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All Year Gifting Market

ID: MRFR/CG/14571-HCR
128 Pages
Snehal Singh
October 2025

All Year Gifting Market Size, Share, Industry Trend & Analysis Research Report: Information By Type (Birthdays, Spontaneous Gifting, Weddings/Engagements, Pregnancy/New Baby, Religious, Life Achievements, Retirement, and Gratitude) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Forecast Till 2035.

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All Year Gifting Market Infographic
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All Year Gifting Market Summary

As per MRFR analysis, the All Year Gifting Market Size was estimated at 475000.0 USD Billion in 2024. The All Year Gifting industry is projected to grow from 491820.0 USD Billion in 2025 to 701169.35 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.61 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The All Year Gifting Market is experiencing a dynamic shift towards personalization and sustainability, driven by technological advancements and changing consumer preferences.

  • Personalization in gifting is becoming increasingly prevalent, particularly in North America, where consumers seek unique and tailored experiences.
  • The Asia-Pacific region is witnessing rapid growth in holiday gifting, reflecting a shift in cultural celebrations and consumer behavior.
  • Gift subscriptions are gaining traction, especially among friends, as they offer convenience and ongoing engagement throughout the year.
  • E-commerce expansion and sustainability trends are major drivers, influencing both birthday and holiday gifting segments.

Market Size & Forecast

2024 Market Size 475000.0 (USD Billion)
2035 Market Size 701169.35 (USD Billion)
CAGR (2025 - 2035) 3.61%

Major Players

1-800-Flowers.com (US), Amazon (US), GiftTree (US), ProFlowers (US), FTD (US), Edible Arrangements (US), Harry & David (US), Gifts.com (US)

All Year Gifting Market Trends

All Year Gifting

All Year Gifting Market Drivers

Sustainability Trends

Sustainability trends are emerging as a significant driver within the Global all year gifting Market Industry. Consumers are increasingly prioritizing eco-friendly products and sustainable gifting options, reflecting a broader societal shift towards environmental consciousness. Brands that adopt sustainable practices, such as using recyclable materials and ethical sourcing, are likely to resonate with consumers. This trend not only influences purchasing decisions but also encourages brands to innovate in their product offerings. As sustainability becomes a core value for many consumers, the industry is poised for growth, aligning with the projected market expansion to 450 USD Billion by 2035.

Rising Consumer Spending

The Global All Year Gifting Market Industry experiences a notable increase in consumer spending, driven by a growing disposable income among individuals. As economic conditions improve, consumers are more inclined to purchase gifts throughout the year, rather than limiting their spending to traditional holidays. In 2024, the market is projected to reach 250 USD Billion, reflecting this trend. The rise in e-commerce platforms also facilitates easier access to a variety of gifting options, further encouraging spending. This shift in consumer behavior suggests a robust growth trajectory for the industry, as it adapts to the evolving preferences of modern shoppers.

Diverse Gifting Occasions

The Global All Year Gifting Market Industry benefits from an expanding array of gifting occasions beyond conventional holidays. Events such as anniversaries, graduations, and personal milestones are increasingly recognized as opportunities for gifting. This diversification allows consumers to engage in gifting throughout the year, thereby enhancing market potential. The industry's adaptability to various cultural and social events indicates a promising growth outlook. As the market evolves, it is likely to capture a broader audience, contributing to its projected growth to 450 USD Billion by 2035. This trend underscores the importance of understanding consumer motivations and preferences in shaping gifting strategies.

Market Growth Projections

The Global All Year Gifting Market Industry is projected to experience substantial growth, with estimates indicating a market size of 250 USD Billion in 2024. This growth trajectory is expected to continue, reaching 450 USD Billion by 2035, reflecting a compound annual growth rate of 5.49% from 2025 to 2035. Such projections highlight the increasing consumer engagement in gifting practices throughout the year, driven by various factors including economic conditions, technological advancements, and changing consumer preferences. The market's expansion underscores the importance of strategic planning and innovation to capitalize on emerging opportunities within the gifting sector.

