# South Africa Tahini Market

> South Africa Tahini Market Size, Share, Industry Trend & Analysis Research Report By packaging type (Conventional, Organic), By Category (Bottles Jars, Tubs, Others), and By Distribution channel (Store, Non-store) - Forecast to 2035

- **Forecast Period:** 2025 - 2035
- **CAGR:** 7.11%
- **2024:** $ 28.18 Million
- **2025:** $ 30.18 Million
- **2035:** $ 60 Million
- **Key Players:** Soom Foods (US), Al Wadi Al Akhdar (LB), Achva (IL), Sesame King (US), Mavroudis (GR), Tahin (TR), Ziyad Brothers Importing (US), Hulled Sesame (IL)

**Report ID:** MRFR/FnB/45068-HCR · **Pages:** 128 · **Author:** Snehal Singh · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/south-africa-tahini-market-46754

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## Market Summary

## **South Africa Tahini Market Overview**

South Africa Tahini Market Size was estimated at 31.15 (USD Million) in 2023. The South Africa Tahini Industry is expected to grow from 32.55 (USD Million) in 2024 to 55.4 (USD Million) by 2035. The South Africa Tahini Market CAGR (growth rate) is expected to be around 4.953% during the forecast period (2025 - 2035)

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

### **Key South Africa Tahini Market Trends Highlighted**

In South Africa, the tahini market has been experiencing a significant upward trend, driven by the growing awareness of health and nutrition among consumers. South Africans are increasingly looking for plant-based alternatives to traditional spreadable products, propelling the demand for tahini, which is rich in protein and healthy fats. The rise of vegan and vegetarian diets has created more opportunities to capture a broader consumer base interested in high-protein, nutritious food options.

Local producers are beginning to explore the use of locally sourced ingredients to strengthen their market position and align with the 'buy local' trend that resonates well with South African consumers. Due to increased demand from health-focused consumers, more specialty health food shops and websites selling organic and sustainably produced tahini have emerged. Further, the popularization of Middle Eastern cuisine in South Africa has increased focus on tahini’s use as a versatile paste in many meals. Also, eateries and bistros are creatively adding new tahini-based dishes to their menus, helping to popularize the ingredients.

There is potential for local businesses to inform consumers about the multifunctional nature of tahini, highlighting its role beyond simply being a spread to include sauces, dressings, and even desserts.

Furthermore, the expansion of health food trends in urban areas, combined with an increased focus on ethical sourcing and sustainability, presents unique opportunities for companies in the South African tahini market to expand their product lines and improve their brand image. The intersection of these market drivers and trends positions the tahini market in South Africa for continued growth and innovation.

**South Africa Tahini Market Drivers**

**Growing Health Consciousness Among Consumers**

The South Africa Tahini Industry is witnessing heightened awareness among consumers regarding health and wellness. As more individuals prioritize nutritious food options due to rising incidences of lifestyle-related diseases, the demand for tahini, known for its high nutrient profile, is experiencing significant growth. According to the South African Department of Health, non-communicable diseases such as diabetes and hypertension are now affecting approximately 27% of adults. This increase is motivating consumers to seek healthier alternatives in their diets.

Organizations like the Heart and Stroke Foundation South Africa encourage healthy eating habits, further driving the demand for products like tahini, which are rich in protein, fiber, and healthy fats. This trend toward healthier eating is expected to significantly contribute to the expansion of the South Africa Tahini Market.

**Rising Popularity of Mediterranean Cuisine**

The increasing embrace of Mediterranean cuisine within South Africa is a vital driver for the South Africa Tahini Market Industry. As culinary diversity grows, tahini is gaining traction as a key ingredient in various recipes, including salads and dips. A report from the South African Tourism Board indicates that food tourism has seen a significant rise, with tourists and locals alike exploring international flavors. With tahini being a staple in Mediterranean cooking, its usage is expected to surge as restaurants continue to innovate and incorporate healthier, global options into their menus.

This trend not only boosts demand in restaurants but also encourages home cooking practices that utilize tahini, thus contributing to market growth.

