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    Water Flosser Market

    ID: MRFR/CR/17310-HCR
    128 Pages
    Pradeep Nandi
    October 2025

    Water Flosser Market Research Report Information By Product Type (Countertop, Cordless, and Others), By Category (Standard, and Portable), By Tip Type (Classic Jet Tip, Orthodontic Tip, Toothbrush Tip, Plaque Seeker Tip, and Others), By Consumer Group (Adults, and Kids), By End-use (Residential, Commercial, (Hospitals, Dental Clinics, Others)), By Price (Low (Less than US$ 50), Medium (US$ 50 - US$ 100), and High (More than US$ 100)), By Distribution Channel (Online [E-commerce Websites, Company-owned Websites], Offline [Hypermarkets and Sup...

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    Water Flosser Market Infographic
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    Water Flosser Market Summary

    As per Market Research Future Analysis, the Global Water Flosser Market was valued at USD 0.95 Billion in 2024 and is projected to grow to USD 1.74 Billion by 2035, with a CAGR of 5.60% from 2025 to 2035. The market is driven by increased awareness of oral hygiene and the demand for convenient oral care solutions, particularly among busy individuals. The residential segment dominates the market, while the cordless product type leads in sales. The portable category generates the most revenue, and the orthodontic tip type is the most popular among consumers. The online distribution channel has seen significant growth, reflecting changing consumer preferences.

    Key Market Trends & Highlights

    The water flosser market is experiencing notable trends driven by consumer behavior and health awareness.

    • Market Size in 2024: USD 0.95 Billion; projected to reach USD 1.74 Billion by 2035.
    • CAGR of 5.6% from 2025 to 2034, indicating strong growth potential.
    • Cordless segment dominated the market in 2022, reflecting consumer preference for convenience.
    • Residential segment accounted for double growth, emphasizing the focus on preventive oral care.

    Market Size & Forecast

    2024 Market Size USD 0.95 Billion
    2035 Market Size USD 1.74 Billion
    CAGR 5.60%

    Major Players

    Key players include Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Koninklijke Philips N.V., and Procter & Gamble (Oral B).

    Water Flosser Market Trends

    Growing preference for convenient oral care solutions, especially among individuals with busy lifestyles Anticipated market growth

    Global Market CAGR for the boom of the water flosser marketplace is the heightened cognizance of oral hygiene and dental health. According to data from the World Health Organization (WHO), oral illnesses have an effect on billions of humans ly, and the prevention of those issues has turn out to be a focus for fitness-conscious people. A survey performed with the aid of the American Dental Association (ADA) reveals a regular growth within the focus of oral fitness importance, with an emphasis on preventive measures.

    As customers emerge as more knowledgeable about the capacity risks associated with poor oral hygiene, the demand for advanced oral care answers like water flossers has surged, aligning with the broader trend of proactive fitness management.

    Additionally, with an increasing focus on holistic health, there's a growing consciousness of the interconnectedness between oral health and typical properly-being. Research studies, including those posted in dental journals and scientific literature, underscore the impact of oral fitness on systemic health situations. Organizations like the International Association for Dental Research (IADR) actively sell studies findings highlighting the links between gum sicknesses and systemic troubles like cardiovascular illnesses and diabetes. This deeper knowledge has led clients to searching for comprehensive oral care solutions, contributing to the upward push in demand for water flossers.

    The shift in purchaser conduct is obvious in marketplace facts, with a superb uptick in income of oral care merchandise that cope with each dental health and broader properly-being issues.

    The present day lifestyle, characterised through stressful schedules and time constraints, has fueled a developing preference for convenient oral care answers. Market studies performed via Euromonitor International indicates a consistent boom within the adoption of time-green and consumer-friendly oral care devices. Water flossers, providing a handy alternative to traditional flossing techniques, have won popularity amongst people with busy lifestyles. This choice is in addition supported through facts from customer surveys carried out through dental associations, revealing that a great percentage of respondents prioritize oral care products which are clean to combine into their each day exercises.

    As the call for convenience continues to form customer alternatives, water flossers have emerged as a preferred tool for powerful and time-saving oral hygiene practices. Thus, driving the water flosser market revenue.

    The increasing awareness of oral hygiene and the rising prevalence of dental diseases appear to be driving the adoption of water flossers as a preferred alternative to traditional dental care methods.

    U.S. Department of Health and Human Services

    Water Flosser Market Drivers

    Market Growth Projections

    The Global Global Water Flosser Market Industry is poised for substantial growth, with projections indicating a market value of 0.95 USD Billion in 2024 and an anticipated increase to 1.74 USD Billion by 2035. This growth reflects a compound annual growth rate of 5.67% from 2025 to 2035, suggesting a robust demand for water flossers as consumers increasingly recognize their benefits. The market dynamics are influenced by various factors, including technological advancements, rising awareness of oral hygiene, and the expansion of e-commerce platforms. These elements collectively contribute to a favorable environment for the Global Global Water Flosser Market Industry.

