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Water Flosser Market Research Report Information By Product Type (Countertop, Cordless, and Others), By Category (Standard, and Portable), By Tip Type (Classic Jet Tip, Orthodontic Tip, Toothbrush Tip, Plaque Seeker Tip, and Others), By Consumer Group (Adults, and Kids), By End-use (Residential, Commercial, (Hospitals, Dental Clinics, Others)), By Price (Low (Less than US$ 50), Medium (US$ 50 - US$ 100), and High (More than US$ 100)), By Distribution Channel (Online [E-commerce Websites, Company-owned Websites], Offline [Hypermarkets and Su


ID: MRFR/CR/17310-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

Global Water Flosser Market Overview


water flosser Market Size was valued at USD 0.81 Billion in 2022. The Water flosser market industry is projected to grow from USD 0.86 Billion in 2023 to USD 1.33 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2024 - 2032). Increased awareness about the importance of oral hygiene and dental health is the key market drivers enhancing the market growth.


Global Water Flosser Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Water Flosser Market Trends



  • Growing preference for convenient oral care solutions, especially among individuals with busy lifestyles Anticipated market growth


Global Market CAGR for the boom of the water flosser marketplace is the heightened cognizance of oral hygiene and dental health. According to data from the World Health Organization (WHO), oral illnesses have an effect on billions of humans ly, and the prevention of those issues has turn out to be a focus for fitness-conscious people. A survey performed with the aid of the American Dental Association (ADA) reveals a regular growth within the focus of oral fitness importance, with an emphasis on preventive measures. As customers emerge as more knowledgeable about the capacity risks associated with poor oral hygiene, the demand for advanced oral care answers like water flossers has surged, aligning with the broader trend of proactive fitness management.


Additionally, with an increasing focus on holistic health, there's a growing consciousness of the interconnectedness between oral health and typical properly-being. Research studies, including those posted in dental journals and scientific literature, underscore the impact of oral fitness on systemic health situations. Organizations like the International Association for Dental Research (IADR) actively sell studies findings highlighting the links between gum sicknesses and systemic troubles like cardiovascular illnesses and diabetes. This deeper knowledge has led clients to searching for comprehensive oral care solutions, contributing to the upward push in demand for water flossers. The shift in purchaser conduct is obvious in marketplace facts, with a superb uptick in income of oral care merchandise that cope with each dental health and broader properly-being issues.


The present day lifestyle, characterised through stressful schedules and time constraints, has fueled a developing preference for convenient oral care answers. Market studies performed via Euromonitor International indicates a consistent boom within the adoption of time-green and consumer-friendly oral care devices. Water flossers, providing a handy alternative to traditional flossing techniques, have won popularity amongst people with busy lifestyles. This choice is in addition supported through facts from customer surveys carried out through dental associations, revealing that a great percentage of respondents prioritize oral care products which are clean to combine into their each day exercises. As the call for convenience continues to form customer alternatives, water flossers have emerged as a preferred tool for powerful and time-saving oral hygiene practices. Thus, driving the water flosser market revenue.


Water flosser Market Segment Insights


Water flosser Product Type Insights


The water flosser market segmentation, based on Product Type includes Countertop, Cordless, and Others. The cordless segment dominated the market 2022. Rising costs of dental procedures incentivize people to invest in preventive measures like water flossers.


Water flosser Category Insights


The water flosser market segmentation, based on Category, includes Standard, and Portable. The Portable category generated the most income. Consumers are becoming more informed about the importance of oral health and the role of flossing in preventing gum disease and plaque buildup.


Water flosser Tip Type Insights


The water flosser market segmentation, based on Tip Type, includes Classic Jet Tip, Orthodontic Tip, Toothbrush Tip, Plaque Seeker Tip, and Others. Orthodontic tip is dominating the market 2022. Manufacturers are offering features like interchangeable nozzles and customizable pressure settings to cater to individual needs and preferences.


