ID: MRFR/CR/6446-HCR | February 2021 | Region: Global | 90 pages
Antiperspirant and deodorant products provide the first line of protection against body odor, as they reduce the moisture and presence of bacteria. The Global Antiperspirants and Deodorants Market is expected to register a healthy CAGR of 3.5% during the forecast period and reach a market value of USD 70 billion by the end of 2024, due to the rising awareness regarding personal hygiene, the increasing per capita disposable incomes, and the changing lifestyles of consumers.
The market players are contributing to raise the awareness levels among the consumers regarding personal care and hygiene maintenance. The players in the market are focusing on product innovation and manufacturers are offering innovative products to cater to the needs of the consumers. Consumers are opting for natural and organic antiperspirants and deodorants, to protect their body from the harmful effects of chemicals. This gives a platform for market players to introduce more natural and organic products.
The global antiperspirants and deodorants market has been segmented based on product form, distribution channel, and region.
Based on form, the global antiperspirants and deodorants market has been classified as sprays, roll-on, sticks, and others. In 2018, the sticks segment accounted for the largest revenue share of the global antiperspirants and deodorants market. However, the sprays segment is projected to record the highest growth rate during the forecast period of 2019 to2024.
The global antiperspirants and deodorants market has been segregated, on the basis of distribution channel, into store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to hold the larger share of the global antiperspirants and deodorants market from 2019 to 2024. However, the online segment is expected to register a higher growth rate during the forecast period.
The global antiperspirants and deodorants market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American antiperspirants and deodorants market has further been segmented into the US, Canada, and Mexico. The European antiperspirants and deodorants market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The antiperspirants and deodorants market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The antiperspirants and deodorants market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Henkel AG & Co. KGaA (Germany), Nike, Inc. (US), The Procter & Gamble Company (US), Unilever Plc (UK), Coty Inc. (US), Kao Corporation (Japan), Beiersdorf AG (Germany), L`Oreal S.A. (France), Avon Products, Inc. (UK), Colgate-Palmolive Company (US), L'Occitane International S.A. (Luxembourg), Godrej & Boyce Manufacturing Company Limited (India), Benetton Group S.r.l. (Italy), CavinKare Pvt. Ltd. (India), and Church & Dwight Co., Inc. (US) are some of the key players in the global antiperspirants and deodorants market.
Regional Market Summary
Global Antiperspirants & deodorants Market Share (%), by Region, 2017
Source: Secondary Sources and MRFR Analysis
The antiperspirants and deodorants market in Asia-Pacific is expected to dominate during the forecast period due to the growing youth population, changing lifestyles of consumers in countries such as China, India, and Japan and increasing consumer spending on new and innovative personal grooming products. The market in North America is estimated to register the highest growth rate during the forecast period owing to the emphasis on personal care leading to considerable expenditure on personal hygiene. These factors are expected to drive the growth of the global antiperspirants and deodorants market during the forecast period.
Global Antiperspirants and Deodorants Market, by Form
Global Antiperspirants and Deodorants Market, by Distribution Channel
Supermarkets and Hypermarkets
Global Antiperspirants and Deodorants Market, by Region
Rest of Europe
Australia and New Zealand
Rest of Asia-Pacific
Rest of the World (RoW)
Cosmetics and personal care manufacturers
Raw material suppliers and distributors
Traders, exporters, and importers
Frequently Asked Questions (FAQ) :
Antiperspirants and deodorants market is projected to grow at a 3.5% CAGR between 2019-2024.
The Asia Pacific is expected to dominate the antiperspirants and deodorants market.
Antiperspirants and deodorants market is predicted to touch USD 70 billion by 2024.
Sticks will lead the antiperspirants and deodorants market.
Awareness about personal hygiene and changing lifestyles of consumers are the key factors driving the antiperspirants and deodorants market.