The United States Gluten-Free Products Market Size was valued at USD 2.2 Billion in 2023. The Gluten-Free Products industry is projected to grow from USD 2.4 Billion in 2024 to USD 5.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.70% during the forecast period (2024 - 2032). Increasing awareness and diagnosis of gluten-related disorders like celiac disease and growing demand for healthier and allergen-free food options are the main market drivers anticipated to propel the gluten-free products market in the United States.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The increased detection of celiac disease and other dietary sensitivities is driving Gluten-Free Products Market CAGR. Gluten intolerance, often known as celiac disease, is an autoimmune illness that destroys the small intestine lining and hinders nutritional absorption from eaten foods. If left untreated, this can progress to various immune system problems, osteoporosis, thyroid disease, and even cancer. According to a 2017 study titled "Global Prevalence of Celiac Disease: Systematic Review and Meta-analysis," celiac disease affects 1.4% of the world's population. The impact of celiac disease is greater in developing countries than in the Western world. The idea that celiac disease mostly affects Europeans and Americans has been dispelled because, according to the same study described above, the prevalence of celiac disease was found to be highest in Asia (1.8%) and lowest in Africa (1.1%). Prior to the 2000s, the majority of the community was unaware of the prevalence of these celiac disorders, which might easily be misdiagnosed as another digestion-related problem.
However, with the emergence of simple yet dependable diagnostic procedures, the situation has altered. This has made it possible to examine the prevalence of celiac disease in various cultures and areas, thereby significantly advancing epidemiological research on this topic. Currently, the only option to cure celiac disease is to consume gluten-free products and avoid gluten-containing food, which drives demand for gluten-free products. Aside from the rise in celiac disease diagnoses, gluten-free products are becoming increasingly popular among people suffering from non-celiac gluten sensitivity, inflammatory diseases, and autoimmune disorders. Further, the necessity for gluten-free foods has been promoted in practically every region, even emerging countries, through government awareness campaigns and initiatives about celiac disease, as well as the introduction of gluten-free product labeling. These ads have boosted public awareness of celiac illness and demand for gluten-free products. Thus, driving the United States Gluten-Free Products market revenue.
The United States Gluten-Free Products Market segmentation, based on product, includes Bakery, Dairy, Meats, Condiments, Desserts, Prepared Meals, Pasta & Rice, and Others. The bakery category led the market in 2023. The increased demand for gluten-free bread is the primary driver of the bakery product segment's growth. Furthermore, the category is predicted to grow because to increased consumer awareness of healthy eating options such as natural, organic, and gluten-free products.
Figure 1: United States Gluten-Free Products Market, by Product, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The United States Gluten-Free Products Market segmentation, based on distribution channel, includes Convenience Stores, Supermarket and Hypermarket, Specialty Stores, Online, Drug Stores, Club Stores, Independent Natural, Mass Merchandiser and Others. Supermarkets and hypermarkets dominated the market in 2023. Supermarkets and hypermarkets provide easy access to a wide range of items under one roof, allowing customers to choose from a variety of options. Gluten-free items are featured in seasonal displays, which help to promote new products and, ultimately, accelerate category growth.
The gluten-free products market in the United States has expanded significantly in recent years. It is being driven by causes such as the rising prevalence of gluten-related illnesses, more consumer knowledge of gluten-free diets, and a growing demand for healthier and allergen-free food alternatives. The market has a diverse selection of gluten-free products, including bakery and confectionery, snacks, beverages, and more. Furthermore, their widespread availability in practically every grocery shop is expected to drive up demand even further, particularly in the United States. The rise of the US market is anticipated to coincide with increased public knowledge of celiac disease.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Gluten-Free Products Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the gluten-free products industry must offer cost-effective items.
Major players in the Gluten-Free Products Market are attempting to increase market demand by investing in research and development operations, including Conagra Brands, Inc., General Mills, The Hain Celestial Group, Kraft Heinz Company, Barilla G. e R. Fratelli S.p.A, Kellogg Co.
United States Gluten-Free Products Industry Developments
In May 2022, Lindt & Sprungli, a Swiss chocolatier, developed vegan chocolate bars with oat milk in the United States. Lindt Classic Recipe OatMilk bars are offered in two flavors: original and salted caramel. Lindt's new vegan chocolate bars feature gluten-free oat milk powder and almond paste instead of dairy milk.
In January 2022, MYBREAD Gluten Free Bakery announced the debut of original flatbread pitas at certain Walmart locations across the United States. Pitas will be sold in the frozen area of shops in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas.
In June 2021, Dawn Foods introduced injected muffins and chocolate brownies made with the company's gluten-free fillings and mixes in the United States. With this launch, the company broadened its product offerings in the gluten-free bread industry.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 2.2 Billion |
| Market Size 2024 | USD 2.4 Billion |
| Market Size 2032 | USD 5.0 Billion |
| Compound Annual Growth Rate (CAGR) | 9.70% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019-2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Distribution Channel, and Region |
| Countries Covered | United States |
| Key Companies Profiled | Conagra Brands, Inc., General Mills, The Hain Celestial Group, Kraft Heinz Company, Barilla G. e R. Fratelli S.p.A, Kellogg Co. |
| Key Market Opportunities | Expansion into new markets and product categories, such as gluten-free snacks and desserts. Innovation in gluten-free product development to improve taste, texture, and variety. |
| Key Market Dynamics | Rising prevalence of gluten-related disorders and increased diagnosis rates. |
Frequently Asked Questions (FAQ) :
The United States Gluten-Free Products Market size was valued at USD 2.4 Billion in 2023.
The market is projected to grow at a CAGR of 9.70% during the forecast period, 2024-2032.
The key players in the market are Conagra Brands, Inc., General Mills, The Hain Celestial Group, Kraft Heinz Company, Barilla G. e R. Fratelli S.p.A, Kellogg Co.
The bakery category dominated the market in 2023.
The supermarkets and hypermarkets had the largest share of the market.
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