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All Year Gifting Market

ID: MRFR/CG/14571-HCR
128 Pages
Snehal Singh
October 2025

All Year Gifting Market Research Report: Information By Type (Birthdays, Spontaneous Gifting, Weddings/Engagements, Pregnancy/New Baby, Religious, Life Achievements, Retirement, and Gratitude) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035.

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All Year Gifting Market Summary

As per MRFR analysis, the All Year Gifting Market Size was estimated at 475000.0 USD Billion in 2024. The All Year Gifting industry is projected to grow from 491820.0 USD Billion in 2025 to 701169.35 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.61 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The All Year Gifting Market is experiencing a dynamic shift towards personalization and sustainability, driven by evolving consumer preferences.

  • Personalization in gifting is becoming increasingly prevalent, particularly in North America, where consumers seek unique and tailored experiences.
  • Sustainability is a growing concern among consumers, influencing gifting choices across both North America and the Asia-Pacific region.
  • Experience-based gifting is gaining traction, especially in the holiday segment, which is currently the fastest-growing category in the market.
  • E-commerce growth and social media influence are major drivers propelling the expansion of the gifting market, particularly in the children and adult segments.

Market Size & Forecast

2024 Market Size 475000.0 (USD Billion)
2035 Market Size 701169.35 (USD Billion)
CAGR (2025 - 2035) 3.61%

Major Players

1-800-Flowers.com (US), Amazon (US), GiftTree (US), FTD (US), ProFlowers (US), Edible Arrangements (US), Harry & David (US), Bloom & Wild (GB), Interflora (GB), Moonpig (GB)

All Year Gifting Market Trends

The All Year Gifting Market is currently experiencing a dynamic evolution, characterized by shifting consumer preferences and an increasing emphasis on personalization. As individuals seek to express their sentiments throughout the year, the demand for unique and thoughtful gifts has surged. This market encompasses a wide array of products, from traditional items to innovative experiences, catering to diverse occasions such as birthdays, anniversaries, and holidays. The rise of e-commerce platforms has further facilitated access to a broader selection of gifting options, allowing consumers to explore and purchase gifts conveniently. Moreover, sustainability has emerged as a pivotal consideration within the All Year Gifting Market. Consumers are increasingly inclined to choose eco-friendly products, reflecting a growing awareness of environmental issues. This trend suggests that brands must adapt their offerings to align with these values, potentially incorporating sustainable materials and ethical sourcing practices. As the market continues to evolve, it appears that the intersection of personalization and sustainability will play a crucial role in shaping future gifting behaviors, indicating a shift towards more meaningful and responsible gifting experiences.

Personalization in Gifting

The trend towards personalization is gaining momentum within the All Year Gifting Market. Consumers are increasingly seeking gifts that reflect their unique relationships and individual preferences. This shift encourages brands to offer customizable options, allowing buyers to tailor products to specific tastes and occasions.

Sustainability Focus

Sustainability is becoming a central theme in the All Year Gifting Market. As awareness of environmental issues grows, consumers are more inclined to select gifts that are eco-friendly and ethically sourced. This trend compels brands to rethink their supply chains and product materials to meet the demand for sustainable gifting.

Experience-Based Gifting

Experience-based gifting is emerging as a popular alternative to traditional physical gifts. Consumers are increasingly valuing experiences over material possessions, leading to a rise in demand for gift vouchers, travel experiences, and unique activities. This trend reflects a broader cultural shift towards valuing memories and shared moments.

All Year Gifting Market Drivers

Sustainability Trends

Sustainability trends are emerging as a significant driver within the Global All Year Gifting Market Industry. Consumers are increasingly prioritizing eco-friendly products and sustainable gifting options, reflecting a broader societal shift towards environmental consciousness. Brands that adopt sustainable practices, such as using recyclable materials and ethical sourcing, are likely to resonate with consumers. This trend not only influences purchasing decisions but also encourages brands to innovate in their product offerings. As sustainability becomes a core value for many consumers, the industry is poised for growth, aligning with the projected market expansion to 450 USD Billion by 2035.

