Tomato Puree Market

The market drivers for tomato puree are the increasing consumption of convenience foods, the shift towards Western cuisine and increasing health awareness. Additionally, those market drivers are complemented by progress in the means of processing, packaging and distribution.

Given the fast-growing tomato puree market in terms of revenue generation opportunities, retailing networks in particular regions, especially in developing countries, lie within the expansion of the market. There is also an opportunity for growth in the case of expanding into increasing online grocery shopping as well as taking advantage of meal delivery services. In the same manner, the introduction of flavored tomato purees and organic tomato purees are examples of aggressive product development that could help the market grow.

One of the latest tomato puree trends is connected with this melon’s concern about the consumption of products containing GMOs the concern of organic consumers towards more ethical sourcing options. More and more people are willing to look for brands that have clear and green strategies for sourcing their raw materials. Probably the most active market developments are due to the rise of clean-label products and the popularity of plant-based diets.

The Global Tomato Puree Market Industry is projected to experience substantial growth over the coming years. With a market value anticipated to reach 11.1 USD Billion in 2024 and further expand to 14.6 USD Billion by 2035, the industry is on a positive trajectory. The compound annual growth rate of 2.54% from 2025 to 2035 indicates a steady increase in demand for tomato puree. This growth can be attributed to various factors, including rising consumer preferences for processed foods, health consciousness, and the expansion of the foodservice sector. Overall, the market appears poised for continued development and innovation.

The Global Tomato Puree Market Industry benefits from growing export opportunities, particularly in regions with a strong agricultural base. Countries that produce tomatoes in abundance are increasingly looking to export tomato puree to meet global demand. This trend is supported by favorable trade agreements and the establishment of supply chains that facilitate international distribution. As a result, the market is expected to witness a compound annual growth rate of 2.54% from 2025 to 2035. The expansion of export markets presents a promising avenue for growth within the Global Tomato Puree Market Industry, allowing producers to tap into new consumer bases.

The expansion of the foodservice sector plays a crucial role in driving the Global Tomato Puree Market Industry. With the increasing number of restaurants, cafes, and catering services, the demand for bulk tomato puree is on the rise. Foodservice establishments utilize tomato puree as a key ingredient in various dishes, enhancing flavor and texture. This trend is further amplified by the growing popularity of international cuisines that incorporate tomato-based sauces. As the foodservice sector continues to flourish, the Global Tomato Puree Market Industry is poised for growth, reflecting the increasing reliance on tomato puree in culinary applications.

The Global Tomato Puree Market Industry experiences a notable surge in demand for processed foods, driven by changing consumer lifestyles and preferences. As urbanization continues to rise, consumers increasingly seek convenient meal solutions that require minimal preparation time. Tomato puree serves as a versatile ingredient in various culinary applications, including sauces, soups, and ready-to-eat meals. This trend is expected to contribute to the market's growth, with projections indicating a market value of 11.1 USD Billion in 2024. As more consumers opt for processed food options, the Global Tomato Puree Market Industry is likely to expand, catering to the evolving needs of modern households.

Technological advancements in food processing significantly impact the Global Tomato Puree Market Industry. Innovations in processing techniques, such as improved extraction methods and preservation technologies, enhance the quality and shelf life of tomato puree. These advancements not only ensure better flavor retention but also contribute to reduced production costs. As manufacturers adopt state-of-the-art processing technologies, they can meet the rising demand for high-quality tomato puree. This trend is likely to support the market's growth trajectory, as consumers increasingly seek premium products that align with their culinary preferences.

Growing health consciousness among consumers significantly influences the Global Tomato Puree Market Industry. Tomato puree is recognized for its rich nutritional profile, including vitamins, minerals, and antioxidants. As individuals become more aware of the health benefits associated with tomatoes, such as their potential to reduce the risk of chronic diseases, the demand for tomato-based products is likely to rise. This shift towards healthier eating habits is expected to bolster the market, with forecasts suggesting a market value of 14.6 USD Billion by 2035. Consequently, the Global Tomato Puree Market Industry may witness increased product innovation focused on health-oriented offerings.

The Tomato Puree Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest market for tomato puree, followed by Europe. The APAC region is expected to witness the highest growth rate during the forecast period. The major factors driving the growth of the tomato puree market include the increasing demand for processed food products, the rising popularity of convenience food, and the growing awareness of the health benefits of tomato puree.

In 2024, the Tomato Puree Market revenue was estimated at USD 10.87 billion, and it is projected to reach USD 13.56 billion by 2032, exhibiting a CAGR of 2.6% during the forecast period.

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Major players in the Tomato Puree Market are investing in research and development to improve their product offerings and gain a competitive edge in the market. Leading Tomato Puree Market players are striving to develop innovative products that cater to the evolving needs of consumers. It is important to note that the Tomato Puree Market industry is highly competitive, with numerous key players attempting to gain market share. A number of these players are taking advantage of the booming tomato puree market through various means, such as mergers and acquisitions as well as new product launches.

One of the factors driving the growth of the Tomato Puree Market is the increasing demand for convenience foods, fueled by the modern consumer’s fast-paced lifestyle. Additionally, the growth in health consciousness among consumers and the increasing popularity of ethnic foods are further driving the market.

Heinz is one of the major players in the Tomato Puree Market. The company has a significant presence and offers a wide variety of tomato-based products. Heinz is a leading player in the Tomato Puree Market, with a strong emphasis on innovation. The company is renowned for its iconic ketchup brand. Heinz benefits from a well-established distribution network and has created a strong brand image for itself. Heinz has expanded its product offering to cater to a variety of needs and has made several acquisitions to accomplish this.

For instance, in 2022, Heinz acquired the organic baby food brand Earth’s Best, a strategic move that could help the company gain a solid footing in the organic baby food market.

Del Monte is a major player in the Tomato Puree Market, holding a significant market share. The company operates across the United States and Canada and is best known for its canned tomatoes as well as other tomato-based products. Del Monte has also focused on international expansion, having operations in over 90 countries. The company is dedicated to ensuring responsible food sourcing and reducing its footprint, exemplified in its Del Monte Gold Extra Sweet Pineapple. Developing new products may aid organizations in achieving growth in such a market.

For example, as a response to the new demand for organic approaches, the company launched single-serve tomato cups and organic tomato products.