Pizza Market Size was valued at USD 145.8 Billion in 2022. The pizza market industry is projected to grow from USD 153.38 Billion in 2023 to USD 230.090 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2023 - 2032). The main market drivers boosting the market are the growing pizza consumption in developing nations as a result of fast westernization. Continuous technological developments are also fueling the market's expansion. Examples include robotic automation, connected third-party delivery systems, analytics for tracking client preferences, and ghost kitchens.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Convenient meal options are becoming more and more popular as a result of demanding schedules and lifestyles. Additionally, as customers search for convenient and hassle-free meal options, the demand for frozen and ready-to-eat food items has increased. Pizzas that are ready to eat require less preparation and can be had on the move, which is driving up demand for them. They are frequently found in convenience stores or as prepared meals. Furthermore, a lot of convenience stores now provide grab-and-go pizza slices that are either freshly baked or heated. These pizzas are designed to satisfy customers who need a snack during their shopping excursions or who are searching for a quick and easy dinner to go. In addition, pizza rolls, pizza pockets, mini-pizzas, and individual or personal-sized pizzas have become more and more popular as quick and easy lunch break, travel, or social meal options.
The demand for better food options, such as pizzas, is rising as customers become more health-conscious. Furthermore, different pizza businesses accommodate different dietary requirements. For instance, those with celiac disease or gluten intolerance can be accommodated by the availability of gluten-free crusts. Similarly, pizza that is vegan or plant-based appeals to consumers who are following these diets and capitalizes on the growing demand for plant-based diets. Additionally, people are choosing pizzas that are produced using locally and organically sourced ingredients. Food products produced ethically and sustainably are given priority. Pizza parlors that source their meats locally, procure organic products, and advertise that they practice environmental sustainability draw customers who consider these aspects when making food choices.
Online pizza ordering is incredibly convenient because it allows consumers to browse menus, modify their meals, and place their orders from the comfort of their homes or while on the road with only a few clicks or taps. Because it saves consumers from having to visit physical stores or give orders over the phone, this convenience aspect has significantly increased the consumption of pizza. Delivery operations can be made smooth and effective by integrating online pizza ordering platforms with outside delivery firms. Clients can take advantage of doorstep delivery, real-time order tracking, and delivery alerts, all of which are contributing to the market's growth. Thus, driving the pizza market revenue.
The pizza market segmentation, based on type includes Vegetarian and Non-vegetarian. The non-vegetarian segment dominated the market. For many years, pizza that isn't vegetarian has been a mainstay in many civilizations and cuisines. They are now widely known and the preferred option for many pizza enthusiasts. Much of the consumer base is drawn to the savory profiles, flavors, and textures that come with non-vegetarian toppings like bacon, sausage, and pepperoni.
The pizza market segmentation, based on crusts, includes Thin Crust, Thick Crust, and Stuffed Crust. The thick crust category generated the most income. Pizzas with thick crust are renowned for their significant size and capacity to satisfy appetites. The crust's thickness creates a solid base that is able to hold a lot of cheese, sauce, and toppings. For those who have a big appetite or are searching for a substantial lunch, thick crust pizzas are a satisfying and filling solution.
The pizza market segmentation, based on distribution channel, includes Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), and Others. The quick service restaurants (QSR) category generated the most income. Customers looking for a convenient dining experience strongly value QSRs' ability to serve them quickly and efficiently. They specialize in providing fast food service, enabling clients to place orders for pizza and have it delivered or taken out in a timely manner. For those seeking a hassle-free and expedient dinner, QSRs are a popular option due to their focus on speed and convenience.
