Superfoods Market Research Report – Forecast to 2023

Superfoods Market Research Report – Forecast to 2023

ID: MRFR/F-B & N/5091-UR | Upcoming | Region: Global | None

Market Snapshots

The global superfoods market has been demonstrating incremental growth since the last few years which Market Research Future (MRFR) believes should continue over the forthcoming years. Superfoods can be defined as nutrient-dense natural food sources which contain vitamins, minerals, enzymes, amino acids and antioxidants in abundance. Superfoods generally contain more than 12 nutritional properties. The widespread trend of superfoods consumption has been witnessed on a global scale owing to growing awareness regarding health and wellbeing among consumers. Superfoods accommodate the need of health-conscious consumers regarding wellness and prevention of diseases. Moreover, greater consumer inclination towards clean label, natural ingredients is a massive drive in the global superfoods market. The trend of superfoods has even percolated from the food industry to the food supplement industry. Superfoods are increasingly being used as key ingredients in food supplements since consumers are skeptical towards processed ingredients.  Innovative product launches have influenced market growth positively and are likely to encourage market growth over the upcoming years. To tap the pool of health-conscious consumers, food & beverage manufacturers are incorporating superfood ingredients in their offerings. Even though superfoods are enjoying immense popularity among consumers, the chief competition for superfoods come from other superfoods. Natural immune supporting food supplements, probiotics, and prebiotics are some other competitive sources which are likely to limit the growth of the market. Besides, superfoods fashions are changing each year which too might be a constraining factor to the growth of the market. Also, superfoods are generally expensive and are not easily available in all regions. However, e-commerce platforms are foraying into the superfoods market which facilitates greater access to food from around the world.

Report Overview

MRFR's report on superfoods market analyzes the current and future prospects of the market. A comprehensive snapshot of the global market is provided along with detailed information about various segments and sub-segments. For the purpose of this research, the global superfoods market has been segmented based on type and application. The types of superfoods analyzed in the report include superfruits, superseeds & supergrains, edible seaweed, and other superfoods. A detailed assessment of micro and macroeconomic indicators as well as market attractiveness as per the segments have also been provided.  A country-level analysis of the major regions of North America, Europe, Asia Pacific, and the Rest of the World have also been covered in the report.

Research Methodology

MRFR's research report incorporates exhaustively analyzed data acquired through a collation of primary and secondary research methods. Proprietary qualitative data is relied upon to demonstrate market trends and gauge market prospects. Primary data is sourced from interactions with industry insiders which are then analyzed and interpreted by analysts.  In addition to exclusively conducted interactions, MRFR assembles data gathered from credible secondary sources to enhance the value of the research. The top-down and bottom-up approaches are applied to provide a wide-angle view of the market.

Players Covered

Healthy Truth, Creative Nature, Archer Daniels Midland, Del Monte Pacific Group, NUA Naturals, Sunfood Superfoods, and Nutiva.


By Application

  • Beverages

  • Snacks

  • Supplements

  • Bakery & Confectionery

  • Others

By Product Type

  • Superfruits

  • Superseeds and Supergrains

  • Edible seaweed

  • Other Superfoods

By Distribution Channel

  • Store-Based (Supermarkets, hypermarkets)

  • Non-Store Based (E-commerce)

By Region

  • North America

  • Europe

  • Asia Pacific

  • Rest of the World

Frequently Asked Questions (FAQ) :

The segment non-store-based distribution channel holds majority shares in the global superfoods market.

Awareness about the health benefits, economic growth, and the availability of a wide range of varieties are major tailwinds pushing the growth of the global superfoods market.

North America holds the largest share in the global superfoods market, followed by Europe and the Asia Pacific, respectively.

Archer Daniels Midland, Healthy Truth, Nutiva, NUA Naturals, Creative Nature, Sunfood Superfoods, and Del Monte Pacific Group, are some of the top players operating in the global superfoods market.

Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global superfoods market adopt to gain a larger competitive advantage.