    Rising Awareness of Oral Hygiene

    The increasing awareness regarding oral hygiene is a pivotal driver for the Global Global Water Flosser Market Industry. Consumers are becoming more informed about the importance of maintaining oral health, leading to a surge in demand for effective dental care products. Water flossers are recognized for their ability to remove plaque and food particles more efficiently than traditional flossing methods. This heightened awareness is reflected in the projected market value of 0.95 USD Billion in 2024, which is expected to grow as consumers prioritize their dental health. The Global Global Water Flosser Market Industry is thus positioned to benefit from this trend.

    Expansion of E-commerce Platforms

    The expansion of e-commerce platforms is transforming the retail landscape for the Global Global Water Flosser Market Industry. Online shopping offers consumers convenience and access to a wider range of products, including various models of water flossers. This shift is particularly relevant in regions where traditional retail options may be limited. The ease of comparing products and reading reviews online enhances consumer confidence in purchasing decisions. As e-commerce continues to grow, it is expected to contribute significantly to the market's expansion, facilitating access to innovative dental care solutions for a global audience.

    Increased Focus on Aesthetic Dentistry

    The rising focus on aesthetic dentistry is emerging as a key driver for the Global Global Water Flosser Market Industry. As more individuals seek cosmetic dental procedures to enhance their smiles, the demand for complementary oral care products, such as water flossers, is likely to increase. These devices are viewed as essential tools for maintaining oral hygiene, particularly among those undergoing aesthetic treatments. The market's growth is anticipated to align with the broader trends in cosmetic dentistry, further propelling the Global Global Water Flosser Market Industry as consumers invest in their oral aesthetics.

    Growing Demand for Preventive Dental Care

    The shift towards preventive dental care is significantly influencing the Global Global Water Flosser Market Industry. As individuals become more proactive about their oral health, the demand for products that facilitate preventive measures, such as water flossers, is on the rise. This trend is supported by the increasing prevalence of dental issues, prompting consumers to seek effective solutions. The market is projected to reach 1.74 USD Billion by 2035, reflecting the growing inclination towards preventive care. Consequently, the Global Global Water Flosser Market Industry is likely to experience sustained growth as consumers prioritize long-term oral health.

    Technological Advancements in Water Flossers

    Technological innovations play a crucial role in driving the Global Global Water Flosser Market Industry. Manufacturers are increasingly integrating advanced features such as multiple pressure settings, timers, and Bluetooth connectivity into their products. These enhancements not only improve user experience but also cater to a broader audience, including those with specific dental needs. As a result, the market is likely to see a compound annual growth rate of 5.67% from 2025 to 2035. This growth trajectory indicates that consumers are willing to invest in high-tech dental care solutions, further solidifying the market's expansion.

    Market Segment Insights

    Water flosser Product Type Insights

    The water flosser market segmentation, based on Product Type includes Countertop, Cordless, and Others. The cordless segment dominated the market 2022. Rising costs of dental procedures incentivize people to invest in preventive measures like water flossers.

    Water flosser Category Insights

    The water flosser market segmentation, based on Category, includes Standard, and Portable. The Portable category generated the most income. Consumers are becoming more informed about the importance of oral health and the role of flossing in preventing gum disease and plaque buildup.

    Water flosser Tip Type Insights

    The water flosser market segmentation, based on Tip Type, includes Classic Jet Tip, Orthodontic Tip, Toothbrush Tip, Plaque Seeker Tip, and Others. Orthodontic tip is dominating the market 2022. Manufacturers are offering features like interchangeable nozzles and customizable pressure settings to cater to individual needs and preferences.

    Water flosser Consumer Group Insights

    The water flosser market segmentation, based on Consumer Group, includes Adults, and Kids. The kids is segment the dominated segment and the consumers are increasingly interested in locally-sourced. Growing preference for convenient oral care solutions, especially among individuals with busy lifestyles is boosting the segmental growth in the market.

    Figure 1: Water flosser Market, by Consumer Group, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Water flosser End-use Insights

    The Water flosser market segmentation, based on End-use, includes Residential, Commercial [Hospitals, Dental Clinics, Others]. The Residential segment dominated the market, accounting for double growth of market. Consumers increasingly prioritize preventive oral care, the residential segment is expected to continue its dominance, contributing significantly to the overall success and expansion of the water flosser market.

