US Pizza Market Size was estimated at 31.96 (USD Billion) in 2023. The US Pizza Market Industry is expected to grow from 34(USD Billion) in 2024 to 70 (USD Billion) by 2035. The US Pizza Market CAGR (growth rate) is expected to be around 6.785% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Pizza Market is experiencing several notable trends impacting consumer preferences and business strategies. One significant market driver is the increasing demand for convenience and ready-to-eat meals, with many consumers opting for quick dining solutions amid busy lifestyles. This trend has led to the growth of delivery and takeout options, supported by technology advancements such as mobile ordering and third-party delivery services. Additionally, the rise of health consciousness among consumers has driven pizza chains to innovate with healthier toppings, gluten-free crusts, and plant-based options. Opportunities are emerging within the market, particularly in the realm of artisanal and gourmet pizzas, appealing to consumers seeking unique flavors and high-quality ingredients.This trend mirrors a broader movement towards gourmet dining experiences at home, providing restaurants with a chance to differentiate themselves. Recently, the trend towards sustainability has gained traction, with many consumers favoring pizzas made from locally sourced ingredients and eco-friendly packaging. This commitment to sustainability aligns with growing environmental awareness. Furthermore, the use of technology in enhancing customer experiences, such as interactive online menus and tailored promotions based on order history, is becoming essential for businesses to stay relevant and retain customer loyalty. In summary, the US Pizza Market is adapting to changing consumer demands with a focus on convenience, health-conscious options, and sustainability while embracing technological advancements to enhance customer engagement and satisfaction.As these trends continue to evolve, businesses that can effectively capture these shifts will likely find new avenues for growth.
Growing Consumer Demand for Convenience Foods
The trend towards convenience in food consumption has significantly impacted the US Pizza Market Industry. According to the United States Department of Agriculture (USDA), over 50% of Americans eat pizza at least once per month, reflecting a strong preference for ready-to-eat meals that fit busy lifestyles. Fast and accessible food options have become essential, especially post-COVID-19, as more consumers seek to balance work and home responsibilities effectively.Established pizza chains such as Domino's and Pizza Hut have actively responded by expanding their delivery services and investing in mobile applications to enhance user convenience, leading to greater market penetration. As a result, this growing demand for convenient dining options is directly contributing to revenue growth in the US Pizza Market.
Rising Popularity of Food Delivery Services
The rapid rise of food delivery applications has significantly influenced the US Pizza Market Industry, with an increase in online orders fostering pizza consumption. The National Restaurant Association indicates that 60% of U.S. adults order food for delivery at least once a week, with pizza among the top choices. Companies like UberEats and DoorDash have expanded their services, allowing pizza retailers to tap into a broader customer base without the need for extensive investments in infrastructure.The ease of ordering through these platforms has led to an increase in impulse purchases and has become a vital channel for revenue generation among pizza chains, projecting consistent growth in this segment of the market.
Health Consciousness Leading to Healthier Menu Options
As health consciousness rises among consumers, the US Pizza Market Industry is experiencing a surge in demand for healthier pizza options. Reports from the Centers for Disease Control and Prevention (CDC) have shown that 42% of U.S. adults attempt to consume healthier foods in their diets. This shift has prompted pizza companies to offer a variety of options such as gluten-free crusts, organic toppings, and plant-based cheeses, appealing to a more health-focused demographic.Brands like Papa John's and California Pizza Kitchen have successfully introduced healthier menu items to cater to this growing consumer base. By adapting to these trends, pizza businesses not only enhance their product offerings but also expand their market share in the competitive landscape of the US Pizza Market.
Innovations in Product Offerings and Customization
The introduction of innovative products and increased customization options is a significant driver in the US Pizza Market Industry. According to recent surveys conducted by the American Pizza Community, nearly 70% of pizza customers prefer personalizing their orders, reflecting a desire for customized dining experiences. Leading brands like Blaze Pizza and MOD Pizza have capitalized on this trend by allowing customers to build their pizzas with a vast array of toppings, sauces, and crust types.This level of customization not only enhances customer satisfaction but also drives repeat business. As companies continue to innovate their product offerings, including the rise of artisan and gourmet pizzas, they are likely to foster ongoing growth within the US Pizza Market.
