Qualitative and quantitative insights were obtained by interviewing supply-side and demand-side stakeholders during the primary research process. The supply-side sources consisted of CEOs, VPs of Manufacturing, R&D heads, and commercial directors from agricultural tire manufacturers (including Michelin, Bridgestone, Goodyear, Continental, Trelleborg, BKT), OEM strategy heads from agricultural machinery manufacturers (John Deere, CNH Industrial, AGCO Corporation), and raw material suppliers (natural rubber and synthetic polymer producers). Fleet managers from large-scale agricultural operations and cooperatives, procurement heads from equipment rental companies, aftermarket distributors and dealers, agricultural contractors, and tire service providers in key farming regions were all included in the demand-side sources. Our primary research has confirmed OEM fitment agreements and replacement timelines, validated market segmentation between radial and bias tire adoption, and collected insights on soil compaction reduction technologies, pricing strategies for premium versus budget segments, and seasonal demand fluctuations.
Primary Respondent Breakdown:
By Designation: C-level Primaries (32%), Director Level (33%), Others (35%)
By Region: North America (38%), Europe (29%), Asia-Pacific (24%), Rest of World (9%)