• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor
    Hero Background

    US Internet of Things Insurance Market

    ID: MRFR/BFSI/58844-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    US Internet of Things IOT Insurance Market Research Report By End User (Individual, Small and Medium Enterprises, Large Enterprises), By Type of Insurance (Health Insurance, Property Insurance, Liability Insurance, Cyber Insurance), By Technology Used (Wearables, Smart Home Devices, Connected Vehicles, Industrial IoT) and By Application (Telematics, Smart Home Monitoring, Health Monitoring, Asset Tracking) - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    US Internet of Things Insurance Market Infographic
    Purchase Options

    US Internet of Things Insurance Market Summary

    The US Internet of Things insurance market is projected to grow significantly from 12.5 USD billion in 2024 to 45 USD billion by 2035.

    Key Market Trends & Highlights

    US Internet of Things IOT Insurance Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 12.35 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 45 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 12.5 USD billion, reflecting the increasing integration of IoT technologies in various sectors.
    • Growing adoption of IoT technology due to enhanced risk management capabilities is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.5 (USD Billion)
    2035 Market Size 45 (USD Billion)
    CAGR (2025 - 2035) 12.35%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Samsung Electronics Co Ltd (KR)

    US Internet of Things Insurance Market Trends

    There are a number of major changes in the US Internet of Things (IoT) insurance business that are changing the way the industry works. More and more industries, like healthcare, cars, and smart homes, are using IoT devices. This is raising the need for insurance policies that are specifically designed to cover these technologies. More connected gadgets are also making it easier to analyse and manage risks, which lets insurers offer more personalized insurance based on data that is always up to date.

    This move toward making decisions based on data is a major industry driver since insurers see how IoT can help them make better underwriting decisions and cut down on losses.

    Also, there are many chances to be had in fields like cyber risk insurance since people are becoming more worried about data security and privacy. Many IoT devices are at risk of cyber-attacks; thus, insurers can create special coverage plans to protect against these risks. The US government's trend of supporting regulations that promote technology and innovation makes the market even more promising. Regulatory frameworks are changing to make sure that IoT is used safely and responsibly. 

    This is a good time for insurance solutions that work with new technologies to come out. Recently, there has been a noteworthy rise in cooperation between digital businesses and insurance companies. The goal is to produce solutions that combine IoT features with classic insurance models.

    This development shows that more and more people are realizing how important partnerships are for making the most of IoT technologies. Overall, the US IoT insurance industry is about to change a lot because of new technologies, new ways to manage risk, and changing customer expectations.

    The integration of IoT technology into insurance practices appears to enhance risk assessment and management, potentially leading to more personalized insurance solutions for consumers.

    U.S. Department of Commerce

    US Internet of Things Insurance Market Drivers

    Market Growth Projections

    The Global US Internet of Things IoT Insurance Market Industry is poised for significant expansion, with projections indicating a market size of 12.5 USD Billion in 2024 and a remarkable growth trajectory towards 45 USD Billion by 2035. This growth is underpinned by a compound annual growth rate of 12.35% from 2025 to 2035, reflecting the increasing demand for IoT insurance solutions across various sectors. As organizations continue to adopt IoT technologies, the need for specialized insurance products will likely intensify, further driving market dynamics.

    Growing Cybersecurity Concerns

    As cyber threats become more sophisticated, the demand for IoT insurance products that cover cybersecurity risks is escalating within the Global US Internet of Things IoT Insurance Market Industry. Businesses are increasingly aware of the vulnerabilities associated with connected devices, prompting them to seek comprehensive insurance solutions. For example, a survey indicated that 60% of organizations experienced a cyber incident in the past year, highlighting the urgency for protective measures. This growing concern is likely to drive market growth, as insurers develop policies that address these specific risks, further solidifying the industry's relevance.

    Rising Adoption of IoT Devices

    The increasing proliferation of Internet of Things devices across various sectors is a primary driver of the Global US Internet of Things IoT Insurance Market Industry. As organizations integrate IoT technology into their operations, the demand for insurance products tailored to these devices rises. For instance, the number of connected devices is projected to reach 30 billion by 2025, which underscores the necessity for specialized insurance coverage. This trend indicates that businesses are recognizing the potential risks associated with IoT, leading to a market valuation of approximately 12.5 USD Billion in 2024.

    Regulatory Support and Compliance

    Regulatory frameworks are increasingly recognizing the importance of IoT insurance, thereby driving the Global US Internet of Things IoT Insurance Market Industry. Governments are establishing guidelines that encourage the adoption of IoT technologies while ensuring consumer protection. For instance, the National Institute of Standards and Technology has released frameworks that promote secure IoT implementations. Such regulatory support not only enhances consumer confidence but also incentivizes insurers to develop IoT-specific products. This evolving landscape is likely to contribute to a compound annual growth rate of 12.35% from 2025 to 2035.

