As per MRFR analysis, the GCC Artificial Intelligence-Based Personalization Market Size was estimated at 8.82 (USD Billion) in 2023.The GCC Artificial Intelligence-Based Personalization Market is expected to grow from 9.25(USD Billion) in 2024 to 20.58 (USD Billion) by 2035. The GCC Artificial Intelligence-Based Personalization Market CAGR (growth rate) is expected to be around 7.545% during the forecast period (2025 - 2035).
Key GCC Artificial Intelligence-Based Personalization Market Trends Highlighted
The growing need for customised client experiences across a range of industries, including retail, healthcare, and finance, is propelling the GCC AI-Based Personalisation Market's notable expansion. One of the main factors driving the market is the region's fast digital transformation, which is aided by government measures to diversify economies and increase technological usage.
The UAE Artificial Intelligence Strategy and Vision 2030 are two ambitious objectives that countries like Saudi Arabia and the UAE have outlined to encourage the use of AI technologies into routine commercial operations. Companies that use AI-driven personalisation are gaining a competitive edge in the market by strengthening client relationships, increasing engagement, and improving service delivery.
Businesses have a lot of options to investigate in this field. Businesses have an opportunity to use AI to develop distinctive consumer experiences that suit individual interests and behaviours as e-commerce and online services grow in popularity.
Furthermore, the increased emphasis on data security and moral AI practices creates opportunities for businesses to stand out from the competition and win over customers. Investments in big data analytics and machine learning have increased recently in the GCC, which can be essential for creating increasingly complex personalisation solutions.
AI technologies are being used more and more by both established businesses and local startups to evaluate consumer data and customise their services. Additionally, businesses are using AI's predictive analytics skills to foresee client needs, which results in more proactive service approaches.
The market for artificial intelligence-based personalisation is expected to grow further as the region continues to embrace digital innovation, making it a crucial area for businesses to concentrate on in the years to come.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
GCC Artificial Intelligence-Based Personalization Market Drivers
Growing Demand for Customized Customer Experiences
In the Gulf Cooperation Council (GCC) region, there is a significant shift towards personalized customer experiences driven by the need for businesses to differentiate themselves in competitive markets.
A recent report indicated that over 70% of consumers in the GCC prefer brands that offer personalized interactions, as customers are keen on products and services that resonate with their individual preferences.
Governments in the GCC, such as the United Arab Emirates and Saudi Arabia, are actively promoting digital transformation initiatives, leading to increased investments in artificial intelligence technologies.
Organizations such as the Dubai Economic Department have been pushing businesses to adopt innovative technologies to enhance customer engagement. Such initiatives are expected to bolster the GCC Artificial Intelligence-Based Personalization Market by enabling companies to better tailor their offerings and improve customer satisfaction.
Rapid Adoption of Artificial Intelligence Technologies
The increasing adoption of Artificial Intelligence (AI) technologies across various sectors in the GCC is propelling the growth of the GCC Artificial Intelligence-Based Personalization Market. With a significant projection showing that AI investments in the region could reach USD 10 billion by 2030, companies are leveraging AI-driven tools to enhance their service and product offerings.
Initiatives by governments, such as the Qatar National Vision 2030, aim to incorporate AI in public and private sectors, resulting in the emergence of innovative solutions that personalize user experiences. Companies like STC and Etisalat are investing heavily in AI technologies to improve customer engagement, thus driving demand for AI personalization solutions.
Supportive Government Initiatives and Policies
The GCC governments are implementing policies to foster technological advancements, thus providing a conducive environment for the growth of the GCC Artificial Intelligence-Based Personalization Market.
For instance, the Saudi Arabian government has launched the National Strategy for Data and Artificial Intelligence, which aims to position the kingdom as a leader in AI by enhancing the national data infrastructure.
This has led to increased funding and support for startups and established firms developing AI-powered solutions for personalization. The ongoing focus on adopting AI within governmental frameworks has allowed private sector players to innovate, thereby expanding the market landscape significantly.
Artificial Intelligence-Based Personalization Market Type Insights
The GCC Artificial Intelligence-Based Personalization Market is characterized by diverse types of applications that cater to various customer engagement strategies. The landscape prominently features Website Personalization, Display Ads Personalization, Social Media Personalization, and E-Mail Personalization, each playing a significant role in enhancing user experience and driving conversion rates.
Website Personalization is essential as it allows businesses to create tailored experiences for visitors, fundamentally improving user satisfaction and retention rates. This type serves as a front line for engaging potential customers and is often prioritized by companies looking to build strong online presences in the GCC region.
Display Ads Personalization stands out as a crucial marketing tool that utilizes artificial intelligence algorithms to optimize ad content and placement, ensuring higher engagement and click-through rates.
