US All year Gifting Market

The all year-gifting market in the United States exhibits a dynamic landscape characterized by evolving consumer preferences and innovative product offerings. As gifting occasions extend beyond traditional holidays, consumers increasingly seek personalized and meaningful gifts throughout the year. This shift is influenced by a growing emphasis on emotional connections and experiences, prompting retailers to adapt their strategies accordingly. The rise of e-commerce has further transformed the market, enabling consumers to access a wider array of gifting options conveniently. Online platforms facilitate easy comparison and selection, catering to diverse tastes and preferences. Moreover, sustainability has emerged as a pivotal factor in purchasing decisions. Consumers are becoming more conscious of the environmental impact of their choices, leading to a demand for eco-friendly products and packaging. Retailers are responding by incorporating sustainable practices into their operations, which may enhance brand loyalty and attract environmentally aware shoppers. As the all year-gifting market continues to evolve, it appears poised for growth, driven by innovation, personalization, and a commitment to sustainability.

Personalization and Customization

Consumers increasingly favor personalized gifts that reflect their unique relationships and sentiments. This trend encourages retailers to offer customizable options, allowing buyers to tailor products to individual preferences, thereby enhancing emotional value.

Sustainability and Eco-Conscious Choices

A growing awareness of environmental issues is influencing consumer behavior in the all year-gifting market. Shoppers are more inclined to select gifts that are sustainably sourced or packaged, prompting retailers to adopt eco-friendly practices.

E-Commerce Expansion

The rise of online shopping continues to reshape the all year-gifting market. Consumers appreciate the convenience and variety offered by e-commerce platforms, which facilitate easy access to a broad range of gifting options throughout the year.

The emergence of subscription services is a pivotal driver in the all year-gifting market. These services offer consumers the convenience of regular gift deliveries, catering to various interests such as gourmet foods, beauty products, and books. In 2025, it is estimated that the subscription box industry will reach a valuation of $25 billion, with a significant portion attributed to gifting. This model not only simplifies the gifting process but also introduces an element of surprise and delight for recipients. As consumers increasingly seek hassle-free gifting solutions, subscription services are likely to become a staple in the all year-gifting market, appealing to those who value convenience and novelty.

Economic factors are a crucial driver impacting the all year-gifting market. As disposable income levels fluctuate, consumer spending on gifts tends to vary accordingly. In 2025, it is anticipated that consumer spending on gifts will increase by 5% due to a stable economic outlook and rising employment rates. This increase in disposable income allows consumers to allocate more funds towards gifting, thereby expanding the market. Additionally, economic conditions influence consumer confidence, which in turn affects purchasing behavior. As consumers feel more secure in their financial situations, they are likely to spend more on gifts, further propelling growth in the all year-gifting market.

Changing consumer demographics and preferences significantly influence the all year-gifting market.. Millennials and Generation Z, who prioritize experiences over material goods, are reshaping the gifting landscape. In 2025, it is projected that 60% of gifts purchased will be experience-based, such as event tickets or travel vouchers, rather than physical items. This shift indicates a growing trend towards experiential gifting, which is often perceived as more meaningful. Additionally, these younger consumers are more inclined to seek out unique and personalized gifts, further driving the demand for customization in the all year-gifting market. As these demographics continue to gain purchasing power, their preferences will likely dictate the future direction of gifting trends.

The all year-gifting market is transforming due to technological advancements.. Innovations such as augmented reality (AR) and virtual reality (VR) are enhancing the gifting experience, allowing consumers to visualize products before purchase. Furthermore, the integration of artificial intelligence (AI) in e-commerce platforms is streamlining the shopping process, providing personalized recommendations based on user behavior. In 2025, it is estimated that 30% of consumers will prefer using AR tools for gift selection, indicating a shift towards more interactive shopping experiences. This technological evolution not only enhances customer satisfaction but also drives sales in the all year-gifting market, as consumers are more likely to purchase gifts that they can visualize and customize digitally.