**Increased Focus on Plant-Based Diets**

The South Africa Tahini Market Industry is benefitting from the growing trend of plant-based diets. As more consumers transition towards vegetarian or vegan lifestyles, the demand for alternative protein sources is on the rise. Tahini offers a plant-based protein option that appeals to this demographic, positioning it favorably in the marketplace. The South African Vegan Society has noted an increase in registered vegans by approximately 25% over the past three years, which translates to a wider consumer base looking for nutritious plant-based foods.

This shift is significantly contributing to the growth of the South Africa Tahini Market as manufacturers adapt their offerings to meet the needs of health-conscious and ethically minded consumers.

## **South Africa Tahini Market Segment Insights**

### **Tahini Market packaging type Insights**

The South Africa Tahini Market showcases a variety of packaging types, which are crucial in catering to the diverse preferences of consumers within the region. The distinctions in packaging are not only strategic marketing decisions but also reflect the underlying consumer attitudes toward sustainability and health. Conventional packaging has traditionally dominated the market due to its cost-effectiveness and widespread availability. This type appeals to a broader audience as it tends to be more accessible on supermarket shelves across South Africa. However, there is an increasing interest in Organic packaging, which represents a shift towards healthier, environmentally friendly options.

This growing trend is driven by consumers becoming more health-conscious and seeking organic products known for their purity and lack of additives. Organic packaging generally emphasizes sustainability, often made from recycled or eco-friendly materials, aligning with the values of environmentally minded consumers. The significance of Organic packaging is on the rise as it not only reflects the health benefits associated with organic foods but also highlights the importance of sustainable practices in the food industry. With an increase in the number of health food stores and online shopping platforms, Organic Tahini is gaining traction, positioning itself well alongside conventional options.

This segmentation is pivotal, as it allows manufacturers to target specific consumer needs while contributing to the broader market growth in South Africa. The evolving consumer preferences, as identified through South Africa Tahini Market data, suggest that brands focusing on innovative and eco-friendly packaging strategies may have a competitive edge moving forward in the bustling South African Tahini Market industry.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

### **Tahini Market Category Insights**

The South Africa Tahini Market is characterized by diverse categories, including Bottles and Jars, Tubs, and Others, each contributing uniquely to the overall market landscape. Bottles and Jars are often favored for their convenience and ease of use, appealing to both consumers and foodservice sectors seeking ready-to-use products. This category is particularly significant due to its suitability for various culinary applications, making it a staple in households and restaurants alike. Tubs provide a bulk option that caters to larger consumers, such as food manufacturers and caterers, allowing for better value and efficient usage in recipes.

Meanwhile, the Others category encapsulates niche products that cater to specialized dietary needs, reflecting rising trends in health consciousness among South African consumers. The growing interest in plant-based diets is also driving innovations within the tahini sector as consumers seek out alternatives that meet their nutritional and ethical preferences. This evolving market segment landscape demonstrates the adaptability of the South Africa Tahini Market, showcasing how it caters to a broad range of consumer demands in an increasingly health-focused society.

### **Tahini Market Distribution Channel Insights**

The South Africa Tahini Market distribution channel plays a crucial role in driving market growth as it consists of diverse segments, primarily categorized into Store and Non-store channels. Within the Store channel, traditional brick-and-mortar establishments such as supermarkets and specialty stores serve as vital touchpoints for consumers, offering them accessibility and the opportunity to assess product quality firsthand. The importance of these stores is underscored by the increasing trend of consumers seeking authenticity and organic products, which are effectively showcased in physical retail spaces.

On the other hand, the Non-store distribution channel, including e-commerce platforms and direct-to-consumer models, is gaining traction owing to the rising digital adoption in South Africa. This shift not only caters to the convenience preferences of modern consumers but also allows for broader reach and availability of various Tahini products. Both channels significantly contribute to the South Africa Tahini Market dynamics, with each holding a prominent position that addresses specific consumer demands and enhances overall market accessibility, contributing to the growth trajectory of the industry.

The interplay between these channels highlights ongoing opportunities for expansion and adaptation in the evolving retail landscape.

