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US Tablet Notebook Display Market Research Report By Product (Tablets, Laptops, Notebooks), By Technology (Liquid Crystal Display (LCD), Light Emitting Diode (LED), Organic Light-Emitting Diode (OLED), Active-Matrix Organic Light Emitting Diode (AMOLED)), By Touch Type (Resistive, Capacitive), By Display Size (Less than 10 inches, 10 to 15 inches, More than 15 inches) and By End Users (Consumers, Enterprises) - Forecast to 2035


ID: MRFR/SEM/12764-HCR | 200 Pages | Author: Garvit Vyas| May 2025

US Tablet Notebook Display Market Overview:


US Tablet Notebook Display Market Size was estimated at 7.23 (USD Billion) in 2023. The US Tablet Notebook Display Market Industry is expected to grow from 7.81(USD Billion) in 2024 to 18.25 (USD Billion) by 2035. The US Tablet Notebook Display Market CAGR (growth rate) is expected to be around 8.021% during the forecast period (2025 - 2035).


Key US Tablet Notebook Display Market Trends Highlighted


The US Tablet Notebook Display Market is experiencing significant trends driven by several key factors. As remote work and online learning continue to be integral parts of life, demand for portable, versatile devices like tablets and notebook displays has surged. This increase is further fueled by innovations in display technology, such as higher resolution screens and improved touch capabilities, which enhance user experience and productivity. Additionally, the growing focus on ergonomic designs in tablets and notebooks aims to improve comfort during extended use, appealing to a wide range of consumers from students to professionals. Opportunities within the US market are becoming apparent as manufacturers explore partnerships with educational institutions and enterprises to integrate these devices in learning and work environments.


There is also a rising trend in cloud computing, encouraging accessibility to applications and data across devices, further driving the need for compatible tablet and notebook displays. The emphasis on sustainability is leading companies to focus on eco-friendly materials and manufacturing processes, which can attract environmentally conscious consumers. In recent times, there has been a notable shift toward the adoption of 2-in-1 devices that combine the functionalities of tablets and laptops, reflecting consumer preference for flexible solutions that cater to both productivity and entertainment needs. Additionally, wireless connectivity features have become essential, allowing users to connect seamlessly to networks and peripherals.These trends highlight a dynamic and evolving landscape within the US Tablet Notebook Display Market, as businesses and consumers alike seek cutting-edge technology that meets their varied demands.


US Tablet & Notebook Display Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Tablet Notebook Display Market Drivers


Increasing Adoption of Remote Work and Online Learning


The shift to remote work and online learning has significantly impacted the US Tablet Notebook Display Market Industry. As businesses and educational institutions increasingly embrace remote solutions, the demand for tablets and notebooks has surged, with a notable 75% increase in e-learning participation reported by the National Center for Education Statistics. As of 2021, over 30% of employees in the US worked remotely at least part-time, requiring devices with efficient display technologies for productivity and learning.This trend encourages manufacturers to enhance display quality and features, thereby driving growth in the US Tablet Notebook Display Market. Companies like Apple and Microsoft have adapted their product lines to cater to these changes, ensuring compatibility with remote work technologies.


Technological Advancements in Display Technologies


Technological advancements in display technologies are driving growth in the US Tablet Notebook Display Market Industry. High-resolution displays, such as Liquid Crystal Display and Organic Light Emitting Diodes, provide better user experiences. According to the Consumer Technology Association, the average resolution in devices has increased from 1920x1080 in 2015 to 3840x2160 in 2022 for many premium devices. This dual trend favoring higher resolution displays and lightweight designs increasingly attracts consumers looking for advanced technology in tablet and notebook devices.Industry leaders like Samsung and LG have invested heavily in Research and Development to push the boundaries of display technology further.


Growing Demand for Portable Devices


The rising demand for portable devices is significantly influencing the US Tablet Notebook Display Market Industry. In 2022, around 50% of US consumers preferred tablets or lightweight notebooks for their portability and functionality, as reported by the Consumer Electronics Association. This shifting consumer preference is leading manufacturers to innovate and enhance product designs, making them slimmer and lighter. Companies like ASUS and Dell are responding to this demand, launching ultraportable models that enhance user convenience, thus expanding the US Tablet Notebook Display Market.