Water flosser Consumer Group Insights


The water flosser market segmentation, based on Consumer Group, includes Adults, and Kids. The kids is segment the dominated segment and the consumers are increasingly interested in locally-sourced. Growing preference for convenient oral care solutions, especially among individuals with busy lifestyles is boosting the segmental growth in the market.


Figure 1: Water flosser Market, by Consumer Group, 2022 & 2032 (USD Billion)


Water flosser Market, by Consumer Group, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Water flosser End-use Insights


The Water flosser market segmentation, based on End-use, includes Residential, Commercial [Hospitals, Dental Clinics, Others]. The Residential segment dominated the market, accounting for double growth of market. Consumers increasingly prioritize preventive oral care, the residential segment is expected to continue its dominance, contributing significantly to the overall success and expansion of the water flosser market.


Water flosser Price Insights


The water flosser market segmentation, based on Price, includes Low (Less than US$ 50), Medium (US$ 50 - US$ 100), and High (More than US$ 100). The Medium (US$ 50 - US$ 100) segment dominated the market, accounting for double growth of market. Water flossers in the medium price segment often strike a balance between advanced features and affordability. Consumers are willing to invest in oral care products that offer a comprehensive set of features without being prohibitively expensive.


Water flosser Distribution Channel Insights


The water flosser market segmentation, based on Distribution Channel, includes Online [E-commerce Websites, Company-owned Websites], Offline [Hypermarkets and Supermarkets, Specialty Stores, Drug Stores and Pharmacies]. The online segment dominated the market, accounting for double growth of market. Emphasizing the benefits and proper use of water flossers can overcome user apprehension and encourage adoption.


Water flosser Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American water flosser market area will dominate this market, Education campaigns highlighting the importance of preventing gum diseases and cavities. Growing preference for convenient oral care solutions, especially among individuals with busy lifestyles.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: WATER FLOSSER MARKET SHARE BY REGION 2022 (USD Billion)


WATER FLOSSER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe water flosser market accounts for the second-largest market share due to the personalization and Customization, & Integration with Smart Devices. Further, the German water flosser market held the largest market share, and the UK Water flosser market was the fastest growing market in the European region


The Asia-Pacific Water flosser Market is expected to grow at the fastest CAGR from 2023 to 2032. Dental professionals and organizations are actively promoting the importance of flossing through various initiatives and campaigns. Oral health is frequently featured in health and wellness articles and segments, highlighting the benefits of flossing and the consequences of neglecting it. Moreover, China’s water flosser market held the largest market share, and the Indian Water flosser market was the fastest growing market in the Asia-Pacific region.


Water flosser Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the water flosser market, grow even more. The water flosser market is a fast-paced and competitive industry that includes everything from agriculture with trade water flossers, with important market developments and the landscape of rivalry greatly relies on the kind and scope of events, and also the region in which they occur. To expand and survive in a more competitive and rising market climate, water flosser industry must offer business meetings, conventions, and various other kinds of incidents constitute a part of the water flosser market.


Each of these markets has its own set of characteristics and competitors in the water flosser industry to benefit clients and increase the market sector. In recent years, the water flosser industry has offered some of the most significant Tip Types. Major players in the Water flosser market, including Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), ToiletTree Products Inc., and others, are attempting to increase market demand by investing in research and development operations.


Burst Oral Care, founded in 2017, is a current oral care enterprise that has fast made a call for itself with the aid of offering progressive and extraordinary dental hygiene products. Headquartered in New York, Burst has won reputation for its cognizance on combining superior era with current design to enhance the oral care revel in. The employer's flagship product, the Burst Sonic Toothbrush, has garnered large acclaim for its sonic era, handing over effective yet mild vibrations for powerful plaque removal. Burst Oral Care locations a sturdy emphasis on purchaser satisfaction, and their subscription-based totally version ensures that users get hold of substitute brush heads every three months, encouraging regular oral care conduct. With a commitment to each oral fitness and aesthetic attraction, Burst Oral Care has come to be a notable player inside the aggressive oral care marketplace.