### **South Africa Tahini Market Key Players and Competitive Insights**

The South Africa Tahini Market has been experiencing a gradual rise in popularity, largely driven by the growing awareness of healthy eating and the increasing demand for plant-based alternatives. The market is characterized by a diverse range of tahini products, benefiting from the country's rich cultural ties to Middle Eastern cuisine and several food trends that prioritize nutritious and natural ingredients.

In this competitive landscape, various players are vying for market share, employing a range of strategies to differentiate themselves, such as product innovation, marketing campaigns focused on the health benefits of tahini, and expanding distribution channels both online and offline.

The evolving consumer preferences highlight the importance of quality, flavor, and the sourcing of ingredients, while brands leverage these aspects to enhance their positioning within the market. Shirazi Foods has established a notable presence in the South Africa Tahini Market, with products that emphasize authenticity and quality. The company's strength lies in its commitment to sourcing high-quality sesame seeds and maintaining traditional processing methods that enhance the taste and texture of tahini. This focus on quality has enabled Shirazi Foods to build a loyal customer base that appreciates the genuine flavor of its offerings.

Their robust distribution network ensures product availability across various retail platforms, further solidifying their market position.

Additionally, Shirazi Foods invests in marketing initiatives that highlight the nutritional benefits of tahini, appealing to health-conscious consumers. The brand’s dedication to sustainability and ethical practices resonates well with the growing demand for responsible consumption, making it a strong competitor in an increasingly crowded market. Kalahari Honey has carved out a unique niche within the South Africa Tahini Market by integrating local flavors and ingredients into its product lineup.

The company is known for its high-quality tahini, which is often infused with natural flavors derived from indigenous plants, creating a distinctive taste profile that stands out in the market. Kalahari Honey's strengths lie in its innovative approach to product development and its efficient supply chain that ensures freshness and authenticity. With a strong commitment to sustainability, the company focuses on responsible sourcing and eco-friendly packaging, which has contributed to its positive brand image among environmentally conscious consumers.

Kalahari Honey is also focused on strategic partnerships that foster collaborations with local farmers and suppliers, enhancing community relations and enabling the brand to expand its reach. These strategies, combined with their emphasis on high-quality products, position Kalahari Honey favorably within the South African tahini landscape.

### **Key Companies in the South Africa Tahini Market Include**

**South Africa Tahini Market Industry Developments**

Recent developments in the South Africa Tahini Market have seen increased consumer interest due to the growing demand for healthy and plant-based products. South African companies such as Shirazi Foods and Amanah Foods are actively making strides to respond to this trend through innovative product offerings. Notably, Kalahari Honey and Atlas Foods have reported significant growth in market valuation as a result of expanded distribution channels and improved marketing strategies. In March 2023, Nutribase announced a new partnership with local suppliers to enhance the sourcing of premium sesame seeds, supporting a sustainable supply chain while enhancing product quality.

Although there have been no publicly known recent mergers or acquisitions specifically within these focused companies, the market dynamics are evolving. In the last two years, various companies have introduced tahini products that cater to health-conscious consumers and dietary restrictions, reflecting a broader trend toward nutritious food options. Ceres Fruit Juices and The Tahini Company have also expanded their product lines to include tahini-based sauces, capitalizing on the integration of flavors and health benefits in modern cuisine. South Africa’s unique market conditions, combined with active industry participation, are shaping the landscape of the tahini market.

## **Tahini Market Segmentation Insights**

## Market Drivers

### Growing Interest in Ethnic Cuisine

The tahini market is benefiting from the growing interest in ethnic cuisine among South African consumers. As culinary exploration becomes more prevalent, tahini, a staple in Middle Eastern and Mediterranean dishes, gains popularity. This interest is reflected in the increasing number of restaurants and food outlets offering tahini-based dishes. Market analysis indicates that ethnic food sales have risen by approximately 12% in the past year, suggesting a favorable environment for tahini products. This trend may lead to greater acceptance and demand for tahini, further solidifying its position in the South African food landscape.

### Rising Demand for Plant-Based Products

The tahini market in South Africa experiences a notable increase in demand for plant-based products. This trend aligns with the growing consumer preference for healthier, sustainable food options. As more individuals adopt vegetarian and vegan diets, tahini, being a rich source of plant-based protein and healthy fats, becomes increasingly popular. Market data indicates that the plant-based food sector is projected to grow at a CAGR of approximately 10% over the next five years. This shift in dietary habits is likely to drive the tahini market, as consumers seek alternatives to traditional animal-based products.

