Water Treatment System (Point of Use) Market Research Report Information By Device (Tabletop Pitchers, Counter-Top Units, Faucet-Mounted Filters), By Technology (Filtration, Distillation, RO, Disinfection), By End-Use (Residential, Non-Residential), And By Region (North America, Europe, Asia-Pacific, and Rest Of The World) –Market Forecast Till 2032

Global Water Treatment System (Point of Use) Market Overview

The Water Treatment System (Point of Use) Market Size was valued at USD 23.49 billion in 2023. The water treatment system (point of use) industry is projected to grow from USD 25.67 Billion in 2024 to USD 47.86 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.10% during the forecast period (2024 - 2032). The increasing awareness about the importance of safe and clean drinking water, growing concerns about water contamination, and rising adoption of advanced water treatment technologies are major market drivers enhancing the growth of the water treatment system (point of use) market.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Water Treatment System (Point of Use) Market Trends

• Growing awareness about water-borne diseases to drive market growth

The rising level of water contamination has caused widespread alarm among people worldwide. Increased industrial activity pollutes surface water by adding hazardous chemical compounds and microorganisms. These hazardous substances pose immediate dangers to human health. The lack of water treatment infrastructure at municipal water plants in many countries promotes the installation of point-of-entry water treatment devices in individual residences or buildings. As a result, demand for water treatment systems is predicted to rise, boosting the water treatment system (point of use) market CAGR over the forecast period. Water-borne diseases are caused by pathogens such as protozoa, bacteria, viruses, algae, parasitic worms, and other metal pollutants. The ingestion of pathogens and metal-contaminated water causes typhoid, diarrhea, chlorella, malaria, campylobacteriosis, lead poisoning, and others. These infections spread through drinking, showering, washing, or eating food contaminated by raw and untreated water. The WHO estimates that water-borne illnesses kill approximately 1.5 million people per year. People are becoming increasingly concerned about their health as they become more aware of water-borne diseases and pollution. They prefer clean drinking water to avert such serious ailments. Moreover, water campaigns run by various environmental organizations raise awareness about the health benefits of drinking and utilizing clean water in developed and developing economies. Point-of-use water treatment systems can be used efficiently to improve the quality of daily consumed water and avoid water-borne infections. As a result, growing public awareness of water-borne diseases drives up demand for these systems ly. Also, the development of smart point-of-use systems has recently become a prominent trend. For example, adopting the Internet of Things (IoT) has allowed such point-of-use filtration devices to develop as a technological trend in water treatment solutions. These smart purifiers have superseded conventional and UV purifying systems. Furthermore, these smart purification products are small and meant to be controlled by smartphones. These point-of-use systems also notify customers of the expiration and replacement of such filters and track daily use to reduce waste, thus driving the water treatment system (point-of-use) market revenue. In 2024 Culligan launched a new point-of-use water treatment system with advanced filtration and purification technologies for residential use. Brita - 2023: Brita introduced upgraded point-of-use water treatment products designed to improve water quality and taste for consumers.

Water Treatment System (Point of Use) Market Segment Insights

Water Treatment System (Point of Use) Technology Insights

Based on technology, the water treatment system (point of use) market segmentation includes filtration, distillation, RO, and disinfection. The RO category earned the most revenue (33.7%) due to the widespread use of this technology and its ease of installation and use. RO systems use cutting-edge membrane filtering technology to remove 99% of water impurities while providing the same quality as bottled water. As a result, these systems are widely used for water purification. They are regarded as the finest approach for treating hard water. Reverse osmosis systems are typically paired with a mechanical and activated carbon filter. RO water purifiers come in multiple sizes and shapes, including wall-mounted, tabletop, under-the-sink, and under-the-counter models. Compared to other technologies, reverse osmosis (RO) technology has higher efficiency, increased capacity, and lower economic expenses, promoting the growth of this industry.

Water Treatment System (Point of Use) Device Insights

Based on the device, the water treatment system (point of use) market segmentation includes tabletop pitchers, countertop units, and faucet-mounted filters. The countertop units segment generated the most revenue (41%). These countertop units do not require extensive plumbing connections, are simple to install, and are carefully designed to take up as little space as possible. These filters are installed on the counter and are linked directly to the tap. They have a diverter that allows customers to switch between unfiltered and filtered water. Counter-top point-of-use systems use reverse osmosis and activated carbon technologies. These filters reduce bacteria, filth, chlorine, particulates, lead, rust, mercury, copper, silt, benzene, cadmium, and cysts. Countertop devices have the huge advantage of not requiring frequent filter replacements. Countertop units are particularly popular in Asian countries, like China and South Korea, due to their low pricing and larger capacity.

