ID: MRFR/ICT/4357-CR | February 2019 | Region: Global | 126 pages
Global Telecom Analytics Market is poised to touch an approximate valuation of USD 11,300 Million by 2023, registering around 29.01% CAGR during the assessment period (2018 to 2023).
Telecom analytics offer business intelligence in the fast-evolving telecommunication sector. These analytics also aids telecom in implementing strategies for customer churn prevention. The global telecom analytics market is garnering significant traction, mainly due to the increased demand for effective revenue management solutions.
The COVID-19 outbreak has positively impacted the already-competitive telecom analytics market. Factors such as the economical setback, including many lost jobs, downward discretionary income, and the massive leap people took to make a living online contribute to the market upend. With increasing transformations in the IT & telecom industry and digital transformation of the economy itself, the cybersecurity risk is rising across industry verticals.
Simultaneously, main concerns associated with decentralized security, more bandwidth strain on current security monitoring, building security by design into the IoT device manufacturing, and the need for suitable encryption at each stage of digital transactions are working favorably for the telecom analytics market. The demand for telecom security software is expected to pick up further following the uplift of the lockdown.
Telecom Analytics Benefits Create Favorable Market Environment
The growing awareness of telecom analytics benefits and the increasing cloud-based solutions, alongside the rising demand for effective revenue management solutions, creates lucrative market opportunities.
Moreover, rising volumes of telecom data and the shift towards application-specific analytics such as telecom analytics increase the telecom analytics market size. Increasing adoption of these solutions in telecom sectors to increase operation visibility, boost sales and better manage operating expenses propel the market growth.
Proliferation of Customer Analytics Offer Significant Opportunities
The proliferation of customer analytics and subscriber analytics is estimated to escalate market growth. Furthermore, rising innovations and digital transformation in telcos are projected to offer vast growth opportunities for the telecom analytics market.
Businesses & enterprises worldwide are growing and increasing in numbers, which increases their need for telecom and internet services. Therefore, telecom companies implement these analytics to gain business intelligence to improve consumer experience and customer retention. This, as a result, is projected to offer significant growth opportunities for the telecom analytics market.
Restraints & Challenges
High Initial Investments to Restrain Market Growth
High deployment costs of these solutions are major factors anticipated to restrain the ongoing market growth, affecting market sales. Besides, the high cost of maintenance and slow penetration of the technology in developing countries are major factors projected to act as a headwind for the growth of the telecom analytics market.
Global Telecom Analytics Market is segmented into Analytics Type, Component, Deployment Models, and Region.
Network Analytics Segment Accounts for the Largest Market Share
The analytics type segment is sub-segmented into customer analytics, network analytics, subscriber analytics, location analytics, price analytics, service analytic, and others. Among these, the network analytics segment currently accounts for the largest market share. The segment reached a valuation of USD 608.8 Mn in 2017, which is expected to grow at a healthy CAGR during the projection period. The customer analytics segment accounts for the second-largest market share.
Solution is the Larger Component Segment
The component segment is sub-segmented into solutions and services. Solution is the largest segment, which is bifurcated into network management, sales & distribution, customer management, marketing management, and others. The service segment is divided into professional and managed services. The services segment market valuation reached USD 890.2 Mn in 2017.
Deployment Model Segmentation
The deployment models segment is sub-segmented into on-premise and cloud-based.
North America is the Largest Regional Segment
By region, the market is bifurcated into the Americas (US, Canada, Mexico, Rest-of-North America) and South America, Europe (the UK, Germany, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World. Among these, North America accounts for the largest market share, followed by Europe and the APAC region, respectively.
North America Leads the Global Telecom Analytics Market Growth
North America has always been the largest player in the global telecom analytics market. The region is predicted to remain dominant, growing at a 27.73% CAGR during the forecast period. Factors such as the presence of a number of notable solution providers and telecommunication organizations in the region drive the telecom analytics market growth.
