Water Purifier Market Research Report - Global Forecast till 2027

Global Water Purifier Market Research Report: Information By Product (RO Water Purifier, UV Water Purifier and Activated Carbon Filters), Devices [Wall Mounted, Countertop, Tabletop, Faucet-Mounted and Under-The-Sink (UTS)], End-User (Residential and Commercial) and Region - Forecast till 2027

ID: MRFR/IA - E/1617-CR | August 2020 | Region: Global | 140 pages

Please note that assessment period of report has been updated from 2019-2025 to 2020-2027. Cordially fill sample form for updated data.

Market Overview

Global Water Purifier Market in terms of value is estimated to reach a value of USD 78.6 Billion by 2025, registering a 17.37% CAGR during the forecast period.

Water purifiers are systems or equipment used for purifying drinking water. Water purifiers function using different technologies such as activated carbon, UV technology, and reverse osmosis (RO). Owing to an increase in the contaminants, dissolved solids, chemical substances, and other materials, the need for water purifiers has increased over the years.


Global Water Purifier Market is segmented based on Product, Devices, and End-User.

Based on Product, the global market has been segmented into RO water purifier, UV water purifier, and activated carbon filters. In 2019, the RO water purifier segment accounted for the largest market share of 54.8%, with a market value of USD 27,481.7 million. It is projected to register a 17.13% CAGR during the projected timeframe.

Based on Devices, the global market has been segmented into wall-mounted, countertop, tabletop, faucet-mounted, and under-the-sink (UTS).

Based on end-user, the global market has been segmented into residential and commercial. In 2019, the residential segment accounted for a considerable market share of 71.9%, with a market value of USD 36,069.1 million. It is projected to register an 18.25% CAGR over the forecast period.

Regional Analysis

Based on region, the report on the water purifier market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world.

Global Water Purifier Market, By Region, 2019
Water Purifier Market

Source: MRFR Analysis

With the highest population density in countries such as China and India, Asia-Pacific dominates the global water purifier market. The regional market has been experiencing rapid growth in the last two to three years, owing to the growing commercial sector, rising preference towards purified water, and government initiatives. The population of these regions has also been increasing, which is expected to boost market growth further. India has considerable demand for water purifiers. The key factors that are driving the Indian market are the rapidly developing economy, government initiatives for pure water, and growing population.

North America is one of the largest markets for water purifiers during the forecast period. Factors that drive the regional market include the increased demand for household products, scarcity of clean water, and growing population. The growing awareness of water-borne diseases backs this. The US holds the largest share of the North America water purifier market. The rising need for optimal water use across all sections of society drive the market.


Global Water Purifier Market has been segmented based on Product, Devices, and End-User. Increasing awareness about water-borne diseases and technological advancements in water purifiers will spur market growth. The World Health Organization (WHO) organizes many campaigns to raise awareness regarding health and safety issues among individuals. Such campaigns are often aimed at educating the population regarding the causes of illness. According to the WHO, unsafe drinking water, sanitation, and hand hygiene lead to approximately 4 billion cases of diarrhea, every year, across the globe.

Key Competitors

The growth of the vendors is dependent on market conditions, government support, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. A. O. Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation, Coway Co., Ltd., KENT RO Systems Ltd., and Livpure Pvt. Ltd. are some of the Key Players operating in the global market.

Market Segmentation

  • By Product- RO Water Purifier, UV Water Purifier, and Activated Carbon Filters

  • By Devices- Wall Mounted, Countertop, Tabletop, Faucet-Mounted, and Under-The-Sink (UTS)

  • End-User- Residential and Commercial

Key Questions Addressed by the Report

  • At what CAGR, the water purifier market will be gaining valuation in the future?

  • What are the main factors leading the water purifier market growth?

  • Which regions are topping in the water purifier market?

  • In 2019, which region led the water purifier market by revenue?

  • Which is the second-largest market for the water purifier market?

  • Name the segments of the water purifier market.

  • Who are the crucial leading market players of the water purifier market?

Frequently Asked Questions (FAQ) :

Water Purifier Market will be growing at a CAGR of 9.55% by valuation in the future.

The growing awareness over the water-borne diseases and technological advancement of purifiers are factors leading to the water purifier market.

North America, Europe, Asia-Pacific are the regions topping the water purifier market.

In 2017, the global water purifier market was led by Asia-Pacific by revenue.

North America is the second-largest market for water purifiers.

Product, devices, end-user are the segments of the water purifier market.

COWAY CO., LTD (South Korea), BWT AG (Austria), 3M (US), Hindustan Unilever Limited (HUL) (UK), Pentair Plc. (UK) Culligan (US) are the leading market players in the water purifier market.