Tomato Sauce Concentrate Market Size was valued at USD 1.6 Billion in 2023. The Tomato Sauce Concentrate industry is projected to grow from USD 1.7 Billion in 2024 to USD 2.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.60% during the forecast period (2024 - 2032). Increasing consumer demand for convenience and the rising popularity of diverse international cuisines are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for Tomato Sauce Concentrate is being driven by the rising demand for organic tomato sauce concentrate. There is a significant increase in consumer preference for organic and natural food products, including tomato sauce concentrate. Health-conscious consumers are seeking products free from synthetic pesticides and chemicals, contributing to the surge in demand for organic variants.
Additionally, Manufacturers are increasingly focusing on advanced packaging solutions to extend the shelf life of tomato sauce concentrate. Innovations such as aseptic packaging, vacuum sealing, and modified atmosphere packaging (MAP) help preserve the freshness and quality of the product, meeting consumer demands for convenience and longer storage.
Consumers are seeking diverse and exotic flavors in their food choices, driving manufacturers to introduce a wide range of flavored tomato sauce concentrates. Varieties infused with herbs, spices, and other ingredients are gaining popularity, catering to evolving taste preferences and culinary trends.
For instance, according to a market study by Technomic, 60% of consumers are more likely to visit a restaurant that offers new and innovative flavors. This data underscores the importance of flavor innovation in attracting and retaining consumers, which extends to the tomato sauce concentrate market as part of the broader culinary landscape, demand for tomato concentrate market will increase due to flavor and ingredient diversification. Thus, driving the Tomato Sauce Concentrate market revenue.
The Tomato Sauce Concentrate Market segmentation, based on type includes Organic Tomato Sauce Concentrate and Conventional Tomato Sauce Concentrate. The organic tomato sauce concentrate segment dominated the market. The rising global focus on health & wellness is driving an increase in the demand for organic food items, leading to the expansion of shipments for organic tomato concentrate.
The Tomato Sauce Concentrate Market segmentation, based on Application, includes Offline Sales and Online Sales. The offline sales category dominated the market. This is driven by the established presence of grocery stores, supermarkets, and consumer preferences for in-store purchases.
Figure 1: Tomato Sauce Concentrate Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Tomato Sauce Concentrate market area will dominate this market, owing to the high demand for convenient and processed food products, a well-established food industry infrastructure, and growing consumer preference for tomato-based products in the region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: TOMATO SAUCE CONCENTRATE MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Tomato Sauce Concentrate market accounts for the second-largest market share due to the increasing popularity of Mediterranean cuisine, rising consumer preference for convenient and ready-to-use tomato-based products. Further, the German Tomato Sauce Concentrate market held the largest market share, and the UK Tomato Sauce Concentrate market was the fastest growing market in the European region
The Asia-Pacific Tomato Sauce Concentrate Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the expanding population, changing dietary preferences, and the increasing demand for processed food products in the region. Moreover, China’s Tomato Sauce Concentrate market held the largest market share, and the Indian Tomato Sauce Concentrate market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Tomato Sauce Concentrate market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Tomato Sauce Concentrate industry must offer innovative and diverse product formulations, capitalize on sustainable and organic trends.
Strategic alliances and partnerships with suppliers, distributors, and retailers to enhance market penetration is one of the key business tactics used by manufacturers in the global Tomato Sauce Concentrate industry to benefit clients and increase the market sector. In recent years, the Tomato Sauce Concentrate industry has offered a diverse range of innovative products, incorporating clean-label ingredients, organic and sustainable practices. Major players in the Tomato Sauce Concentrate market, including The Kraft Heinz Company, Nestle, ConAgra Foods, Del Monte, General Mills, Kissan, Heinz Wattie's, Del Monte Food, Kerry Group, Dohler, Red Gold, Cofco Tunhe, Organic Ketchup, Conventional Ketchup, and others, are attempting to increase market demand by investing in research and development operations.