Also, increasing investments, considerable technological advances, and the growing demand for advanced telecom analytics solutions increase the market size. Additionally, the increasing adoption of these analytics by telecom companies to improve consumer experience by improving connectivity services, network analytics abilities, and network analytics feature boost market growth.
Europe Seizes Second Highest Telecom Analytics Market Share
Europe holds the second-leading share in the global telecom analytics market, giving tough competition to the North American market. With its infrastructural advantage, the region is expected to register a significant CAGR during the forecast period. Factors such as the presence of several industry players and large deployments of telecom analytical solutions increase the region's market share.
Furthermore, the rising uptake of telecom analytics in growing numbers of communication service providers in the region acts as a key tailwind for the market growth. Besides, the high adoption of telecom services and solutions across the industrial sector pushes the growth of the market. Countries like the UK, Germany, France, and Italy account for notable shares in the regional market.
APAC Holds a Sizable Share in Global Market
Asia Pacific accounts for a sizable share in the global telecom analytics market. The region is continually demonstrating significant growth prospects. Factors such as the increasing demand for a high volume data storage and cloud computing increases the telecom analytics market size. Japan, India, China, and South Korea, are the major telecom analytics markets, driving the regional market growth.
Players Focus on Product Development & Expansion
The market appears extremely competitive due to the strong presence of well-established market players. They seek opportunities to integrate across the extensive value chain while focusing on R&D investments, production facility expansion, and M&A activities to gain impetus. New players enter the market with aggressive pricing to undercut the established providers and gain footholds in international markets.
List of Key Companies
Nokia Networks, Amdocs, Inc., International Business Machine Corporation, Huawei Technologies Co. Ltd, Hewlett Packard Enterprise Development LP, Dell Technologies Inc., SAP SE, Ericsson, Cisco Systems Inc., Vizualytics, Oracle Corporation, and Teradata are some of the affluent contenders holding sizeable telecom analytics market share.
Jan. 05, 2021 – HERE Technologies, the leading location data, and technology platform, announced the partnership with A1 Telekom Austria Group, a leading provider of digital services and communications solutions in the CEE region.
Dec. 07, 2020 – Indonesia's mobile operator, Indosat Ooredoo, announced its partnership with mobility solutions provider Comviva for its next-gen real-time analytics platform.
This partnership would enhance Indosat's customer-first marketing capabilities with the use of Comviva's AI-based advanced analytics and marketing automation solution- The MobiLytix Real-Time Marketing.
Nov. 05, 2020 – IT services firm Tech Mahindra and Subex, a telecom analytics solution provider, announced a strategic partnership to scale up the adoption of blockchain-based solutions for telecom operators globally. These solutions would enable fraud mitigation and drive operational efficiencies for communication service providers (CSP) by reducing compliance complexities and faster time-to-market.
Nov. 04, 2020 – Comlinkdata, the leader in telecom market analytics, announced the acquisition of ShareTracker, a US-based telecom research and analytics firm. The addition of ShareTracker assets would allow Comlinkdata to help network operators acquire, retain, and delight customers across wireless, wireline, video, broadband, device, and many other segments.
Jul. 28, 2020 – Orange, France's biggest telecoms company, and Google announced a strategic partnership covering data, artificial intelligence (AI), and cloud computing services. Google would provide its expertise in cloud technologies, analytics, and artificial intelligence tools, while Orange plans to build an advanced data analytics and machine-learning platform with the Google technologies
The telecom analytics market analysis features unique and relevant factors expected to significantly impact the market growth during the forecast period. The detailed telecom analytics market forecast would help industry players understanding the market better. The MRFR report elaborates on the historical and current trends boosting the open-source telecom analytics industry.
Additionally, the analysis of COVID-19 impact on the telecom analytics market is also included in the report. Regional assessment in this report unlocks several untapped opportunities in regional and international markets. Detailed company profiling enables users to evaluate company shares, scope of the existing & emerging product lines in new markets, pricing strategies, innovation possibilities, and much more.