Rising Consumer Spending

The Global All Year Gifting Market Industry experiences a notable increase in consumer spending, driven by a growing disposable income among individuals. As economic conditions improve, consumers are more inclined to purchase gifts throughout the year, rather than limiting their spending to traditional holidays. In 2024, the market is projected to reach 250 USD Billion, reflecting this trend. The rise in e-commerce platforms also facilitates easier access to a variety of gifting options, further encouraging spending. This shift in consumer behavior suggests a robust growth trajectory for the industry, as it adapts to the evolving preferences of modern shoppers.

Diverse Gifting Occasions

The Global All Year Gifting Market Industry benefits from an expanding array of gifting occasions beyond conventional holidays. Events such as anniversaries, graduations, and personal milestones are increasingly recognized as opportunities for gifting. This diversification allows consumers to engage in gifting throughout the year, thereby enhancing market potential. The industry's adaptability to various cultural and social events indicates a promising growth outlook. As the market evolves, it is likely to capture a broader audience, contributing to its projected growth to 450 USD Billion by 2035. This trend underscores the importance of understanding consumer motivations and preferences in shaping gifting strategies.

Market Growth Projections

The Global All Year Gifting Market Industry is projected to experience substantial growth, with estimates indicating a market size of 250 USD Billion in 2024. This growth trajectory is expected to continue, reaching 450 USD Billion by 2035, reflecting a compound annual growth rate of 5.49% from 2025 to 2035. Such projections highlight the increasing consumer engagement in gifting practices throughout the year, driven by various factors including economic conditions, technological advancements, and changing consumer preferences. The market's expansion underscores the importance of strategic planning and innovation to capitalize on emerging opportunities within the gifting sector.

Technological Advancements

Technological advancements play a pivotal role in shaping the Global All Year Gifting Market Industry. The rise of digital platforms and mobile applications has transformed the way consumers select and purchase gifts. Enhanced personalization features, such as tailored recommendations based on user preferences, are becoming increasingly prevalent. This technological integration not only streamlines the purchasing process but also enriches the overall consumer experience. As the industry continues to innovate, it is expected to maintain a compound annual growth rate of 5.49% from 2025 to 2035. This growth reflects the industry's commitment to leveraging technology to meet the evolving demands of consumers.

Globalization of Gifting Practices

The globalization of gifting practices significantly influences the Global All Year Gifting Market Industry. As cultural exchanges become more prevalent, consumers are exposed to diverse gifting traditions and practices from around the world. This exposure encourages individuals to adopt new gifting behaviors, leading to an increase in year-round gifting. The market's ability to cater to a global audience enhances its growth potential, as it adapts to various cultural nuances and preferences. This trend suggests that the industry will continue to thrive, with projections indicating a market size of 250 USD Billion in 2024 and a potential increase to 450 USD Billion by 2035.

Market Segment Insights

By Occasion: Birthday (Largest) vs. Holiday (Fastest-Growing)

In the All Year Gifting Market, the occasion segments exhibit diverse distribution patterns, with birthdays holding the largest share. This prevalence is attributed to the universal celebration of birthdays across various cultures. Following birthdays, holidays account for a significant portion of the market, driven by various festivals and significant events throughout the year. Other occasions like anniversaries, graduations, and housewarmings contribute to the market but at a comparatively lower share, reflecting seasonal trends and specific consumer preferences. Growth trends in the All Year Gifting Market show that while birthdays consistently lead, holidays are emerging as the fastest-growing segment. The rise in e-commerce and the increasing popularity of personalized gifts have catalyzed the growth of holiday gifting. Additionally, younger consumers are increasingly celebrating occasions like graduations and housewarmings, indicating a shift in gifting behavior and expanding market opportunities for diverse occasions.

Birthday: Dominant vs. Holiday: Emerging

The Birthday segment remains the dominant force in the All Year Gifting Market, characterized by its universal appeal and the traditional significance attached to birthday celebrations. Consumers often seek personalized gifts that reflect the recipient's interests, making customization a key trend. In contrast, the Holiday segment is emerging rapidly, propelled by the rise of e-commerce and the desire for unique, festive gifts. This segment benefits from a growing inclination towards celebrating a variety of holidays, which encourages innovative and themed gifting solutions. As millennials and Gen Z consumers increasingly embrace these celebrations, the Holiday segment is poised for significant growth, making it a vital area for brands to explore.

