Pizza Restaurants Market Research Report: By Crust Type (Thin Crust, Thick Crust, Stuffed Crust, Gluten-Free Crust), By Toppings (Cheese, Pepperoni, Sausage, Mushrooms, Onions, Green Peppers), By Size (Personal, Small, Medium, Large, Extra Large), By Delivery or Dine-In (Delivery, Dine-In, Take-Out), By Ambiance (Casual, Fine Dining, Sports Bar) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Pizza Restaurants Market Overview:

As per MRFR analysis, the Pizza Restaurants Market Size was estimated at 176.26 (USD Billion) in 2022. The Pizza Restaurants Market Industry is expected to grow from 187.17 (USD Billion) in 2023 to 321.2 (USD Billion) by 2032. The Pizza Restaurants Market CAGR (growth rate) is expected to be around 6.19% during the forecast period (2024 - 2032).

Key Pizza Restaurants Market Trends Highlighted

The Global Pizza Restaurants Market continues to expand due to factors such as improving standards of living, changes in consumer behavior, and the positive inclination towards food ordering online that can hardly be overburdened. With such a burgeoning market comes stiff competition from both the market leaders and emerging players, as well as independent operators. Key players are trying to come up with improved menu items, optimized delivery and better customer interaction to remain competitive.

Due to the increasing health awareness of the people, there has been a gradual shift in preference towards healthier products, increasing demand for plant-based and gluten-free pizzas, and delivery-only concepts gaining strength. Developments like mobile phone ordering, online order systems, AI-based chatbots, loyalty programs, etc., have added to the market development.

The Global Pizza Restaurants Market has considerable scope for growth due to the primacy of penetration in various unexplored regions, focus on creating better concepts of making and offering pizza, and technology enhancement of service. Furthermore, the increased inclination of individuals toward the delivery of food offers pizza eateries chances to make their services available to more consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pizza Restaurants Market Drivers

Rising Popularity of Home Delivery and Online Ordering

Home delivery and online ordering are the key factors that are expected to drive growth in the global pizza restaurant market. After the emergence of several food delivery apps and websites, consumers do not have to travel to a pizza restaurant in person and rather order their favorite pizzas from their home or office. This has caused an extensive growth in the number of pizzas that are being ordered, especially during peak hours or weekends.Moreover, the ability to customize pizzas online, such as choice of toppings, crusts, and size, has further driven the growth of home delivery and online ordering. In the coming years, this trend is likely to drive growth as more and more people will order their pizza from home instead of traveling to a pizza outlet.

Growing Health Consciousness Among Consumers

Consumers are becoming increasingly health-conscious and are seeking healthier food options, including healthier pizzas. In response to this demand, many pizza restaurants are now offering healthier menu options, such as pizzas made with whole-wheat crusts, low-fat cheese, and vegetable toppings. Additionally, some pizza restaurants are also offering gluten-free and vegan pizzas to cater to consumers with specific dietary needs. This growing health consciousness among consumers is expected to drive demand for healthier pizzas in the coming years.

Expansion of Pizza Chains and Franchises

Another key growth driver for the Global Pizza Restaurants Market Industry is the expansion of pizza chains and franchises. Pizza chains and franchises benefit from economies of scale, allowing them to produce and sell pizza at lower prices and with more consistent quality than independent pizza restaurants. Moreover, pizza chains and franchises have to spend considerably on marketing and advertising that contributes to the growth of the market and increase in sales.Therefore, it is expected that the expansion of pizza chains and franchises will only increase in the future years, especially in developing markets where this business is still novel.