Kraft Heinz Company is a global food and beverage conglomerate formed by the merger of Kraft Foods Group and H.J. Heinz Company. With a rich history dating back over a century, the company is renowned for its iconic brands, including Kraft, Heinz, Oscar Mayer, and more. Kraft Heinz is a major player in the food industry, offering a diverse portfolio of products spanning condiments, sauces, meals, and snacks. The company operates globally and is committed to providing quality and delicious food options for consumers worldwide. In February 2020, Kraft Heinz Company brand Planters is launching new flavors of Cheez Balls for the first time, including White Cheddar, Nacho, and Blazin’ Hot variations. With the addition of new twists like White Cheddar and Blazin’ Hot, Planters aims to cater to fans' cravings for both classic and innovative Cheez Ball options.
Conagra Brands, previously known as ConAgra Foods, is a leading food company headquartered in Chicago, Illinois. With a rich history dating back to 1919, the company has evolved into a major player in the packaged foods industry. Conagra's diverse portfolio includes popular brands such as Hunt's, Slim Jim, Orville Redenbacher's, and Healthy Choice. Known for innovation and consumer-focused offerings, Conagra Brands continues to shape the food landscape, providing a wide range of products to meet evolving consumer preferences. In July 2023, Conagra Brands has introduced more than 50 products spanning its frozen, grocery, and snacks segments, with the goal of addressing changing consumer preferences through modern and tasty food options. The diverse lineup includes single-serve and multi-serve meals, as well as snacks and appetizers, providing a variety of choices for different tastes and occasions.
September 2023: Heinz unveiled a special edition Heinz Tomato Ketchup Pasta Sauce, blending the renowned flavor of Heinz Tomato Ketchup with a flavorful tomato sauce crafted from sun-ripened Italian tomatoes. This release caters to devoted Heinz fans who enjoy ketchup on pasta, with research indicating that 24% of Britons find it acceptable to add ketchup to pasta.
November 2022: Erisco Foods Limited introduced 10 new products to the Nigerian market, featuring items such as Erisco Ricvita Cocoa Drink, Milk Tea, Coffee Mix, Milk Powder, Erisco Ketchup, Wheat Meal, Green Tea, Ginger Tea, Tomato Puree, and Baked Beans.
Tomato Sauce Concentrate Market Segmentation:
Tomato Sauce Concentrate Type Outlook
Organic Tomato Sauce Concentrate
Conventional Tomato Sauce Concentrate
Tomato Sauce Concentrate Application Outlook
Offline Sales
Online Sales
Tomato Sauce Concentrate Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.6 Billion |
| Market Size 2024 | USD 1.7 Billion |
| Market Size 2032 | USD 2.4 Billion |
| Compound Annual Growth Rate (CAGR) | 4.60% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | The Kraft Heinz Company, Nestle, ConAgra Foods, Del Monte, General Mills, Kissan, Heinz Wattie's, Del Monte Food, Kerry Group, Dohler, Red Gold, Cofco Tunhe, Organic Ketchup, Conventional Ketchup |
| Key Market Opportunities | Expanding consumer preference for organic and natural food products |
| Key Market Dynamics | The growing demand for convenient and time-saving cooking solutions |
Frequently Asked Questions (FAQ) :
The Tomato Sauce Concentrate Market size was valued at USD 1.6 Billion in 2023.
The global market is projected to grow at a CAGR of 4.60% during the forecast period, 2024-2032.
North America had the largest share in the global market
The key players in the market are The Kraft Heinz Company, Nestle, ConAgra Foods, Del Monte, General Mills, Kissan, Heinz Wattie's, Del Monte Food, Kerry Group, Dohler, Red Gold, Cofco Tunhe, Organic Ketchup, Conventional Ketchup.
The Organic Tomato Sauce Concentrate category dominated the market in 2023.
The Offline based Sales had the largest share in the global market.
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