By Recipient Type: Children (Largest) vs. Adults (Fastest-Growing)

In the All Year Gifting Market, the segmentation by recipient type reveals that Children account for the largest share, with their gifts often focused on toys, educational materials, and experiences that can foster creativity and learning. Adults follow closely, with a significant portion of the market value driven by gifts for personal development, practical items, and experiences that offer relaxation or adventure. The Elderly, Couples, and Friends represent smaller yet notable segments, with purchasing trends often based on emotional connectivity and relationship strengthening. The growth trends for the All Year Gifting Market exhibit a remarkable increase among Adults, positioning them as the fastest-growing category as consumers increasingly look for personalized and meaningful gifts to enhance relationships. Factors contributing to this growth include a shift toward experiential gifts and customized options, coupled with a growing trend of gifting as a means of self-expression and connection. As societal norms evolve, spending on gifts for mutual enjoyment in adult relationships also sees a significant uptick, promising an expansion in this sector.

Children: Dominant vs. Adults: Emerging

In the All Year Gifting Market, Children represent the dominant recipient type, with a focus on gifts that inspire learning and creativity. This segment thrives due to strong parental investment in educational and developmental products, encouraging a wide array of gifting options from toys to experiences. In contrast, the Adults segment is emerging rapidly as a significant force, driven by a new wave of consumers seeking unique, personalized gifts that reflect their values and relationships. Adults are gravitating towards gifts that not only please the recipient but also enhance their own experience of giving, such as subscriptions, experiences, and custom items. Both segments reflect crucial emotional and social drivers in the gifting landscape, shaping the market dynamics.

By Product Category: Personalized Gifts (Largest) vs. Experiential Gifts (Fastest-Growing)

In the All Year Gifting Market, the distribution of market share among product categories reveals that Personalized Gifts hold the largest segment, attracting consumers seeking unique, tailored presents that resonate emotionally. This category thrives on customization options, enabling buyers to create meaningful connections through their gifts, while Experiential Gifts are emerging as a strong contender, appealing to those looking for memorable activities that go beyond physical items. As consumer preferences shift towards experiences over possessions, the growth prospects for Experiential Gifts are significant. Factors such as rising disposable incomes and a growing desire for unique experiences are driving this segment forward. Additionally, personalized gifting is becoming increasingly popular due to its perceived emotional value, making it a continuously relevant choice throughout the year.

Personalized Gifts: Dominant vs. Experiential Gifts: Emerging

Personalized Gifts represent the dominant trend in the All Year Gifting Market, as they uniquely cater to consumers' desires for personal connection and specificity in gift-giving. This segment includes customizable items such as engraved jewelry, bespoke artwork, and tailored gift experiences that resonate with the recipient. In contrast, Experiential Gifts are emerging as a notable alternative, focusing on shared moments and memorable activities like cooking classes, travel experiences, and adventure sports. This shift reflects a changing consumer mindset, valuing experiences that create lasting memories over traditional material gifts. As both segments evolve, marketers are challenged to innovate and differentiate offerings to maintain consumer interest.

By Price Range: Medium (Largest) vs. Luxury (Fastest-Growing)

In the All Year Gifting Market, the price range segment shows a diverse distribution among various categories. The Medium price range has emerged as the largest segment, appealing to a broad audience who seek quality gifting options without a hefty price tag. Meanwhile, the Luxury segment is gaining traction, attracting affluent consumers willing to invest in high-end gift items that convey exclusivity and prestige. Overall, these two categories represent the significant facets of consumer spending patterns within the market.

Medium (Dominant) vs. Luxury (Emerging)

The Medium price range is characterized by its accessibility, striking a balance between cost and quality that resonates with a wide demographic. This segment includes products that are well-made, stylish, and appealing to consumers who prefer practical yet thoughtful gifts. In contrast, the Luxury segment caters to a niche market, offering exclusive, high-end products that emphasize prestige and elegance. Luxury gifts often include premium materials and designer brands, creating a unique selling proposition that distinguishes them from the Medium segment. As disposable incomes rise, the Luxury segment shows a promising growth trajectory, driven by consumer demand for distinctive and high-value gifting experiences.