Pizza Restaurants Market Segment Insights:

Pizza Restaurants Market Crust Type Insights

The global pizza restaurants market segmentation by crust type indicates that the thin crust segment of the market was the largest segment in terms of revenue in 2023. Moreover, this segment is anticipated to remain the most popular over the forecast period. The constant high demand for thin-crust pizza is explained by its texture, which is crispy because of the fact that the cooking time of such pizza is minimal. In addition, it is commonly considered healthier for the reason that the thin dough implies lower caloric content. The thick crust segment is anticipated to be the fastest-growing one over the forecast period.The segment’s growth is predicated on the growing popularity of deep-dish pizza, which is characterized by the thickness of its dough. Such pizza is more filling than the thin-crust version due to the greater quantity of dough, and the crust can accommodate a greater diversity of fillings. The demand for the stuffed crust segment of the market is expected to grow at a moderate pace over the forecast period. This crust subtype includes pizzas that have the crust filled with cheese or some other filling. Such pizzas are in demand among clients seeking a more indulgent experience of consuming pizza.The demand for gluten-free pizzas, therefore, for the gluten-free crust segment of the market, is anticipated to witness spectacular growth, as this crust type has been named the most rapidly growing segment of the market. This tendency is somewhat expected as cases of celiac disease and gluten intolerance are becoming more common worldwide. Such pizzas are made of dough that does not contain gluten and is suitable for consumers who are allergic to the substance. Overall, the global pizza restaurant market is expected to grow at a steady pace over the forecast period.The factor driving this growth would be the perennial popularity of pizza as a cheaper and convenient meal. The demand for more innovative and healthier versions of pizzas would also contribute to this growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pizza Restaurants Market Toppings Insights

The Global Pizza Restaurants Market is segmented by various types of toppings, which play a significant role in shaping the taste and attractiveness of the products. Consequently, they influence the market growth and consumers’ choices. Cheese, as the fundamental topping, covers the largest proportion of the market due to its invariable popularity and lower price as compared to other types. Contributing to such popularity is also the topping’s neutrality, as it is not particularly spicy or heavy, making it very versatile. Pepperoni, as the second-largest share of the market, is favored for its spiciness and traditional savory application, and it is mostly popular in North America.Sausage, due to its richness and meat texture, has appeared in the third position, and it is rapidly gaining popularity. Lastly, “vegetable toppings,” consisting of mushrooms, onions, and green peppers, cover the second-largest proportion of the market and are also rapidly growing in popularity. The reasons for the market growth can be explained by consumers’ preference for constantly new flavors, which encourages the production of innovative types of pizzas, and people’s general search for healthy options.

Pizza Restaurants Market Size Insights

The Global Pizza Restaurants Market is segmented by size into personal, small, medium, large, and extra large. The personal pizza segment is expected to witness the highest growth rate over the forecast period due to its popularity as a single-serving option. The small and medium pizza segments are also expected to grow steadily, driven by their affordability and suitability for small gatherings. The large and extra large pizza segments are expected to account for a significant share of the market due to their popularity for parties and large groups.

Pizza Restaurants Market Delivery or Dine-In Insights

The Global Pizza Restaurants Market is segmented into delivery, dine-in, and take-out. Among these, the delivery segment is expected to hold the largest market share in 2023, and is projected to continue its dominance throughout the forecast period. The growing popularity of online food ordering and delivery services, coupled with the increasing preference for convenience, is driving the growth of the delivery segment. The dine-in segment is expected to account for a significant market share, owing to the social and experiential aspects associated with dining out.The take-out segment is also expected to witness steady growth, driven by the increasing number of busy consumers seeking quick and convenient meal options.

Pizza Restaurants Market Ambiance Insights  

The ambiance segment of the Global Pizza Restaurants Market plays a significant role in shaping consumer preferences and driving market growth. The market is segmented into three primary ambiance categories: Casual, Fine Dining, and Sports Bar. Each segment offers a distinct dining experience and caters to specific consumer demands. Casual ambiance dominates the market, accounting for a major share of the Global Pizza Restaurants Market revenue. It is characterized by a relaxed and informal atmosphere, often with a focus on quick and affordable meals.The growth of casual dining is fueled by the increasing popularity of fast-casual concepts, which combine the convenience of fast food with the quality of traditional restaurants. Fine Dining ambiance targets consumers seeking a more upscale and sophisticated dining experience. This segment is expected to exhibit steady growth, driven by the increasing demand for premium dining options and the emergence of fine-casual restaurants that offer a blend of casual ambiance with fine dining quality. Sports Bar ambiance caters to consumers who enjoy watching sports while dining.This segment is supported by the growing popularity of sports betting and the increasing number of sports-themed restaurants. The Sports Bar segment is projected to witness significant growth over the forecast period, driven by the rising popularity of e-sports and the increasing number of sports events. 