### Expansion of Retail Distribution Channels

The tahini market in South Africa is witnessing an expansion of retail distribution channels, which plays a crucial role in increasing product accessibility. Supermarkets, health food stores, and online platforms are increasingly stocking tahini products, catering to the growing consumer base. This diversification in distribution is essential, as it allows consumers to easily access tahini, thereby boosting sales. Recent data suggests that online grocery sales have surged by 20% in the last year, indicating a shift in shopping habits that could further enhance the tahini market's reach and visibility.

### Increased Awareness of Nutritional Benefits

The tahini market benefits from heightened awareness regarding the nutritional advantages of tahini. Consumers are becoming more informed about the health benefits associated with tahini, such as its high content of vitamins, minerals, and antioxidants. This awareness is reflected in the rising sales of tahini products, which have seen an increase of around 15% in the past year alone. As health-conscious consumers prioritize nutrient-dense foods, the tahini market is positioned to capitalize on this trend, potentially leading to further growth in product offerings and market penetration.

### Culinary Innovation and Product Diversification

The tahini market is experiencing a wave of culinary innovation and product diversification. Manufacturers are introducing new flavors and blends, such as chocolate tahini and spicy tahini, to attract a broader audience. This trend not only caters to diverse consumer tastes but also encourages experimentation in cooking. As a result, tahini is increasingly being used in various recipes, from dressings to desserts. The introduction of innovative products is likely to stimulate interest and drive sales within the tahini market, appealing to both traditional and modern culinary enthusiasts.

## Future Outlook

The [Tahini Market](https://www.marketresearchfuture.com/reports/tahini-market-1588) in South Africa is projected to grow at a 7.11% CAGR from 2025 to 2035, driven by rising health consciousness and demand for plant-based products.

**New opportunities:**

- Expansion of e-commerce platforms for direct consumer sales.
- Development of organic and specialty tahini products.
- Partnerships with health food retailers for exclusive product lines.

By 2035, the tahini market is expected to achieve robust growth and increased market penetration.

## Segment Insights

### By Category: Conventional (Largest) vs. Organic (Fastest-Growing)

In the South Africa tahini market, the 'Conventional' segment dominates significantly, reflecting a larger share of the overall market. This is driven by consumer familiarity and established supply chains, which result in robust sales and wide availability. Conversely, the 'Organic' segment is rapidly gaining traction, appealing to health-conscious consumers and those who prefer natural, sustainably sourced products.

The growth of the 'Organic' segment is influenced by rising awareness of health benefits associated with organic foods and shifts in consumer preferences towards clean-label products. As more South Africans become conscious of their dietary choices, the demand for organic tahini is projected to soar. Retailers are increasingly stocking organic varieties, and marketing strategies emphasize quality and ethical sourcing, further propelling this segment's growth.

Conventional: Dominant vs. Organic: Emerging

The 'Conventional' tahini segment is characterized by its widespread acceptance and strong consumer base, making it the dominant force in the market. It appeals to a broad audience due to its affordability and availability, positioning it as a staple ingredient in many households. In contrast, the 'Organic' segment is emerging as a key player, attracting a niche market that values quality and sustainability. Organic tahini is perceived as a healthier option, leading to increased demand from consumers looking for nutritious alternatives. The rise in organic farming practices and the growing trend of clean eating are set to enhance the visibility and market presence of organic tahini, making it a vital segment in the ever-evolving consumer landscape.

### By Packaging Type: Bottles & Jars (Largest) vs. Tubs (Fastest-Growing)

In the South Africa tahini market, the packaging type segment is predominantly led by Bottles & Jars, which command a significant market share due to their convenience and consumer preference for appealing presentations. This packaging type is widely recognized for preserving the quality and taste of tahini, making it a preferred choice among consumers.

Conversely, Tubs are emerging rapidly with an increasing growth rate as more consumers seek bulk options for cooking and baking. The rise in health-conscious eating habits and the popularity of tahini in various cuisines are driving this growth, and brands are responding by innovating and diversifying their offerings in tub formats.

