RTD Alcoholic Beverages Market Research Report - Global Forecast till 2027

グローバルRTDアルコール飲料市場調査レポート:タイプ別情報(Alcopop {ラム、ウイスキー、ウォッカ、その他}、カクテルプレミックス、ボトル入りカクテル {ロングドリンク、その他})、包装タイプ(ボトル、缶、その他)、流通チャネル別(店舗ベース {スーパーマーケット&ハイパーマーケット、専門店およびその他} および非店舗ベース)-2027年までの予測

ID: MRFR/F-B & N/6448-CR | February 2021 | Region: Global | 100 Pages         

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS 15

1.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE 16

1.1.2 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE 17

1.1.3 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL 18

1.1.4 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY REGION 19

2 MARKET INTRODUCTION

2.1 DEFINITION 20

2.2 SCOPE OF THE STUDY 20

2.3 RESEARCH OBJECTIVE 20

2.4 MARKET STRUCTURE 21

2.5 KEY BUYING CRITERIA 21

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 22

3.2 PRIMARY RESEARCH 23

3.3 SECONDARY RESEARCH 24

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 26

3.6 LIST OF ASSUMPTIONS 27

4 MARKET DYNAMICS

DRIVERS 29

4.2.1 RISING ASSOCIATION OF RTD BEVERAGES WITH CONVENIENCE 29

4.2.2 CONSUMER PREFERENCE FOR LOW ALCOHOLIC BEVERAGES 29

4.2.3 DRIVERS IMPACT ANALYSIS 30

4.3 RESTRAINT 30

4.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 30

4.3.2 RESTRAINT IMPACT ANALYSIS 31

4.4 OPPORTUNITIES 31

4.4.1 PRODUCT INNOVATION 31

4.4.2 ADOPTION OF GROWTH STRATEGIES 31

4.4.3 GROWTH OF THE ORGANIZED RETAIL SECTOR 32

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS 33

5.1.1 RAW MATERIAL PROCUREMENT 34

5.1.2 PROCESSING 35

5.1.3 PACKAGING 35

5.2 SUPPLY CHAIN ANALYSIS 35

5.3 PORTER’S FIVE FORCES MODEL 36

5.3.1 THREAT OF NEW ENTRANTS 37

5.3.2 BARGAINING POWER OF SUPPLIERS 37

5.3.3 THREAT OF SUBSTITUTES 37

5.3.4 BARGAINING POWER OF BUYERS 37

5.3.5 INTENSITY OF RIVALRY 37

6 RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

6.1 OVERVIEW 38

6.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2027 39

6.2 ALCOPOP 40

6.2.1 ALCOPOP: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 40

6.3 COCKTAIL PRE-MIXES 40

6.3.1 COCKTAIL PRE-MIXES: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 41

6.4 BOTTLED COCKTAILS 41

6.4.1 BOTTLED COCKTAILS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 41

7 RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

7.1 OVERVIEW 42

7.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2021-2027 43

7.2 BOTTLES 43

7.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 43

7.3 CANS 44

7.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 44

7.4 OTHERS 45

7.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 45

8 RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

8.1 OVERVIEW 46

8.1.1 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,

2021-2027 47

8.2 STORE-BASED 47

8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 47


8.3 NON-STORE-BASED 48

8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 48

9 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY REGION

9.1 OVERVIEW 49

9.2 NORTH AMERICA 51

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.2.1 US 53

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.2.2 CANADA 55

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.2.3 MEXICO 56

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3 EUROPE 58

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3.1 UK 60

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3.2 GERMANY 62

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3.3 FRANCE 63

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3.4 ITALY 65

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3.5 SPAIN 66

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.3.6 REST OF EUROPE 68

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.4 ASIA-PACIFIC 70

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.4.1 CHINA 72

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.4.2 INDIA 74

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.4.3 JAPAN 75

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.4.4 AUSTRALIA & NEW ZEALAND 77

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.4.5 REST OF ASIA-PACIFIC 78

