Tahini Market

The seeds, like tahini, are mashed into a paste that is easy to digest; many of its nutrients enter the bloodstream within half an hour of eating. Tahini contains B vitamins (B1, B2, B3, B5, and B15), which are essential for the proper functioning of the human body. They stimulate proper cell growth and division, including that of red blood cells, which aids in the prevention of anemia. They also support and increase the rate of metabolism, enhance immune and nervous system functions, as well as help, maintain healthy skin and muscle tone.

These factors will increase the market CAGR during the forecast period.

Additionally, Increased use of tahini paste and sauce in the foodservice industry will drive expansion in the tahini market. Several Middle Eastern delicacies have made their way into worldwide cuisine. Furthermore, rising consumer demand for Turkish, Israeli, and Persian cuisines is driving up tahini consumption. Tahini is used as a dip and sauce in a variety of foods, including falafel, salad, baba ghanoush, soup, and others. Its popularity is progressively growing as many cooks substitute tahini for other dressings and dips such as ranch and balsamic dressing. This is due to the numerous health benefits provided by tahini.

Tahini pairs nicely with meat products and can thus be used as a mild-flavored condiment with burger patties to provide a sesame taste. Tahini is served as a dip with pita and salads in many Middle Eastern eateries. Tahini sauce is served or cooked with beef, chicken, and seafood in numerous restaurants in the UK and the US. Hence, rising consumption of tahini paste and sauce in the food service sector is likely to drive tahini demand, favorably influencing the growth of the worldwide tahini industry revenue during the forecast period.

The Global Tahini Market Industry is projected to grow significantly over the next decade. With a market value of 0.93 USD Billion in 2024, it is anticipated to reach 1.57 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.88% from 2025 to 2035. Such projections indicate a robust demand for tahini, driven by various factors including health trends, culinary innovation, and the expansion of plant-based diets. The market's potential for growth reflects changing consumer preferences and an increasing inclination towards nutritious and versatile food options.

The Global Tahini Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the nutritional benefits of tahini, including its high protein and healthy fat content, the market is poised for growth. In 2024, the market value is projected to reach 0.93 USD Billion, reflecting a growing preference for plant-based and nutritious food options. This trend is particularly evident in regions where health and wellness trends are gaining traction, leading to a broader acceptance of tahini as a versatile ingredient in various cuisines.

The Global Tahini Market Industry benefits from the growing demand for ethnic foods, particularly those from Mediterranean and Middle Eastern cultures. As globalization continues to influence food preferences, consumers are increasingly seeking authentic flavors and ingredients that reflect diverse culinary traditions. Tahini, being a staple in many ethnic dishes, is gaining traction in various markets worldwide. This demand is likely to bolster the market's growth, as consumers become more adventurous in their food choices, leading to increased sales and product offerings that highlight tahini's unique flavor profile.

Culinary innovation plays a pivotal role in the Global Tahini Market Industry, as chefs and home cooks alike explore new ways to incorporate tahini into various dishes. Its creamy texture and nutty flavor make it an ideal ingredient for dressings, dips, and sauces, thereby enhancing its appeal. The increasing popularity of Mediterranean and Middle Eastern cuisines further propels tahini's usage in diverse culinary applications. This trend not only broadens the consumer base but also encourages manufacturers to develop new products that cater to evolving tastes, thereby driving market growth.

The Global Tahini Market Industry is significantly influenced by the expansion of vegan and plant-based diets. As more consumers adopt these dietary preferences, tahini emerges as a key ingredient due to its versatility and nutritional profile. The market is expected to grow at a compound annual growth rate of 4.88% from 2025 to 2035, potentially reaching 1.57 USD Billion by 2035. This growth is indicative of a broader shift towards sustainable eating practices, where tahini serves as a substitute for dairy and animal-based products, appealing to a diverse consumer base seeking healthier alternatives.