By Gifting Style: Traditional (Largest) vs. Eco-Friendly (Fastest-Growing)

In the All Year Gifting Market, the 'Gifting Style' segment reveals a diverse landscape with significant market share distribution. Traditional gifting remains the largest category, encompassing classic items that resonate with time-honored customs and practices. However, the rise of modern tastes is evident, as consumers increasingly lean towards modern gifting options that offer a fresh take on classic ideas. This diversification caters to varying consumer preferences across different demographics. Growth trends in this segment are heavily influenced by changing consumer attitudes and preferences. The Eco-Friendly gifting style is emerging rapidly as consumers become more environmentally conscious and seek sustainable gifting options. Simultaneously, Handmade gifts see a robust growth trajectory due to their unique, personal touch, tapping into the demand for authenticity and meaningful gift-giving. The market is increasingly adopting these new trends, indicating a shift towards inclusivity and sustainability in gifting practices.

Traditional: Classic (Dominant) vs. Handmade (Emerging)

In the All Year Gifting Market, Traditional gifting stands as the dominant player, characterized by its appeal to nostalgia and cultural significance. Classic gifts often include items like decorative pieces, greeting cards, and timeless toys that resonate across generations, making them a go-to choice for celebratory occasions. Meanwhile, Handmade gifts are emerging as a favorite among consumers seeking uniqueness and personal connection in their gifting choices. This trend highlights a shift towards artisanal products that reflect individuality and craftsmanship, appealing to those who value originality over mass-produced items. As awareness of local artisans and the value of handcrafted goods rises, Handmade gifts are increasingly integrated into mainstream gifting, carving a notable niche within the market.

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Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American All Year Gifting Market area will dominate this market. North America, including the United States and Canada, has a robust consumer culture with a high emphasis on gift-giving for various occasions. The region has a diverse population that engages in a wide range of celebrations, contributing to a consistent demand for gifts throughout the year.

Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Europe All Year Gifting Market accounts for the second-largest market share due ts rich cultural diversity and various celebrations across different countries. The tradition of gift-giving is deeply ingrained in European societies, making it a substantial market for all-year gifts. Further, the German All Year Gifting Market held the largest market share, and the UK All Year Gifting Market was the fastest-growing market in the European region

The Asia-Pacific All Year Gifting Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia Pacific region is home to diverse cultures and traditions, each with its own set of celebrations and gift-giving customs. With a large population and a mix of emerging and developed economies. Moreover, China’s All Year Gifting Market held the largest market share, and the Indian All Year Gifting Market was the fastest-growing market in the Asia-Pacific region.

Key Players and Competitive Insights

The All Year Gifting Market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and technological advancements. Key players such as 1-800-Flowers.com (US), Amazon (US), and Bloom & Wild (GB) are strategically positioned to leverage innovation and digital transformation. 1-800-Flowers.com (US) has focused on enhancing its e-commerce capabilities, while Amazon (US) continues to dominate through its vast logistics network and customer-centric approach. Bloom & Wild (GB) emphasizes subscription services and personalized gifting, which collectively shape a competitive environment that is increasingly reliant on technology and customer engagement.

In terms of business tactics, companies are localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness. The market appears moderately fragmented, with a mix of established players and emerging startups. The collective influence of these key players fosters a competitive structure that encourages innovation and differentiation, as companies strive to capture market share in a landscape marked by rapid change.

In November 2025, 1-800-Flowers.com (US) announced a partnership with a leading tech firm to integrate AI-driven personalization into its gifting platform. This strategic move is likely to enhance customer experience by providing tailored recommendations, thereby increasing conversion rates and customer loyalty. The integration of AI signifies a shift towards more sophisticated consumer engagement strategies, which may set a new standard in the market.