Figure 1: Pizza Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American pizza market area will dominate this market. In North America, pizza has become a staple meal and has been firmly embedded in the society. In the pizza market, North America is the market leader due in part to its cultural relevance and longstanding presence. Many well-established and well-known pizza chains with a large market presence are found throughout North America.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: PIZZA MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe pizza market accounts for the second-largest market share. The increasing need for quick and simple meals is a major factor contributing to pizza's expanding market share in Europe. People are searching for quick and simple meals that they can create or buy as their lives get busier. The greatest choice is pizza because it's simple to prepare and may be purchased already made. In addition, the number of pizza chains in Europe has increased recently. As a result, there are now more pizza selections and chain restaurants are more competitive with one another. Further, the German pizza market held the largest market share, and the UK pizza market was the fastest growing market in the European region
The Asia-Pacific Pizza Market is expected to grow at the fastest CAGR from 2023 to 2032 driven by a rise in the desire among consumers for fast meals in the Western style. Both regional and international pizza chains have been growing in the area. Investigating web resources, client testimonials, and social media conversations can provide up-to-date information on consumer inclinations and new developments in the Asia Pacific pizza market. Moreover, China’s pizza market held the largest market share, and the Indian pizza market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the pizza market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, pizza industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the pizza industry to benefit clients and increase the market sector. In recent years, the pizza industry has offered some of the most significant advantages to medicine. Major players in the pizza market are attempting to increase market demand by investing in research and development operations includes Boston Pizza, Domino’s Pizza Inc., California Pizza Kitchen Inc., CEC Entertainment LLC, Chicago Pizza, CICI ENTERPRISES LP, FAT Brands Inc., Godfather's Pizza, MOD Super Fast Pizza LLC, Papa Murphy’s International (Papa Murphy's Holdings, Inc.), PepsiCo Inc., Pizza Capers (Retail Food Group Limited), and Pizza Ranch.
The international American chain of pizza restaurants is called Domino's. CEO Russell Weiner oversees Domino's Pizza, Inc., the master franchisor of the 1960-founded firm. It offers dine-in and carryout pizza delivery and services. Customers can choose from an extensive menu of pizza goods from Domino's, including different crust and size options, pasta dishes, boneless chicken, bread side items, wings, oven-baked sandwiches, soft drinks, and desserts. It also offers a variety of toppings according to culture and nation.
The corporate headquarters of the American food, snack, and beverage company PepsiCo, Inc. are located in the hamlet of Purchase in Harrison, New York. The business of PepsiCo includes every facet of the food and beverage industry. It is in charge of the product's production, marketing, and distribution. Since the Pepsi-Cola Company and Frito-Lay, Inc. merged in 1965 to establish PepsiCo, the company has grown to include a remarkably diverse portfolio of food and beverage brands in addition to its namesake beverage, Pepsi Cola.
Key Companies in the pizza market include
Pizza Industry Developments
December 2022: In an effort to give customers convenient access to pizzas and other company goods, Domino's Pizza, Inc. opened its 1500th location in India.May 2022: In an effort to expand its clientele and adapt to shifting consumer tastes, Papa Murphy's International has added new menu items. These enhancements include healthier food selections, plant-based toppings, and gluten-free crust options.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 145.8 Billion |
| Market Size 2023 | USD 153.38 Billion |
| Market Size 2032 | USD 230.090 Billion |
| Compound Annual Growth Rate (CAGR) | 5.20% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Crusts, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Boston Pizza, Domino’s Pizza Inc., California Pizza Kitchen Inc., CEC Entertainment LLC, Chicago Pizza, CICI ENTERPRISES LP, FAT Brands Inc., Godfather's Pizza, MOD Super Fast Pizza LLC, Papa Murphy’s International (Papa Murphy's Holdings, Inc.), PepsiCo Inc., Pizza Capers (Retail Food Group Limited), and Pizza Ranch |
| Key Market Opportunities | Expansion of quick service restaurants (QRS) |
| Key Market Dynamics | Growing inclination toward quick mealsRising acceptance of ordering pizza online |
Frequently Asked Questions (FAQ) :
The pizza market size was valued at USD 145.8 Billion in 2022.
The market is projected to grow at a CAGR of 5.20% during the forecast period, 2023-2032.
North America had the largest share in the market.
The key players in the market are Boston Pizza, Domino’s Pizza Inc., California Pizza Kitchen Inc., CEC Entertainment LLC, Chicago Pizza, CICI ENTERPRISES LP, FAT Brands Inc., Godfather's Pizza, MOD Super Fast Pizza LLC, Papa Murphy’s International (Papa Murphy's Holdings, Inc.), PepsiCo Inc., Pizza Capers (Retail Food Group Limited), and Pizza Ranch.
The thick crust category dominated the market in 2022.
The vegetarian category had the largest share in the market.
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