US Pizza Market Segment Insights:
Pizza Market Pizza Type Insights
The US Pizza Market, renowned for its wide array of offerings, reflects a diverse landscape particularly within the Pizza Type segment, which encompasses various styles, flavors, and preparation methods. Driven by a growing demand for convenience and an evolving taste palate among consumers, the market has witnessed significant growth. Factors such as the rise of delivery and carryout options have made pizza a preferred choice for many households, further enhancing the market dynamics. The Pizza Type segment is notably divided into two main categories: Industrial and Artisanal. Industrial pizzas typically cater to mass production settings, focusing on efficient supply chains and standardized flavors that appeal to broad consumer bases. This category benefits from economies of scale and has positioned itself strongly within fast-food chains and grocery store frozen foods. With the ability to produce large volumes at lower costs, these pizzas dominate the lower to mid-price range and are often marketed for their convenience in quick meal solutions. On the other hand, Artisanal pizzas showcase a more personalized touch, where quality ingredients and unique recipes drive their appeal. This segment is significant for its focus on premium, often locally sourced ingredients and traditional cooking methods, which resonate with the increasing number of consumers seeking higher quality dining experiences. Artisanal pizzas usually focus on gourmet toppings and innovative combinations, attracting food enthusiasts and those willing to pay a premium for exceptional taste. The US Pizza Market has seen an uptick in health-conscious choices within these types as well. Many consumers are now prioritizing healthier options, which has led to the introduction of specialist pizzas with gluten-free crusts, organic toppings, and plant-based cheese. This trend has created new opportunities for brands to innovate and differentiate themselves within the saturated market landscape while targeting health-oriented consumers. As consumer preferences continue to shift, both Industrial and Artisanal segments remain pivotal, contributing to the overall growth and evolution of the US Pizza Market. The competition among these two types significantly shapes the industry dynamics, with each segment appealing to different tastes and preferences, and ultimately driving the market towards new trends and adaptations.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Pizza Market Pizza Size Insights
The US Pizza Market is seeing notable developments within the Pizza Size segment, which includes Regular, Medium, and Large sizes, reflecting consumer preferences that are driving this sector forward. The trend of larger pizza sizes is gaining traction as families and groups increasingly seek shareable meal options, making the Large size particularly significant in social dining experiences. Moreover, the Medium size caters to smaller gatherings while offering flexibility for personal consumption, highlighting its importance in the segment. The Regular size is often favored for individual servings and quick meals, appealing to a broad demographic.As the US population shifts towards a preference for convenient dining solutions, these sizes cater to various consumer needsfrom solo eaters to large familiesensuring that all customer segments are accounted for. Furthermore, the diverse offerings across these sizes align with trends in the US Pizza Market industry, such as the rise of customization and the increased focus on quality ingredients, which are crucial growth drivers. Overall, the Pizza Size segment continues to display resilience and adaptability, making it a key focuses area within the broader US Pizza Market segmentation landscape.
Pizza Market Pizza Nature Insights
The Pizza Nature segment within the US Pizza Market has gained significant traction, attributed to changing consumer preferences towards healthier and more natural ingredients. This segment encompasses various offerings, including Fresh, Frozen, and Ready to Cook pizzas, each catering to distinct demographic needs. Fresh pizzas continue to rise in popularity due to their perceived quality and taste, often made with locally sourced ingredients, which resonated with health-conscious individuals. The Frozen and Ready to Cook categories have also seen robust demand, particularly as consumers seek convenience without compromising quality.The surge in recorded home cooking and dining flexibility has further bolstered these segments. Crust options, whether traditional or gluten-free, are essential in satisfying diverse dietary requirements, making it a crucial aspect of consumer choices. As the US Pizza Market grows, driven by factors such as increasing demand for artisanal pizzas and innovative flavor offerings, the Pizza Nature segment stands out for its ability to adapt and meet evolving consumer expectations, indicating a dynamic and competitive landscape in the industry.
Pizza Market Pizza Distribution Channel Insights
The Pizza Distribution Channel within the US Pizza Market exhibits a dynamic landscape, primarily categorized into Food Service and Food Retail. Food Service establishments, such as restaurants, pizzerias, and delivery services, play a pivotal role in driving consumer engagement, catering to the growing demand for convenience and on-the-go meals. This segment benefits significantly from the trend towards online ordering and delivery services, allowing consumers to enjoy a wider variety of pizza options from the comfort of their homes. On the other hand, Food Retail includes grocery stores and convenience shops that offer frozen and ready-to-eat pizzas, catering to families and individuals seeking quick meal solutions.This segment is significant as it reflects changing consumer preferences towards in-home dining experiences, also influenced by the rise of health-conscious and diverse food offerings. Together, these distribution channels encompass extensive advantages and opportunities, fostering innovation in product offerings and packaging that align with evolving customer preferences in the US Pizza Market. These dynamics contribute to robust US Pizza Market revenue generation while adapting to the shifting landscape of consumer habits. Overall, this segment remains essential for understanding US Pizza Market segmentation and the broader market growth potential.