In October 2025, Amazon (US) expanded its gifting options by introducing a new feature that allows customers to create personalized gift bundles. This initiative not only diversifies Amazon's product offerings but also aligns with the growing trend of customization in gifting. By enabling customers to curate their own bundles, Amazon enhances user experience and strengthens its competitive edge in the market.

In September 2025, Bloom & Wild (GB) launched a sustainability initiative aimed at reducing packaging waste by 30% over the next two years. This commitment to sustainability resonates with environmentally conscious consumers and positions Bloom & Wild as a leader in responsible gifting. Such initiatives are increasingly important as consumers prioritize brands that align with their values, potentially influencing purchasing decisions.

As of December 2025, current competitive trends in the All Year Gifting Market include a pronounced focus on digitalization, sustainability, and AI integration. Strategic alliances are becoming pivotal in shaping the landscape, as companies collaborate to enhance their technological capabilities and market reach. Looking ahead, competitive differentiation is expected to evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. This shift underscores the necessity for companies to adapt and innovate continuously to meet the changing demands of consumers.

Key Companies in the All Year Gifting Market market include

Industry Developments

May 2023: Card Factory has expressed intentions for international expansion into seven new markets through a strategic partnership with Liwa Trading Enterprises in the Middle East, serving as its exclusive franchise partner in the region.

April 2023: Hallmark has extended its enduring licensing agreement with Peanuts, securing a five-year renewal. This agreement enables Hallmark to persist in creating a variety of beloved Peanuts products across categories such as greeting cards, gifts, and Hallmark Keepsake Ornaments.

Future Outlook

All Year Gifting Market Future Outlook

The All Year Gifting Market is projected to grow at 3.61% CAGR from 2024 to 2035, driven by evolving consumer preferences and technological advancements.

New opportunities lie in:

  • Development of personalized gifting platforms leveraging AI technology.
  • Expansion of subscription-based gifting services targeting niche markets.
  • Integration of eco-friendly packaging solutions to attract environmentally conscious consumers.

By 2035, the All Year Gifting Market is expected to be robust, reflecting sustained growth and innovation.

Market Segmentation

All Year Gifting Market Occasion Outlook

  • Birthday
  • Anniversary
  • Graduation
  • Holiday
  • Housewarming

All Year Gifting Market Price Range Outlook

  • Low
  • Medium
  • High
  • Luxury

All Year Gifting Market Gifting Style Outlook

  • Traditional
  • Modern
  • Eco-Friendly
  • Handmade

All Year Gifting Market Recipient Type Outlook

  • Children
  • Adults
  • Elderly
  • Couples
  • Friends

All Year Gifting Market Product Category Outlook

  • Personalized Gifts
  • Experiential Gifts
  • Gift Baskets
  • Home Decor
  • Tech Gadgets

Report Scope

MARKET SIZE 2024475000.0(USD Billion)
MARKET SIZE 2025491820.0(USD Billion)
MARKET SIZE 2035701169.35(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.61% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies Profiled1-800-Flowers.com (US), Amazon (US), GiftTree (US), FTD (US), ProFlowers (US), Edible Arrangements (US), Harry & David (US), Bloom & Wild (GB), Interflora (GB), Moonpig (GB)
Segments CoveredOccasion, Recipient Type, Product Category, Price Range, Gifting Style
Key Market OpportunitiesIntegration of personalized gifting solutions leveraging artificial intelligence and data analytics.
Key Market DynamicsShifting consumer preferences towards personalized gifts drive innovation and competition in the all year gifting market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

How much is the All Year Gifting market?

The All Year Gifting market size was valued at USD XX Billion in 2022.

What is the growth rate of the All Year Gifting market?

The market is projected to grow at a CAGR of 10.00% during the forecast period, 2024-2032.

Which region held the largest market share in the All Year Gifting market?

North America had the largest share in the market.

Who are the key players in the All Year Gifting market?

The key players in the market are Card Factory, Waitrose & Partners, John Lewis & Partners, Tesco, Clintons, WH Smith, Marks & Spencer, Sainsburys, Morrisons, and Amazon.

Which Type led the All Year Gifting market?

The Birthdays category dominated the market in 2022.

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