    Water flosser Price Insights

    The water flosser market segmentation, based on Price, includes Low (Less than US$ 50), Medium (US$ 50 - US$ 100), and High (More than US$ 100). The Medium (US$ 50 - US$ 100) segment dominated the market, accounting for double growth of market. Water flossers in the medium price segment often strike a balance between advanced features and affordability. Consumers are willing to invest in oral care products that offer a comprehensive set of features without being prohibitively expensive.

    Water flosser Distribution Channel Insights

    The water flosser market segmentation, based on Distribution Channel, includes Online [E-commerce Websites, Company-owned Websites], Offline [Hypermarkets and Supermarkets, Specialty Stores, Drug Stores and Pharmacies]. The online segment dominated the market, accounting for double growth of market. Emphasizing the benefits and proper use of water flossers can overcome user apprehension and encourage adoption.

    Get more detailed insights about Water Flosser Market

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American water flosser market area will dominate this market, Education campaigns highlighting the importance of preventing gum diseases and cavities. Growing preference for convenient oral care solutions, especially among individuals with busy lifestyles.

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: WATER FLOSSER MARKET SHARE BY REGION 2022 (USD Billion)

    WATER FLOSSER MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe water flosser market accounts for the second-largest market share due to the personalization and Customization, & Integration with Smart Devices. Further, the German water flosser market held the largest market share, and the UK Water flosser market was the fastest growing market in the European region

    The Asia-Pacific Water flosser Market is expected to grow at the fastest CAGR from 2023 to 2032. Dental professionals and organizations are actively promoting the importance of flossing through various initiatives and campaigns. Oral health is frequently featured in health and wellness articles and segments, highlighting the benefits of flossing and the consequences of neglecting it. Moreover, China’s water flosser market held the largest market share, and the Indian Water flosser market was the fastest growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the water flosser market, grow even more. The water flosser market is a fast-paced and competitive industry that includes everything from agriculture with trade water flossers, with important market developments and the landscape of rivalry greatly relies on the kind and scope of events, and also the region in which they occur.

    To expand and survive in a more competitive and rising market climate, water flosser industry must offer business meetings, conventions, and various other kinds of incidents constitute a part of the water flosser market.

    Each of these markets has its own set of characteristics and competitors in the water flosser industry to benefit clients and increase the market sector. In recent years, the water flosser industry has offered some of the most significant Tip Types.

    Major players in the Water flosser market, including Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), ToiletTree Products Inc., and others, are attempting to increase market demand by investing in research and development operations.

    Burst Oral Care, founded in 2017, is a current oral care enterprise that has fast made a call for itself with the aid of offering progressive and extraordinary dental hygiene products. Headquartered in New York, Burst has won reputation for its cognizance on combining superior era with current design to enhance the oral care revel in. The employer's flagship product, the Burst Sonic Toothbrush, has garnered large acclaim for its sonic era, handing over effective yet mild vibrations for powerful plaque removal.

    Burst Oral Care locations a sturdy emphasis on purchaser satisfaction, and their subscription-based totally version ensures that users get hold of substitute brush heads every three months, encouraging regular oral care conduct. With a commitment to each oral fitness and aesthetic attraction, Burst Oral Care has come to be a notable player inside the aggressive oral care marketplace.

    Church & Dwight, a multinational consumer packaged Goods Company headquartered in New Jersey, expanded its presence in the oral care market through the acquisition of Water Pik, Inc. Water Pik, a pioneer in water flosser technology, has been a key player in the dental hygiene industry for decades. Acquired by Church & Dwight in 2017, Water Pik, Inc. brings a legacy of expertise in developing and manufacturing advanced water flossers, catering to consumers' evolving oral care needs.

    As part of the Church & Dwight family, Water Pik, Inc. continues to contribute to the company's portfolio of oral care products, offering innovative solutions for enhanced gum health and overall dental well-being. The acquisition strategically positions Church & Dwight to provide a comprehensive range of oral care solutions, leveraging Water Pik, Inc.'s reputation for excellence in water flosser technology.