    Enhanced Risk Management Solutions

    The Global US Internet of Things IoT Insurance Market Industry is significantly influenced by the development of advanced risk management solutions. Insurers are leveraging IoT data to offer personalized policies that reflect real-time risk assessments. For example, telematics in vehicles allows insurers to monitor driving behavior, leading to more accurate premium pricing. This approach not only enhances customer satisfaction but also reduces claims, thereby fostering market growth. The potential for these innovative solutions suggests a robust market trajectory, with projections indicating a growth to 45 USD Billion by 2035.

    Integration of AI and Data Analytics

    The integration of artificial intelligence and data analytics into the insurance sector is transforming the Global US Internet of Things IoT Insurance Market Industry. Insurers are utilizing AI to analyze vast amounts of IoT data, enabling them to predict risks more accurately and tailor policies accordingly. This technological advancement not only enhances operational efficiency but also improves customer engagement through personalized offerings. As the industry embraces these innovations, it is expected to witness substantial growth, with projections indicating a market size of 45 USD Billion by 2035.

    Market Segment Insights

    Internet of Things IOT Insurance Market End User Insights

    The US Internet of Things (IoT) Insurance Market is experiencing considerable growth, driven by the increasing integration of connected devices across various industries. Focusing on the End User segment, this market is significantly influenced by Individuals, Small and Medium Enterprises, as well as Large Enterprises, each contributing uniquely to the overall dynamics. Individuals are increasingly recognizing the value of insurance products that offer protection for IoT-enabled devices, enhancing personal security and asset protection. This growing adoption is a response to the increasing number of smart devices in households, which creates new risks and necessitates tailored insurance solutions.

    Small and Medium Enterprises (SMEs) also play a critical role, as they leverage IoT technologies to enhance operational efficiencies and risk management. SMEs benefit from IoT insurance packages that can help mitigate risks associated with data breaches, equipment failure, and liability issues, thus ensuring business continuity. As SMEs embrace digital transformation, the demand for tailored IoT insurance solutions is anticipated to surge, highlighting a significant opportunity for market participants to develop competitive offerings catering to this sector's unique needs.

    Large Enterprises dominate the market due to their extensive deployment of IoT devices in their operations, ranging from supply chain management, manufacturing to customer engagement. The scale at which these enterprises operate results in higher risk exposure, making IoT insurance essential to safeguard against potential losses and liabilities. Moreover, large enterprises often have the resources to invest in advanced IoT solutions, which can lead to a higher dependency on comprehensive insurance coverage to manage complex risks effectively.

    The interplay between these End User segments illustrates a transformative shift in the insurance landscape, as both individuals and businesses become more aware of the implications of digital connectivity. This awareness is essential as it drives the development of innovative insurance solutions that are increasingly critical in our interconnected world. The US IoT Insurance Market is well-positioned to capitalize on these trends, offering tailored insurance products that align with the specific needs of each segment, thereby facilitating widespread adoption and securing future market growth.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Internet of Things IOT Insurance Market Type of Insurance Insights

    The US Internet of Things IOT Insurance Market is experiencing significant growth across various types of insurance, each playing a crucial role in addressing the evolving risks associated with connected devices. Health Insurance is becoming increasingly relevant as wearable technologies and health monitoring devices proliferate, leading to new ways of assessing and managing health risks.

    Property Insurance is adapting to protect smart homes as interconnected security systems and home automation contribute to a more integrated living environment.Liability Insurance is gaining importance in the context of potential third-party claims arising from IOT-related incidents, emphasizing the need for comprehensive coverage in an interconnected world. Additionally, Cyber Insurance has emerged as a critical segment, safeguarding organizations against data breaches and cyber threats linked to IOT devices.

    This diverse segmentation highlights the necessity for tailored insurance products that evolve with technological advancements while addressing the specific risks that accompany the widespread adoption of IOT technologies in the US.The interplay between these various types of insurance is vital for both consumers and businesses, as they work to mitigate risks and leverage the benefits that the Internet of Things can offer.

    Internet of Things IOT Insurance Market Technology Used Insights

    The Technology Used segment in the US Internet of Things (IoT) Insurance Market is pivotal for enhancing risk assessment and personalized insurance solutions. Wearables, such as fitness trackers and health monitors, play a crucial role in collecting individual health data, which can lead to tailored insurance products and premium discounts based on actual usage behaviors.