In the context of the rapidly increasing digital advertising expenditure in the GCC, the significance of personalized display ads cannot be understated, as they directly correlate with improved ROI for marketing campaigns.
Social Media Personalization enhances brand interaction on platforms that have become synonymous with community engagement, particularly in the GCC, where social media usage is exceptionally high. Tailored content through social media not only resonates better with audiences but also promotes brand loyalty, making it a vital strategy for companies aiming to capture and sustain consumer attention.
E-Mail Personalization continues to be a powerful tool for direct marketing; it allows businesses to send relevant information to users based on their preferences and previous interactions. With a large demographic of tech-savvy consumers in the GCC prioritizing personalized communication, this type is crucial for effective lead nurturing and customer retention.
Lastly, the 'Others' category encompasses various innovative approaches to personalization that may not fit neatly into the above types, indicating the market's dynamic nature and the potential for emerging technologies.
The GCC region, with its rapid digital transformation and increasing emphasis on data-driven strategies, presents significant growth opportunities for these diverse types of personalization as organizations continuously adapt to meet customer expectations.
As businesses recognize the importance of enhancing customer experiences through tailored interactions, the segmentation within the GCC Artificial Intelligence-Based Personalization Market highlights an ongoing trend toward more sophisticated, consumer-centric marketing strategies.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Artificial Intelligence-Based Personalization Market Technology Insights
The Technology segment of the GCC Artificial Intelligence-Based Personalization Market plays a pivotal role in advancing personalized experiences across various sectors.
This segment encompasses key areas such as Machine Learning, Deep Learning, and Natural Language Processing. Machine Learning is significant for its ability to analyze vast amounts of data, enabling businesses to tailor services and products to meet consumer preferences, thus driving market growth.
Deep Learning stands out due to its capacity to process complex data inputs, presenting opportunities for enhanced predictive analytics and improved decision-making in industries such as healthcare and finance. Natural Language Processing is critical for fostering human-like interactions between machines and users, enabling automated customer service solutions and enhancing user engagement.
As the GCC region increasingly embraces digital transformation initiatives, the integration of these technologies in businesses is expected to create substantial value, reflecting a growing demand for personalized customer experiences and optimized operational efficiencies.
With the government’s strong support for innovation and technology adoption, this segment is anticipated to thrive, contributing significantly to the overall market dynamics.
Artificial Intelligence-Based Personalization Market Application Insights
The Application segment of the GCC Artificial Intelligence-Based Personalization Market demonstrates a notable landscape, significantly influenced by trends across various industries. In the realm of Travel, organizations leverage AI to enhance customer experiences through personalized recommendations, optimizing booking processes, and offering tailored travel itineraries.
The Retail sector is increasingly adopting AI for personalized shopping experiences, using customer data to predict preferences and drive sales, which contributes substantially to the overall market growth. Meanwhile, the Media and Entertainment industry utilizes artificial intelligence to deliver individualized content, engaging users based on their viewing habits and preferences, thereby fostering user loyalty.
Other applications also play a crucial role, as businesses across sectors implement AI technologies to improve customer interactions and operational efficiency. Notably, the GCC region shows a strong inclination towards technological advancements, backed by government initiatives promoting digital transformation and innovation.
These factors collectively highlight the importance of the Application segment within the GCC Artificial Intelligence-Based Personalization Market, emphasizing its contribution to enhancing user experience and driving industry growth.
GCC Artificial Intelligence-Based Personalization Market Key Players and Competitive Insights
The GCC Artificial Intelligence-Based Personalization Market represents a dynamic and evolving landscape characterized by strong competition among various players. This market leverages advanced technologies to offer tailored experiences in various sectors, enhancing customer engagement and satisfaction.
The competitive insights within this market highlight the strategic maneuvers of organizations striving to gain a foothold in a region that is rapidly embracing AI-driven solutions.
Key players invest in research and development to create sophisticated algorithms and machine learning models that can analyze customer data, preferences, and behaviors, enabling businesses to deliver personalized content and services that drive revenue and foster loyalty.
The collaboration between tech innovators and local enterprises is also a vital trend, reflecting a growing emphasis on localization and cultural relevance in personalization strategies.
SAP has established a notable presence in the GCC Artificial Intelligence-Based Personalization Market, showcasing its strengths in providing integrated enterprise solutions that prioritize personalization capabilities. The company’s advanced analytics and machine learning technologies empower businesses to harness customer data effectively, translating insights into actionable business strategies.
SAP's solutions are tailored to meet the unique needs of the GCC markets, aligning with local industries and customer preferences while enhancing user experiences. As a well-recognized leader in enterprise applications, SAP benefits from its extensive partner ecosystem, ensuring continuous innovation and the delivery of comprehensive value propositions that integrate seamlessly with existing systems.