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.5 REST OF THE WORLD 80

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.5.1 SOUTH AMERICA 82

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.5.2 MIDDLE EAST 84

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

9.5.3 AFRICA 85

RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE

RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

10 COMPETITIVE LANDSCAPE

10.1 INTRODUCTION 87

10.1.1 MARKET STRATEGY ANALYSIS 87

10.2 COMPETITIVE BENCHMARKING 88

10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 89

10.3.1 PRODUCT LAUNCH 89

10.3.2 PARTNERSHIP 89

10.3.3 ACQUISITIONS 90

10.3.4 EXPANSIONS 90

11 COMPANY PROFILES

11.1 ASAHI GROUP HOLDINGS, LTD. 91

11.1.1 COMPANY OVERVIEW 91

11.1.2 FINANCIAL OVERVIEW 91

11.1.3 PRODUCTS OFFERED 92

11.1.4 KEY DEVELOPMENTS 92

11.1.5 SWOT ANALYSIS 93

11.1.6 KEY STRATEGIES 93

11.2 HALEWOOD INTERNATIONAL LIMITED 94

11.2.1 COMPANY OVERVIEW 94

11.2.2 FINANCIAL OVERVIEW 94

11.2.3 PRODUCTS OFFERED 94

11.2.4 KEY DEVELOPMENTS 94

11.2.5 KEY STRATEGIES 95

11.3 MIKE’S HARD LEMONADE CO. 96

11.3.1 COMPANY OVERVIEW 96

11.3.2 FINANCIAL OVERVIEW 96

11.3.3 PRODUCTS OFFERED 96

11.3.4 KEY DEVELOPMENTS 96

11.3.5 KEY STRATEGIES 97

11.4 BACARDI LIMITED 98

11.4.1 COMPANY OVERVIEW 98

11.4.2 FINANCIAL OVERVIEW 98

11.4.3 PRODUCTS OFFERED 98

11.4.4 KEY DEVELOPMENTS 98

11.4.5 KEY STRATEGIES 98

11.5 THE BROWN-FORMAN CORPORATION 99

11.5.1 COMPANY OVERVIEW 99

11.5.2 FINANCIAL OVERVIEW 99

11.5.3 PRODUCTS OFFERED 100

11.5.4 KEY DEVELOPMENTS 100

11.5.5 SWOT ANALYSIS 101

11.5.6 KEY STRATEGIES 101

11.6 ANHEUSER-BUSCH INBEV SA/NV 102

11.6.1 COMPANY OVERVIEW 102

11.6.2 FINANCIAL OVERVIEW 102

11.6.3 PRODUCTS OFFERED 102

11.6.4 KEY DEVELOPMENTS 103

11.6.5 KEY STRATEGIES 103

11.7 PERNOD RICARD 104

11.7.1 COMPANY OVERVIEW 104

11.7.2 FINANCIAL OVERVIEW 104

11.7.3 PRODUCTS OFFERED 105

11.7.4 KEY DEVELOPMENTS 105

11.7.5 SWOT ANALYSIS 106

11.7.6 KEY STRATEGIES 106

11.8 DIAGEO PLC 107

11.8.1 COMPANY OVERVIEW 107

11.8.2 FINANCIAL OVERVIEW 107

11.8.3 PRODUCTS OFFERED 108

11.8.4 KEY DEVELOPMENTS 108

11.8.5 SWOT ANALYSIS 109

11.8.6 KEY STRATEGIES 109

11.9 BEAM SUNTORY, INC. 110

11.9.1 COMPANY OVERVIEW 110

11.9.2 FINANCIAL OVERVIEW 110

11.9.3 PRODUCTS OFFERED 110

11.9.4 KEY DEVELOPMENTS 111

11.9.5 KEY STRATEGIES 111

11.10 THE SHS GROUP 112

11.10.1 COMPANY OVERVIEW 112

11.10.2 FINANCIAL OVERVIEW 112

11.10.3 PRODUCTS OFFERED 112

11.10.4 KEY DEVELOPMENTS 112

11.10.5 KEY STRATEGIES 112

12 REFERENCES

13 LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 23

TABLE 2 LIST OF ASSUMPTIONS 27

TABLE 3 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2027 (USD MILLION) 39

