As per MRFR Analysis, the Global Water Purifier Market was valued at USD 63,075.3 billion in 2023 and is projected to grow to USD 2,01,261.9 billion by 2032, with a CAGR of 13.86% from 2024 to 2032. Key drivers include government initiatives for clean water, rising population, and increased awareness of waterborne diseases. The market is witnessing a trend towards smart purifiers equipped with advanced technology, enhancing user experience and efficiency. The residential sector remains the largest end-user, driven by urbanization and health concerns related to water quality.
The water purifier market is evolving with significant technological advancements and increasing consumer demand.
A. O. Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation, Coway Co. Ltd., KENT RO Systems Ltd., Livpure Pvt. Ltd.
A rapidly developing economy, government programs to provide clean water, increased population, and increasing knowledge about illnesses caused by water are the key market drivers enhancing the Water Purifier market CAGR.
Source: Secondary, Primary Research, MRFR Database and Analyst Review
One of the latest developments in the business is the emergence of smart purifiers with cutting-edge technology. Smart cleansers include a multi-stage purification technology and are easy to use. These filters monitor the amount of water used and adjust the settings as necessary.Â
Additionally, smart cleaners are designed to notify users when their maintenance cycle is finished by sending messages and warnings. As living standards and purchasing power improve, customers increasingly ask for feature-rich purifiers, especially in emerging countries in the Asia Pacific and the Middle East. This is increasing the market development potential for water purifiers.Â
May 2023
Cloud Water Filters announced the release of Cloud RO, its flagship product, an under-sink reverse osmosis water filter that enables users to track water usage and quality using the Cloud app. Reverse osmosis filtration can be replaced with Cloud RO, the company's flagship product.Â
Cloud uses cutting-edge technology to optimize filtering performance by controlling flow and pressure within the system. Water quality is monitored by smart sensors, which transmit their findings to the consumer via a cloud app. Cloud offers its clients visibility into their usage patterns, filter health, and water quality.
The advent of smart purifiers with cutting-edge technologies is a recent trend seen in the industry. Smart cleaners are simple to use and have a multi-stage purifying system. These filters keep an eye on how much water is used and change the settings as needed. Additionally, smart cleaners are made to send warnings and messages to users when their maintenance cycle is complete. Customers increasingly request feature-rich purifiers as their living standards and purchasing power rise, particularly in developing nations in the Asia Pacific and the Middle East.Â
This is creating the Water Purifier market development potential. Therefore, it is anticipated that demand for these purifiers will increase throughout the projection period due to the quick development of such smart technology-based purifiers. Thus, this factor is driving the market CAGR.
Figure 1: Types of Water borne diseases
Source: Secondary, Primary Research, MRFR Database and Analyst Review
Water purifiers provide safe drinking water by removing dangerous bacteria, viruses, and other pollutants. Giardia and cryptosporidium removal decreases the risk of gastrointestinal disease by 33%. Additionally, it removes chlorine and its metabolites and lessens the risk of rectal and bladder cancer. Additionally, drinking clean water helps to maintain an optimal energy level, enhance skin health, reduce weight, and strengthen the body's general immune system. Water flavor and taste are more valuable after purification.Â
As a result, using clean and safe water when cooking preserves the dish's flavor. Minerals are removed by household water filters, which might lower the water's overall quality. The purification at the water entry point extends the piping's life and greatly reduces maintenance costs.
Industries that manufacture and process things use a lot of water. A water crisis also has the greatest impact on these businesses. Thus, the necessity for water purifying systems in these industries is further fueled by the demand for water recycling. There is a rising demand for modern technology-enabled water treatment cleaners to tackle the problem of water pollution, which results from untreated water discharged by processing businesses. The expansion of food and beverage production facilities is anticipated to drive the water purifier market revenue throughout the anticipated time frame.
Product type and End-User are the market segments considered in the report.
The RO water purifier, UV water purifier, and activated carbon filter are among the product types included in the segmentation of theÂ
water purifier market.
Residential and commercial customers are included in the end-user segmentation of the water purifier market. The most popular application in 2022 was for the residential sector, and it is anticipated that this pattern will hold throughout the projected period.
