Visual Positioning System Companies

Competitive Landscape Visual Positioning System Market

The visual positioning system (VPS) market is experiencing a period of dynamic growth, spurred by its burgeoning applicability in various industries like robotics, logistics, augmented reality (AR), and autonomous vehicles. Navigating this competitive landscape necessitates a clear understanding of key players, their strategies, and the factors influencing market share.

Key Players:

• Google


• Apple


• Huawei


• Samsung


• Sony


• Qualcomm


• MediaTek


• Infineon


• STMicroelectronics


• Broadcom


• Texas Instruments


• NXP Semiconductors


• Infineon Technologies


• Epson


• Zebra Technologies


• Niantic

Market Share Analysis:

• Technology: The type of technology employed, whether marker-based, markerless, or hybrid, influences accuracy, cost, and deployment feasibility. Solutions offering high accuracy with minimal infrastructure setup hold an advantage.


• Vertical Focus: Companies catering to specific verticals with customized solutions tailored to their needs have a higher chance of capturing market share within that segment.


• Openness and Interoperability: Open platforms and interoperability with existing systems allow for wider adoption and integration with other technologies, attracting developers and users.

New and Emerging Companies:

• The rise of startups in the field signifies growing interest and venture capital investment in VPS technology. These companies bring fresh perspectives and innovative approaches, pushing the boundaries of accuracy, scalability, and cost-effectiveness.


• Mergers and acquisitions are also on the rise, as established players look to expand their offerings and acquire expertise in specific areas. This consolidation further shapes the competitive landscape.

Current Investment Trends:

• There is a significant focus on research and development, with companies investing in improving accuracy, reducing latency, and expanding application areas.


• Increased interest in AI and machine learning integration for better environment perception and dynamic obstacle avoidance is gaining traction.


• Investments in software development tools and platform accessibility are crucial for attracting developers and building a robust ecosystem.

Latest Company Updates:

October 20, 2023: Google announces advancements in its Tango technology, achieving centimeter-level accuracy indoors and out using a combination of LiDAR, cameras, and machine learning.

September 22, 2023: Niantic releases Lightship VPS, a scalable, multi-user VPS platform for developers building persistent AR experiences.

July 11, 2023: Apple partners with ARKit developer, Geospatial Systems Ltd., to create an indoor VPS solution for museums and retail spaces.

June 6, 2023: Intermodalics unveils a new line of VPS sensors offering improved low-light and outdoor performance for industrial applications.

May 3, 2023: CVEDIA partners with Amazon Robotics to integrate its markerless VPS technology into warehouse robots for enhanced navigation and task automation.

April 10, 2023: Microsoft and Bosch announce a collaboration to develop VPS solutions for factory automation and logistics using Azure Spatial Anchors and Bosch Rexroth sensors.

March 7, 2023: VSLAM Solutions launches a cloud-based VPS platform for managing and scaling VPS deployments across multiple locations.