RTD Alcoholic Beverages Market Research Report Information By Type (Alcopop, Cocktail Pre-Mixes, Bottled Cocktails), By Packaging Type (Bottles, Cans, Others), By Distribution Channel (Store-Based, Non-Store-Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2030

Global RTD Alcoholic Beverages Market Overview:

The RTD Alcoholic Beverages Market Size was USD 13.7 billion in 2022. The RTD Alcoholic Beverages market industry is projected to grow from USD 14.1795 Billion in 2023 to USD 17.4302259 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 3.50% during the forecast period (2023 - 2030). Rising consumer preference for low-alcoholic beverages is another crucial market driver enhancing the market growth of RTD alcoholic beverages.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

RTD Alcoholic Beverages Market Trends

• Rising association of RTD Beverages with convenience boosts market growth

RTD alcoholic beverages are convenience drinks that can be enjoyed anytime, anywhere, and immediately after purchase. Because they are viewed as convenient and on-the-go alcoholic drinks, ready-to-drink alcoholic beverages are helping the overall alcoholic beverages market grow. Alcoholic drinks like ready-to-drink cocktails and alcopops provide customers with the convenience they seek because they eliminate the need to sit at a bar or restaurant to enjoy an alcoholic beverage. Manufacturers are launching products in new packaging, such as cans, boxes, and Tetra Pak, which provide consumers with more convenient and portable options. Ready-to-drink alcoholic beverages are gaining demand as a convenience drink in social gatherings, outdoor picnics, poolside parties, and other occasions that require relaxing and unwinding from daily routine chores. Hence, a rising association of RTD beverages, including alcoholic beverages, with convenience is boosting the market CAGR growth of RTD alcoholic beverages across the globe.

RTD alcoholic beverages are becoming increasingly popular worldwide, particularly with millennials who connect them with convenience, premiumization, innovation, and a seamless fit into their social lifestyle. Alcohol in ready-to-drink forms is no longer seen as being inexpensive is another factor driving the growth of the RTD Alcoholic Beverages market revenue.

RTD Alcoholic Beverages Market Segment Insights

RTD Alcoholic Beverages By Type Insights

The RTD Alcoholic Beverages market segmentation, Based on product type, the RTD Alcoholic Beverages market has been divided into Alcopop, Cocktail Pre-Mixes, And Bottled Cocktails. The alcopop sector held the most significant market share of 58.49% in 2020. However, the bottled cocktails segment is anticipated to grow faster by 3.60% between 2022 and 2030. The growth of the RTD alcoholic beverages market is driven by the rising association of RTD beverages with convenience. Rising consumer preference for low-alcoholic beverages boosts the RTD Alcoholic Beverages market revenue.

June 2019: De Kuyper Royal Distillers and Beam Suntory, Inc. partnered to tap the German market. Beam Suntory, Inc., a world leader in premium spirits, will distribute and market the following De Kuyper liqueur and spirits brands in Germany: De Kuyper cocktail liqueurs, Peachtree, Rutte Gins & Genever, Mandarine Napoléon, Bébo Cuban coffee liqueur, Kwai Feh lychee liqueur, De Kuyper Piña Colada, Fiorito Limoncello and Cherry Heering.

In 2021: The Coca-Cola Company paid $5.6 billion for BodyArmor, a sports nutrition company that now operates as a separate business unit. The company has expanded its product portfolio to include hydration and health and wellness items.

RTD Alcoholic Beverages Type Insights

The RTD Alcoholic Beverages market segmentation, based on type, includes metal, polymer, and others. The metal segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the increasing preference for metal implants due to their high resistance to corrosion. Metal materials such as titanium alloys and stainless steel are extensively utilized in metal implants in spine surgeries. Many healthcare professionals, including surgeons, doctors, and clinicians, increasingly prefer metal implants due to their high corrosion resistance. Moreover, the use of metal implants entails considerably lower costs than polymers. Hence, rising applications of metal material implants for RTD Alcoholic Beverages positively impact the market growth.