June 2023
KENT RO SYSTEMS announced the release of the KENT Grand Star Black Edition RO Water Purifier. For its numerous purification techniques and ability to produce 100% pure drinking water, the KENT Grand Star RO Water Purifier has received high praise. Homeowners can now improve the looks of their kitchens while gaining access to clean, refreshing drinking water thanks to the elegant Black Edition.
The Water Purifier market segmentation, based on product type, includes RO water purifier, UV water purifier and activated carbon filter. In 2022, the RO-based product sector led the water purification market revenue globally and was responsible for the highest revenue share of more than 38.00%. This was because it outperformed other products in terms of decontamination. In addition to eliminating microorganisms, RO-based purifiers also eliminate dissolved solids, heavy metals, and pesticides. Consumers are now more aware of the health concerns linked to tainted drinking water due to an increase in waterborne illness incidents.Â
Additionally, it is anticipated that over the next few years, demand for residential water purifiers will increase due to the increasing penetration of low-cost residential water purifiers, portable water purifier like candle-filter purifiers, by local manufacturers like Rama in developing countries as well as the appearance of advanced and innovative water purifiers by firms like Kent and AO Smith.
Figure 2: Water Purifier Market, by Product Type, 2024 & 2030 (USD billion)
Source: Secondary, primary, MRFR database, and analyst review
The Water Purifier market segmentation, based on end-user, includes residential and commercial. The residential sector was the most popular application in 2022, and this trend is expected to continue throughout the projection period. Residential buildings use much more water for daily activities like cooking, cleaning, bathing, and other activities than commercial buildings.Â
Additionally, increased urbanization is anticipated throughout the forecast period to increase demand for water purification products. Over 55% of the world's population currently lives in urban areas. By the end of 2050, that percentage is projected to rise to 68%, according to the United Nations' 2018 Revision of World Urbanization Prospects.
The analysis offers market information for North America, Europe, Asia-Pacific, and the rest of the world, organized by Region. The Asia Pacific water purifiers market, which had sales of USD 25.9 billion in 2022, is anticipated to increase at a substantial CAGR over the research period. In 2021, the Asia Pacific region held the largest Water Purifier market share, accounting for more than 45.80% worldwide revenue. With more market participants and significant expenditures in R & D, product demand would pick up steam in this area. Businesses like Eureka Forbes have a sizable customer base, which helps the sector develop.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: WATER PURIFIER MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Europe water purifiers market held the second-largest revenue share in the market. Europe's largest market share belongs to Germany, followed by the United Kingdom. Germany has the greatest market share in Europe, followed by the United Kingdom. The main element fueling the market's expansion in Europe is the rise in tap water usage. The Germany Water Purifier market had the biggest market share, while the UK's Water Purifier market had the quickest growth rate on Europe's region.
In 2022, North America Water Purifier market held the third-largest proportion of the market. Due to the existence of water purifier manufacturers in the area and the developed market for them, the U.S. is the main contributor to the growth of the North American market, followed by Canada.Â
The majority of Americans are aware of how important clean water is. Most homes employ these purifying devices to have access to clean water. The US Water Purifier market had the biggest market share, while the Canada Water Purifier market had the quickest growth rate on Europe's continent.
The Water Purifier business will continue to develop as a result of major market players spending a lot of money on R&D to diversify their product lines. Participants in the market are also engaging in a number of strategic initiatives to improve their worldwide footprint in conjunction with key industry developments, such as new product releases, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To grow and remain in a market that is becoming more and more competitive, Water Purifier industry competitors must provide affordable products.
One of the primary business strategies utilized by the water purifier industry to service consumers and expand the market is local manufacturing to reduce operational costs. The Water Purifier industry has recently given medicine some of the most important advantages. The Home Water Filtration Unit Market major players such as A. O. Smith, Unilever, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., Livpure Pvt. Ltd., EcoWater Systems LLC, and Others are investing in research and development initiatives in an effort to increase market demand.
Discover a variety of modern home devices from Samsung, including smartphones, tablets, TVs, home appliances, and more. The customizable, NSF-certified water filtration devices from Samsung with multi-facet, ambient, and hot-cold options were released in March 2021. With this launch, the corporation wanted to capitalize on the pandemic-encouraged stay-at-home trend and penetrate the South Korean market.
