Pizza Market Research Report By Type (Regular Pizza, Frozen Pizza, Organic Pizza, Gluten-Free Pizza, Vegan Pizza), By Crust Type (Thin Crust, Thick Crust, Stuffed Crust, Cauliflower Crust), By Toppings (Vegetarian, Meat Lover's, Cheese, Seafood, Spicy), By Sales Channel (Online Delivery, Takeaway, Sit-Down Restaurants, Supermarkets) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Pizza Market Summary

As per MRFR Analysis, the Global Pizza Market was valued at 150.77 USD Billion in 2023 and is projected to grow to 210.0 USD Billion by 2035, with a CAGR of 2.8% from 2025 to 2035. The market is driven by evolving consumer preferences for convenience, health-conscious options, and innovative delivery methods. Major players are adapting to these trends by enhancing their offerings and leveraging technology for improved customer experiences.

Key Market Trends & Highlights

Key trends shaping the pizza market include consumer demand for convenience and health-oriented options.

• The Pizza Market is expected to reach 154.99 USD Billion in 2024.
• Regular Pizza holds a majority share valued at 70.0 USD Billion in 2024.
• Online food delivery services grew by 300% during the pandemic.
• North America dominates the market with a valuation of 62.0 USD Billion in 2024.

Market Size & Forecast

2023 Market Size: USD 150.77 Billion

2024 Market Size: USD 154.99 Billion

2035 Market Size: USD 210.0 Billion

CAGR (2025-2035): 2.8%

Largest Regional Market Share in 2024: North America.

Major Players

Key Companies include Domino's Pizza, Papa John's, Pizza Hut, Little Caesars, and Blaze Pizza.

Key Pizza Market Trends Highlighted

In the Pizza Market, several key market drivers are fueling growth. The rise in consumer demand for convenience foods, along with busy lifestyles and the increase in online food delivery services, has significantly influenced purchasing behavior.

Additionally, the popularity of customizable options allows customers to select toppings, crusts, and sizes, catering to individual preferences and dietary needs.

Opportunities to be explored include the surge in vegan and health-conscious options, as more consumers seek alternatives that align with their dietary choices, including gluten-free and plant-based pizzas.

This trend has led to the introduction of innovative recipes and ingredient combinations, appealing to a wider audience.

Recent trends indicate a shift towards artisanal and gourmet pizzas, with an increased focus on quality ingredients and authentic flavor profiles.

The emergence of food trucks and pop-up restaurants specializing in unique pizza offerings contributes to local culture and dining experiences, further capturing consumer interest. Sustainability is another growing consideration, with businesses exploring eco-friendly packaging and sourcing methods.

As globalization encourages the fusion of culinary traditions, creative toppings reflecting diverse cultures are becoming more popular, making the market more dynamic.

Overall, the Pizza Market is evolving, driven by changing consumer preferences, innovative product offerings, and an emphasis on sustainability, creating a vibrant landscape for both established players and new entrants.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pizza Market Drivers

Growing Demand for Convenience Foods

The Pizza Market Industry is currently undergoing a significant increase in demand for convenience foods, which is primarily driven by the growing reliance of consumers on short meal options and the fast-paced lifestyles.

This trend is readily apparent, as the Food and Agriculture Organization reported that more than 80% of consumers worldwide are adopting convenient meal solutions.

The increasing demand for ready-to-eat products, such as pizza, is being driven by the changing consumption patterns and the high number of hectic work schedules. These products offer the convenience and flavor that consumers desire.

Furthermore, Domino's and Pizza Hut, which are well-established food franchises, have increased their delivery and take-out services to meet the increasing demand for convenience.

This approach has expanded their market share and has been further bolstered by technological and logistical innovations, which have enabled these organizations to optimize their delivery systems and effectively satisfy consumer demands.

Consequently, it is anticipated that this transition to convenience foods will be instrumental in the growth of the Pizza Market.

Rise in Online and Mobile Ordering

The Pizza Market Industry is witnessing a significant trend due to the rise in online and mobile ordering platforms.

As per industry insights, it was observed that online food delivery services have seen a growth of over 300% in the last few years, according to data from key industry associations.

Major players like Uber Eats and Grubhub have played an essential role in this expansion, providing consumers with seamless access to a variety of pizza options at their fingertips.