    Key Companies in the Water Flosser Market market include

    Industry Developments

    • Q2 2024: Waterpik® Launches New Cordless Advanced Water Flosser with Bluetooth Connectivity Waterpik®, a leading brand in oral care, announced the launch of its new Cordless Advanced Water Flosser featuring Bluetooth connectivity, allowing users to track their flossing habits via a dedicated mobile app.
    • Q1 2024: Philips Introduces Sonicare Power Flosser 7000 in North America Philips expanded its oral care portfolio with the launch of the Sonicare Power Flosser 7000, targeting consumers seeking advanced water flossing technology for improved gum health.
    • Q2 2024: Aquapick Announces Strategic Partnership with Korean Dental Association Aquapick entered into a partnership with the Korean Dental Association to promote water flossing as part of national oral hygiene campaigns, aiming to increase adoption of its devices in dental clinics.
    • Q3 2024: Oral-B Unveils iO Water Flosser at International Dental Show 2024 Oral-B introduced its new iO Water Flosser at the International Dental Show, featuring micro-bubble technology and multiple pressure settings for enhanced plaque removal.
    • Q1 2025: ToiletTree Products Expands Manufacturing Facility in New Jersey ToiletTree Products announced the expansion of its New Jersey manufacturing facility to increase production capacity for its line of water flossers, responding to growing demand in the U.S. market.
    • Q2 2024: Hydro Floss Receives FDA 510(k) Clearance for Next-Gen Oral Irrigator Hydro Floss, a subsidiary of Oral Care Technologies Inc., received FDA 510(k) clearance for its next-generation oral irrigator, enabling U.S. commercialization of the new device.
    • Q4 2024: Shenzhen Relish Technology Launches Smart Water Flosser with AI-Powered Pressure Control Shenzhen Relish Technology introduced a smart water flosser equipped with AI-powered pressure control and real-time feedback, targeting tech-savvy consumers in Asia and Europe.
    • Q3 2024: Waterpik® Partners with SmileDirectClub to Offer Co-Branded Water Flosser Kits Waterpik® and SmileDirectClub announced a partnership to launch co-branded water flosser kits, available through SmileDirectClub’s direct-to-consumer channels.
    • Q2 2025: Oral Breeze Appoints New CEO to Drive Global Expansion Oral Breeze named a new Chief Executive Officer, tasking the executive with accelerating the company’s international growth and product innovation in the water flosser segment.
    • Q1 2024: Ginsey Home Solutions Acquires Minority Stake in European Water Flosser Startup Ginsey Home Solutions acquired a minority equity stake in a European water flosser startup, aiming to expand its presence in the EU oral care market.
    • Q4 2024: Procter & Gamble’s Oral-B Secures Major Retail Distribution Deal in Japan Procter & Gamble’s Oral-B division secured a significant retail distribution agreement with a leading Japanese pharmacy chain to expand the availability of its water flossers in the region.
    • Q2 2025: Aquapick Raises $20 Million in Series B Funding to Accelerate R&D Aquapick completed a $20 million Series B funding round to support research and development of next-generation water flossing devices and expand its global footprint.

    Future Outlook

    Water Flosser Market Future Outlook

    The Global Water Flosser Market is projected to grow at a 5.60% CAGR from 2025 to 2035, driven by increasing consumer awareness and technological advancements.

    New opportunities lie in:

    • Develop eco-friendly water flosser models to attract environmentally conscious consumers.
    • Leverage smart technology integration for enhanced user experience and personalized dental care.
    • Expand distribution channels through e-commerce platforms to reach a broader audience.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Water flosser Price Outlook

    • Low (Less than US$ 50)
    • Medium (US$ 50 - US$ 100)
    • High (More than US$ 100)

    Water flosser End-use Outlook

    Commercial
    • Hospitals
    • Dental Clinics
    • Others

    Water flosser Category Outlook

    • Standard
    • Portable

    Water flosser Regional Outlook

    North America
    • US
    • Canada
    Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Water flosser Tip Type Outlook

    • Classic Jet Tip
    • Orthodontic Tip
    • Toothbrush Tip
    • Plaque Seeker Tip
    • Others

    Water flosser Product Type Outlook

    • Countertop
    • Cordless
    • Other

    Water flosser Consumer Group Outlook

    • Adults
    • Kids

    Water flosser Distribution Channel Outlook

    Online
    • E-commerce Websites
    • Company-owned Websites
    Offline
    • Hypermarkets and Supermarkets
    • Specialty Stores
    • Drug Stores and Pharmacies

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 0.95 Billion
    Market Size 2025 USD 1.01 Billion
    Market Size 2035 1.74 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 5.60% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report CoverTip Type Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Category, Tip Type, Consumer Group, End-use, Price, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), ToiletTree Products Inc.
    Key Market Opportunities ·         Increased Dental Care Costs
    Key Market Dynamics ·         Increasing awareness about the link between oral health and overall well-being.

    FAQs

    How much is the water flosser market?

    The water flosser market size was valued at USD 0.90 Billion in 2023.

    What is the growth rate of the water flosser market?

    The market is projected to grow at a CAGR of 5.6% during the forecast period, 2025-2034.

    Which region held the largest market share in the water flosser market?

    North America had the largest share in the market.

    Who are the key players in the Water flosser market?

    The key players in the market are Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), ToiletTree Products Inc.

    Which Product Type led the water flosser market?

    The Cordless category dominated the market in 2023.

    Which Category had the largest market share in the Water flosser market?

    The Portable had the largest share in the market.

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