Increased Investments in Educational Technology


In the US, the increase in investments directed at educational technology has positively impacted the US Tablet Notebook Display Market Industry. The US Department of Education reported that $13 billion was allocated in 2021 for educational technology initiatives, promoting the integration of digital devices in classrooms. Schools and universities are increasingly adopting tablets and notebooks to enhance interactive learning experiences. Notable players such as Google and Lenovo are providing affordable devices tailored for educational purposes, driving sales and contributing to market growth in the US Tablet Notebook Display Market.


US Tablet Notebook Display Market Segment Insights:


Tablet Notebook Display Market Product Insights


The US Tablet Notebook Display Market encompasses a diverse range of products, which include Tablets, Laptops, and Notebooks, each holding a significant place in the technology landscape. The market, which has displayed robust growth, reflects changing consumer behaviors and the increasing demand for portable computing solutions. Tablets have gained substantial traction due to their versatility and ease of use, appealing to both casual users and professionals alike. Meanwhile, Laptops remain a staple in various fields, including education, business, and gaming; they provide a balance between performance and portability, allowing users to carry powerful computing capabilities on the go.Notebooks, on the other hand, are recognized for their lightweight designs and have become popular in academic institutions, providing students with efficient tools for learning and collaboration. 


The segmentation of the US Tablet Notebook Display Market highlights the evolving trends where mobility and functionality drive consumer preferences, and as technology continues to advance, innovations in display quality and user experience are crucial. Additionally, increasing digital transformation across industries and remote working trends, particularly post-pandemic, are anticipated to propel the market further.The demand for high-resolution displays, longer battery life, and improved processing power are key drivers for these products within the market. Overall, the Tablet Notebook Display Market stands as a reflection of technological advancements and the growing need for portable devices, illustrating the industry's adaptability to meet consumer needs and preferences.


US Tablet & Notebook Display Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Tablet Notebook Display Market Technology Insights


The Technology segment of the US Tablet Notebook Display Market encompasses various display technologies, each playing a crucial role in shaping user experience and device performance. Liquid Crystal Display (LCD) continues to be a widely adopted technology due to its cost-effectiveness and satisfactory image quality, making it a staple in budget-friendly devices. Meanwhile, Light Emitting Diode (LED) displays are recognized for their improved energy efficiency and vibrant colors, enhancing visual appeal in high-end tablets and notebooks. Organic Light-Emitting Diode (OLED) technology offers superior contrast and faster response times, making it increasingly popular among premium device manufacturers for tasks that require enhanced visual fidelity.


Active-Matrix Organic Light Emitting Diode (AMOLED) technology represents a significant evolution in OLED displays, providing deeper blacks and wider viewing angles, thus setting a standard for high-performance devices. As consumers in the US increasingly demand portable and visually impressive devices, advancements in these technologies will drive market evolution, presenting opportunities for innovation while also positioning manufacturers to meet the challenges of performance and energy efficiency. Overall, the US Tablet Notebook Display Market data reflects a continuously evolving landscape influenced by these diverse technologies, impacting market segmentation and overall industry statistics.


Tablet Notebook Display Market Touch Type Insights


The Touch Type segment of the US Tablet Notebook Display Market holds a significant position due to its increasing adoption across various applications, driven by the demand for interactive experiences in both personal and professional settings. This segment can be divided into technologies such as Resistive and Capacitive, each bringing distinct advantages to the market. Resistive touch displays offer cost-effectiveness and durability, making them suitable for sectors that require robust devices, such as healthcare and industrial settings. On the other hand, Capacitive touch technology is preferred for its superior responsiveness and multi-touch capabilities, enhancing user interaction, a crucial factor in gaming and multimedia consumption.


The rising trend of remote work and digital learning in the US has further fueled the demand for intuitive and versatile display solutions, significantly impacting the Touch Type segment's growth. As consumer expectations evolve, there is also a growing opportunity for integrating advanced features, such as stylus support and gesture recognition, which can provide an enriched user experience. With continuous technological advancements, this segment is poised to remain a focal point for innovation within the US Tablet Notebook Display Market.