Bottles & Jars (Dominant) vs. Tubs (Emerging)

Bottles & Jars continue to dominate the South Africa tahini market, characterized by their robust sales and strong brand loyalty. This packaging type not only provides effective preservation of the product but also attracts consumers through aesthetic designs and ease of use. As a result, Bottles & Jars have established a strong market presence. On the other hand, Tubs represent the emerging trend in the market, appealing to larger households and health-conscious consumers who prefer buying in bulk. The versatility of Tubs for cooking and serving is driving their popularity, and various brands are emerging with innovative packaging solutions that cater to this growing segment.

### By Distribution Channel: Store Based (Largest) vs. Non-Store Based (Fastest-Growing)

In the South Africa tahini market, the Store Based distribution channel commands a significant share, engaging a wide customer base through various retail outlets. This segment benefits from established consumer habits, where customers prefer purchasing tahini from loyal grocery stores, supermarkets, and health food stores that family members have frequented for years.

Conversely, the Non-Store Based channel is emerging as the fastest-growing segment, driven by the increasing popularity of e-commerce and direct-to-consumer sales. The shift towards online shopping has introduced convenience and accessibility for customers, encouraging them to explore tahini products from the comfort of their homes, which enhances the overall market growth and expands reach.

Distribution Channel: Store Based (Dominant) vs. Non-Store Based (Emerging)

The Store Based distribution channel remains dominant in the South Africa tahini market, characterized by its extensive network of physical stores catering to varied consumer preferences. Retailers in this segment create an attractive shopping experience, often featuring tastings, promotions, and appealing displays that draw customers in. On the other hand, the Non-Store Based segment is gaining traction as it resonates well with the younger, tech-savvy demographic that prioritizes convenience and speed. This emerging channel harnesses digital platforms for marketing and sales, allowing for personalized consumer interactions and a wider array of tahini products to be showcased. The adaptability and innovation within this sector position it favorably for future growth.

## Competitive Benchmarking

The tahini market exhibits a dynamic competitive landscape characterized by a blend of established players and emerging brands. Key growth drivers include increasing consumer awareness of health benefits associated with tahini, alongside a rising demand for plant-based products. Companies such as Soom Foods (US), Al Wadi Al Akhdar (LB), and Achva (IL) are strategically positioned to leverage these trends. Soom Foods (US) focuses on premium quality and innovative product offerings, while Al Wadi Al Akhdar (LB) emphasizes regional authenticity and traditional recipes. Achva (IL) has been expanding its product range to include organic options, thereby appealing to health-conscious consumers. Collectively, these strategies contribute to a competitive environment that is increasingly focused on quality, authenticity, and health benefits.In terms of business tactics, companies are localizing manufacturing to reduce costs and enhance supply chain efficiency. The market structure appears moderately fragmented, with several key players holding significant market shares while numerous smaller brands cater to niche segments. This fragmentation allows for diverse product offerings, yet the influence of major players remains substantial, shaping consumer preferences and market trends.

In October  Soom Foods (US) announced a partnership with a leading health food retailer to expand its distribution network across South Africa. This strategic move is likely to enhance brand visibility and accessibility, positioning Soom Foods to capture a larger share of the growing health-conscious consumer base. The partnership underscores the importance of strategic alliances in enhancing market reach and consumer engagement.

In September  Al Wadi Al Akhdar (LB) launched a new line of organic tahini products, responding to the increasing demand for organic food options. This initiative not only aligns with consumer trends towards healthier eating but also reinforces the brand's commitment to quality and sustainability. The introduction of organic products may attract a new demographic of health-focused consumers, thereby expanding the company's market presence.

In August  Achva (IL) implemented a digital transformation strategy aimed at enhancing its e-commerce capabilities. By investing in technology to streamline online sales and improve customer experience, Achva is likely to strengthen its competitive position in a market that increasingly favors digital shopping. This move reflects a broader trend towards digitalization within the industry, as companies seek to adapt to changing consumer behaviors.