Social media platforms and online communities are playing an increasingly influential role in the all year-gifting market. With the rise of platforms like Instagram and TikTok, consumers are exposed to a plethora of gifting ideas and trends, often leading to impulse purchases. In 2025, it is projected that 40% of consumers will rely on social media for gift inspiration, highlighting the power of visual marketing. Additionally, online communities foster discussions around gifting, creating a sense of belonging and shared experiences. This social influence not only drives sales but also shapes consumer expectations regarding gift quality and uniqueness in the all year-gifting market.

The United States region is valued at USD 1,745.5 billion in 2023 and is expected to create an absolute dollar opportunity of USD 1,326.03 billion for the players operating in the region between 2023 and 2032. The United States region analysis includes Northeast, Southwest, West, Southeast, and Midwest.

In the United States, giving gifts is an embedded social custom that goes beyond seasonal holidays to encompass birthdays, anniversaries, and other life events all year long. In 2024, U.S. consumers reached a milestone in their holiday spending, with per capita expenditures exceeding USD 1,000 for the first time by MRFR report. This record highlights the robust and evolving nature of the gifting market.

The demand for thoughtful, customized, or themed presents has increased to accommodate events all year long, including Valentine's Day, Mother's and Father's Days, graduations, and even just because of occasions, even though the holiday seasons, especially Christmas dominate the gifting scene. 84% of respondents said they intend to purchase presents for their loved ones. Self-giving, in which people buy things for themselves as a kind of pleasure or self-care, is a trend driving the gifting industry.

Approximately one-third of American consumers intended to purchase gifts for themselves during the 2022 holiday season, with an average expenditure of between USD 100 and USD 200. With its emphasis on mindfulness and personal fulfillment, this trend shows a change in consumer behavior and is consistent with larger cultural themes of individuality and wellness. Retailers and gift shops have responded by offering curated items tailored to self-gifters, such as premium candles, packed foods, skincare kits, and subscription boxes.

Figure 7: U.S ALL YEAR GIFTING MARKET SHARE BY REGION 2023 (%)

The all year-gifting market in the US is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and technological advancements. Key players such as Hallmark (US), American Greetings (US), and 1-800-Flowers.com (US) are strategically positioned to leverage innovation and digital transformation. Hallmark (US) focuses on enhancing its product offerings through personalized gifting solutions, while American Greetings (US) emphasizes sustainability in its product lines. Meanwhile, 1-800-Flowers.com (US) is expanding its digital footprint, integrating AI to enhance customer experience, which collectively shapes a competitive environment that prioritizes customer engagement and sustainability.

The market structure appears moderately fragmented, with several players vying for market share. Key business tactics include localizing manufacturing to reduce lead times and optimizing supply chains to enhance efficiency. This collective influence of major players fosters a competitive atmosphere where agility and responsiveness to consumer trends are paramount.

In October 2025, Hallmark (US) launched a new line of eco-friendly greeting cards, reflecting a growing consumer demand for sustainable products. This strategic move not only aligns with current environmental trends but also positions Hallmark (US) as a leader in sustainable gifting solutions, potentially attracting a broader customer base concerned with ecological impact.

In September 2025, American Greetings (US) announced a partnership with a leading tech firm to develop an AI-driven platform for personalized gifting experiences. This initiative is likely to enhance customer engagement by providing tailored recommendations, thereby increasing sales and customer loyalty. The integration of technology into their offerings suggests a forward-thinking approach that could redefine consumer interactions in the gifting sector.

In August 2025, 1-800-Flowers.com (US) expanded its product range to include experiential gifts, such as virtual reality experiences and subscription boxes. This diversification strategy may cater to a growing trend where consumers seek unique and memorable gifting options, thus positioning the company favorably against traditional gifting methods.

As of November 2025, current competitive trends indicate a strong emphasis on digitalization, sustainability, and AI integration. Strategic alliances are increasingly shaping the landscape, allowing companies to pool resources and expertise. The shift from price-based competition to a focus on innovation, technology, and supply chain reliability is evident. Moving forward, differentiation will likely hinge on the ability to offer unique, personalized experiences that resonate with consumers, thereby fostering brand loyalty in an increasingly competitive market.