Thailand Thermal Underwear Market Research Report By Product Type (Tops, Bottoms, Sets), By Material Type (Cotton, Synthetic, Wool, Blends), By End User (Men, Women, Kids) and By Distribution Channel (Store-based, Supermarkets, Hypermarkets, Specialty stores, Others, Non-store based)-Forecast to 2035

Thailand Thermal Underwear Market Overview

As per MRFR analysis, the Thailand Thermal Underwear Market Size was estimated at 61.54 (USD Million) in 2023.The Thailand Thermal Underwear Market Industry is expected to grow from 63.57(USD Million) in 2024 to 85 (USD Million) by 2035. The Thailand Thermal Underwear Market CAGR (growth rate) is expected to be around 2.676% during the forecast period (2025 - 2035).

Key Thailand Thermal Underwear Market Trends Highlighted

The thermal underwear industry in Thailand is showing significant developments shaped by the country's environment and changing customer behavior. Local customers seeking comfort have a consistent need for thermal gear given changing weather patterns, including chilly months in northern areas and excessive humidity elsewhere. Thai winters may lower temperatures quite a bit, particularly in places like Chiang Mai and Pai, hence prompting residents to look for warmer clothing choices. Thermal underwear manufacturing has lately changed toward sustainable and environmentally friendly materials. Consumers' growing awareness of their environmental effects is pushing companies to look into organic cotton and biodegradable textiles.

This trend mirrors a larger worldwide movement toward sustainability, which resonates with Thai customers who exhibit a growing interest in green goods. The fast-expanding e-commerce industry in Thailand is also helping to provide simpler access to a larger selection of thermal wear goods, hence increasing brand visibility and diversity for customers looking for specialist products. Moreover, notable chances exist for foreign companies to work with local producers to meet the particular tastes of Thai customers. Innovations in fabric technology improving moisture-wicking and heat retention are also opening the way for sophisticated goods promising both comfort and utility.

The growing popularity of thermal underwear may be enhanced even further by social media influencers and online marketing initiatives especially aimed at younger age groups. Consumer awareness of health and well-being is increasing, which might help this market develop, particularly among active people looking for performance-driven clothing for outdoor activities in colder climates. The Thailand thermal underwear market, therefore, offers a dynamic environment for both existing and new companies to interact with customers efficiently.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Thailand Thermal Underwear Market Drivers

Increasing Demand for Thermal Underwear in Cooler Seasons

The changing climate in Thailand, characterized by fluctuating temperatures, has led to a growing demand for thermal underwear. According to the Thai Meteorological Department, there has been a noticeable drop in average temperatures during the winter months over the past decade, with recorded lows of approximately 15 degrees Celsius in Northern regions. This trend is prompting consumers to invest in thermal clothing to maintain comfort during these cooler months.
The Thailand Thermal Underwear Market Industry is benefiting from this, as individuals seek functional yet fashionable thermal layers. Furthermore, the rise in domestic tourism in cooler regions like Chiang Mai is leading to an increased need for thermal wear, making this segment essential for local retailers aiming to meet consumer demands. Established retail chains such as Central Group are expanding their offerings to include more thermal options, responding to this market need effectively.

Growing Awareness of Health Benefits

An increasing awareness of the health benefits associated with wearing thermal underwear is significantly driving the Thailand Thermal Underwear Market Industry. Health professionals recommend thermal wear for individuals with certain medical conditions, such as arthritis and other joint-related issues, which can be exacerbated by cold weather. In a study published by the Ministry of Public Health in Thailand, around 25% of the population experiences joint pain that can be alleviated by maintaining body warmth.
This has led to a shift in consumer behavior towards purchasing thermal garments that provide additional warmth and comfort, especially during colder periods. Major health organizations in Thailand are also advocating for the use of thermal clothing, thereby encouraging increased uptake.

Expansion of E-Commerce Platforms

The rapid growth of e-commerce in Thailand has greatly influenced the accessibility and purchasing of thermal underwear. According to the Thailand Digital Economy Promotion Agency, internet penetration in Thailand has reached over 80%, contributing to the rise of online shopping. This trend allows consumers to explore a wider variety of thermal underwear options beyond local stores, enhancing competition and driving innovation among manufacturers.
Major online retailers such as Lazada and Shopee are observing significant sales boosts in the thermal wear category, indicating an upward trend in consumer purchasing behavior. The convenience and variety offered through e-commerce are making thermal underwear more accessible to a broader audience in Thailand.

