Clean Beauty Market Summary
As per Market Research Future Analysis, the Global Clean Beauty Market was valued at USD 6.32 billion in 2023 and is projected to reach USD 34.8 billion by 2032, growing at a CAGR of 14.62% from 2024 to 2032. The market growth is driven by the increasing sales of clean beauty products through various distribution channels and the rising participation of women in the workforce, which has led to higher consumption of clean beauty products. The skincare segment dominated the market in 2022, while millennials are the fastest-growing consumer group, showing a strong preference for clean and natural products. North America is expected to hold the largest market share during the forecast period, with significant contributions from the U.S. and Canada.
Key Market Trends & Highlights
Key trends influencing the Clean Beauty Market include:
- Market Size in 2023: USD 6.32 billion; projected to reach USD 34.8 billion by 2032.
- CAGR from 2024 to 2032: 14.62%; driven by increased sales through diverse distribution channels.
- Skincare segment held the majority share in 2022; millennials are the fastest-growing consumer group.
- North America expected to dominate the market; U.S. Clean Beauty market projected at USD 8.42 billion by 2032.
Market Size & Forecast
2023 Market Size: USD 6.32 billion
2032 Market Size: USD 34.8 billion
CAGR (2024-2032): 14.62%
Largest Regional Market Share in 2032: North America.
Major Players
Key players include L'Oreal S.A, Estée Lauder, Inika Organic Australia, Avon, The Honest Company, Zuii Organic, RMS Beauty, Juice Beauty, Ere Perez.
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Clean Beauty Market Trends
The Growing Women Working Population
The growing women working population across different age groups from different regions has increased the usage of clean beauty which in turn has increased its sales and eventually contributing to its market growth. For instance, according to U.S. Bureau of Labor Statistics, in 2019, 57.4% of all women participated in the labour force. This was 2.6 percentage points below the peak of 60.0 percent in 1999, but it was an increase from the 57.1 percent who participated in 2018. In comparison, the labour force participation rate for men was 69.2 percent in 2019, which was little different from the year before and 17.4 percentage points lower than its peak of 86.6 percent in 1948. The substantial increase in women's labour force participation throughout the second half of the 20th century was a significant change in the labour market. From the 1960s through the 1980s, women's labour market participation rose significantly overall before ebbing in the 1990s. Women's labour market participation started to gradually decrease towards the turn of the twenty-first century, reaching a recent low of 56.7 percent in 2015.
Over the years, there have been some significant changes in how women participate in the labour market. Women, for instance, increased significantly in their likelihood to seek higher education: from 1970 to 2019, the proportion of women in the labour force between the ages of 25 and 64 who held a college degree quadrupled, whereas the percentage of men with a college degree hardly increased. Women are now more likely than men to work full-time, year-round jobs. Women with children are now far more prevalent in the labour sector. Additionally, throughout time, women's wages as a percentage of men's earnings have increased: in 1979, women working full-time earned 62 percent of what men earned, and in 2019, that percentage rose to 82 percent. The baby-boom generation, defined as those born between 1946 and 1964, has just started to retire in large numbers, which has caused their labour market participation rate to decline during the past eight to ten years. Hence, the growing women working population has increased the usage of clean beauty which in turn is expected to boost its market growth.
Clean Beauty Market Segment Insights
Clean Beauty Product Type Insights
The Clean Beauty Market segmentation, based on product type, includes face products, skincare, lip products, fragrances, hair care, nail care and oral care. The skincare segment held the majority share in 2022 owing to the increasing awareness among consumers regarding the benefits associated with the usage of skincare products such as utilizing natural skincare products rejuvenate the skin and enhance its natural beauty. The products are available in a variety of formats, such as moisturizers, cleansers, scrubs, etc. However, all the clean beauty products offer various benefits which in turn are expected to offer lucrative opportunities for market growth in the upcoming years.