This trend not only drives sales but also enhances customer engagement through promotional strategies that attract consumers towards ordering pizza online.

Given that an increasing number of consumers prefer the ease of placing orders from their mobile devices, the burgeoning growth of digital platforms is expected to significantly bolster the revenue of the Pizza Market Industry in the coming years.

Increasing Health Consciousness among Consumers

As health consciousness rises globally, the Pizza Market Industry is adapting to meet changing consumer preferences.

Reports indicate that approximately 61% of consumers are seeking healthier food options, as highlighted by initiatives from organizations like the World Health Organization, which emphasizes the importance of balanced diets.

Companies are responding by introducing a variety of healthier pizza options, including gluten-free crusts, vegan toppings, and organic ingredients.

These product innovations cater to the evolving needs of health-conscious consumers, thus expanding market access and attracting new customer segments.

Furthermore, major pizza brands have been reformulating their menu items to reduce calories and enhance nutritional value, which is increasingly resonating with consumers who prioritize their health while still enjoying their favorite meals.

This shift towards healthier offerings is forecasted to enhance the growth potential of the Pizza Market Industry in the near future.

Pizza Market Segment Insights

Pizza Market Type Insights  

The Pizza Market is diverse and extensive, with its segmentation by Type revealing considerable insights into consumer preferences and market dynamics.

As of 2024, the Regular Pizza segment holds a market valuation of 70.0 USD Billion, making it a dominant force, with its significant presence continuing to be felt as it is projected to reach 95.0 USD Billion by 2035. Surpassing other types, Regular Pizza is favored for its traditional appeal and wide availability, catering to a broad range of tastes.

The Frozen Pizza segment, valued at 40.0 USD Billion in 2024 and expected to grow to 55.0 USD Billion by 2035, represents the convenience-driven consumer trends.

Its increasing consumer base highlights the importance of ready-to-eat options, driven by lifestyle changes and the demand for quick meals, showcasing a major growth opportunity within the Pizza Market.

The Organic Pizza segment, while smaller in comparison, is gaining traction; it is valued at 20.0 USD Billion in 2024, predicted to grow to 30.0 USD Billion by 2035.

This segment resonates with health-conscious consumers looking for quality ingredients, reflecting a rising trend towards healthier food choices in the Pizza Market landscape.

Furthermore, the Gluten-Free Pizza segment holds a market value of 15.0 USD Billion in 2024, with expectations of rising to 20.0 USD Billion by 2035, driven by increased awareness of gluten sensitivities and dietary preferences among consumers.

Lastly, the Vegan Pizza segment, valued at 9.99 USD Billion in 2024, is projected to increase minimally to 10.0 USD Billion by 2035, indicating a niche yet growing market that caters to plant-based diets.

The steady interest in Vegan Pizza reflects changing eating habits, driven by the rise in vegetarianism and veganism as part of a healthier lifestyle.

Overall, the Pizza Market segmentation illustrates significant trends and challenges, suggesting that consumer choices are increasingly driven by health, convenience, and dietary needs.

Each Type segment plays a critical role in shaping the market, with Regular and Frozen Pizza dominating due to their widespread appeal, while Organic and Gluten-Free Pizza are emerging as significant players in response to evolving consumer preferences, thus enhancing the market growth potential.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pizza Market Crust Type Insights  

The Pizza Market presents a diverse landscape characterized by various crust types, each catering to distinct consumer preferences and dietary needs.

By 2024, the overall market is anticipated to hold a valuation of 154.99 billion USD, with growth influenced by evolving consumer habits towards healthier options and innovative flavors.

Among the crust types, thin crust has gained popularity for its lighter texture and lower calorie count, appealing to health-conscious customers. Thick crust offers a substantial bite, attracting those who favor a more filling experience.

Stuffed crust has dramatically enhanced the dining experience, allowing for a rich blend of cheese and toppings encased within the crust itself.

Additionally, cauliflower crust has emerged as a significant alternative for gluten-free diets, capitalizing on the growing trend towards plant-based options.

Overall, the Pizza Market segmentation showcases a strong inclination towards crust innovations that enhance not only taste but also align with changing dietary needs and preferences, thus driving market growth on a global scale.