Tablet Notebook Display Market Display Size Insights


The US Tablet Notebook Display Market segment focusing on Display Size plays a critical role in shaping consumer preferences and usage patterns. Within this market, three distinct sizes are predominant: Less than 10 inches, 10 to 15 inches, and More than 15 inches. Devices with a display size of less than 10 inches typically appeal to users seeking portability and convenience, often favored by students and professionals on the go. The 10 to 15 inches range serves as a balanced option that caters to those who desire a combination of portability and usability, making it popular for both work and entertainment purposes.Meanwhile, the More than 15 inches displays are typically designed for users requiring enhanced viewing experiences, such as creatives and gamers, offering greater screen real estate for multi-tasking and immersive media consumption. 


This segmentation not only influences purchasing decisions but also reflects broader market trends, where consumer demand for versatile and adaptive devices continues to increase. The dynamics of these display sizes highlight their significance in the overall US Tablet Notebook Display Market, as consumers increasingly seek devices tailored to their specific needs and lifestyles.Ultimately, understanding these preferences supports manufacturers in effectively targeting varied customer bases and optimizing product offerings.


Tablet Notebook Display Market End Users Insights


The US Tablet Notebook Display Market has witnessed significant growth within its End Users segment, primarily driven by both Consumers and Enterprises. The rise in mobile computing and the demand for versatile devices have boosted the adoption of tablet notebooks in the consumer sector, where users seek portability and multifunctionality for daily tasks. In Enterprises, the demand for tablet notebooks has surged as organizations leverage these devices to enhance productivity and facilitate remote working solutions. The integration of advanced display technologies has improved user experience, making these devices even more appealing for both personal and professional use.


The growing influence of digital transformation across various industries further underscores the importance of having efficient display solutions that can keep pace with the evolving needs of businesses. As the market continues to expand, it is anticipated that these segments will play crucial roles in shaping the future of the US Tablet Notebook Display Market, reflecting a shift towards more adaptable and high-performance computing options.


US Tablet Notebook Display Market Key Players and Competitive Insights:


The US Tablet Notebook Display Market is a dynamic and rapidly evolving sector characterized by intense competition and technological innovation. The market comprises a variety of players that are constantly striving to meet consumer demands for high-quality displays combined with portability and performance. As the trend towards mobile computing continues to gain traction, manufacturers are under pressure to enhance their product offerings not only in terms of display quality and battery life but also in aesthetic design and functionality. With the rise of remote working and online learning, the demands placed on tablet and notebook devices have increased significantly, compelling companies to advance their technologies and features to capture market share. 


The landscape is marked by collaborations, advancements in display technologies such as OLED and high-resolution screens, and the integration of cutting-edge functionalities, such as touchscreen capabilities.Microsoft has established a formidable presence in the US Tablet Notebook Display Market through its innovative range of devices, particularly the Surface series. The company's strengths lie in its formidable brand reputation, extensive ecosystem of software products, and seamless integration between hardware and software. Microsoft's unique approach to creating a versatile experience with its Windows operating system allows users to utilize both tablet and laptop functionalities effectively. The Surface line has garnered significant consumer interest due to its premium build quality, high-resolution displays, and the inclusion of accessory options like detachable keyboards, enhancing its appeal for both professionals and casual users. 


Furthermore, Microsoft's ongoing investment in research and development strengthens its product offerings by introducing the latest technology advancements to ensure competitiveness in a rapidly changing market.Dell's foothold in the US Tablet Notebook Display Market is marked by a comprehensive array of products catering to various segments, including both consumer and enterprise levels. The company is renowned for its XPS and Latitude lines, which have received praise for their robust performance, sleek designs, and superior display quality, especially in the premium market segment. Dell's strengths also emerge from its commitment to customer satisfaction and strong after-sales support, fostering loyalty among its customer base. 