TABLE 4 ALCOPOP: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 40

TABLE 5 COCKTAIL PRE-MIXES: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 41

TABLE 6 BOTTLED COCKTAILS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 41

TABLE 7 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 43

TABLE 8 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 43

TABLE 9 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 44

TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 45

TABLE 11 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,

2021-2027 (USD MILLION) 47

TABLE 12 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 47

TABLE 13 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 48

TABLE 14 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 50

TABLE 15 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021-2027 (USD MILLION) 51

TABLE 16 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 52

TABLE 17 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 52

TABLE 18 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 53

TABLE 19 US: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 53

TABLE 20 US: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 54

TABLE 21 US: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 54

TABLE 22 CANADA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 55

TABLE 23 CANADA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 55

TABLE 24 CANADA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 56

TABLE 25 MEXICO: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 56

TABLE 26 MEXICO: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 57

TABLE 27 MEXICO: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 57

TABLE 28 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021-2027 (USD MILLION) 58

TABLE 29 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 59

TABLE 30 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 59

TABLE 31 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 60

TABLE 32 UK: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 60

TABLE 33 UK: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 61

TABLE 34 UK: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 61

TABLE 35 GERMANY: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 62

TABLE 36 GERMANY: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 62

TABLE 37 GERMANY: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 63

TABLE 38 FRANCE: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 63

TABLE 39 FRANCE: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 64

TABLE 40 FRANCE: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 64

TABLE 41 ITALY: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 65

TABLE 42 ITALY: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 65

TABLE 43 ITALY: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 66

TABLE 44 SPAIN: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 66

TABLE 45 SPAIN: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 67

TABLE 46 SPAIN: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 67

TABLE 47 REST OF EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 68

TABLE 48 REST OF EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 68

TABLE 49 REST OF EUROPE: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 69

TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021-2027 (USD MILLION) 70

TABLE 51 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 71

TABLE 52 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 71

TABLE 53 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 72

TABLE 54 CHINA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 72

TABLE 55 CHINA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 73

TABLE 56 CHINA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 73

TABLE 57 INDIA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 74

TABLE 58 INDIA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 74

TABLE 59 INDIA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 75

TABLE 60 JAPAN: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 75

TABLE 61 APAN: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 76

TABLE 62 JAPAN: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 76

TABLE 63 AUSTRALIA & NEW ZEALAND: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 77

TABLE 64 AUSTRALIA & NEW ZEALAND: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 77

TABLE 65 AUSTRALIA & NEW ZEALAND: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 78

TABLE 66 REST OF ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 78

TABLE 67 REST OF ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 79

TABLE 68 REST OF ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 79

TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2021-2027 (USD MILLION) 80

TABLE 70 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 81

TABLE 71 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 81

TABLE 72 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 82

TABLE 73 SOUTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 82

TABLE 74 SOUTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 83

TABLE 75 SOUTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 83

TABLE 76 MIDDLE EAST: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 84

TABLE 77 MIDDLE EAST: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 84

TABLE 78 MIDDLE EAST: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 85

TABLE 79 AFRICA: RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 85

TABLE 80 AFRIICA: RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 86

TABLE 81 AFRICA: RTD ALCOHOLIC BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 86