    Smart Home Devices encompass a wide array of technology, including security systems and smart appliances, significantly impacting homeowners' insurance by minimizing risks and providing real-time monitoring, hence influencing policy structures.Connected Vehicles are essential in transforming automotive insurance with telematics, offering insights into driving behaviors that enable more personalized and usage-based premium models. Lastly, Industrial IoT is reshaping the landscape through the implementation of IoT devices in manufacturing and logistics, enabling businesses to minimize losses through predictive maintenance and real-time monitoring.

    Together, these technologies drive innovation in insurance products and services, aligning with the growing demand for customized coverage in the evolving market landscape.This segment's dynamic nature reflects the trends in risk management while presenting opportunities and challenges for insurers aiming to integrate these technologies into their offerings effectively.

    Internet of Things IOT Insurance Market Application Insights

    The US Internet of Things (IoT) Insurance Market, particularly in the Application segment, showcases significant growth avenues driven by advancements in technology and consumer demand. Telematics is crucial in refining auto insurance policies through real-time data analytics, leading to more personalized premiums based on actual driving behavior. Smart Home Monitoring has gained traction as homeowners increasingly seek protection against risks, utilizing connected devices that offer continuous surveillance and rapid alerts in emergencies.

    Health Monitoring further drives market interest, with wearable devices providing valuable health data, thereby enabling insurers to offer proactive health management plans.Asset Tracking stands out as a key component in safeguarding against theft and loss, allowing businesses to monitor their assets efficiently in real time. The dynamic interplay of these applications is propelling the broader US Internet of Things IoT Insurance Market segmentation, influenced by growing safety concerns and technological advancements facilitating seamless data integration.

    This evolution presents ample opportunities for innovation, aligning insurance products with the ever-changing landscape of digital connectivity and consumer expectations.The potential of these applications underlines their importance in shaping the future of the US Insurance landscape.

    Get more detailed insights about US Internet of Things Insurance Market

    Key Players and Competitive Insights

    The competitive landscape of the US Internet of Things (IoT) Insurance Market is marked by rapid technological advancements and an increasing demand for connectivity in various sectors such as automotive, healthcare, and home insurance. The emergence of IoT devices has created new opportunities and challenges for insurance providers, necessitating innovative approaches to risk assessment and management. As companies race to integrate IoT solutions into their offerings, competition intensifies, with a focus on developing tailored products that can effectively meet the complex risk profiles associated with IoT.

    Insurers are exploring new business models and partnerships as they seek to capitalize on the data generated by IoT devices, which can enhance predictive analytics and enable more accurate underwriting processes. This surge in IoT adoption presents significant potential for growth, making it essential for providers to differentiate themselves through technology, customer-centric solutions, and comprehensive service offerings.AIG has established a notable presence in the US Internet of Things IoT Insurance Market by leveraging its expertise in risk management and data analytics.

    The company focuses on offering tailored insurance solutions that address the unique risks associated with IoT deployments across various industries. AIG’s strengths lie in its ability to integrate data from IoT devices into its underwriting processes, providing enhanced risk assessment capabilities and enabling more accurate pricing for customers. The company’s commitment to innovation and adapting to technology trends allows it to stay ahead of competitors while meeting the evolving needs of clients in the rapidly changing insurance landscape.

    AIG's strong brand recognition and long-standing market presence underscore its reputation as a reliable insurance provider capable of navigating the complexities presented by IoT technology.Chubb is a prominent player in the US Internet of Things IoT Insurance Market, offering a range of insurance products and services specifically designed to address the challenges posed by IoT solutions. The company has a solid market presence, leveraging its global reach and extensive experience across different sectors to effectively cater to the diverse needs of clients.

    Chubb’s strengths include a robust portfolio of risk management services, which encompass cybersecurity coverage and IoT risk assessments, allowing businesses to mitigate potential threats associated with connected devices. The company has also pursued strategic mergers and acquisitions to enhance its capabilities within this space, enabling it to offer more comprehensive solutions. By focusing on innovation and maintaining strong partnerships, Chubb continues to bolster its position in the IoT insurance market, ensuring that it remains competitive amid the evolving demands of the industry.

    Key Companies in the US Internet of Things Insurance Market market include

    Industry Developments

    The US Internet of Things (IoT) Insurance Market has seen notable developments recently, particularly in the realm of technology integration and service expansion. Companies such as AIG and Chubb are actively enhancing their insurance offerings by incorporating IoT devices to provide data-driven risk assessments and tailor policies more effectively. 