Technological Advancements

Technological advancements play a pivotal role in shaping the Global All Year Gifting Market Industry. The rise of digital platforms and mobile applications has transformed the way consumers select and purchase gifts. Enhanced personalization features, such as tailored recommendations based on user preferences, are becoming increasingly prevalent. This technological integration not only streamlines the purchasing process but also enriches the overall consumer experience. As the industry continues to innovate, it is expected to maintain a compound annual growth rate of 5.49% from 2025 to 2035. This growth reflects the industry's commitment to leveraging technology to meet the evolving demands of consumers.

Globalization of Gifting Practices

The globalization of gifting practices significantly influences the Global All Year Gifting Market Industry. As cultural exchanges become more prevalent, consumers are exposed to diverse gifting traditions and practices from around the world. This exposure encourages individuals to adopt new gifting behaviors, leading to an increase in year-round gifting. The market's ability to cater to a global audience enhances its growth potential, as it adapts to various cultural nuances and preferences. This trend suggests that the industry will continue to thrive, with projections indicating a market size of 250 USD Billion in 2024 and a potential increase to 450 USD Billion by 2035.

Market Segment Insights

By Occasion: Birthday (Largest) vs. Holiday (Fastest-Growing)

The All Year Gifting Market showcases varied occasion segments, with birthdays commanding the largest market share among gift-giving instances, making them the dominant force in this arena. Following closely are anniversaries and graduations, which hold significant shares, but not as substantial as birthday gifts. Holidays, including festive seasons, play a pivotal role in driving demand, while housewarming gifts account for a smaller yet notable portion, indicating diverse consumer preferences based on personal and social milestones.

Birthday (Dominant) vs. Holiday (Emerging)

Birthday gifts remain the backbone of the All Year Gifting Market, offering an extensive range of products from personalized items to luxury gifts, appealing to a broad demographic. Consumers seek unique and meaningful gifts that convey their affection and appreciation. Conversely, holiday gifting is on the rise, with an increasing number of celebrations tied to cultural festivities and seasonal events. This surge is driven by creative marketing strategies and social trends that encourage giving during holiday seasons, positioning it as an emerging segment with significant growth potential. The interplay between consumer sentiment and strategic branding further enhances these segments' market positions.

By Recipient Type: Family (Largest) vs. Friends (Fastest-Growing)

In the All Year Gifting Market, the segment of recipients is primarily dominated by gifts for Family, which constitutes the largest share of the market. This reflects the strong emotional ties and cultural traditions associated with gifting to family members, especially during celebrations and holidays. Following closely, Friends also hold a significant portion of this market, showcasing the importance of social connections and personal relationships in gift-giving behaviors, which remains a perennial favorite among consumers.

Family (Dominant) vs. Friends (Emerging)

Family as a recipient type is characterized by substantial emotional resonance, prompting consumers to prioritize gifting to family members throughout the year. The products chosen often reflect personal preferences and are tailored to suit the individual family member, leading to higher customer loyalty among brands that cater to these needs. On the other hand, the Friends segment is seen as an emerging battleground, benefiting from rapid social changes and evolving relationship dynamics. Gifts for friends tend to focus more on experience-based and novelty products, driven by younger demographics who value unique, memorable moments over tradicional gifts.

By Product Category: Personalized Gifts (Largest) vs. Subscription Services (Fastest-Growing)

personalized gifts

Personalized Gifts (Dominant) vs. Subscription Services (Emerging)

Personalized gifts have established themselves as the dominant category in the All Year Gifting Market due to their unique appeal and ability to forge connections through tailored experiences. These gifts are increasingly favored for occasions that prioritize personal touch and meaningful exchanges, making them popular choices among consumers. In contrast, subscription services represent an emerging trend, characterized by their convenience and the value of curated experiences delivered regularly. Consumers enjoy the surprise element and personalized curation inherent in subscription models. This category is rapidly gaining traction, especially among millennials and Gen Z, who appreciate novelty and versatility in gifting.

By Price Range: Medium (Largest) vs. Luxury (Fastest-Growing)

The All Year Gifting Market showcases a diverse distribution across various price ranges. Medium-priced items account for the largest market share, appealing to a broad audience seeking quality gifts without breaking the bank. Low-priced items also hold a significant share, attracting budget-conscious consumers, while High and Luxury-priced segments cater to premium buyers, albeit with a smaller market presence. As gifting preferences evolve, the balance of these segments reflects changing consumer behaviors and spending patterns.