US Pizza Market Key Players and Competitive Insights:
The US Pizza Market is characterized by its dynamic and highly competitive landscape, driven by a blend of established players and emerging brands. This market is influenced by evolving consumer preferences, with an increasing demand for diverse flavors, healthier options, and convenience-driven purchasing experiences. Competitive insights reveal that pizza brands are leveraging technology for online ordering, delivery innovations, and personalized marketing strategies to capture a larger share of the consumer base. The competitive rivalry is further intensified by frequent promotional activities, the introduction of novel menu items, and efforts made by companies to enhance customer loyalty through rewards programs and exclusive deals. As consumers continue to seek variety and convenience, brands in this market focus on differentiating their offerings to attract and retain customers.Little Caesars has carved a distinctive niche in the competitive landscape of the US Pizza Market, characterized primarily by its emphasis on affordable pricing and convenience. With a business model that heavily features carryout and delivery options, Little Caesars focuses on efficiency and quick service, appealing to busy families and value-seeking consumers. The brand is known for its innovative marketing, particularly its promotional campaigns that highlight the affordability of its products. This company has rapidly expanded its footprint across the United States, with a recognizable presence in both urban and suburban markets. Little Caesars’ strengths lie in its ability to offer consistent quality at competitive prices, bolstered by its signature items such as the "Hot-N-Ready" pizzas, which capitalize on the growing demand for quick and convenient meal solutions.Round Table Pizza operates effectively within the US Pizza Market, known for its focus on quality and a diverse range of traditional and innovative pizzas. This brand emphasizes the use of high-quality ingredients, providing an upscale pizza experience that attracts both family dining and group gatherings. Round Table Pizza’s strength is evident in its community engagement and loyalty programs, which foster a dedicated customer base. The company has also expanded its presence through franchising, allowing it to build a significant market footprint in various states. Key products include specialty pizzas and a range of side items that complement their main offerings. Round Table Pizza is recognized for its commitment to customer satisfaction and quality, which sets it apart from other competitors in the market. Additionally, the company has made strategic moves in terms of partnerships and collaborations, aimed at enhancing its service offerings and expanding its reach within the US.
Key Companies in the US Pizza Market Include:
US Pizza Market Industry Developments
Recent developments in the US Pizza Market include ongoing growth as consumer preferences shift towards quick service and delivery options. In October 2023, Domino's Pizza revealed plans to expand its delivery footprint and enhance its digital ordering capabilities in response to rising demand. Little Caesars has also increased its market presence by launching a new advertising campaign aimed at promoting its affordability and convenience. Mellow Mushroom reported an uptick in sales attributed to its unique menu offerings and expanded drink selection. Additionally, California Pizza Kitchen is seeing positive traction with its revamped menu introduced in mid-2023, which focuses on fresh ingredients and healthier options. In terms of acquisitions, Round Table Pizza was acquired by a private equity firm in September 2023, which aims to enhance operational efficiencies. Meanwhile, Blaze Pizza, known for its fast-casual dining experience, has been actively seeking franchise partnerships to grow its brand quickly. The overall valuation of the US Pizza Market has been strengthened by these strategic movements, with many companies adapting to the modern consumer's emphasis on convenience and quality, shaping a competitive landscape marked by innovation and expansion.
US Pizza Market Segmentation Insights
Pizza Market Pizza Type Outlook
Industrial
Artisanal
Pizza Market Pizza Size Outlook
Regular
Medium
Large
Pizza Market Pizza Nature Outlook
Fresh
Frozen/Ready to cook
Crust
Pizza Market Pizza Distribution Channel Outlook
Food Service
Food Retail
Report Scope:| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 31.96(USD Billion) |
| MARKET SIZE 2024 | 34.0(USD Billion) |
| MARKET SIZE 2035 | 70.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.785% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Little Caesars, Round Table Pizza, Brixx Pizza, CJ's Italian Kitchen, California Pizza Kitchen, Mountain Mike's Pizza, Domino's Pizza, Marco's Pizza, Papa John's, Mellow Mushroom, Papa Murphy's, Pizza Hut, Sbarro, Blaze Pizza, Jet's Pizza |
| SEGMENTS COVERED | Pizza Type, Pizza Size, Pizza Nature, Pizza Distribution Channel |
| KEY MARKET OPPORTUNITIES | Plant-based pizza options, Digital ordering innovations, Health-conscious menu items, Local sourcing trends, Sustainable packaging solutions |
| KEY MARKET DYNAMICS | increasing demand for delivery, growing health-conscious options, rise of plant-based toppings, preference for artisan pizzas, competitive local and national chains |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Pizza Market is expected to be valued at 34.0 billion USD in 2024.
By 2035, the US Pizza Market is projected to reach a value of 70.0 billion USD.
The expected CAGR for the US Pizza Market from 2025 to 2035 is 6.785 percent.
Major players include Domino's Pizza, Pizza Hut, Papa John's, and Little Caesars among others.
In 2024, the Industrial segment of the US Pizza Market is valued at 14.0 billion USD while the Artisanal segment is at 20.0 billion USD.
The Industrial pizza segment is projected to be valued at 28.0 billion USD in 2035.
The Artisanal pizza segment is expected to reach a market value of 42.0 billion USD by 2035.
Emerging trends include a growing demand for artisanal pizzas and a focus on healthier ingredients.
Challenges include increasing competition and rising costs of ingredients impacting profitability.
Regional dynamics are likely to influence growth due to varying consumer preferences and market saturation levels across different states.
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