Frequently Asked Questions (FAQ) :
By 2023 end, the valuation of the telecom analytics market is supposed to exceed USD 100 Mn mark.
The telecom analytics market is expected to mark 29.01% CAGR.
The players assessed are Amdocs, Inc., Oracle Corporation, Nokia Networks, Ericsson, International Business Machine Corporation, Teradata, Cisco Systems Inc., Dell Technologies Inc., Hewlett Packard Enterprise Development LP, Hewlett Packard Enterprise Development LP, Huawei Technologies Co. Ltd, Visualities and SAP SE.
The on-premise segment is poised to hold a higher market share over the assessment period.
North America has been projected to mark 277.73% CAGR.
The service segment, in 2017, was valued at USD 890.2 Mn.
The ever-increasing volume of telecommunication data is necessitating advanced telecon analytics. There is a growing market for telecom analytics. It is projected that the global telecom analytics market will surge at a CAGR of 29.01% between 2018 and 2023. Modern enterprises are adopting telecom analytics to improve the process and operations visibility, increase customer base, and reduce operations cost. Telecom analytics finds tremendous applications in the telecom industry across developing sales, reducing churn and deception and enhancing risk management capability. Different types of analytics available are customer analytics, network analytics, subscriber analytics, location analytics, price analytics and service analytics.
Telecom analytics is a combination of advanced analytics solutions to analyze the entire enterprise and enhance customer services. It caters to the complex needs of telecommunication companies. Such analytics-driven big data solutions help in achieving timely and accurate insights using predictive analytics, data mining, text mining, among others to make the best possible decision. As awareness about telecom analytics increase, market players are likely to come across new avenues of growth. Nonetheless, the technology requires a considerable amount of investment, which somewhat acts as an impediment.
The segmental analysis of the global telecom analytics market is conducted on the basis of analytics type, component, deployment models and region.
On the basis of analytics type, the market has been segmented into customer analytics, network analytics, subscriber analytics, location analytics, price analytics, and service analytics. The network analytics segment currently accounts for the dominant share of the market and is likely to remain the frontrunner over 2023. The location analytics segment is also expected to remain attractive in the years to come. In addition, the segment is projected to witness the highest CAGR during the assessment period.
On the basis of component, the market has been segmented into solutions and services. The solution segment is further sub-segments into customer management, network management, marketing management, sales & distribution, and others. The services segment is further subsegment into professional services and managed services. The solution segment holds the pole position and is projected to capture a CAGR of 27.91% between 2018 and 2023. In 2017, the segment stood at a market valuation of USD 1,649.9 Mn.
Based on deployment models, the market has been segmented into on-premise and cloud-based. The on-premise segment currently accounts for the greater market share however, the cloud-based segment is likely to outpace the former over 2023. The adoption rate of cloud deployment is higher than that of on-premise deployment, and this trend is expected to continue throughout the forecast period.
On the basis of region, the global telecom analytics market is segmented into North America, Europe, Asia Pacific (APAC) and Rest of the World (RoW). North America is likely to dominate the global telecom analytics market during the forecast period. In 2017, the telecom analytics market in North America stood at USD 1,022.4 Mn and is projected to soar at 27.73% CAGR till 2023. Internet penetration is significantly high in the region. Moreover, the strong presence of established cellular service providers in the U.S. and Canada has resulting in widespread application of analytics to improve service quality. Meanwhile, the market in APAC is expected to post a relatively higher growth rate over the next couple of years. The APAC telecom analytics market is expected to exhibit a CAGR of 31.17% during the review period. This is primarily owing to the growing need for downsizing telecom frauds.
Huawei Technologies Co. Ltd, Amdocs, Inc., Cisco Systems Inc., Nokia Networks, Vizualytics, International Business Machine Corporation, Dell Technologies Inc., SAP SE, Oracle Corporation, Hewlett Packard Enterprise Development LP, Ericsson and Teradata are some of the notable market players mentioned in the global telecom analytics market.