    The market has also experienced significant financial growth; for instance, estimates suggest that by 2025, the IoT insurance sector could reach a valuation of over 35 USD Billion in the US, driven by increasing demand for personalized and real-time insurance solutions. In terms of mergers and acquisitions, in June 2023, Nationwide acquired a tech-driven startup specializing in IoT solutions, bolstering its capabilities in risk management. 

    Meanwhile, Progressive has been focusing on expanding its telematics programs to offer more competitive pricing models based on driver behavior analysis. Major players like Liberty Mutual and Hiscox are also investing heavily in Research and Development to create innovative products leveraging IoT technologies. As regulatory bodies increasingly recognize the potential of IoT in insurance, the market is expected to continue its upward trajectory in the coming years.

    Future Outlook

    US Internet of Things Insurance Market Future Outlook

    The US Internet of Things IOT Insurance Market is projected to grow at a 12.35% CAGR from 2024 to 2035, driven by technological advancements and increased data analytics.

    New opportunities lie in:

    • Develop tailored insurance products for smart home devices.
    • Leverage AI for real-time risk assessment and pricing.
    • Create partnerships with IoT manufacturers for bundled insurance offerings.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Internet of Things IOT Insurance Market End User Outlook

    • Individual
    • Small and Medium Enterprises
    • Large Enterprises

    Internet of Things IOT Insurance Market Application Outlook

    • Telematics
    • Smart Home Monitoring
    • Health Monitoring
    • Asset Tracking

    Internet of Things IOT Insurance Market Technology Used Outlook

    • Wearables
    • Smart Home Devices
    • Connected Vehicles
    • Industrial IoT

    Internet of Things IOT Insurance Market Type of Insurance Outlook

    • Health Insurance
    • Property Insurance
    • Liability Insurance
    • Cyber Insurance

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 1.43 (USD Billion)
    Market Size 2024 1.75 (USD Billion)
    Market Size 2035 8.8 (USD Billion)
    Compound Annual Growth Rate (CAGR) 15.816% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled AIG, Chubb, Liberty Mutual, USAA, Farmers Insurance, Nationwide, Progressive, Hiscox, American Family Insurance, Allstate, State Farm, MetLife, Travelers
    Segments Covered End User, Type of Insurance, Technology Used, Application
    Key Market Opportunities Telematics-based auto insurance, Smart home security integration, Cyber risk management solutions, Wearable devices for health tracking, Customized policies through data analytics
    Key Market Dynamics Increased data utilization, Enhanced risk assessment, Growing customer demand, Advancement in technology, Regulatory compliance challenges
    Countries Covered US

    Leave a Comment

    FAQs

    What is the projected market size of the US Internet of Things IoT Insurance Market in 2024?

    The US Internet of Things IoT Insurance Market is expected to be valued at 1.75 USD Billion in 2024.

    What is the expected market valuation for the US Internet of Things IoT Insurance Market by 2035?

    By 2035, the US Internet of Things IoT Insurance Market is projected to reach a valuation of 8.8 USD Billion.

    What is the compound annual growth rate (CAGR) for the US Internet of Things IoT Insurance Market from 2025 to 2035?

    The CAGR for the US Internet of Things IoT Insurance Market from 2025 to 2035 is expected to be 15.816%.

    Which segment is expected to have the highest market value in the US Internet of Things IoT Insurance Market by 2035?

    The Small and Medium Enterprises segment is expected to have the highest market value at 3.75 USD Billion by 2035.

    Who are the major players in the US Internet of Things IoT Insurance Market?

    Major players in the market include AIG, Chubb, Liberty Mutual, USAA, and Farmers Insurance among others.

    What is the market size for the Individual segment of the US Internet of Things IoT Insurance Market in 2024?

    The Individual segment is valued at 0.5 USD Billion in 2024.

    What challenges are expected to impact the growth of the US Internet of Things IoT Insurance Market?

    Challenges include evolving technology risks and regulatory changes affecting insurance practices.

    What is the market size for Large Enterprises in the US Internet of Things IoT Insurance Market by 2035?

    The market for Large Enterprises is expected to reach 2.55 USD Billion by 2035.

    What opportunities are emerging for the US Internet of Things IoT Insurance Market?

    Opportunities arise from advancements in AI and data analytics providing enhanced risk assessment.

    How significant is the interest in the US Internet of Things IoT Insurance Market among individual consumers?

    The interest is significant with the Individual segment projected to grow to 2.5 USD Billion by 2035.

    Download Free Sample

    Kindly complete the form below to receive a free sample of this Report

    Case Study
    Chemicals and Materials