Frozen Pizza Market Size was valued at USD 8.50 billion in 2022. The Frozen Pizza market industry is projected to grow from USD 9.51 Billion in 2024 to USD 18.67 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.90% during the forecast period (2024 - 2030). Convenience, cost-effectiveness, comfort, innovation, snacking trends, online sales, and health & wellness concerns are the key market drivers enhancing the market growth.
Form: Secondary Research, Primary Research, MRFR Database and Analyst Review
One of the biggest drivers of the frozen pizza market is convenience. Frozen pizza is an easy and quick meal solution for busy individuals and families who don't have the time or energy to cook from scratch. With frozen pizza, consumers can simply pop a pizza in the oven and have a meal ready in minutes. Another factor driving the frozen pizza market is cost-effectiveness. Frozen pizza is often less expensive than ordering delivery or going out to a restaurant. This makes it an attractive option for consumers looking to save money on their food expenses.
Frozen pizza brands are constantly innovating with new flavors and ingredients, which helps to keep consumers interested and engaged with the market. For example, there are now frozen pizzas available with gluten-free crusts, plant-based toppings, and even cauliflower crusts. Furthermore, Snacking has become more popular in recent years, and frozen pizza is a convenient snack option that many consumers enjoy. Brands have started offering smaller, snack-sized frozen pizzas that are perfect for on-the-go snacking.
Frozen pizza may not be the healthiest meal option, brands have started offering healthier alternatives to traditional frozen pizzas. This includes options with less sodium, less fat, and more whole grains. These healthier options are appealing to consumers who are trying to eat more healthfully but still want the convenience of frozen pizza.
Moreover, also there is increasing popularity of gluten-free pizza among consumers who are looking for healthier alternatives to traditional pizza. This is also driven by the increasing awareness of gluten intolerance and celiac disease. According to a study by the National Institutes of Health, approximately 1 in 141 Americans have celiac disease, and many more may have non-celiac gluten sensitivity. As more people become aware of these conditions and adopt gluten-free diets, the demand for gluten-free pizza is likely to continue to grow.
The Frozen Pizza market segmentation, based on crush type includes thin crust, pan, stuffed crust, and others. The thin crust segment held the majority share in 2022 contribution to the Frozen Pizza market revenue. This is due to gaining popularity among consumers who want a different pizza experience. The crust is a key factor in frozen pizza, and brands are offering a variety of crust options to appeal to different consumer preferences. This includes classic crust, whole grain crust, cauliflower crust, gluten-free crust, and even crusts made from alternative grains like quinoa.
The Frozen Pizza market segmentation, based on Category, includes gluten-free, and conventional. The gluten-free segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is primarily due to the gluten-free is popular among consumers who are looking for healthier alternatives to traditional pizza. Many gluten-free crusts are made with whole grains or alternative flours, which can provide additional nutrients and fiber. This can make gluten-free pizza a healthier option than traditional pizza, which can be high in calories, fat, and sodium. Hence, rising Category of functional gluten-free frozen pizza positively impacts the market growth.
The Frozen Pizza market segmentation, based on size, includes regular, medium, and large. The medium segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is primarily due to the suitablility for small to medium-sized families. Brands may also offer mini or personal-sized frozen pizzas, which are smaller and meant for individual servings. The size segmentation allows brands to cater to the different needs of consumers, based on their family size or serving requirements.
Figure 1: Frozen Pizza Market, by Size, 2022 & 2030 (USD Billion)
Form: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Frozen Pizza market segmentation, based on distribution channel, includes store-based supermarkets & hypermarkets, convenience stores, and specialty stores. The gluten-free segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is primarily due to the most common distribution channels for frozen pizzas, as they offer a wide range of brands and options. Consumers can find frozen pizzas in the frozen food section of these stores and choose from a variety of sizes, crusts, and toppings.
Convenience stores are another popular distribution channel for frozen pizzas, as they offer quick and easy meals for consumers on-the-go. These stores typically carry smaller-sized frozen pizzas that can be easily heated in a microwave or oven.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe Frozen Pizza market accounted for USD 3.89 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The market in Europe is driven by the convenience and affordability of frozen pizzas, with a wide range of options available in different sizes and flavors. Consumers in Europe also prefer pizza with traditional toppings such as tomato, mozzarella, and basil. Further, the Italy Frozen Pizza market held the largest market share, and the UK Frozen Pizza market was the fastest growing market in the European region.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: FROZEN PIZZA MARKET SHARE BY REGION 2022 (%)
Form: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America Frozen Pizza market accounts for the second-largest market share this is due to the driven by busy lifestyles and the convenience of frozen foods. The United States is the largest consumer of frozen pizza in the world, with a wide range of brands and options available in the market. Consumers in North America prefer pizza with meat toppings and cheese, and there is also a growing demand for healthier and organic frozen pizza options.