Telecommunication networks are considered as the connectivity hub for consumers and businesses worldwide. Most of the companies prefer using telecom analytics to gain insights into huge volumes of data through several qualitative and quantitative techniques for expanding their consumer base. Moreover, it assists communications service providers (CSPs) to monetize and optimize their operations. Telecom analytics market comprises large as well as small organizations. However, the growth of the vendors depends upon the market conditions, favorable government regulations, and industry development. Therefore, it becomes necessary for the vendors to provide cost-effective and value-added services to their customers to maintain market position and gain a competitive advantage. The increasing demand for revenue management & churn prevention and to reduce telecom frauds are some of the factors detrimental to the growth of this market. Thus, the vendors strongly focus on research & development and product expansion strategies to maintain their stronghold in the market.
Cisco Systems, Inc., IBM Corporation, Dell Technologies Inc., SAP SE, and Oracle Corporation are the major players holding a prominent share in the telecom analytics market. These players are focusing on expanding and enhancing their product portfolio and services to sustain in the competitive market and expand their customer base. Although international players are dominating the market, regional and local players with small market shares also have a prominent presence.
SAP SE dominates the telecom analytics market holding a share of 14.08%. The company offers business intelligence and analytics tools to manage business operations and customer relations. Its Analytics Cloud solution enables businesses to discover, visualize, plan, predict, and develop new services on cloud platform. The company has also launched SAP Billing for Telecommunications package which combines SAP offerings for charging, rating, invoicing, and financial management on a flexible billing platform, which helps in addressing the operational challenges faced by the telecom companies in billing applications. Additionally, the company has gained a competitive advantage by adopting inorganic strategy such as partnerships and collaborations, mergers and acquisitions with players from various industries.
Dell Technologies Inc. is also one of the prominent players in the telecom analytics market holding 10.95% of the total market share. The company enables cloud service providers and resellers to deliver transformative IT services based on end-to-end multi-cloud and infrastructure solutions and services. Analytics tool allows CSPs to manage data, improve data integration, and strengthen data analysis. Moreover, the company focuses on research & development and has successfully maintained strategic partnerships with well-known companies, resulting in the expansion of its market to developing economies.
Oracle Corporation holds a share of 8.33% in the telecom analytics market. The company offers a comprehensive portfolio of analytics offerings built for the cloud, Oracle Analytics Cloud, enabling data analysis for cloud, on-premises, traditional, and big data sources. The company’s big data solutions enable CSPs to manage both traditional and new data sets on a single cloud platform. The company also focuses on tapping various industry verticals across geographies to expand its market reach.
IBM Corporation holds the fourth position in the telecom analytics market with 7.46% of the total market share. The company offers various cognitive solutions, technology services, business services, global financing services, software services, and system hardware. It focuses on providing cognitive and software solutions that are simultaneously being made available for cloud applications to provide a new level of innovation that are expected to bring in more revenue to the company in the coming years. Additionally, IBM analytics tool offers a complete portfolio of big data and analytics solution to fuel the company’s cognitive business. It has entered into strategic alliances with other players with a focus on launching new products to aid various industry verticals and expand its customer base.
Cisco Systems, Inc holds a market share of 6.29%. Cisco’s Connected Analytics for the Internet of Everything portfolio enables customers to extract value from data generated by a rapidly expanding ecosystem of connected people, processes, data, and things. Moreover, this portfolio includes easy-to-deploy software packages that bring analytics to data regardless of its location. The company serves various industry verticals such as telecom, education, energy, financial services, healthcare, manufacturing, retail & hospitality, government among others. The company also aims to expand its geographical presence and customer base through collaborations and partnerships.
Apart from the players mentioned above, other players including Huawei Technologies Co. Ltd, Amdocs, Inc., Nokia Networks, Vizualytics, Hewlett Packard Enterprise, Ericsson and Teradata Corporation among others also have a considerable presence in the telecom analytics market. These players focus on collaborating with other businesses with strong market presence to expand their market reach, diversifying their product portfolio and services.