As of November  current competitive trends indicate a strong emphasis on sustainability, digitalization, and technological integration. Strategic alliances are increasingly shaping the landscape, allowing companies to pool resources and expertise. Looking ahead, competitive differentiation is expected to evolve, with a shift from price-based competition towards innovation, technology, and supply chain reliability. Companies that prioritize these aspects are likely to thrive in an increasingly competitive environment.

## Recent News & Developments

Recent developments in the South Africa Tahini Market have seen increased consumer interest due to the growing demand for healthy and plant-based products. South African companies such as Shirazi Foods and Amanah Foods are actively making strides to respond to this trend through innovative product offerings. Notably, Kalahari Honey and Atlas Foods have reported significant growth in market valuation as a result of expanded distribution channels and improved marketing strategies. In March 2023, Nutribase announced a new partnership with local suppliers to enhance the sourcing of premium sesame seeds, supporting a sustainable supply chain while enhancing product quality.

Although there have been no publicly known recent mergers or acquisitions specifically within these focused companies, the market dynamics are evolving. In the last two years, various companies have introduced tahini products that cater to health-conscious consumers and dietary restrictions, reflecting a broader trend toward nutritious food options. Ceres Fruit Juices and The Tahini Company have also expanded their product lines to include tahini-based sauces, capitalizing on the integration of flavors and health benefits in modern cuisine. South Africa’s unique market conditions, combined with active industry participation, are shaping the landscape of the tahini market.

## Report Scope

| MARKET SIZE 2024 | 28.18(USD Million) |
| --- | --- |
| MARKET SIZE 2025 | 30.18(USD Million) |
| MARKET SIZE 2035 | 60.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.11% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Million |
| Key Companies Profiled | Soom Foods (US), Al Wadi Al Akhdar (LB), Achva (IL), Sesame King (US), Mavroudis (GR), Tahin (TR), Ziyad Brothers Importing (US), Hulled Sesame (IL) |
| Segments Covered | Category, Packaging Type, Distribution Channel |
| Key Market Opportunities | Growing demand for plant-based products enhances opportunities in the tahini market. |
| Key Market Dynamics | Rising consumer demand for plant-based products drives growth in the tahini market in South Africa. |
| Countries Covered | South Africa |

## Frequently Asked Questions

**Q: What was the market valuation of the tahini market in South Africa in 2024?**
A: The market valuation of the tahini market in South Africa was $28.18 Million in 2024.

**Q: What is the projected market valuation for the tahini market in South Africa by 2035?**
A: The projected market valuation for the tahini market in South Africa is $60.0 Million by 2035.

**Q: What is the expected CAGR for the tahini market in South Africa during the forecast period 2025 - 2035?**
A: The expected CAGR for the tahini market in South Africa during the forecast period 2025 - 2035 is 7.11%.

**Q: Which companies are considered key players in the South African tahini market?**
A: Key players in the South African tahini market include Soom Foods, Al Wadi Al Akhdar, Achva, Sesame King, Mavroudis, Tahin, Ziyad Brothers Importing, and Hulled Sesame.

**Q: What were the valuations for conventional and organic tahini in South Africa in 2024?**
A: In 2024, the valuation for conventional tahini was $20.0 Million, while organic tahini was valued at $8.18 Million.

**Q: How is the tahini market in South Africa segmented by packaging type?**
A: The tahini market in South Africa is segmented by packaging type, with bottles & jars valued at $10.0 Million, tubs at $8.0 Million, and others at $10.18 Million in 2024.

**Q: What distribution channels are utilized in the South African tahini market?**
A: In 2024, the distribution channels in the South African tahini market included store-based sales valued at $20.0 Million and non-store-based sales at $8.18 Million.

**Q: What is the anticipated growth trend for the tahini market in South Africa?**
A: The tahini market in South Africa is anticipated to grow significantly, with a projected valuation increase to $60.0 Million by 2035.

**Q: What were the sales figures for different packaging types of tahini in South Africa in 2024?**
A: In 2024, sales figures for tahini packaging types included $10.0 Million for bottles & jars, $8.0 Million for tubs, and $10.18 Million for others.

**Q: How does the market for organic tahini compare to conventional tahini in South Africa?**
A: In 2024, the market for conventional tahini was valued at $20.0 Million, which is significantly higher than the $8.18 Million valuation for organic tahini.


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