The company’s commitment to customer-centric solutions further solidifies its position as a preferred choice among enterprises looking to implement AI-driven personalization strategies in the region.
NVIDIA plays a significant role in the GCC Artificial Intelligence-Based Personalization Market through its cutting-edge graphics processing units (GPUs) and AI frameworks, which are pivotal for developing personalized applications.
The company offers a range of products and services focused on machine learning and deep learning that can significantly enhance the performance of AI-based personalization systems. NVIDIA's strong market presence is bolstered by its partnerships with local technology firms and governmental organizations, fostering an ecosystem conducive to innovation.
The company's focus on AI research and development, coupled with its high-performance computing capabilities, enables it to support businesses in the GCC that are eager to adopt advanced personalization solutions.
Furthermore, NVIDIA's strategic mergers and acquisitions have expanded its technology portfolio and market reach, allowing it to remain at the forefront of AI advancements tailored to meet the specific demands of the Gulf region. The company remains committed to providing the necessary tools that empower enterprises to deliver exceptional personalized experiences to their customers.
Key Companies in the GCC Artificial Intelligence-Based Personalization Market Include
GCC Artificial Intelligence-Based Personalization Market Developments
A white paper published by Al-Futtaim and MBZUAI during Dubai AI Week in April 2025 revealed a severe lack of expertise in AI-driven personalisation in GCC retail, with over 70% of industry respondents referring to data management issues and 93% noting skills gaps.
The second AI-powered autonomous retail store, "EASE," was established by e& UAE in Dubai Mall earlier in September 2024. It has smart shelves and face recognition technology that allows it to customise the shopping experience for customers.
Microsoft agreed to spend $1.5 billion in Abu Dhabi's GAIIP in March 2025 with the goal of bolstering AI-powered government services and improving personalisation frameworks in all UAE public sectors. In the meanwhile, NVIDIA and Ooredoo of Oman partnered in May 2025 to implement AI solutions in data centres in Oman, Kuwait, and Qatar, enabling localised AI use cases such as client personalisation.
ADNOC Distribution improved individualised gasoline and convenience store experiences in March 2025 by implementing AI-powered "Fill & Go" and automated checkout systems at its stations in the United Arab Emirates.
While tackling important talent and data infrastructure issues to support future growth, these initiatives show the region's purposeful attempts to integrate AI personalisation in retail, public services, and digital experiences.
GCC Artificial Intelligence-Based Personalization Market Segmentation Insights
Artificial Intelligence-Based Personalization Market Type Outlook
Artificial Intelligence-Based Personalization Market Technology Outlook
Artificial Intelligence-Based Personalization Market Application Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 8.82(USD Billion) |
| MARKET SIZE 2024 | 9.25(USD Billion) |
| MARKET SIZE 2035 | 20.58(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.545% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | SAP, NVIDIA, Baido, Algolia, Adobe, Amazon, Google, C3.ai, Microsoft, DataRobot, Oracle, IBM, Salesforce, Zebra Medical Vision, H2O.ai |
| SEGMENTS COVERED | Type, Technology, Application |
| KEY MARKET OPPORTUNITIES | Enhanced customer experience solutions, Retail sector AI integration, Personalized healthcare applications, Data-driven marketing strategies, Smart city infrastructure development |
| KEY MARKET DYNAMICS | Growing demand for personalized experiences, Rapid advancements in AI technologies, Increasing investment in digital transformation, Rising competition among businesses, Expanding e-commerce and online services |
| COUNTRIES COVERED | GCC |
Frequently Asked Questions (FAQ):
The expected market size of the GCC Artificial Intelligence-Based Personalization Market in 2024 is valued at 9.25 billion USD.
The projected market size for the GCC Artificial Intelligence-Based Personalization Market by 2035 is 20.58 billion USD.
The expected CAGR for the GCC Artificial Intelligence-Based Personalization Market from 2025 to 2035 is 7.545%.
By 2035, the Website Personalization segment is forecasted to have the largest market share, valued at 5.1 billion USD.
The expected market value for Display Ads Personalization is 2.0 billion USD in 2024 and 4.5 billion USD in 2035.
Key players in the market include SAP, NVIDIA, Adobe, Amazon, Google, and IBM among others.
The Social Media Personalization segment is expected to be valued at 3.9 billion USD in 2035.
The market size estimate for E-Mail Personalization in 2024 is 1.5 billion USD.
Key growth drivers include increasing demand for personalized customer experiences and advancements in AI technology.
The competitive landscape is structured with major players like Microsoft and Salesforce actively engaged, ensuring a dynamic market environment.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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