Global private equity firm Advent International specializes in taking over businesses in Western and Central Europe, North America, Latin America, and Asia. The company focuses on global buyouts, expansion, and strategic restructuring in five key industries. Advent International and Shapoorji Pallonji Group signed a legally binding agreement in September 2021 for Advent International to buy the majority stake—more than 72%—in Eureka Forbes Ltd. The deal had a value of around USD 582 million. Together, the two businesses will use their combined experience to expand their local and international water treatment sector market share.
In June 2023- A. O. Smith Corporation successfully concluded an all-cash deal to acquire Tucson, Arizona-based water treatment firm Water Tec. This acquisition expands A. O. Smith’s reach on the West Coast and aligns with its expansion strategy in the North American market. An O Smith’s values are intrinsically linked to quality and innovation, available at Water Tec in abundance, together with countless successful solutions for effective water treatment.
May 2022- With Madhuri Dixit as its brand spokesperson, Eureka Forbes Ltd. debuted its latest advertising campaign. The advertisement emphasizes the Aquaguard line's unique copper and zinc cartridge functionality. Taproot Dentsu India Communications Pvt. Ltd. conceptualized the idea.
October 2022- To offer clean drinking water, HUL's Pureit introduced its new line of RO + UV + Minerals-based water purifiers with FiltraPower Technology. This technology has been shown to remove hazardous compounds, including pathogens, industrial pollutants, and pesticides.
January 2022- Whirlpool Corporation announced the move of its Global Technologies & Engineering Center (GTEC) of its Global Product Organization to a site in Pune (India) to invent new technology in its products. GTEC is a key component of Whirlpool's global product research and development and one of the company's biggest innovation hubs worldwide. IoT, Industry 4.0, and other cutting-edge technologies are among those that GTEC is working to create.
March 2024- Urban Company chooses to ignite the RO water-purifier market when RO itself is under fire. At the D2C pavilion of Startup Mahakumbh—a three-day entrepreneurial event arranged in New Delhi earlier in March—stood the booth of Urban Company. Opposite to hopes, Asia's biggest home-services company wasn't spectacular in its customary offerings. As a substitute, the focus was on its newest product: water purifiers with reverse osmosis (RO) technology. With that, Urban Company penetrated India's burgeoning USD 1 billion water-purifier market, which titans like Kent and Eureka Forbes had long ruled. However, instead of taking the regular route of "disruptive" prices, the almost-decade-old firm launched its Native M1 and M2 purifiers at Rs 14,500 (US$174) and Rs 18,500 (US$222).
March 2024- Hindustan Unilever Ltd (HUL) is discovering a prospective sale of its Pureit water purifier business and has secured exploratory talks with a few potential buyers, people aware of the development said. The negotiations are investigative, and no official decision on the sale of the Pureit business has been made by HUL, the people cited above said, demanding anonymity. In the last few months, an unofficial discussion has taken place between potential buyers and HUL, including bulge bracket private equity funds.
| Attribute/Metric | Details |
| Market Size 2023 | USD 63,075.3 billion |
| Market Size 2024 | USD 70,754.9 billion |
| Market Size 2032 | USD 2,01,261.9 billion |
| Compound Annual Growth Rate (CAGR) | 13.86% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018 & 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Operating Platforms, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | A. O. Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., and Livpure Pvt. Ltd. |
| Key Market Opportunities | Increase in per capita disposable income of Asia-pacific countries |
| Key Market Dynamics | Rapidly developing economy Government initiatives for pure water Growing population |
Water Purifier Market Highlights:
Frequently Asked Questions (FAQ) :
In 2023, the market for water purifiers was estimated to be worth USD 63,075.3 billion.
The market for water purifiers is anticipated to expand at a CAGR of 13.86% from 2024 to 2032.
The Region with the biggest market share for water purifiers was Asia Pacific.
Smith, Unilever, EcoWater Systems LLC, Panasonic Corporation Coway Co. Ltd., KENT RO Systems Ltd., and Livpure Pvt. Ltd. are the major companies in the water purifier industry
The RO Water Purifier category dominated the market in 2021.
The Residential had the largest share in the global Water Purifier market.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.Â
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