Pizza Market Toppings Insights  

The Toppings segment within the Pizza Market represents a vital component of the industry's overall growth, which is set to be valued at 154.99 billion USD by 2024. This segment showcases a diverse array of options, catering to various consumer preferences.

Vegetarian toppings have gained popularity as more consumers seek plant-based options, reflecting a broader trend towards healthier diets.

Additionally, Meat Lover's toppings remain a staple for those seeking heartier choices, thus holding significant market appeal. Cheese toppings continue to be integral, enhancing the overall flavor profile and satisfaction of pizza.

Seafood toppings, while less common, cater to niche markets, providing unique flavor experiences. The Spicy topping variety invites adventurous eaters looking for bold flavors, further diversifying consumer choices.

The Pizza Market segmentation shows that these individual categories not only highlight changing consumer preferences but also present opportunities for innovation and product development within the industry.

With changing tastes and preferences shaping purchasing decisions, the market is positioned for steady growth and evolution over the coming years.

Pizza Market Sales Channel Insights  

The 'Pizza Market' is witnessing significant growth across various sales channels, contributing to an overall market revenue of 154.99 USD Billion in 2024.

One of the prominent channels, Online Delivery, has transformed consumer behavior, facilitating convenient access to a variety of pizza options directly at home.

Similarly, Takeaway service is gaining traction, reflecting a shift towards on-the-go dining. Sit-Down Restaurants remain a vital segment, providing an experience-oriented dining option that appeals to consumers seeking social interactions.

Supermarkets also play a crucial role, offering packaged pizzas and ingredients, catering to the DIY trend among customers looking to prepare pizza at home.

As consumer preferences evolve, each channel demonstrates unique strengths, with Online Delivery and Takeaway leading the convenience trend, while Sit-Down Restaurants focus on customer experience, and Supermarkets capitalize on home cooking trends.

The collective growth of these channels is integral to the overall dynamics of the 'Pizza Market', shaping its market statistics and segmentation strategies effectively.

Pizza Market Regional Insights  

The Pizza Market is showing a robust structure across various regions, with total market revenues reaching 154.99 USD Billion in 2024. North America leads this sector, valued at 60.0 USD Billion, and is projected to solidify its dominance, reflecting cultural preferences and established pizza chains.

Europe follows as another significant player with a valuation of 45.0 USD Billion, underscoring the thriving pizza landscape driven by diverse culinary trends and an appreciation for quality ingredients.

South America, valued at 20.0 USD Billion, continues to grow as consumer habits shift towards international cuisines, while the Asia Pacific region, with a valuation of 25.0 USD Billion, is catching attention due to increasing urbanization and change in dietary patterns favoring convenience foods.

The Middle East and Africa, though the smallest segment at 4.99 USD Billion, present emerging opportunities as the market matures and consumer demand begins to rise.

Overall, the geographic segmentation reveals varied dynamics, with North America and Europe holding majority shares, thereby significantly influencing the Pizza Market statistics.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pizza Market Key Players and Competitive Insights

The Pizza Market is a highly competitive landscape characterized by a blend of traditional pizzerias, fast-food chains, and gourmet pizza restaurants, all vying for consumer attention and market share.

The demand for pizza around the world has seen substantial growth as consumers increasingly seek convenient meal options that cater to various tastes and dietary preferences.

The competitive environment is further influenced by evolving consumer trends, such as the rise of online ordering and delivery services, which have reshaped how pizzerias operate.

Companies are striving to differentiate themselves through innovative menu offerings, promotional strategies, and enhanced customer experiences, all while navigating challenges such as fluctuating ingredient costs and changing health trends.

Understanding market dynamics and competitor positioning is crucial for players in this space to capitalize on growth opportunities and sustain their competitive advantage.

Domino's Pizza has established a formidable presence in the Pizza Market, known for its strong brand recognition and extensive franchise network.

The company leverages technology through its robust online ordering system and mobile app, enhancing customer convenience and engagement.

Domino's commitment to quality and speed has garnered a loyal customer base, enabling it to thrive in an increasingly competitive landscape.

The brand's strength lies in its ability to adapt to local tastes while maintaining its core offerings. Furthermore, Domino's consistently innovates with product variety, ensuring that consumers always have access to new flavors and combinations, thereby solidifying its position as a market leader.