March 2023:Â Cavinkare, new brand from FMCG and personal care firm launched Truthsome. This company sells products for skin care and hair care that are "clean beauty," meaning they don't include any toxic chemicals and have the highest level of efficacy.
Clean Beauty Form Insights
The Clean Beauty Market segmentation, based on form, includes powder, liquid and gel. The powder segment held the majority share in 2022 in respect to the Clean Beauty Market revenue. This is mainly owing to the growing strategies adopted by major players to strengthen its foothold in the market and better serve the customers which in turn is likely to boost its market growth in the future. As a part of this, in July 2022, Juice Beauty launched Revitalising Acacia + Rose Powder Mask, that was developed in partnership with Kate Hudson, has just gone on sale. Kate and Karen Behnke, the founder of Juice Beauty, have always admired one another. 15 years ago, when Kate began using Juice Beauty products as part of her daily routine, Karen first exposed Kate to the clean beauty movement. Since then, the two have been discussing how they may collaborate.
Clean Beauty Consumer Group Insights
The Clean Beauty Market segmentation, based on consumer group, includes gen x, gen z millennials and baby boomers. The millennials segment held the majority share in 2022 and is expected to be the fastest growing segment during the forecast period. The growth of the millennials segment is mainly attributed owing to the growing preferences among consumers to buy clean beauty products which in turn would boost its market growth. As a part of this, these consumers choose cosmetics and personal care items made with natural or organic toxic-free, pure, chemical free, additive free, non-chemical as well as plant-based ingredients materials that were obtained and produced in accordance with ethical and environmental standards. Consumers of all ages and from all nations are becoming more concerned about these issues, but millennials are the most vocal. More than 4,500 people were polled by AlixPartners in China, France, Germany, the UK, and the US to assess preferences for health and wellness across most important consumer product segments, geographical regions, age groups, and value chain stages. Almost three quarters (72%) of all respondents, regardless of age, agreed it was crucial to buy healthy or clean goods for beauty and personal care.
Clean Beauty End User Insights
The Clean Beauty Market segmentation, based on end user, includes men, women and kids. The women segment held the majority share in 2022 in respect to the Clean Beauty Market revenue. This is mainly owing to the wide usage of clean beauty products among the women, which in turn would boost its market growth. As a part of this, of more than 1,000 women of various ages, races, and ethnicities, nearly 50% already use clean cosmetic products, and more than 60% would be willing to spend money on one.
Clean Beauty Distribution Channel Insights
The Clean Beauty Market segmentation, based on distribution channel, includes supermarkets & hypermarkets, convenience stores, specialty stores, online and others. The specialty stores segment dominated the Clean Beauty Market revenue during the forecast period with a share of around 40% in 2032. As a part of this, one of the most well-known cosmetics boutiques in the world, Sephora has 2,500 locations across more than 33 countries. Up to USD 5.01 billion in retail sales were produced by the brand in the U.S. alone in 2020. It's remarkable that the company now carries 80 clean beauty brands across their line of skin care, cosmetics, and hair care items given their standing in the beauty market. Ilia, Kosas, Lawless, Westman Atelier, and other clean beauty brands are some of Sephora's best-selling options. The brands cater to customers searching for both basic cosmetics and fully-fledged artistry makeup, with prices ranging from low to expensive.
Figure 2: Clean Beauty Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Clean Beauty Regional Insights
By Region, the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North Clean Beauty market accounted for USD 8.42 billion in 2032 and is expected to exhibit an 11.24% CAGR during the study period. North America is expected to hold the largest share in the Clean Beauty Market during the forecast period, this is mainly owing to the growing innovations by the key players operating across the region. In May 2023, Justhuman, a direct-to-consumer clean beauty business, launched a variety of hair and personal care items simultaneously in India and the USA. Roshini Sanah Jaiswal, who also holds the positions of promoter and chief restructuring officer for Jagatjit Industries, is the creator of the business, which was formed out of a personal endeavour. The name Justhuman strongly conveys the organisation's mission and conjures a potent message. The company was founded in 2021. Further, the Clean Beauty Market in USA held the largest market share, and the Mexico Clean Beauty market was the fastest-growing market in the North America region
Further, the major countries studied are: The U.S, Mexico, Canada, Germany, UK France, Italy, Spain, China, Japan, India, Australia & New Zealand, and Brazil.