The Global Tahini Market Industry is experiencing growth due to the increased availability of tahini in various retail channels. Supermarkets, health food stores, and online platforms are expanding their offerings, making tahini more accessible to consumers. This trend is particularly important as it aligns with the rising health consciousness and demand for plant-based products. Enhanced distribution networks and marketing strategies are likely to contribute to the market's expansion, allowing consumers to easily incorporate tahini into their diets. As a result, the market is expected to witness a steady increase in sales and brand visibility.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Tahini market accounted for USD 0.3 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. Market expansion prospects are anticipated to be provided by rising consumer disposable income levels and favorable governmental policies for infrastructure development.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the  UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: TAHINI MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe tahini market accounts for the second-largest market share. The country has a big number of health-conscious consumers who are willing to pay a premium for healthy food products. This is one of the primary factors driving the growth of the Tahini industry in Europe. Further, the German market of tahini held the largest market share, and the UK tahini was the fastest growing market in the European region

The Asia-Pacific Tahini Market is expected to grow at the fastest CAGR from 2022 to 2030. Growing demand for healthy and nutritious food products, rising population, and increased awareness of the health advantages of tahini are some of the key factors driving the Asia Pacific Tahini industry. Moreover, China tahini held the largest market share, and the India market of tahini was the fastest growing in the Asia-Pacific region

The major market participants are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth for tahini. In addition, market participants are launching new products, entering into contracts, acquiring companies, increasing investments, and working with other organizations, among other significant market developments, in an effort to expand their footprint. In order to grow and compete in a more cutthroat and competitive market climate, tahini industry competitors must provide affordable products.

Manufacturing locally to cut operational costs is one of the main business methods used by producers in the tahini industry to benefit customers and develop the market sector. The tahini business has recently given medicine some of the most important advantages. Major players in the tahini market, including Dipasa USA Inc. (US), Halwani Bros. Co. (Saudi Arabia), Kevala (US), SESAJAL S.S. de C.V. (Mexico), Prince Tahina Ltd. (Israel), and Al Wadi Al Akhdar Sal (Lebanon), are aiming to increase market demand by funding R&D initiatives.

Sunshine Biscuits, originally known as The Loose-Wiles Biscuit Company, was an American cookie, cracker, and cereal manufacturer. The company, which built a brand on a few goods such as Cheez-Its, was bought out by Keebler Company in 1996, which was then bought out by Kellogg Corporation in 2001. Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was headquartered until 2001. In September 2020, Sunshine Foods just announced new items. This new product is predicted to increase market revenue.

Haitoglou Brothers S.A. is a food production and processing firm based in Greece. The company, headquartered in Thessaloniki, Greece, began as a tiny halva producer in 1924 and rapidly expanded its product line to include tahini and various other confectionary products. Haitoglou's main products include sesame seeds, tahini, halva, wafer rolls, and jam. It is Greece's leading sesame processor. It sells 45%-50% of its products to a variety of countries, particularly the EU and the United States.

In October 2021, Haitoglou Family Foods recently purchased in Damanos Street in order to expand its company portfolio and develop a positive brand value.

Mighty Sesame Co., a creamy, patent-pending tahini condiment in a ready-to-use, squeezable bottle, was introduced by Rushdi Foods Industries, Ltd. in 2017. The organic, vegan, high-protein spread just made its debut in 26 Whole Foods stores in New York.

Soom Foods will release a new tahini spread in 2021. The speciality retailer expands its product offering as it introduces a distinctive spin on this well-liked spread. The premium tahini company has released their Dark Chocolate Sea Salt Sweet Tahini, and foodies are going to go crazy for it.

Soom Foods has created a snack-sized version of tahini for 2023. Soom Tahini Bites, made with dates, oats, vanilla, sea salt, and additional ingredients like dried tart cherries and cacao powder, were introduced by the company that makes sesame seed spreads.

One of Egypt's newest nutrition bar brands, Brüz Bars, features some of the most creative tastes to date in 2020. The snacks combine some of the more common nutritional food ingredients with Egyptian flavour. This product, which comes in flavours like Tahini Coffee Chocolate and Harankash Cranberry Cashews, completely understands what it means to be Egyptian while maintaining an active lifestyle. The brand-new line of products was introduced in October, and the various bars are based on traits like perseverance, willpower, motivation, and determination.

With the launch of NuttZo 5-Seed Tahini Fusion in 2021, the well-known mixed nut and seed butter company NuttZo makes its first venture into savoury spreads and cooking ingredients. NuttZo's 5-Seed Tahini Fusion is the first of a series of new products making their debut this summer and is brimming with innovative concepts. The 5-Seed blend is a novel, first-of-its-kind tahini-style seed butter produced with organic sesame, flax, sunflower, pumpkin, and chia seeds. It has a flavour that is both true to and distinctive from tahini and is rich with protein and nutrients.