Jet's Pizza has carved out a distinct niche in the Pizza Market through its focus on Detroit-style pizza, renowned for its unique rectangular shape and thick crust.

The company's emphasis on quality ingredients and craftsmanship resonates well with consumers seeking authentic pizza experiences. Jet's Pizza has expanded its market presence by franchising and establishing partnerships, enhancing its reach and accessibility.

With a menu that includes a range of specialty pizzas, salads, and sides, Jet's Pizza caters to a variety of customer preferences.

The company actively pursues growth through strategic mergers and acquisitions, aiming to strengthen its brand and expand its footprint in both existing and new markets.

Jet's Pizza maintains a strong commitment to customer satisfaction, consistently innovating to meet consumer demands and preferences, which reinforces its competitive position within the global pizza landscape.

Key Companies in the Pizza Market Include

• Domino's Pizza


• Jet's Pizza


• Pizza Hut


• Papa Murphy's


• Sbarro


• California Pizza Kitchen


• Chuck E. Cheese


• Marco's Pizza


• Papa John's


• Toppers Pizza


• Blaze Pizza


• Digiorno


• Little Caesars


• Round Table Pizza

Pizza Market Industry Developments

The Pizza Market has recently witnessed significant developments, with notable companies like Domino's Pizza and Papa John's continuing to expand their market presence through innovative delivery solutions and menu diversification.

In October 2023, Domino's Pizza announced a new partnership with a technology provider to enhance its online ordering system, responding to the growing demand for convenient and efficient service.

In September 2023, Pizza Hut launched a sustainability initiative aimed at reducing its carbon footprint and introducing more plant-based menu options, aligning with the increasing consumer preference for environmentally friendly dining choices.

Furthermore, in August 2023, Papa Murphy's reported an impressive growth in sales attributed to its focus on fresh and customizable pizzas, which has gained popularity amongst health-conscious consumers.

Mergers and acquisitions remain a topic of interest, with Marco's Pizza completing its acquisition of a regional chain, aimed at expanding its market share, which was announced in July 2023.

These developments reflect a dynamic and evolving landscape within the Pizza Market, as companies adapt to changing consumer preferences and competitive pressures.

The overall market is expected to continue growing, driven by innovations and strategic expansions by key players in the industry.

Pizza Market Segmentation Insights

• 
  Pizza Market Type Outlook
  
  
  
  • Regular Pizza
  
  
  • Frozen Pizza
  
  
  • Organic Pizza
  
  
  • Gluten-Free Pizza
  
  
  • Vegan Pizza
  
  
  
  

• 
  Pizza Market Crust Type Outlook
  
  
  
  • Thin Crust
  
  
  • Thick Crust
  
  
  • Stuffed Crust
  
  
  • Cauliflower Crust
  
  
  
  

• 
  Pizza Market Toppings Outlook
  
  
  
  • Vegetarian
  
  
  • Meat Lover's
  
  
  • Cheese
  
  
  • Seafood
  
  
  • Spicy
  
  
  
  

• 
  Pizza Market Sales Channel Outlook
  
  
  
  • Online Delivery
  
  
  • Takeaway
  
  
  • Sit-Down Restaurants
  
  
  • Supermarkets
  
  
  
  

• 
  Pizza Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	150.77(USD Billion)
Market Size 2024	154.99(USD Billion)
Market Size 2035	210.0(USD Billion)
Compound Annual Growth Rate (CAGR)	2.8% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Domino's Pizza, Jet's Pizza, Pizza Hut, Papa Murphy's, Sbarro, California Pizza Kitchen, Chuck E. Cheese, Marco's Pizza, Papa John's, Toppers Pizza, Blaze Pizza, Digiorno, Little Caesars, Round Table Pizza
Segments Covered	Type, Crust Type, Toppings, Sales Channel, Regional
Key Market Opportunities	Plant-based pizza alternatives, Online pizza delivery growth, Health-conscious pizza options, Regional flavor innovations, Customizable pizza experiences
Key Market Dynamics	growing demand for convenience, increasing preferences for delivery, rising health-conscious options, expansion of plant-based varieties, and competitive pricing strategies
Countries Covered	North America, Europe, APAC, South America, MEA