Medium (Dominant) vs. Luxury (Emerging)

The Medium price range in the All Year Gifting Market epitomizes a balance between quality and affordability, making it the dominant force among consumers. This segment captures a wide demographic that desires appealing gift options at reasonable price points. In contrast, the Luxury segment, while smaller, is rapidly emerging as a significant player, driven by increasing disposable incomes and a growing appetite for exclusive and unique gifting experiences. Consumers in the Luxury segment seek high-end, personalized gifts that convey status and prestige, signaling a trend towards more thoughtful, extravagant gifting.

By Gifting Behavior: Spontaneous Gifting (Largest) vs. Planned Gifting (Fastest-Growing)

The All Year Gifting Market is predominantly influenced by Spontaneous Gifting, which holds the largest share due to its impulsiveness and appeal among consumers. This form of gifting is often driven by emotional triggers, social interactions, and the desire to create memorable experiences. On the other hand, Planned Gifting is steadily gaining traction, particularly as consumers increasingly value thoughtful, personalized gifts tailored to special occasions. This trend reflects a shift in consumer behavior, where the significance of meaningful gifting is coming to the forefront.

Spontaneous Gifting (Dominant) vs. Planned Gifting (Emerging)

Spontaneous Gifting stands out as the dominant force in the All Year Gifting Market, characterized by impulsive purchases driven by emotional and social factors. Consumers often engage in spontaneous gifting to strengthen relationships and foster connections, leading to a high volume of transactions throughout the year. However, Planned Gifting is emerging as a significant trend, with consumers investing more time and thought into their gifts for special occasions. This segment appeals to those who prioritize the personalization and significance of their gifts, increasingly utilizing online platforms to curate meaningful experiences.

Get more detailed insights about All Year Gifting Market

Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American All Year Gifting Market area will dominate this market. North America, including the United States and Canada, has a robust consumer culture with a high emphasis on gift-giving for various occasions. The region has a diverse population that engages in a wide range of celebrations, contributing to a consistent demand for gifts throughout the year.

Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Europe All Year Gifting Market accounts for the second-largest market share due ts rich cultural diversity and various celebrations across different countries. The tradition of gift-giving is deeply ingrained in European societies, making it a substantial market for all-year gifts. Further, the German All Year Gifting Market held the largest market share, and the UK All Year Gifting Market was the fastest-growing market in the European region

The Asia-Pacific All Year Gifting Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia Pacific region is home to diverse cultures and traditions, each with its own set of celebrations and gift-giving customs. With a large population and a mix of emerging and developed economies. Moreover, China’s All Year Gifting Market held the largest market share, and the Indian All Year Gifting Market was the fastest-growing market in the Asia-Pacific region.

All Year Gifting Market Regional Image

Key Players and Competitive Insights

The All Year Gifting Market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and technological advancements. Key players such as 1-800-Flowers.com (US), Amazon (US), and Edible Arrangements (US) are strategically positioned to leverage innovation and digital transformation. 1-800-Flowers.com (US) has focused on expanding its product offerings through acquisitions, enhancing its market presence. Amazon (US), with its vast logistics network, emphasizes customer convenience and rapid delivery, while Edible Arrangements (US) capitalizes on unique gifting experiences, particularly in the food sector. Collectively, these strategies contribute to a competitive environment that is increasingly reliant on technology and customer engagement.In terms of business tactics, companies are localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness. The market appears moderately fragmented, with several players vying for market share. However, the influence of major companies is substantial, as they set trends and standards that smaller entities often follow. This competitive structure fosters innovation and encourages differentiation among players, as they seek to capture the attention of diverse consumer segments.

In November 1-800-Flowers.com (US) announced a partnership with a leading tech firm to integrate AI-driven personalization into its gifting platform. This strategic move is likely to enhance customer experience by providing tailored recommendations, thereby increasing conversion rates and customer loyalty. The integration of AI signifies a shift towards more sophisticated consumer engagement strategies, which could redefine the company's competitive edge.

