United States Subscription Box Market Research Report: Information By Type (Replenishment Subscription, Curation Subscription, And Access Subscription), By Gender (Male And Female), By Application (Clothing and Fashion, Beauty, Food and Beverages, Pet Food, Baby Products, Health and Fitness And Others), – United States Market Forecast Till 2032.

United States Subscription Box Market Overview

United States United States Subscription Box Market Size was valued at USD 13.5 Billion in 2022. The United States Subscription Box Market industry is projected to grow from USD 15.4 Billion in 2023 to USD 44.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.20% during the forecast period (2024 - 2032). Convenience and personalization are the main market drivers anticipated to propel the United States Subscription Box Market in the United States.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

United States Subscription Box Market Trends

E-commerce expansion drives United States Subscription Box Market growth

The market CAGR for Subscription Box is driven by E-commerce expansion. Significant expansion in the e-commerce industry is predicted to drive the United States Subscription Box Market ahead. The e-commerce sector refers to a business that involves the exchange of goods and services, as well as the transmission of money or data over an electronic network, most notably the Internet. E-commerce requires ongoing packaging and fulfillment procedures on a regular basis in order to provide subscription boxes to customers, which can dramatically increase the customer's lifetime value. For instance, in August 2022, the U.S. Census Bureau reported that e-commerce sales in the US grew from $240.9 billion in 2021 to $257.3 billion in 2022. As a result, rapid growth in the e-commerce sector is propelling the United States Subscription Box Market forward.

In addition, the increased use of social media is likely to drive future growth in the United States Subscription Box Market. Social media are digital platforms and technologies that allow people to create, share, and exchange information, ideas, and material within virtual communities and networks. The increasing usage of social media is a game changer for subscription box businesses, providing several options for brand marketing, consumer connection, and market expansion. According to Search Engine Journal, a news publication located in the United States, there were 4.8 billion social media users globally in July 2023. Between 2022 and 2023, there was a 3.2% year-over-year rise, totaling 150 million new social media users. As a result, the subscription box business is expanding due to the increasing use of social media.

United States Subscription Box Market Segment Insights

Subscription Box Type Insights

The United States Subscription Box Market segmentation, based on Type, includes Replenishment Subscription, Curation Subscription, And Access Subscription. The access subscription category is likely to take a sizable share of the market in the coming years, owing to the growing influence of various social media blogs and celebrity endorsements. The replenishment subscription category accounts for a sizable market share because it allows customers to buy the same things on a regular basis.

Subscription Box Gender Insights

The United States Subscription Box Market segmentation, based on Gender, includes Male And Female. Females accounted for the biggest market share due to increased demand for online shopping and shifting buying preferences based on convenience. Furthermore, the increased knowledge among females about the availability of subscription boxes for fashion, cosmetics, and hosiery provides a promising market outlook.

Figure 1: United States Subscription Box Market, By Gender, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Subscription Box Application Insights

The United States Subscription Box Market segmentation, based on Application, includes Clothing and Fashion, Beauty, Food and Beverages, Pet Food, Baby Products, Health and Fitness, And Others. The clothing and fashion industry is expected to grow at a significant CAGR throughout the forecast period. Many luxury enterprises in the fashion and cosmetics industries are offering free product samples as well as significant savings through the usage of subscription boxes, which is further increasing the industry.

Subscription Box Country Insights

The United States Subscription Box Market is driven by the vast and affluent consumer base in the United States, which prioritizes convenience, customization, and unique experiences. Furthermore, the region has a well-developed e-commerce infrastructure, including established payment systems and dependable shipping and logistics services, making it easier for subscription box providers to reach clients throughout the region. Additionally, the U.S. is home to several notable subscription box firms, including Birchbox, FabFitFun, and Loot Crate, which have contributed to the market's growth through creative product offerings and successful marketing methods. These firms have established the standard for the United States Subscription Box Market, and their success has fueled the growth of numerous additional subscription box startups.

Subscription Box Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the United States Subscription Box Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Subscription Box industry must offer cost-effective items.

Major players in the United States Subscription Box Market are attempting to increase market demand by investing in research and development operations includes Amazon Subscribe & Save (Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc), FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Personalized Beauty Discovery Inc. and TechStyle Fashion Group.

Key Companies in the United States Subscription Box Market include

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  Amazon Subscribe & Save (Amazon.com, Inc.)

  
  


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  BarkBox

  
  


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  Birchbox

  
  


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  Blue Apron Holdings Inc.

  
  


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  Dollar Shave Club, Inc. (Unilever plc)

  
  


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  FabFitFun

  
  


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  Glossybox (The Hut.com Ltd.)

  
  


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  Grove Collaborative Inc.

  
  


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  Harry's Inc.

  
  


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  HelloFresh SE

  
  


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  Personalized Beauty Discovery Inc.

  
  


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  TechStyle Fashion Group.

  
  

Subscription Box Industry Developments

In July 2021, Blue Apron Inc., an ingredient-and-recipe meal kit company based in the United States, created the Love Box in conjunction with The Partnership for a Healthier America. Blue Apron's collaboration makes home cooking more accessible, with three family-friendly recipes included in each box to encourage everyone to cook together. The Partnership for a Healthier America is a non-profit organization located in the United States that works with the business sector to transform the food market in pursuit of health justice.

In February 2022, Kidpik, a US-based subscription-based e-commerce startup, created a clothes subscription box service that delivers bespoke boxes of outfits to children's doorsteps every month. Furthermore, it is an excellent choice for parents seeking a personalized, easy, and fashionable way to buy their children's clothing, with its diverse selection of styles, high-quality materials, and risk-free guarantee.

In November 2021, Birchbox was acquired by FemTec Health, Inc., a healthcare and beauty sciences firm based in the United States, for $45 million. This acquisition expanded FemTec Health's tailored skin and healthcare product line while also improving the client experience. Birchbox is an online monthly subscription service firm located in the United States that specializes in beauty and women's healthcare items.

United States Subscription Box Market Segmentation

Subscription Box Type Outlook

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  Replenishment Subscription

  
  


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  Curation Subscription

  
  


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  Access Subscription

  
  

Subscription Box Gender Outlook

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  Male

  
  


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  Female

  
  

Subscription Box Application Outlook

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  Clothing and Fashion

  
  


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  Beauty

  
  


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  Food and Beverages

  
  


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  Pet Food

  
  


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  Baby Products

  
  


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  Health and Fitness

  
  


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  Others