Water Treatment System (Point of Use) End-Use Insights

Based on the end-use, the water treatment system (point of use) market segmentation includes residential and non-residential. The residential segment dominated the market, accounting for 66% of market revenue (14.2 billion). Water treatment systems in residential settings are in high demand due to increased water pollution and contamination concerns. Besides, increased urbanization and an expanding middle-class population, particularly in developing nations, drive the adoption of water purification systems in residences. Technological improvements in water treatment systems, such as improved filtration technologies, optimized convenience features, and smart water treatment solutions, also cater to residential users' demands.
Figure 1:  Water Treatment System (Point of Use) Market by End-Use, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The non-residential segment is expected to grow at the fastest CAGR in the water treatment system (point of use) industry in the coming years. Commercial sectors are becoming more aware of the need for sustainable water management practices and point-of-use water treatment solutions to reduce the environmental effects. There is also a growing demand for clean and safe water in non-residential uses such as hotels, restaurants, educational institutions, healthcare facilities, and other commercial and industrial establishments. The increased awareness of water quality and safety in non-residential settings is driving demand for water treatment systems at the point of use in this segment.

Water Treatment System (Point of Use) Regional Insights

By region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The North American water treatment system (point of use) market accounted for USD 9.84 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. The high penetration of water treatment systems among users is primarily responsible for the region's growth. In addition, the presence of large-scale commercial manufacturers and their well-established distribution networks fuel the expansion of the point-of-use water treatment systems market. The robust growth of regional commercial sectors such as IT, telecom, and banking further drives water filter use and promotes water treatment system (point of use) industry share. Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2:  WATER TREATMENT SYSTEM (POINT OF USE) MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The European water treatment system (point of use) market accounts for the second-largest market share. One of the key drivers is the increasing awareness and concern about water quality and safety among consumers and regulatory bodies in Europe. The rising concerns about water pollution, contamination, and waterborne diseases are driving the demand for effective water treatment systems at the point of use in households, commercial establishments, and other non-residential settings. The growing trend of smart homes and smart cities in Europe also influences the water treatment system (point of use) market. Integrating smart technologies, such as the IoT & AI, in water treatment systems enables remote monitoring, control, and optimization of water treatment processes, enhancing convenience, efficiency, and effectiveness. Further, the German water treatment system (point of use) market held the largest market share, and the U.K. water treatment system (point of use) market was the fastest-growing market in the European region. The Asia Pacific Water Treatment System (Point of Use) Market is expected to grow at the fastest CAGR from 2023 to 2032. The need for point-of-use water treatment systems in this region is primarily driven by China, India, and ASEAN countries, dealing with water scarcity, increasing urbanization, and economic expansion. These countries' expanding populations provide a large customer base. These industries are rising due to increased governmental and private sector investments, an increasing population, a growing economy, and high disposable income. Moreover, insufficient treatment infrastructure at municipal treatment facilities has spurred home adoption of such devices, particularly point-of-use systems in nations like China and India. Further, China water treatment system (point of use) market held the largest market share, and the Indian water treatment system (point of use) market was the fastest-growing market in the Asia Pacific region.

