All Year Gifting Market Size was valued at USD XX Billion in 2022. The All Year Gifting market industry is projected to grow from USD XX Billion in 2023 to USD XX Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2023 - 2032). Changing consumer lifestyles and rise in e-commerce are the key market drivers fueling the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for all year gifting is being driven by the evolution of consumer lifestyles. Increased social connectivity, diverse celebrations, and a desire for meaningful connections characterize modern lifestyles. As a result, individuals are inclined to engage in gifting activities throughout the year, not just confined to traditional occasions like birthdays and holidays. Consumers are seeking opportunities to make others feel valued, appreciated, and special on various occasions, such as promotions, achievements, or even as simple as a gesture of friendship.
This change in consumer behavior opens up a year-round market for gifting, creating demand for a diverse range of products and services that cater to different tastes, preferences, and occasions. Businesses in the gifting industry need to adapt to this evolving landscape by offering versatile and personalized options to meet the demands of consumers looking for unique and thoughtful gifts throughout the year.
The growth of e-commerce has significantly impacted the all-year gifting market. Online platforms provide consumers with convenient and accessible methods for purchasing gifts, enabling them to explore a wide array of options, compare prices, and make informed decisions from the comfort of their homes. E-commerce platforms offer a seamless shopping experience, allowing individuals to browse through diverse product categories, find unique and niche items, and even customize gifts based on personal preferences. Furthermore, the rise of digital platforms has facilitated connectivity providing businesses with opportunities to showcase their offerings to a broader audience and capitalize on the convenience and efficiency of online transactions.
Additionally, Businesses that offer personalized gifting experiences, such as engraved items, custom messages, or tailor-made gift sets, are positioned to thrive in this market. The ability to create a meaningful and individualized connection through gifts resonates with consumers who prioritize thoughtful gestures over generic presents. Personalization extends beyond the product itself and encompasses the entire gifting process, including packaging, messaging, and delivery. Companies that prioritize creating memorable and personalized experiences contribute to the sustained growth of the all-year gifting market.
According to a survey by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. The demand for personalized experiences extends to the gifting market, with consumers valuing unique and thoughtful gifts. As a result, demand for All Year Gifting will is expected to increase due to the rising preference for All Year Gifting. Thus, driving the All Year Gifting market revenue.
The All Year Gifting market segmentation, based on type includes Birthdays, Spontaneous Gifting, Weddings/Engagements, Pregnancy/New Baby, Religious, Life Achievements, Retirement, and Gratitude. The birthdays segment dominated the market, accounting for over a quarter of market revenue. This is linked to birthdays being a universal celebration, and gift-giving is a common tradition worldwide. People often exchange gifts to show their love and appreciation for the birthday person.
Figure 1: All Year Gifting Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American All Year Gifting market area will dominate this market. North America, including the United States and Canada, has a robust consumer culture with a high emphasis on gift-giving for various occasions. The region has a diverse population that engages in a wide range of celebrations, contributing to a consistent demand for gifts throughout the year.
Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ALL YEAR GIFTING MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe All Year Gifting market accounts for the second-largest market share due ts rich cultural diversity and various celebrations across different countries. The tradition of gift-giving is deeply ingrained in European societies, making it a substantial market for all-year gifts. Further, the German All Year Gifting market held the largest market share, and the UK All Year Gifting market was the fastest-growing market in the European region
The Asia-Pacific All Year Gifting Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia Pacific region is home to diverse cultures and traditions, each with its own set of celebrations and gift-giving customs. With a large population and a mix of emerging and developed economies. Moreover, China’s All Year Gifting market held the largest market share, and the Indian All Year Gifting market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing in research and development to create innovative and unique gift products that stand out in the market. This can include personalized items, customizable gifts, or products aligned with current trends. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The All Year Gifting industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Strategic advertising campaigns across various channels to create brand awareness is one of the key business tactics used by manufacturers in the All Year Gifting industry to increase their market share. In recent years, the All Year Gifting industry has offered some of the most significant advantages to Consumers. Major players in the All Year Gifting market, including Card Factory, Waitrose & Partners, John Lewis & Partners, Tesco, Clintons, WH Smith, Marks & Spencer, Sainsburys, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.
WH Smith PLC, commonly referred to as WHSmith, is a British retail company with its headquarters situated in Swindon, England. The company operates a network of high street stores, railway station outlets, airport shops, port locations, hospital retail spaces, and motorway service station stores. WHSmith's business model revolves around the sale of a diverse range of products, including books, stationery, magazines, newspapers, entertainment products, and confectionery. The company's presence in various locations caters to a wide customer base, offering convenience and a diverse selection of items across its retail outlets. In August 2023, WH Smith North America (WHSNA), which includes Marshall Retail Group and InMotion, recently introduced the Public Market concept at Salt Lake City International Airport (SLC). This innovative space, situated in Concourse A, features a dedicated news and convenience section on one side and a fashion and lifestyle concept on the other. The stores are thoughtfully designed with light wood pallets on the walls, mirroring the scenic Utah mountain ranges that envelop the city. Enhanced by vibrant lighting and color schemes, this unique retail space offers a distinctive experience for travelers.
John Lewis Partnership plc operates UK department stores, supermarkets, and convenience stores, featuring a diverse range of products like home furnishings, electronics, apparel, and food under the John Lewis and Waitrose brands. The company, headquartered in London, extends services to include beauty, insurance, financial services, and optical-related offerings. It reaches customers through online platforms, Johnlewis.com and Waitrose.com. The business also encompasses a production unit and a farm, reflecting its diverse operations in the retail and services sector. In August 2023, John Lewis Partnership plc revealed plans to enhance its in-store offerings, promising a more extensive and improved experience for customers this year. The focus includes expanding the number of booking slots for in-store Santa experiences, catering to children of all ages and even welcoming pets. Alongside the traditional Santa experiences, customers can indulge in exclusive gift food and alcohol experiences featuring brands like Hendricks, Kocktail, Fevertree, and Quality Street. This initiative aims to provide a broader and more engaging range of experiences for shoppers during the holiday season.
All Year Gifting Industry Developments
May 2023: Card Factory has expressed intentions for international expansion into seven new markets through a strategic partnership with Liwa Trading Enterprises in the Middle East, serving as its exclusive franchise partner in the region.
April 2023: Hallmark has extended its enduring licensing agreement with Peanuts, securing a five-year renewal. This agreement enables Hallmark to persist in creating a variety of beloved Peanuts products across categories such as greeting cards, gifts, and Hallmark Keepsake Ornaments.
All Year Gifting Type Outlook
All Year Gifting Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2022 | USD XX Billion |
| Market Size 2023 | USD XX Billion |
| Market Size 2032 | USD XX Billion |
| Compound Annual Growth Rate (CAGR) | 10.00% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Card Factory, Waitrose & Partners, John Lewis & Partners, Tesco, Clintons, WH Smith, Marks & Spencer, Sainsburys, Morrisons, and Amazon |
| Key Market Opportunities | ·       Offer personalized product provides avenue for market player to increase their market share |
| Key Market Dynamics | ·       Changing Consumer lifestyle is fueling the market growth |
Frequently Asked Questions (FAQ) :
The All Year Gifting market size was valued at USD XX Billion in 2022.
The market is projected to grow at a CAGR of 10.00% during the forecast period, 2023-2032.
North America had the largest share in the market.
The key players in the market are Card Factory, Waitrose & Partners, John Lewis & Partners, Tesco, Clintons, WH Smith, Marks & Spencer, Sainsburys, Morrisons, and Amazon.
The Birthdays category dominated the market in 2022.
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