Pizza Restaurants Market Regional Insights

The regional segmentation of the Global Pizza Restaurants Market exhibits distinct growth patterns and market dynamics. North America holds a significant market share, driven by the presence of major pizza chains and a large consumer base with a high disposable income. Europe follows closely, with a well-established pizza culture and a growing demand for premium and artisanal pizzas. The APAC region is witnessing rapid market growth fueled by urbanization, rising disposable incomes, and a growing preference for Western-style cuisine. South America and MEA regions have a smaller market share but offer potential for growth as their economies develop and consumer spending increases.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pizza Restaurants Market Key Players And Competitive Insights:

Major players in the Pizza Restaurants Market industry are continuously investing in research and development to improve their product offerings and gain a competitive edge. Leading Pizza Restaurants Market players are focusing on innovation to develop new products that meet the changing demands of consumers. The Pizza Restaurants Market development is driven by the increasing popularity of pizza as a convenient and affordable meal option. The competitive landscape of the Pizza Restaurants Market is expected to remain competitive in the coming years, with new entrants and established players vying for market share.Domino's Pizza, one of the leading Pizza Restaurants Market players, has a strong global presence and is known for its efficient delivery and online ordering system. The company has been expanding its menu to include a variety of pizzas, sides, and desserts. Domino's Pizza is also investing in technology to improve its customer experience and operational efficiency.Pizza Hut, another major player in the Pizza Restaurants Market, is focusing on creating a differentiated dining experience for its customers. The company has been remodeling its restaurants to create a more modern and inviting atmosphere. Pizza Hut is also expanding its menu to include new items such as pasta, salads, and wings. The company is also investing in its loyalty program to reward repeat customers.

Key Companies in the Pizza Restaurants Market Include:

• Sbarro


• Blaze Pizza


• Chuck E. Cheese's


• CiCi's Pizza


• Marco's Pizza


• Pizza Express


• Mod Pizza


• Little Caesars


• Domino's Pizza


• Papa Murphy's


• Papa John's


• Hungry Howie's Pizza


• California Pizza Kitchen


• Pizza Hut

Pizza Restaurants Market Industry Developments

The global pizza restaurants market is projected to grow from an estimated USD 187.17 billion in 2023 to USD 321.2 billion by 2032, exhibiting a CAGR of 6.19% during the forecast period. This growth can be attributed to rising disposable income, changing consumer preferences, increasing popularity of online food delivery services, and growing demand for convenience food options. Recent advancements in the industry include the introduction of plant-based and gluten-free pizza options to cater to evolving consumer dietary needs. Additionally, the use of technology for automated food preparation and contactless delivery is gaining traction. Key market players are focusing on menu innovation, strategic partnerships, and geographical expansion to strengthen their market position.

Pizza Restaurants Market Segmentation Insights

• Pizza Restaurants Market Crust Type Outlook
  
  
  
  • Thin Crust
  
  
  • Thick Crust
  
  
  • Stuffed Crust
  
  
  • Gluten-Free Crust
  
  
  
  


• Pizza Restaurants Market Toppings Outlook
  
  
  
  • Cheese
  
  
  • Pepperoni
  
  
  • Sausage
  
  
  • Mushrooms
  
  
  • Onions
  
  
  • Green Peppers 
  
  
  
  


• Pizza Restaurants Market Size Outlook
  
  
  
  • Personal
  
  
  • Small
  
  
  • Medium
  
  
  • Large
  
  
  • Extra Large
  
  
  
  


• Pizza Restaurants Market Delivery or Dine-In Outlook
  
  
  
  • Delivery
  
  
  • Dine-In
  
  
  • Take-Out
  
  
  
  


• Pizza Restaurants Market Ambiance Outlook
  
  
  
  • Casual
  
  
  • Fine Dining
  
  
  • Sports Bar
  
  
  
  


• Pizza Restaurants Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa