from data and improve over time, thus offering more tailored recommendations. Deep Learning, characterized by its multi-layered neural networks, is significant for processing complex data such as images and audio, making it foundational in creating more interactive and adaptive personalized services.

Natural Language Processing is essential for understanding and generating human language, enabling businesses to engage with customers in more meaningful ways through chatbots and virtual assistants.

As Canada emphasizes technological innovation through various government initiatives, the synergy among these components is expected to propel the market further, addressing consumer demands for real-time and contextual personalization while navigating challenges such as data privacy and integration with existing systems.

These dynamics contribute to the overall growth narrative within the Canada Artificial Intelligence Based Personalization Market data landscape, highlighting the importance of these technologies in achieving successful personalization strategies.

Artificial Intelligence Based Personalization Market Application Insights

The Canada Artificial Intelligence Based Personalization Market is driven by various applications that cater to diverse industry needs. The Travel sector leverages artificial intelligence to enhance customer experiences by providing tailored recommendations and improving travel itineraries, responding to individual preferences.

Retail businesses utilize personalization algorithms to create custom shopping experiences, boosting customer engagement and increasing sales conversions.

The Media and Entertainment segment benefits from artificial intelligence through personalized content delivery, ensuring consumers receive relevant recommendations based on their viewing habits and interests, which significantly enhances user satisfaction.

Other applications encompass a wide array of industries, including healthcare and finance, where personalization can improve service delivery and user experiences.

This versatility highlights the significant role of the Application segment in driving market growth, as businesses across multiple sectors recognize the value of AI-driven personalization to maintain competitive advantages and improve customer loyalty.

The advancements in technology and data analytics in Canada further bolster the potential of this market, paving the way for innovative applications and deeper market penetration across various domains.

Canada Artificial Intelligence Based Personalization Market Key Players and Competitive Insights

The Canada Artificial Intelligence Based Personalization Market has experienced significant growth due to an increasing demand for personalized experiences across various sectors. Organizations are leveraging AI technology to enhance customer engagement, boost sales, and optimize marketing strategies.

This market is characterized by a diverse array of players offering innovative solutions that incorporate machine learning algorithms to deliver tailored content, recommendations, and offers to consumers. Competitive insights into this market reveal that companies are focusing on developing robust AI capabilities and forging strategic partnerships to solidify their positions.

The rapid advancements in technology, alongside changing consumer expectations, are driving market participants to actively invest in research and development to stay ahead of the competition.

Adobe has established a strong foothold in the Canada Artificial Intelligence Based Personalization Market, showcasing its commitment to delivering exceptional customer experiences. Known for its comprehensive suite of creative and marketing tools, Adobe integrates AI capabilities seamlessly into its products.

The company’s strengths lie in its ability to provide powerful analytics and data-driven insights that aid businesses in crafting personalized consumer interactions. Adobe’s robust marketing automation solutions, backed by its advanced AI technologies, enable brands to leverage customer data effectively, resulting in improved engagement and conversion rates.

The firm’s focus on innovation and customer-centric strategies has allowed it to strengthen its overall market presence in Canada, positioning itself as a leader in the field of AI-driven personalization.

Shopify has also emerged as a pivotal player in the Canada Artificial Intelligence Based Personalization Market, with its comprehensive e-commerce platform facilitating tailored shopping experiences for consumers.

The company's strength lies in its ability to integrate AI-driven customization features into its platform, allowing merchants to provide personalized product recommendations and tailored marketing campaigns. Shopify’s user-friendly interface and extensive library of third-party applications enhance its offerings, enabling merchants to adopt AI technologies easily.

The company has engaged in multiple strategic partnerships and collaborations to expand its capabilities, further cementing its presence in the Canadian market.

By continually enhancing its technology stack and offering additional services, including payment processing and inventory management, Shopify remains a competitive force, focusing on helping businesses deliver personalized and engaging experiences for their customers.

Key Companies in the Canada Artificial Intelligence Based Personalization Market Include

• Adobe


• Shopify


• Amazon


• Salesforce


• Clerk.io


• Oracle


• Google


• Element AI


• IBM


• Microsoft

Canada Artificial Intelligence Based Personalization Market Developments

Tim Hortons enhanced its mobile app in April 2024 by adding AI-driven personalisation, which allows users to receive customised menu recommendations and specials according to their location, past purchases, and personal preferences.

Lululemon implemented AI-powered predictive analytics in May 2024 to optimise inventory and suggest customised training wear, lowering stock problems and raising customer satisfaction. An AI-based financial advising system was introduced by Royal Bank of Canada (RBC) in January 2025. It uses transactional data to provide individualised banking advise and product recommendations.

In order to provide proactive and individualised service resolutions, Telus deployed AI-enabled support systems by June 2025 that examine customer interaction trends.Last but not least, AI Digital entered the Canadian market in March 2025 by establishing an office in Montréal to provide AI-powered programmatic advertising, which enables companies to run highly transparent and customised ad campaigns across a variety of platforms.

Together, these advancements demonstrate a clear trend towards highly customised experiences in telecom, advertising, retail, and banking, propelled by AI's prowess in data analytics, recommender systems, and real-time contextual insights.

Canada Artificial Intelligence Based Personalization Market Segmentation Insights

Artificial Intelligence Based Personalization Market Type Outlook

• Website Personalization


• Display Ads Personalization


• Social Media Personalization


• E-Mail Personalization


• Others

Artificial Intelligence Based Personalization Market Technology Outlook

• Machine Learning


• Deep Learning


• Natural Language Processing

Artificial Intelligence Based Personalization Market Application Outlook

• Travel


• Retail


• Media & Entertainment


• Others

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	19.85(USD Billion)
MARKET SIZE 2024	20.8(USD Billion)
MARKET SIZE 2035	30.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.384% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Adobe, Shopify, CognitiveScale, Amazon, Best Buy, Salesforce, Clerk.io, Xtract.io, DataRobot, Oracle, Google, Element AI, IBM, Microsoft, SAS Institute
SEGMENTS COVERED	Type, Technology, Application
KEY MARKET OPPORTUNITIES	Increased demand for personalized marketing, Growth in e-commerce personalization tools, Expansion of AI analytics solutions, Rising need for customer insights, Enhanced user experience through AI integration
KEY MARKET DYNAMICS	Growing demand for personalized experiences, Advancements in AI technology, Increasing adoption across industries, Rising consumer data privacy concerns, Competitive landscape intensifying
COUNTRIES COVERED	Canada