Apart from its strong product lineup, Dell has been active in expanding its market presence through strategic mergers and acquisitions, enabling it to optimize its technology stack and enhance its manufacturing capabilities. The company’s focus on sustainability and environmentally friendly practices in its production process also resonates well with environmentally conscious consumers in the US. With a keen focus on innovation and adaptability to market trends, Dell continues to strengthen its position in the competitive landscape of the US Tablet Notebook Display Market.


Key Companies in the US Tablet Notebook Display Market Include:



  • Microsoft

  • Dell

  • Sony

  • Google

  • LG Display

  • Panasonic

  • TCL

  • Huawei

  • Sharp

  • HP

  • ASUS

  • Samsung

  • Apple

  • Acer

  • Lenovo


US Tablet Notebook Display Market Industry Developments


Recent developments in the US Tablet Notebook Display Market indicate a surge in demand for high-resolution displays, with manufacturers such as Apple, Microsoft, and Samsung focusing on enhancing the visual experience for consumers. In September 2023, HP launched a new line of convertible laptops equipped with advanced touch displays, signaling innovation in design and technology. Concurrently, growth in market valuation has been notable, particularly for LG Display, which reported increased revenue due to the rising popularity of OLED screens in tablets and notebooks. 


The competitive landscape is further influenced by significant partnerships; for instance, Google and ASUS collaborated to produce devices targeted at educational sectors, leveraging their combined expertise in software and hardware. In terms of mergers and acquisitions, there have been no prominent announcements from the selected companies in the past months, but ongoing consolidation within the tech sector suggests potential future activity. Additionally, the US government has been actively investing in technology sectors, promoting economic growth which is expected to bolster the Tablet Notebook Display Market. Recent years have seen continued advancements with strong demand for lightweight and multi-functional devices, illustrating the dynamic nature of this market.


US Tablet Notebook Display Market Segmentation Insights


Tablet Notebook Display Market Product Outlook



  • Tablets

  • Laptops

  • Notebooks


Tablet Notebook Display Market Technology Outlook



  • Liquid Crystal Display (LCD)

  • Light Emitting Diode (LED)

  • Organic Light-Emitting Diode (OLED)

  • Active-Matrix Organic Light Emitting Diode (AMOLED)


Tablet Notebook Display Market Touch Type Outlook



  • Resistive

  • Capacitive


Tablet Notebook Display Market Display Size Outlook



  • Less than 10 inches

  • 10 to 15 inches

  • More than 15 inches


Tablet Notebook Display Market End Users Outlook



  • Consumers

  • Enterprises

Report Attribute/Metric Source: Details
MARKET SIZE 2018 7.23(USD Billion)
MARKET SIZE 2024 7.81(USD Billion)
MARKET SIZE 2035 18.25(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 8.021% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Microsoft, Dell, Sony, Google, LG Display, Panasonic, TCL, Huawei, Sharp, HP, ASUS, Samsung, Apple, Acer, Lenovo
SEGMENTS COVERED Product, Technology, Touch Type, Display Size, End Users
KEY MARKET OPPORTUNITIES Growing demand for hybrid devices, Enhanced gaming and multimedia experiences, Increased remote work adoption, Advancements in display technology, Rising consumer preference for portability
KEY MARKET DYNAMICS increasing demand for portability, rising adoption of 2-in-1 devices, advancements in display technology, growing preference for remote working, competitive pricing strategies
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Tablet Notebook Display Market is projected to be valued at 7.81 billion USD in 2024.

The market is expected to reach an estimated value of 18.25 billion USD by 2035.

The expected compound annual growth rate (CAGR) for the market from 2025 to 2035 is 8.021%.

The Notebooks segment has the highest market value at 2.86 billion USD in 2024.

The market value for Tablets is expected to reach 5.85 billion USD by 2035.

Major players include Microsoft, Dell, Sony, Google, LG Display, Panasonic, and Apple, among others.

In 2024, the market value for Laptops is estimated to be 2.45 billion USD.

The Notebooks segment is forecasted to grow to 6.48 billion USD by 2035.

Increased demand for portable computing devices and advancements in display technology are primary growth drivers.

The current global economic condition may influence supply chains and consumer spending habits in the market.

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