Church & Dwight, a multinational consumer packaged Goods Company headquartered in New Jersey, expanded its presence in the oral care market through the acquisition of Water Pik, Inc. Water Pik, a pioneer in water flosser technology, has been a key player in the dental hygiene industry for decades. Acquired by Church & Dwight in 2017, Water Pik, Inc. brings a legacy of expertise in developing and manufacturing advanced water flossers, catering to consumers' evolving oral care needs. As part of the Church & Dwight family, Water Pik, Inc. continues to contribute to the company's portfolio of oral care products, offering innovative solutions for enhanced gum health and overall dental well-being. The acquisition strategically positions Church & Dwight to provide a comprehensive range of oral care solutions, leveraging Water Pik, Inc.'s reputation for excellence in water flosser technology.


Key Companies in the Water flosser market include



  • Burst Oral Care

  • Church & Dwight (Water Pik, Inc.)

  • Fly Cat Electrical Co., Ltd. (Nicefeel)

  • Ginsey Home Solution

  • JETPIK Corporation

  • Koninklijke Philips N.V.

  • Oral Care Technologies, Inc. (Hydro Floss)

  • Panasonic Corporation

  • Procter & Gamble (Oral B)

  • ToiletTree Products Inc.


Water flosser Industry Developments


In 2022: Burst Oral Care launched its bestselling water flosser and sonic toothbrush at Walmart. Through this strategy, the company aims to further its mission of making the best oral care products available to customers at an accessible price point.


In 2023: Church & Dwight announced the expansion of its handheld water flosser collection. These compact flossers are available with rechargeable batteries.


Water flosser Market Segmentation


Water flosser Product Type Outlook



  • Countertop

  • Cordless

  • Other


Water flosser Category Outlook



  • Standard

  • Portable


Water flosser Tip Type Outlook



  • Classic Jet Tip

  • Orthodontic Tip

  • Toothbrush Tip

  • Plaque Seeker Tip

  • Others


Water flosser Consumer Group Outlook



  • Adults

  • Kids


Water flosser End-use Outlook



  • Residential

  • Commercial

    • Hospitals

    • Dental Clinics

    • Others




Water flosser Price Outlook



  • Low (Less than US$ 50)

  • Medium (US$ 50 - US$ 100)

  • High (More than US$ 100)


Water flosser Distribution Channel Outlook



  • Online

    • E-commerce Websites

    • Company-owned Websites





  • Offline

    • Hypermarkets and Supermarkets

    • Specialty Stores

    • Drug Stores and Pharmacies




Water flosser Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 0.81 Billion
Market Size 2023 USD 0.86 Billion
Market Size 2032 USD 1.33 Billion
Compound Annual Growth Rate (CAGR) 5.60% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report CoverTip Type Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Category, Tip Type, Consumer Group, End-use, Price, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), ToiletTree Products Inc.
Key Market Opportunities ·         Increased Dental Care Costs
Key Market Dynamics ·         Increasing awareness about the link between oral health and overall well-being.


Frequently Asked Questions (FAQ) :

The water flosser market size was valued at USD 0.81 Billion in 2022.

The market is projected to grow at a CAGR of 5.60% during the forecast period, 2024-2032.

North America had the largest share in the market.

The key players in the market are Burst Oral Care, Church & Dwight (Water Pik, Inc.), Fly Cat Electrical Co., Ltd. (Nicefeel), Ginsey Home Solution, JETPIK Corporation, Koninklijke Philips N.V., Oral Care Technologies, Inc. (Hydro Floss), Panasonic Corporation, Procter & Gamble (Oral B), ToiletTree Products Inc.

The Cordless category dominated the market in 2022.

The Portable had the largest share in the market.

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