TABLE 82 PRODUCT LAUNCH 89

TABLE 83 PARTNERSHIP 89

TABLE 84 ACQUISITIONS 90

TABLE 85 EXPANSIONS 90

TABLE 86 ASAHI GROUP HOLDINGS, LTD.: PRODUCTS OFFERED 92

TABLE 87 ASAHI GROUP HOLDINGS, LTD.: KEY DEVELOPMENTS 92

TABLE 88 HALEWOOD INTERNATIONAL LIMITED: PRODUCTS OFFERED 94

TABLE 89 HALEWOOD INTERNATIONAL LIMITED: KEY DEVELOPMENTS 94

TABLE 90 MIKE’S HARD LEMONADE CO.: PRODUCTS OFFERED 96

TABLE 91 BACARDI LIMITED: PRODUCTS OFFERED 98

TABLE 92 THE BROWN-FORMAN CORPORATION: PRODUCTS OFFERED 100

TABLE 93 THE BROWN-FORMAN CORPORATION: KEY DEVELOPMENTS 100

TABLE 94 ANHEUSER-BUSCH INBEV SA/NV: PRODUCTS OFFERED 102

TABLE 95 ANHEUSER-BUSCH INBEV SA/NV: KEY DEVELOPMENTS 103

TABLE 96 PERNOD RICARD: PRODUCTS OFFERED 105

TABLE 97 PERNOD RICARD: PRODUCTS OFFERED 105

TABLE 98 DIAGEO PLC: PRODUCTS OFFERED 108

TABLE 99 DIAGEO PLC: PRODUCTS OFFERED 108

TABLE 100 BEAM SUNTORY, INC.: PRODUCTS OFFERED 110

TABLE 101 BEAM SUNTORY, INC.: PRODUCTS OFFERED 111

TABLE 102 THE SHS GROUP: PRODUCTS OFFERED 112

14 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, 2021 15

FIGURE 3 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ANALYSIS, BY TYPE 16

FIGURE 4 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ANALYSIS, BY PACKAGING TYPE 17

FIGURE 5 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 18

FIGURE 6 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET ANALYSIS, BY REGION, 2021 19

FIGURE 7 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET: STRUCTURE 21

FIGURE 8 KEY BUYING CRITERIA FOR RTD ALCOHOLIC BEVERAGES 21

FIGURE 9 RESEARCH PROCESS 22

FIGURE 10 TOP-DOWN & BOTTOM-UP APPROACHES 25

FIGURE 11 MARKET DYNAMICS OVERVIEW 28

FIGURE 12 DRIVERS IMPACT ANALYSIS: GLOBAL RTD ALCOHOLIC BEVERAGES MARKET 30

FIGURE 13 RESTRAINT IMPACT ANALYSIS: GLOBAL RTD ALCOHOLIC BEVERAGES MARKET 31

FIGURE 14 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET: VALUE CHAIN 34

FIGURE 15 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET: SUPPLY CHAIN 35

FIGURE 16 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL RTD ALCOHOLIC BEVERAGES MARKET 36

FIGURE 17 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021 (% SHARE) 38

FIGURE 18 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY TYPE, 2021-2027 (USD MILLION) 38

FIGURE 19 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021 (% SHARE) 42

FIGURE 20 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY PACKAGING TYPE, 2021-2027 (USD MILLION) 42

FIGURE 21 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET SHARE, BY DISTRIBUTION CHANNEL, 2021 (% SHARE) 46

FIGURE 22 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2021-2027 (USD MILLION) 46

FIGURE 23 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY REGION, 2021-2027 (USD MILLION) 49

FIGURE 24 GLOBAL RTD ALCOHOLIC BEVERAGES MARKET, BY REGION, 2021 (% SHARE) 49

FIGURE 25 NORTH AMERICA: RTD ALCOHOLIC BEVERAGES MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 51

FIGURE 26 EUROPE: RTD ALCOHOLIC BEVERAGES MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 58

FIGURE 27 ASIA-PACIFIC: RTD ALCOHOLIC BEVERAGES MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 70

FIGURE 28 REST OF THE WORLD: RTD ALCOHOLIC BEVERAGES MARKET SHARE, BY REGION, 2021 (% SHARE) 80

FIGURE 29 ASAHI GROUP HOLDINGS, LTD.: FINANCIAL OVERVIEW SNAPSHOT 91

FIGURE 30 ASAHI GROUP HOLDINGS, LTD.: SWOT ANALYSIS 93

FIGURE 31 THE BROWN-FORMAN CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 32 THE BROWN-FORMAN CORPORATION: SWOT ANALYSIS 101

FIGURE 33 PERNOD RICARD: SWOT ANALYSIS 106

FIGURE 34 DIAGEO PLC: SWOT ANALYSIS 109

RTD アルコール飲料市場

RTDアルコール飲料市場は、4.44%のCAGRを登録し、2030年までに38,438.7百万米ドルの価値に達すると予測されています。

セグメンテーション

タイプ別 Alcopop Cocktail Pre Mixes Bottled Cocktails
By Packaging Type Bottles Cans Others
流通チャネル別 Store Based Non Store Based