Water Treatment System (Point of Use) Key Market Players & Competitive Insights

Leading market players in the water treatment system (point of use) market are actively engaged in R&D activities to expand their product lines and offer advanced solutions. Customization, product differentiation, and a focus on sustainability and eco-friendly solutions are key areas of focus for major water treatment system (point of use) industry players. These companies continuously innovate to develop advanced technologies, improve product performance, enhance sustainability, and cater to evolving customer needs, keeping up with the latest market developments. Major players in the water treatment system (point of use) market, such as Panasonic Corporation, LG Electronics Inc, Samsung Electronics Co. Ltd, 3M Company, Honeywell International Inc, Ecolab Inc, and Pentair plc, are investing in marketing and branding activities to build brand awareness, create a strong product portfolio, and establish a loyal customer base. Furthermore, market participants are focused on developing strong customer relationships through after-sales support, technical assistance, and customized solutions to drive customer loyalty and retention in the water treatment system (point of use) industry. Panasonic Corporation, headquartered in Osaka, Japan, is a prominent worldwide electronics corporation with diverse products and solutions, from consumer electronics to industrial systems. Panasonic Corporation offers a comprehensive range of innovative and advanced solutions in the water treatment system (point of use) industry to meet the growing demand for clean and safe drinking water. Its products include point-of-use water purifiers, water ionizers, and other water treatment systems that provide effective and dependable water purification solutions for home and commercial applications. Panasonic Corporation released a new 'All-in-One' water treatment system, TK-AJ21S1, in March 2021, which combines water purifier and water ionizer functionality in a single unit, giving a comprehensive solution for clean and safe drinking water. LG Electronics Inc is a South Korean multinational technology corporation specializing in consumer electronics, home appliances, and telecommunications. LG Electronics has established itself as a prominent player in the water treatment system (point of use) sector, with a strong presence in numerous regions worldwide. The company's creative water treatment solutions for home, commercial, and industrial uses include water cleaners, filters, and other products. LG Electronics introduced its most recent tankless water purifier, the LG PuriCare Tankless Water Purifier, in October 2021. This modern water purifier uses cutting-edge technology, such as UV sterilization, filtration, and a tankless design, to provide consumers with clean and fresh drinking water.

Key Companies in the water treatment system (point of use) market include

• Panasonic Corporation (Japan)


• Pentair Plc (UK)


• Honeywell International Inc (US)


• LG Electronics (South Korea)


• COWAY CO. Ltd (South Korea)


• Hindustan Unilever Limited (UK)


• Eureka Forbes (India)


• Culligan (US)


• Tata Chemicals Ltd (India)


• BWT Aktiengesellschaft (Austria)


• Whirlpool Corporation (US)

Water Treatment System (Point of Use) Industry Developments

October 2021: Pureit is a new product range launched by Unilever PLC. The Pureit 5 series product contributed to high-performance filtration technology. This allows purification by lowering germs and bacteria and removing up to 90% of dissolved solids and heavy metals. July 2021: A.O. Smith Corporation disclosed the all-cash acquisition of Master Water Conditioning Corporation, a water treatment company based in Pennsylvania. The purchase by Master Water underscores the company's commitment to the North American water treatment system market, which is a key component of the company's mission of providing innovative, distinctive water heating and treatment solutions. December 2020: Pentair introduced the FreshPoint Easy Flow Under Counter Filtration Solution for residential use. This NSF-certified system provides refreshing, filtered water straight from the faucet for a year using a single filter.

Water Treatment System (Point of Use) Market Segmentation

Water Treatment System (Point of Use) Technology Outlook

• Filtration


• Distillation


• RO


• Disinfection

Water Treatment System (Point of Use) Device Outlook

• Tabletop Pitchers


• Counter-Top Units


• Faucet-Mounted Filters

Water Treatment System (Point of Use) End-Use Outlook

• Non-Residential


• Residential

Water Treatment System (Point of Use) Regional Outlook

• 
  North America
  • The U.S.
  
  
  • Canada
  
  


• 
  Europe
  • Germany
  
  
  • France
  
  
  • The U.K.
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  


• 
  Asia-Pacific
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  


• 
  Rest of the World
  • Middle East
  
  
  • Africa
  
  
  • Latin America
  
  

Attribute/Metric	Details
Market Size 2023	USD 23.49 billion
Market Size 2024	USD 25.67 billion
Market Size 2032	USD 47.86 billion
Compound Annual Growth Rate (CAGR)	8.10% (2024-2032)
Base Year	2023
Market Forecast Period	2024-2032
Historical Data	2018- 2022
Market Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	Technology, Device, End-Use, and Region
Geographies Covered	Europe, Asia Pacific, North America, and the Rest of the World
Countries Covered	The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled	Panasonic Corporation (Japan), Pentair Plc (UK), Honeywell International Inc (US), LG Electronics (South Korea), COWAY CO. Ltd (South Korea), Hindustan Unilever Limited (UK), Eureka Forbes (India), Culligan (US), Tata Chemicals Ltd (India), BWT Aktiengesellschaft (Austria), Whirlpool Corporation (US)
Key Market Opportunities	The emergence of smart water treatment systems Growing demands for eco-friendly and sustainable water treatment solutions
Key Market Dynamics	Rising adoption of point-of-use water treatment systems in developing regions with limited access to clean drinking water Increased governments initiatives for the supply of clean and purified water