The Asia-Pacific Frozen Pizza Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the increasing urbanization and changing lifestyles. Consumers in this region are increasingly adopting Western food habits, and frozen pizza is becoming a popular choice for quick and easy meals. The market in Asia Pacific is expected to grow rapidly in the coming years, with a focus on introducing new flavors and healthier options. Further, the China Frozen Pizza market held the largest market share, and the India Frozen Pizza market was the fastest growing market in the region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Frozen Pizza market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Frozen Pizza industry must offer healthier products to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Frozen Pizza industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Frozen Pizza industry has provided innovative products with some of the most significant benefits. The Frozen Pizza market major player such as Nestlé S.A. (Switzerland), McCain Foods Limited (Canada), Dr. Oetker GmbH (Germany), Daiya Foods Inc. (Canada), Palermo Villa Inc. (US), The Simply Good Foods Company (US), California Pizza Kitchen Inc. (US), General Mills Inc.(US), Hansen Foods LLC(US), Conagra Brands Inc.(US) and others are working to expand the market demand by investing in research and development activities.
Dr. Oetker GmbH is a German food company that specializes in frozen pizzas, baking products, and desserts. The company was founded in 1891 and is headquartered in Bielefeld, Germany. The company offers a range of frozen pizza products under the brand names, Ristorante, Virtuoso, and Panebello. It also offers baking and dessert products, including baking mixes, toppings, and puddings. In May 2020, Dr. Oetker announced a partnership with Beyond Meat to launch a new line of frozen pizzas featuring plant-based meat toppings.
Nestlé is a multinational food and beverage company based in Switzerland, with a significant presence in the United States. The company was founded in 1866 and operates in over 190 countries worldwide. Nestlé has a diverse portfolio of products, including confectionery, bottled water, pet food, and frozen foods. The company's frozen foods division offers a range of products, including frozen pizzas, entrees, and snacks. In June 2021, Nestlé launched a new range of frozen pizzas under its DiGiorno brand, featuring plant-based meat toppings from the popular brand, Sweet Earth.
Frozen Pizza Industry Developments
In 2023: General Mills (DiGiorno) and Nestle (Tombstone) introduced new frozen pizzas featuring plant-based meats and dairy alternatives, catering to the growing demand for vegan and flexitarian options
Nestle: Invested in R&D for ultra-low temperature freezing techniques to extend the shelf life of frozen pizzas while maintaining quality
November 2019: Nestlé announced its acquisition of a majority stake in the popular frozen pizza brand, Papa Murphy's.
March 2021: Conagra Brands announced the acquisition of the popular frozen pizza brand, Neverfrost Pizza.
August 2022: Goodfella's Pizza announced a partnership with Beyond Meat to launch a new line of frozen pizzas featuring plant-based meat toppings.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 8.50 billion |
| Market Size 2024 | USD 9.51 billion |
| Market Size 2030 | USD 18.67 billion |
| Compound Annual Growth Rate (CAGR) | 11.90% (2024-2030) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2030 |
| Historical Data | 2019 - 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Crush Type, Category, Size, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Nestlé S.A. (Switzerland), McCain Foods Limited (Canada), Dr. Oetker GmbH (Germany), Daiya Foods Inc. (Canada), Palermo Villa Inc. (US), The Simply Good Foods Company (US), California Pizza Kitchen Inc. (US), General Mills Inc.(US), Hansen Foods LLC(US), and Conagra Brands Inc.(US) |
| Key Market Opportunities | Innovation in flavors & ingredients |
| Key Market Dynamics | Convenience and Cost-Effectiveness |
Frequently Asked Questions (FAQ) :
The Frozen Pizza market size was valued at USD 8.50 Billion in 2022.
The market is projected to grow at a CAGR of 11.90% during the forecast period, 2024-2030.
Europe had the largest share in the market.
The key players in the market are Nestlé S.A. (Switzerland), McCain Foods Limited (Canada), Dr. Oetker GmbH (Germany), Daiya Foods Inc. (Canada), Palermo Villa Inc. (US), The Simply Good Foods Company (US), California Pizza Kitchen Inc. (US), General Mills Inc. (US), Hansen Foods LLC(US), and Conagra Brands Inc. (US).
The thin crust frozen pizza sources dominated the market in 2022.
The gluten-free had the largest share in the market.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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