キープレーヤー

  • Asahi Group Holdings Ltd. (Japan)
  • Halewood International Limited (UK)
  • Mike’s Hard Lemonade Co. (US)
  • Bacardi Limited (Bermuda)
  • The Brown-Forman Corporation (France)
  • Anheuser-Busch InBev SA/NV (Belgium)
  • Pernod Richard (France)
  • Diageo PLC (UK)
  • Beam Suntory Inc. (US)
  • The SHS Group (UK)

運転手

  • Millennials to Emerge as Key Consumer Base in Global Market
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市場概要


市場調査の未来(MRFR)は、RTDアルコール飲料市場が2025年までに17,134.3百万米ドルに達すると予想しています。また、2019年から2025年(レビュー期間)にかけて、市場規模は3.44%の割合で開花する可能性があると予想されています。


新型コロナウイルス分析


COVID-19の発生は、製造施設の一時的な閉鎖と需要の弱体化により、食品および飲料業界に悪影響を及ぼしました。医療従事者の間でのSARS-CoV-2の蔓延を抑制することに主に焦点を当てているため、RTDアルコール飲料業界のプレーヤーは、サプライチェーンを促進し、さらなる収益損失を抑制するために事業を加速することに固執しています。さらに、国全体で封鎖が徐々に解除され、新しいコロナウイルスが制御されているため、世界市場は今後数年間でより早く回復する可能性があります。


マーケットダイナミクス


ドライバー


ミレニアル世代がグローバル市場の主要消費者基盤として浮上


消費者は、アルコポップやすぐに飲めるカクテルなど、便利な形のアルコール飲料を常に探しており、もはや消費することを好まないバーやレストランでの時間。これらの飲料は、世界人口の間で、特にプレミアム化、革新、利便性、そして社会的ライフスタイルに応える製品に傾倒しているミレニアル世代の間で大きな需要を得ています。プールサイドパーティー、屋外ピクニック、懇親会、およびさまざまな機会での需要の加速は、RTDアルコール市場にも利益をもたらします。


機会


ラテンアメリカが魅力的な機会を提示


ラテンアメリカは、プレミアム製品に対する需要の急増とRTD飲料の新しいフレーバーの入手可能性の高まりを考慮すると、世界のプレーヤーに多くの有利な機会を提供する可能性が最も高いです。


チャレンジ


アルコールを禁止する特定の国の文化的信念が大きな課題になる


多くの国にわたる文化的および宗教的信念、重い義務と課税、およびアルコールの消費に関連する健康問題は、次の期間の大手企業にとっていくつかの困難な要因になる可能性があります。


セグメントの概要


Alcopopセグメントが最高シェアを獲得


RTDアルコール飲料の種類は、カクテルプレミックス、ボトル入りカクテル、アルコポップです。2018年、アルコポップセグメントは 58.49% のシェアを獲得し、プロセスの第1位を獲得しました。一方、ボトル入りカクテルセグメントは、オントレード市場とオフトレード市場での強い需要を考えると、3.54%の最速成長率を獲得するはずです。


ボトルの包装タイプが最も好ましい


レポートに含まれるさまざまなパッケージタイプには、缶、ボトルなどが含まれます。ボトルセグメントは2018年に主導権を握りました。このパッケージスタイルは、耐久性、衛生性、美観を考慮して、飲料メーカーと消費者の間で高い注目を集めています。ボトルも優れた保持力で人気があります。一方、cansセグメントは、便利で、外出中のライフスタイルをリードする消費者にとって理想的であるため、最高の開発率を予測できます。製造業者の間で新たな傾向は、環境への懸念の高まりを考慮して、包装用の再生アルミニウム材料の使用が増加していることです。