Thailand Thermal Underwear Market Segment Insights

Thermal Underwear Market Product Type Insights

The Thailand Thermal Underwear Market is experiencing a notable evolution, particularly in the Product Type segment, which includes Tops, Bottoms, and Sets. This segmentation reflects the growing consumer demand for versatile and functional thermal clothing, especially among residents in cooler regions and during the winter months. Factors contributing to the expanding market include increasing awareness of health and wellness, as consumers seek garments that provide adequate insulation while being comfortable and breathable. In Thailand, where temperatures can vary, thermal clothing is becoming pertinent for outdoor activities or cooler evenings, amplifying the relevance of thermal Tops and Bottoms.
The Tops segment is particularly significant as it often serves as the first layer of warmth, appealing to a wide consumer base, including athletes who require lightweight, moisture-wicking options during physical activities. Meanwhile, the Bottoms are gaining traction for their essential role in providing warmth and comfort, especially for those engaging in outdoor and leisure activities. The popularity of thermal Sets lies in their convenience, offering a coordinated solution that effectively maximizes warmth and comfort, securing strong preference among consumers looking for complete outfits.
As Thailand observes shifts in lifestyle patterns and evolving apparel preferences, the industry is adapting with innovative materials and designs, significantly enhancing thermal insulation while prioritizing style and fit. The ongoing advancements in fabric technology, such as the introduction of eco-friendly and sustainable materials, play a crucial role in driving the market forward, catering to the environmentally conscious consumer. Overall, the Thailand Thermal Underwear Market segmentation illustrates not just a categorization of products, but a reflection of shifting consumer habits and preferences towards more functional and comfortable clothing, essential for the diverse climate and lifestyle scenarios present in the region.
As the market continues to grow, the interplay between traditional and modern styles within these segments presents exciting opportunities for brands to innovate and create products that align with consumer expectations, ultimately shaping the future landscape of thermal underwear in Thailand.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Thermal Underwear Market Material Type Insights

In the Thailand Thermal Underwear Market, the Material Type segment plays a crucial role in determining consumer preferences and product performance. Cotton is favored for its softness and breathability, appealing to consumers prioritizing comfort and skin-friendliness, particularly in humid climates. Synthetic fabrics, on the other hand, are noted for their moisture-wicking properties and durability, making them a preferred choice for active individuals. Wool, with its natural insulating abilities, serves a significant segment that values warmth and thermal regulation, especially in cooler regions of Thailand.
Blends of different materials create a versatile product offering, combining the best attributes of each material type to cater to a diverse consumer base. The interplay of these materials aligns with trends around sustainability and functionality in clothing. As the market evolves, manufacturers are continually innovating within these segments to enhance performance and appeal to eco-conscious consumers. This dynamic environment highlights the importance of material choice in the Thailand Thermal Underwear Market, as it directly influences comfort, functionality, and consumer satisfaction.

Thermal Underwear Market End User Insights

The Thailand Thermal Underwear Market is characterized by a diverse End User segmentation that includes Men, Women, and Kids, each contributing uniquely to the overall dynamics of the industry. For Men, the growing trend of outdoor activities and sports during cooler months drives demand for thermal underwear, which is increasingly appreciated for its functionality and comfort. Women, often leading in fashion and active lifestyle choices, seek thermal wear that not only provides warmth but also aligns with contemporary style trends, making them a significant demographic in the market.
The Kids segment is vital as parents prioritize quality and warmth for their children during the chilly season, giving this segment a prominent role in market demand. The Thailand Thermal Underwear Market benefits from temperature variations across regions, which leads consumers to invest in thermal products for comfort and health. Overall, the market appears to be influenced by lifestyle changes, an increasing awareness of health benefits associated with proper thermal wear, and rising disposable income among consumers, driving growth and engagement across all three End User categories.

Thermal Underwear Market Distribution Channel Insights

The Distribution Channel segment of the Thailand Thermal Underwear Market plays a crucial role in shaping consumer accessibility and purchasing patterns. The market has been notably influenced by Store-based strategies, where traditional retail formats such as Supermarkets and Hypermarkets serve as primary touchpoints for shoppers seeking thermal underwear. These formats offer convenience and a diverse selection, allowing consumers to make informed choices based on quality and pricing. Specialty stores hold significant importance as they offer highly curated selections specifically targeted to niche customer segments.
They enable brands to foster strong relationships with consumers through personalized shopping experiences, thereby enhancing brand loyalty. Furthermore, Non-store based channels, including e-commerce platforms, have gained traction due to Thailand’s increasing internet penetration and the shift toward online shopping. This segment has become integral as it caters to a tech-savvy younger demographic that favors the convenience of online purchasing. Collectively, these Distribution Channels underpin the growth of the Thailand Thermal Underwear Market by facilitating broader reach and meeting the purchasing preferences of various consumer segments while reflecting current market trends that emphasize convenience and personalization in shopping experiences.