Figure 3: CLEAN BEAUTY MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Europe Clean Beauty market accounts for the second-largest market share in 2022. This is mainly owing to the increasing promotion event across the region supporting the clean beauty market in the upcoming years. As a part of this, the goal of Clean Beauty in London, a one-of-a-kind professional event, is to inspire and unite suppliers and beauty companies to jointly develop tomorrow's clean beauty trends. The potent and unheard-of phenomena of clean beauty have upended the entire beauty industry, including skincare, haircare, body care, toiletries, and makeup. It has affected ingredients, production methods, formulae, and packaging. It had become crucial to be able to unite the entire beauty community around this idea to compete in a booming market with many complex criteria. Further, the Germany Clean Beauty market held the largest market share, and the UK Clean Beauty market was the fastest-growing market in the Europe region.
The Asia-Pacific Clean Beauty Market is expected to grow at a CAGR of 10.21% from 2023 to 2032. The increasing preferences among consumers for clean products across the men, women and kids is set to boost its market growth. In addition, numerous foreign firms have entered the Asian market and made progress in the sector. Moreover, China Clean Beauty market held the largest market share, and the Japan Clean Beauty market was the fastest-growing market in the Asia-Pacific region.
Clean Beauty Key Market Players & Competitive Insights
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the clean beauty market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, clean beauty business competitors must provide affordable products.
One of the primary business strategies adopted by manufacturers in the global clean beauty industry to benefit clients and expand the clean beauty market sector is to manufacture locally to reduce operating costs. In recent years, clean beauty has provided enormous benefits to its consumers.
Key Companies in the Clean Beauty market includes
- L'Oreal S.A
- Clean Cosmetics
- Estée Lauder
- Inika Organic Australia
- Avon
- The Honest Company, Inc.
- Zuii Organic
- RMS Beauty
- Juice Beauty
- Ere Perez
Clean Beauty Market Industry Developments
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Q2 2024: Sephora Launches Clean + Planet Positive Beauty Collection Sephora announced the launch of its Clean + Planet Positive Beauty Collection, featuring new brands and products that meet stricter clean ingredient and sustainability standards. The initiative expands Sephora’s clean beauty offerings and highlights its commitment to environmental responsibility.
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Q2 2024: Beautycounter Appoints New CEO, Marc Rey, to Accelerate Clean Beauty Growth Beautycounter, a leading clean beauty brand, announced the appointment of Marc Rey as Chief Executive Officer. Rey, former CEO of Shiseido Americas, is expected to drive the company’s next phase of growth and innovation in the clean beauty sector.
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Q2 2024: ILIA Beauty Secures $55 Million Series C Funding to Expand Clean Makeup Line ILIA Beauty, a clean makeup brand, raised $55 million in Series C funding led by Sandbridge Capital. The funds will be used to expand product development, increase retail presence, and enhance sustainability initiatives.
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Q2 2024: L’Oréal acquires clean skincare brand Youth to the People L’Oréal announced the acquisition of Youth to the People, a California-based clean skincare brand known for its vegan formulas and sustainable packaging. The deal strengthens L’Oréal’s portfolio in the fast-growing clean beauty segment.
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Q1 2024: Unilever Launches New Clean Beauty Brand, Botanica Unilever introduced Botanica, a new clean beauty brand focused on plant-based ingredients and eco-friendly packaging. The launch is part of Unilever’s strategy to capture growing consumer demand for clean and sustainable beauty products.