In October Amazon (US) launched a subscription service specifically for gifting, allowing customers to schedule gifts for various occasions throughout the year. This initiative not only streamlines the gifting process but also positions Amazon as a go-to platform for all-year-round gifting needs. The subscription model may foster customer retention and create a steady revenue stream, reflecting a growing trend towards convenience in consumer purchasing behavior.

In September Edible Arrangements (US) expanded its product line to include a range of sustainable gifting options, aligning with increasing consumer demand for eco-friendly products. This strategic pivot not only caters to environmentally conscious consumers but also enhances the brand's reputation as a socially responsible entity. Such initiatives are indicative of a broader trend within the market, where sustainability is becoming a key differentiator.

As of December the All Year Gifting Market is witnessing significant trends such as digitalization, sustainability, and the integration of AI technologies. Strategic alliances among companies are shaping the competitive landscape, fostering innovation and collaboration. The shift from price-based competition to a focus on technology, supply chain reliability, and unique customer experiences is evident. Moving forward, competitive differentiation will likely hinge on the ability to innovate and adapt to changing consumer expectations, underscoring the importance of agility in a rapidly evolving market.

Key Companies in the All Year Gifting Market include

Industry Developments

May 2023: Card Factory has expressed intentions for international expansion into seven new markets through a strategic partnership with Liwa Trading Enterprises in the Middle East, serving as its exclusive franchise partner in the region.

April 2023: Hallmark has extended its enduring licensing agreement with Peanuts, securing a five-year renewal. This agreement enables Hallmark to persist in creating a variety of beloved Peanuts products across categories such as greeting cards, gifts, and Hallmark Keepsake Ornaments.

Future Outlook

All Year Gifting Market Future Outlook

The All Year Gifting Market is projected to grow at a 3.61% CAGR from 2025 to 2035, driven by increasing consumer demand and innovative gifting solutions.

New opportunities lie in:

  • Expansion of subscription-based gifting services
  • Development of personalized gifting platforms using AI
  • Integration of eco-friendly packaging solutions in gifting products

By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences.

Market Segmentation

All Year Gifting Market Occasion Outlook

  • Birthday
  • Anniversary
  • Graduation
  • Holiday
  • Housewarming

All Year Gifting Market Price Range Outlook

  • Low
  • Medium
  • High
  • Luxury

All Year Gifting Market Recipient Type Outlook

  • Family
  • Friends
  • Colleagues
  • Significant Other
  • Children

All Year Gifting Market Gifting Behavior Outlook

  • Spontaneous Gifting
  • Planned Gifting
  • Seasonal Gifting
  • Milestone Gifting

All Year Gifting Market Product Category Outlook

  • Personalized Gifts
  • Experiential Gifts
  • Gift Baskets
  • Subscription Services
  • Home Decor

Report Scope

MARKET SIZE 2024475000.0(USD Billion)
MARKET SIZE 2025491820.0(USD Billion)
MARKET SIZE 2035701169.35(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.61% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies Profiled1-800-Flowers.com (US), Amazon (US), GiftTree (US), ProFlowers (US), FTD (US), Edible Arrangements (US), Harry & David (US), Gifts.com (US)
Segments CoveredOccasion, Recipient Type, Product Category, Price Range, Gifting Behavior
Key Market OpportunitiesIntegration of personalized gifting solutions leveraging artificial intelligence and data analytics.
Key Market DynamicsShifting consumer preferences towards personalized gifts drive innovation and competition in the all year gifting market.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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FAQs

How much is the All Year Gifting market?

The All Year Gifting market size was valued at USD XX Billion in 2022.

What is the growth rate of the All Year Gifting market?

The market is projected to grow at a CAGR of 10.00% during the forecast period, 2024-2032.

Which region held the largest market share in the All Year Gifting market?

North America had the largest share in the market.

Who are the key players in the All Year Gifting market?

The key players in the market are Card Factory, Waitrose & Partners, John Lewis & Partners, Tesco, Clintons, WH Smith, Marks & Spencer, Sainsburys, Morrisons, and Amazon.

Which Type led the All Year Gifting market?

The Birthdays category dominated the market in 2022.

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