Figure 1: RTD Alcoholic Beverages Market, by Type, 2022& 2030(USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

RTD Alcoholic Beverages By Packaging Type Insights

The RTD Alcoholic Beverages market data based on the packaging type has been divided into categories for bottles, cans, and various packaging types. While the cans sector is anticipated to experience a higher CAGR of 13.9% from 2022 to 2030, the bottles segment held a more significant market share of 57.93% in 2020. Cans are lightweight and compact, which makes them a popular packaging choice. Several consumers want premium on-the-go cocktails with attractive designs to match their style. As consumers choose cans instead of bottles, manufacturers are trying to launch products in this packaging type. For instance, in October 2020, Pure Scot, an Australian whiskey company, launched spirit-based ready-to-drink cocktails in cans with 8% ABV content.

2021 Nestlé and Starbucks Corporation partnered to launch Starbucks ready-to-drink coffee beverages in Oceania, Southeast Asia, and Latin America. Starbucks earned approximately CHF 2.7 billion (approximately US$ 2.98 billion) from RTD coffee sales. This strategic alliance will strengthen Nestlé's leadership in the coffee segment.

2022 PepsiCo launched Nitro Pepsi, its first nitrogen-infused cola in the cola category in the United States. The company used widget technology commonly found in coffee or beer products.

RTD Alcoholic Beverages By Distribution Channel Insights

Based on the distribution Channel, the RTD Alcoholic Beverages industry has been segmented into two categories into which the market has been divided. While the non-store-based category is anticipated to grow at a faster CAGR of 3.97% between 2021 and 2028, the store-based segment held a more significant market share of 87.87% in 2020. Companies that make alcoholic beverages, like Pernod Ricard, Brown-Forman, Bacardi, Radico Khaitan, and Diageo, are introducing ready-to-drink cocktails in cans to meet the shift in consumer drinking patterns that have taken place over the epidemic years. Due to the pandemic's lockdowns and movement restrictions, most people are now choosing simple in-home drinking and ready-to-drink cocktail choices. Drinks prepared with whisky, vodka, and other spirits are among the many innovative cocktail concoctions these establishments release.

The fastest-growing segment in the RTD Alcoholic Beverages industry is store-based segments. Due to the significant consumer propensity to purchase grocery items from supermarkets and convenience stores, specialty shops, and grocery stores, as these locations have high customer preference, the segment is predicted to continue its dominance during the forecast period. One of the most critical distribution routes is grocery stores. Supermarkets and hypermarkets are virtual distribution channels dominated by retailers like Target and Walmart. Orders in supermarkets and hypermarkets are generally larger than at grocery stores. From 2022 to 2030, the online market is anticipated to grow at the fastest CAGR of 14.4%. The sector covers the e-commerce sites and company websites where their goods are sold. Companies have started to provide products through the online platform due to growing consumer interest in it.

RTD Alcoholic Beverages Regional Insights

By RegionRegion, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. In 2022, Europe held the most significant market share during the forecast period, the market is anticipated to grow at the highest CAGR (3.31%) due to the convenience offered by these drinks, along with the low alcohol level and lower price compared to cocktails served at bars, which makes them an ideal choice for young consumers.

Further, the significant countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: RTD ALCOHOLIC BEVERAGES MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

North America RTD Alcoholic Beverages market accounts for the second-largest market share due to increasing consumer awareness of the drawbacks associated with the high consumption of alcoholic beverages drives the RTD alcoholic beverages market. Further, the German RTD Alcoholic Beverages market held the largest market share, and the UK RTD Alcoholic Beverages market was the fastest growing market in the European Region

The Asia-Pacific RTD Alcoholic Beverages Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the rising demand for premium, convenient, and quality cocktails due to the growing influence of western culture. Changing lifestyles and rising alcohol consumption in the egion region are other significant factors driving the product demand. Moreover, China's RTD Alcoholic Beverages market held the largest market share, and India's RTD Alcoholic Beverages market was the fastest-growing market in the Asia-Pacific region.

