Visual Positioning System Market

Increasing trend of Industrial Automation

Indoor Visual Positioning System (VPS) is a technology that determines the location and orientation of a device or vehicle within an indoor environment using computer vision and machine learning techniques. The growing need for artificial intelligence (AI)-enabled optical sensors, as well as the increased use of commercial drones for security, law enforcement, and agricultural uses, is propelling the visual positioning system market forward.

The increasing rate of industrial automation and the increasing use of smart robots in commercial and defense applications both have an impact on the visual positioning system market.  Furthermore, the increased use of technology in applications related to safety and security, research and development activities, and an increase in investment by the commercial and public sectors all have a beneficial impact on the visual positioning system market. Furthermore, in the forecast period of 2023 to 2032, the growth in demand for sensors equipped with artificial intelligence and technological developments provides profitable prospects to visual positioning system market competitors.

Indoor VPS can be used to develop immersive and interactive training experiences for a wide range of industries, including healthcare, manufacturing, and the military. It can improve training efficacy and efficiency by offering a realistic and dynamic learning environment. Indoor VPS can boost efficiency and productivity by allowing accurate positioning and orientation of industrial equipment like as robotic arms and conveyor belts. By delivering real-time position and orientation information, it can also improve the safety and dependability of industrial processes.

Indoor VPS allows robots to navigate and interact with their surroundings in a more natural and intuitive manner, boosting robotic task precision and accuracy.

The Global Visual Positioning System Market Industry is experiencing rapid technological advancements, particularly in artificial intelligence and machine learning. These innovations enhance the accuracy and efficiency of visual positioning systems, enabling applications in various sectors such as retail, logistics, and autonomous vehicles. For instance, AI algorithms can process visual data in real-time, allowing for precise navigation and location tracking. As a result, the market is projected to reach 11.4 USD Billion in 2024, reflecting a growing demand for sophisticated positioning solutions that leverage cutting-edge technology.

The Global Visual Positioning System Market Industry is witnessing increased adoption in the retail sector, driven by the need for enhanced customer experiences. Retailers are utilizing visual positioning systems to provide personalized shopping experiences, such as augmented reality applications that guide customers through stores. This trend is supported by the growing emphasis on customer engagement and satisfaction. As retailers invest in these technologies, the market is expected to grow significantly, with projections indicating a rise to 38.2 USD Billion by 2035, underscoring the potential of visual positioning systems in transforming retail environments.

The Global Visual Positioning System Market Industry is benefiting from the integration of visual positioning systems with Internet of Things (IoT) devices. This convergence allows for enhanced data collection and analysis, enabling businesses to optimize operations and improve decision-making processes. For example, IoT-enabled visual positioning systems can provide real-time insights into asset locations and movements, which is particularly valuable in logistics and supply chain management. As organizations increasingly adopt IoT technologies, the demand for integrated visual positioning solutions is expected to rise, further driving market growth.

The Global Visual Positioning System Market Industry is significantly influenced by the growth of autonomous vehicles. As the automotive sector increasingly integrates visual positioning systems for navigation and obstacle detection, the demand for these technologies is likely to surge. Companies are investing heavily in research and development to enhance the capabilities of visual positioning systems in self-driving cars. This trend aligns with the broader shift towards automation in transportation, suggesting a robust market trajectory. The anticipated compound annual growth rate of 11.64% from 2025 to 2035 indicates the potential for substantial growth in this segment.

The Global Visual Positioning System Market Industry is also propelled by urbanization and the development of smart cities. As urban areas expand, the need for efficient navigation and location-based services becomes increasingly critical. Visual positioning systems play a vital role in smart city initiatives, facilitating traffic management, public safety, and infrastructure development. Governments are investing in these technologies to enhance urban living conditions and improve service delivery. This growing focus on smart city solutions is likely to contribute to the market's expansion, with significant investments expected in the coming years.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. In terms of revenue, North America held the largest share of 35.6% in the Visual Positioning Systems market in 2022 and is expected to maintain its dominance during the forecast period. This is because the region has big players as well as a vast consumer base. Furthermore, there has been a considerable increase in the usage of UAVs, AGVs, industrial robots, and space vehicles.

Because of its strong adoption of UAVs, AGVs, industrial robots, and space vehicles, the United States accounts for a significant revenue share in the region. Furthermore, several of the key companies involved in offering these solutions are headquartered in North America.

Companies such as Google, Apple, and Qualcomm are substantially investing in the development of VPS technology, and they are projected to dominate the market in the next years. The United States government has been a major contributor of research and development. The US Department of Defense awarded the University of California, Berkeley a $10 million grant in 2016 to build a VPS system for military uses.

Also driving the market for visual positioning systems in North America are factors such as the leader in technology development and strong expenditure in R&D for the creation of efficient manufacturing processes. Furthermore, due to the early adoption of industrial automation and the presence of a sizable number of market vendors with local roots, the regional market is expected to grow significantly throughout the projection period.

Figure3: VISUAL POSITIONING SYSTEM MARKET SIZE BY REGION 2022 VS 2032

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Asia Pacific and the Middle East and Africa (MEA) are likely to emerge as market-growth-friendly regions. DJI, a Chinese drone manufacturer, is a global leader in the development of high-precision positioning systems. Its "Guidance" product is a visual sensing system that includes ultrasonic sensors, integrated visual cameras, and a sophisticated computer vision algorithm. A central CPU and five sensor modules are included in the package. It can detect any barrier in real-time and offer position-based information over any terrain because of its high-precision stereo algorithms. Developers can construct customized applications for its ultrasonic and visual sensors to meet unique needs.

With international firms significantly investing in the Chinese drone market, manufacturers such as Yuneec International and Hover Camera are expected to see increased demand for positioning devices in future.

Europe is also predicted to grow significantly between 2023 and 2032 due to the presence of key companies, technological advancement, and more foreign investment in the region.

With a strong presence across different verticals and geographies, the Visual Positioning System market is highly competitive and dominated by established, pure-play vendors. Over 30 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies to make business more effective. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The Visual Positioning System market is highly competitive, with many vendors offering similar products and services.

The major players in the market include Google, Apple, Huawei, Samsung, Sony, Qualcomm, MediaTek, Infineon, STMicroelectronics, Broadcom, Texas Instruments, NXP Semiconductors, Infineon Technologies, Epson, and Zebra Technologies. Qualcomm Vision Enhanced Precise Positioning (VEPP) software combines the output of multiple currently implemented automotive sensors Global Navigation Satellite Services (GNSS), camera, Inertial Measurement Unit (IMU), and wheel sensors — to provide highly accurate and cost-effective global vehicle positioning to less than one meter.

The Visual Positioning System Market is a consolidated market due to increasing competition, acquisitions, mergers, and other strategic market developments and decisions to improve operational effectiveness.