店舗ベースの流通チャネルが主導権を握る


グローバル業界のさまざまな流通チャネルは、店舗ベースと非ストアベースです。店舗ベースのチャネルのタイプは、専門店、スーパーマーケット、ハイパーマーケットなどです。消費者はこれらのチャネルによって提供されるワンストップショッピング体験を好むため、店舗ベースのセグメントがリードしています。しかし、近い将来、最も急成長しているセグメントは、非店舗ベースのチャネルになる可能性があります。


地域分析


ヨーロッパがドイツをリードしてトップの地位を獲得


ヨーロッパはRTDアルコール飲料の最も収益性の高い市場として浮上する可能性があり、2018年には44.89%のシェアを獲得することができました。市場は2019年から2025年の間に3.24%のまともな割合で拡大する可能性がありますが、ドイツはこの地域で最も収益性の高い市場であり続けることができます。RTDアルコール飲料は、この地域にニッチを生み出し、ロングドリンクやカクテルとして主に好まれています。ミレニアル世代の間では、すぐに飲めるカクテルが最も好まれていますが、RTDアルコール飲料は他の飲み物と比較してアルコール含有量が低いため、健康志向の人々の需要はかなり高まっています。


北米は緩やかな進歩を遂げる


北米のRTDアルコール飲料は高い消費率を目の当たりにしているため、この地域の市場はその後数年間で3.31%という中程度の速度で進歩するはずです。この地域、特に米国で最も人気のあるフレーバーは、ベリー、柑橘類、スパイス、トロピカルなどです。この地域の消費者の好みは、主にフレーバー飲料に向けられており、どのメーカーがRTDアルコール飲料の新しいフレーバーの開発に注力しているかを考慮しています。消費者にとってもう1つの魅力的な要素は、魅力的なパッケージスタイルです。たとえば、高強度のプレミックスや缶詰ワインは、RTDアルコール飲料市場のメーカーの重点分野としても浮上しています。北米で。


アジア太平洋地域、最速のCAGRを調達


アジア太平洋地域は、中国、日本、インドなどの国々がRTDアルコール飲料の著名な消費者として台頭していることを考慮して、予想される期間で最も速い成長率を調達する軌道に乗っています。アジア太平洋地域はまた、消費者のライフスタイルの進化、消費者の購買能力の急増、嗜好の変化、文化的および社会的要因と相まって嗜好の変化により、アルコール飲料の世界トップ生産国の1つでもあります。この地域の人口が新しい種類の飲料や食品を試すのが好きであるという事実も、市場に有利に働いています。この事実は、地元の製造業者が、絶えず変化する消費者の要求に応えるために、製品ポートフォリオを強化することを奨励しています。


競争環境


企業は、より高い顧客基盤を獲得するために製品革新に注力しています


大手企業は、グローバルなレディ・トゥ・ドリンクでの地位をさらに確立するために、パートナーシップ、コラボレーション、合併など、さまざまな戦略を採用することに重点を置いています。アルコール飲料市場。しかし、主な焦点は、ブランドの認知度を高めるだけでなく、競争の激しい業界でより広い顧客基盤を獲得するための製品革新と新規発売にあります。


このレポートの対象となる主要企業のリスト



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 17,134.3 Million (2025)
  CAGR   3.44% (2019-2025)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Packaging Type, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Asahi Group Holdings Ltd. (Japan), Halewood International Limited (UK), Mike’s Hard Lemonade Co. (US), Bacardi Limited (Bermuda), The Brown-Forman Corporation (France), Anheuser-Busch InBev SA/NV (Belgium), Pernod Richard (France), Diageo PLC (UK), Beam Suntory Inc. (US), The SHS Group (UK)
  Key Market Opportunities   Latin America to Present Attractive Opportunities
  Key Market Drivers   Millennials to Emerge as Key Consumer Base in Global Market


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Frequently Asked Questions (FAQ) :

RTD alcoholic beverages market is projected to grow at a 3% CAGR between 2019-2024.

Europe is expected to dominate the RTD alcoholic beverages market.

RTD alcoholic beverages market is predicted to touch USD 32 billion by 2024.

Rum will lead the RTD alcoholic beverages market.

Bottles will dominate the RTD alcoholic beverages market.