RTD Alcoholic Beverages Key Market Players& Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the RTD Alcoholic Beverages market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the RTD Alcoholic Beverages industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the RTD Alcoholic Beverages industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, the RTD Alcoholic Beverages industry has been with some of the most significant benefits. The RTD Alcoholic Beverages market major player such as Asahi Group Holdings Ltd. (Japan), Halewood International Limited (UK), Mike's Hard Lemonade Co. (US), Bacardi Limited (Bermuda), The Brown-Forman Corporation (France), Anheuser-Busch InBev SA/NV (Belgium), Pernod Richard (France), Diageo PLC (UK), Beam Suntory Inc. (US), The SHS Group (UK)and others are working to expand the market demand by investing in research and development activities.

The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverages, concentrates, syrups, and alcoholic beverages.

January 2022, The Coca-Cola Company signed a brand authorization agreement with Constellation Brands Inc. to launch FRESCA Mixed, a full-flavored, spirit-based, ready-to-drink (RTD) cocktail in the U.S. The FRESCA brands aim to appeal to consumers seeking fuller-flavored experiences and higher-quality RTD cocktails to bridge between refreshing hard seltzers and full-flavored bar cocktails.

 Diageo plc is a British multinational alcoholic beverage company headquartered in London, England. It operates from 132 sites around the world. It is a significant distributor of Scotch whisky and other spirits.

In March 2021, Diageo plc launched a new ‘Crown Royal ready to drink cocktails’ for whisky and cocktail enthusiasts. It includes three classics, signature Crown Royal flavors apple, cranberry, cola, and peach tea. For instance, in August 2020, Diageo plc launched a range of flavored, low-calorie, RTD cocktails under its Ketel One brand in the U.S. The product is formulated with vodka blended with botanicals, natural fruits, and sparkling water.

Key Companies in the RTD Alcoholic Beverages market include

• Asahi Group Holdings Ltd. (Japan)


• Halewood International Limited (UK)


• Mike’s Hard Lemonade Co. (US)


• Bacardi Limited (Bermuda)


• The Brown-Forman Corporation (France)


• Anheuser-Busch InBev SA/NV (Belgium)


• Pernod Richard (France)


• Diageo PLC (UK)


• Beam Suntory Inc. (US)


• The SHS Group (UK)

RTD Alcoholic Beverages Industry Developments

June 2019: De Kuyper Royal Distillers and Beam Suntory, Inc. partnered to tap the German market. Beam Suntory, Inc., a world leader in premium spirits, will distribute and market the following De Kuyper liqueur and spirits brands in Germany: De Kuyper cocktail liqueurs, Peachtree, Rutte Gins & Genever, Mandarine Napoléon, Bébo Cuban coffee liqueur, Kwai Feh lychee liqueur, De Kuyper Piña Colada, Fiorito Limoncello and Cherry Heering.

2021 Nestlé and Starbucks Corporation partnered to launch Starbucks ready-to-drink coffee beverages in Oceania, Southeast Asia, and Latin America. Starbucks earned approximately CHF 2.7 billion (approximately US$ 2.98 billion) from RTD coffee sales. This strategic alliance will strengthen Nestlé's leadership in the coffee segment.

In 2021 The Coca-Cola Company paid $5.6 billion for BodyArmor, a sports nutrition company that now operates as a separate business unit. The company has expanded its product portfolio to include hydration and health and wellness items.

RTD Alcoholic Beverages Market Segmentation:

RTD Alcoholic Beverages By Type Outlook

• Alcopop


• Cocktail Pre-Mixes


• Bottled Cocktails

RTD Alcoholic Beverages By Packaging Type Outlook

• Bottles


• Cans


• Others

RTD Alcoholic Beverages By Distribution Channel Outlook

• Store-Based


• Non-Store-Based

RTD Alcoholic Beverages Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America