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Q1 2024: Credo Beauty Partners with Ulta Beauty to Expand Clean Beauty Access Credo Beauty, a retailer specializing in clean beauty, announced a partnership with Ulta Beauty to offer a curated selection of clean beauty products in Ulta stores nationwide. The collaboration aims to make clean beauty more accessible to mainstream consumers.
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Q2 2024: OSEA Malibu Opens First Standalone Retail Store in Los Angeles OSEA Malibu, a clean skincare brand, opened its first standalone retail store in Los Angeles. The new location offers the full range of OSEA’s clean, vegan skincare products and in-store spa services.
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Q1 2024: Prose Raises $40 Million in Series B Funding to Advance Personalized Clean Beauty Prose, a custom clean haircare brand, secured $40 million in Series B funding led by Insight Partners. The investment will support product innovation and expansion into new clean beauty categories.
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Q2 2024: Biossance Receives Leaping Bunny Certification for Entire Clean Skincare Line Biossance, a clean skincare brand, announced that its entire product line has received Leaping Bunny certification, verifying its commitment to cruelty-free and clean beauty standards.
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Q1 2024: Herbivore Botanicals Launches Refillable Packaging Initiative Herbivore Botanicals, a clean beauty brand, launched a new refillable packaging initiative to reduce plastic waste and promote sustainability. The program allows customers to purchase refills for select skincare products.
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Q2 2024: True Botanicals Partners with Nordstrom to Expand Clean Beauty Distribution True Botanicals, a clean skincare brand, announced a partnership with Nordstrom to offer its products in select Nordstrom stores and online. The partnership aims to broaden the reach of clean beauty products to a wider audience.
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Q1 2024: REN Clean Skincare Launches New Zero-Waste Product Line REN Clean Skincare introduced a new zero-waste product line featuring fully recyclable and reusable packaging. The launch supports the brand’s ongoing commitment to sustainability and clean beauty innovation.
Clean Beauty Market Segmentation
Clean Beauty Product Type Outlook
Clean Beauty Form Outlook
Clean Beauty Consumer Group Outlook
Clean Beauty End User Outlook
Clean Beauty Distribution Channel Outlook
- Supermarkets & Hypermarkets
Clean Beauty Regional Outlook
| Report Attribute/Metric |
Details |
| Market Size 2023 |
USD 6.32 billion |
| Market Size 2024 |
USD 7.11 billion |
| Market Size 2032 |
USD 34.8 billion |
| Compound Annual Growth Rate (CAGR) |
14.62% (2024-2032) |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Historical Data |
 2018-2022 |
| Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Product Type, Form, Consumer Group, End User, Distribution Channel, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered |
The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, Rest of Europe, China, Japan, India, Australia & New Zealand, Rest of Asia Pacific, South America, Middle East and Africa. |
| Key Companies Profiled |
L'Oreal S.A, Clean Cosmetics, Estée Lauder, Inika Organic Australia, Avon, The Honest Company, Inc., Zuii Organic, RMS Beauty, Juice Beauty and Ere Perez. |
| Key Market Opportunities |
Increasing Product Innovations |
| Key Market Dynamics |
The Growing Women Working PopulationGrowing Expansion Policies Adopted by Key Players |
Clean Beauty Market Highlights:
Frequently Asked Questions (FAQ):
The Clean Beauty market was valued at USD 6.32 Bn in 2022 and is expected to grow at a CAGR of 14.62% during 2024-2032.
North America Clean Beauty Market valued USD 8.42 Bn in 2032.
The growth rate of Clean Beauty Market is 14.62% during the forecast period 2024-2032.
North America held the largest market share in the Clean Beauty Market in 2022.
The key players in the Clean Beauty Market are L'Oreal S.A, Clean Cosmetics, Estée Lauder, Inika Organic Australia, Avon, The Honest Company, Inc., Zuii Organic, RMS Beauty, Juice Beauty and Ere Perez.
The skincare segment held the highest market share in the Clean Beauty Market in 2022.
The specialty stores segment held the largest market share in the Clean Beauty market in 2022.