Thailand Thermal Underwear Market Key Players and Competitive Insights

The Thailand Thermal Underwear Market exhibits a competitive landscape characterized by a growing demand for comfortable and functional undergarments designed for both everyday wear and specialized activities. Various players are establishing their presence in this segment, aiming to meet the needs of consumers who are increasingly focused on quality, performance, and style.
The market is influenced by seasonal changes, with an upsurge in demand during the cooler months as well as during sports events. As the awareness regarding the importance of thermal insulation increases, various brands are introducing innovative fabrics and technologies that enhance user experience and cater to diverse preferences. This competitive arena is marked by continuous product development, effective marketing strategies, and strategic collaborations to strengthen brand positioning and consumer loyalty.
Mizuno stands out in the Thailand Thermal Underwear Market due to its reputation for high-performance sportswear that focuses on functionality and comfort. The company has developed a niche presence by producing thermal underwear that employs advanced moisture-wicking and insulating technologies, catering primarily to athletes and fitness enthusiasts in Thailand.
Their products are designed to enhance athletic performance while providing warmth and comfort, making them popular among consumers engaged in outdoor sports. Mizuno's emphasis on quality materials and attention to detail establishes a strong competitive edge, allowing the brand to build a loyal customer base. The company also benefits from its global reputation for excellence in sports apparel, further solidifying its position in Thailand’s market.
Adidas has a formidable presence in the Thailand Thermal Underwear Market, known for its broad range of high-quality thermal apparel designed for various sports and activities. The company's product lineup includes a variety of thermal underwear options that combine style and functionality, appealing to both professional athletes and casual users. Adidas leverages its strong brand identity, innovative technologies, and sustainable practices to attract customers seeking both performance and eco-friendliness in their clothing choices. The company’s strengths are further amplified by strategic partnerships and collaborations that promote fitness and active lifestyles in Thailand.
Mergers and acquisitions have also played a role in expanding their product offerings, enhancing their market reach, and introducing new technologies, ensuring that Adidas remains a key player in the competitive landscape of thermal underwear in Thailand. This positioning reflects the broader trends in sportswear, where quality, brand reputation, and customer loyalty significantly influence market dynamics.

Key Companies in the Thailand Thermal Underwear Market Include

• Mizuno


• Adidas


• Under Armour


• Puma


• Sandro Ferrone


• New Balance


• Zalora


• Decathlon


• Uniqlo


• H and M


• Lands' End


• Jockey


• Fruit of the Loom


• Hanesbrands


• Nike

Thailand Thermal Underwear Market Industry Developments

The Thailand Thermal Underwear Market has recently exhibited notable developments, particularly in brand strategies and consumer preferences. Major companies such as Mizuno, Adidas, Under Armour, and Uniqlo are increasingly focusing on sustainability and performance materials to cater to an environmentally conscious consumer base.
Additionally, there has been a notable surge in online retail channels, driven by the increasing influence of e-commerce platforms like Zalora and Decathlon, which have expanded their offerings in thermal wear. Recent evaluations suggest a steady growth in market valuation, with brands like Nike and Puma leveraging innovative technologies to attract consumers. In terms of mergers and acquisitions, there have been no recent publicly disclosed activities involving these specific companies in the Thailand market as of October 2023.
However, in the past two years, there have been shifts in consumer trends emphasizing the importance of layering and temperature regulation, attributed to changing weather patterns in Thailand. This has prompted companies to adapt their marketing and product development strategies to meet evolving consumer needs. Overall, the market dynamics indicate a shift towards higher-quality thermal products designed for both comfort and function in a humid tropical climate.

Thermal Underwear Market Segmentation Insights

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  Thermal Underwear Market Product Type Outlook
  
  
  
  • Tops
  
  
  
  


• Bottoms


• Sets

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  Thermal Underwear Market Material Type Outlook
  
  
  
  • Cotton
  
  
  
  


• Synthetic


• Wool


• Blends

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  Thermal Underwear Market End User Outlook
  
  
  
  • Men
  
  
  
  


• Women


• Kids

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  Thermal Underwear Market Distribution Channel Outlook

  
  
  
  
  • 
    

    Store-based

    
    
  
  
  
  


• 
  

  Supermarkets

  
  


• 
  

  Hypermarkets

  
  


• 
  

  Specialty stores

  
  


• 
  

  Others

  
  


• 
  

  Non-store based

  
  

Report Attribute/Metric	Details
Market Size 2023	61.54(USD Million)
Market Size 2024	63.57(USD Million)
Market Size 2035	85.0(USD Million)
Compound Annual Growth Rate (CAGR)	2.676% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Million
Key Companies Profiled	Mizuno, Adidas, Under Armour, Puma, Sandro Ferrone, New Balance, Zalora, Decathlon, Uniqlo, H and M, Lands' End, Jockey, Fruit of the Loom, Hanesbrands, Nike
Segments Covered	Product Type, Material Type, End User, Distribution Channel
Key Market Opportunities	Growing e-commerce penetration, Increasing outdoor activities, Rising awareness of health benefits, Expanding product variety, Demand for sustainable materials
Key Market Dynamics	growing winter tourism demand, increasing health awareness, rising popularity of outdoor activities, improvements in fabric technology, expanding retail channels
Countries Covered	Thailand