As per MRFR Analysis, the Global Pet Wearable Market was valued at USD 1.1 Billion in 2023 and is projected to grow to USD 2.47 Billion by 2032, with a CAGR of 9.26% from 2024 to 2032. Key drivers include increased awareness of pet health, the pet humanization trend, and advancements in wearable technology. The market is characterized by a growing demand for smart collars, vests, and harnesses, with smart collars generating 45% of revenue. The RFID devices segment leads with 44% market share, while GPS technology is expected to grow rapidly. The identification and tracking application dominates with 60% of market income, driven by the need for pet monitoring and safety.
The Pet Wearable Market is experiencing significant growth driven by technological advancements and changing consumer behaviors.
FitBark Inc, Tractive GmbH, Whistle Labs Inc, PetPace Ltd, Garmin Ltd.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The pet humanization trend has led to an increased need for advanced devices from pet parents. Scientific advancements are paving the way for the introduction of smart wearables to monitor and improve pets' well-being globally accurately. These devices can help with disease detection and behavioral difficulties. The data provided by these devices can also alert pet owners to stress and other medical concerns. As a result, the increased number of pet tech startup enterprises will contribute to product utilization over the predicted time frame. The growing number of obese pets globally is a major market driver as pet owners seek strategies to manage their weight and overall health. With obesity becoming a major concern for pet health, pet wearable devices are considered a healthy and simple approach to monitoring and tracking pet activity levels, exercise, and overall well-being. According to research from the Association for Pet Obesity Prevention, around 56% of dogs in the United States are fat or overweight. This substantial disease load is anticipated to increase the usage of wearable fitness trackers to monitor exercise levels. Moreover, the high investment in novel wearable technology will likely boost the adoption of pet fitness monitoring gadgets, thereby driving the pet wearable market CAGR.
Furthermore, as the number of pet owners grows, particularly among millennials, pet tracking is becoming increasingly popular. According to the APPA (American Pet Products Association) poll from 2021-2022, 70% of homes had pets. Furthermore, rising demand for easy and creative remote gadgets with GPS trackers will drive product sales among families. Similarly, Frontiers in Veterinary Medicine reported in October 2021 that 37% of Canadian homes had one or more cats, with the percentage increasing dramatically during the COVID-19 pandemic phase. Thus, rising pet adoption in North American countries is boosting the demand for pet wearables to track and monitor the activities of pets, thereby propelling the growth of the Pet Wearable Market revenue.
Based on the product, the Pet Wearable Market segmentation includes smart collars, smart vests, and smart harnesses. The smart collars category generated the most income (45%). One of the primary drivers of growth in the market for smart-connected pet collars is the growing need for pet monitoring among working people. Due to a hectic lifestyle and extended working hours, pet owners' demand for smart-connected collars that allow them to interact with their pets from their offices is rapidly increasing. A smart pet collar is a gadget that links to a smartphone by Wi-Fi or Bluetooth and offers information about the animal, such as its whereabouts, training schedule, and other details. Unlike the present standard collar, it serves multiple functions. In addition, pet owners will be able to monitor various aspects of their pet's health.
The Pet Wearable Market segmentation based on technology includes RFID devices, GPS, and Bluetooth. The RFID devices segment dominated the global market, accounting for 44% of market revenue (0.4 billion). The two most important factors driving the growth of the wearable pet industry are dependability and accuracy. RFID trackers assist in monitoring health factors such as heart rate variability, calorie intake, body temperature, and pulse. These advantages are critical to maintaining category growth, which will likely continue in the coming years.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The GPS segment is expected to grow at the fastest CAGR in the pet wearable industry in the coming years. The increasing need for GPS-based pet wearable devices that track pet activity while retaining security, improved real-time positioning, smartphone use, and increased mapping are pushing the development. The rising demand for GPS-based pet wearable devices that track pet activity while ensuring security, improved real-time positioning, smartphone use, and a rise in mapping are driving the development of the pet wearable market. Furthermore, GPS providers have formed strategic agreements with retailers, mobile phone makers, and application developers to increase GPS adoption in new apps.
Based on the application, the Pet Wearable Market segmentation includes identification & tracking, behavior monitoring & control, fitness monitoring, and medical diagnosis & treatment. The identification & tracking category generated the most income (60%). Access to location history and parameters such as weight and size are important variables in the development of pet wearable technologies. Pet owners can quickly and easily identify their animals and track their whereabouts using smartphones. These gadgets provide pet owners a secure and convenient way to monitor their pets' activities, contributing to the market's popularity. The category is predicted to grow significantly over the forecast period due to the growing acceptance of pet wearables such as smart collars and GPS tracking of pet animals. The studied segment's expansion is further driven by an increase in the number of product launches and technical improvements.
January 2022: Tractive has released a new pet tracker designed exclusively for cats. The Trac GPS Cat LTE Tracker is connected by threading the collar through the device for a more secure fit.
By Region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The Asia Pacific pet wearable market accounted for USD 0.46 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. This is due to the increasing adoption of pets in families across the region. China, Australia, and India will drive growth in the Asia Pacific pet wearable industry. Growing pet health awareness and increased wearable technology usage in the region are expected to fuel regional market expansion over the coming years. Additionally, rising demand for intelligent pet equipment such as smart water fountains, monitoring cameras, and smart feeding systems, among others, is likely to boost market revenue growth in this region.
Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The European pet wearable market accounts for the second-largest global market share. This is due to the increasing popularity of gadgets in the region as pet owners become increasingly worried about the safety and well-being of their dogs and other animals. For example, during the COVID-19 epidemic, 3.2 million people in the United Kingdom obtained their first pet, and the country now has over 17 million animals in homes. Further, the German pet wearable market held the largest market share, and the U.K. pet wearable market was the fastest-growing market in the European region.
The North America Pet Wearable Market is expected to grow at the fastest CAGR from 2024 to 2032. The availability of modern technology in the region and increased expenditure on pet healthcare is projected to drive growth in the wearable pet market. The rise in pet owner awareness of pet health issues, the development of product innovation and sophisticated technology, and a large proportion of tech-savvy pet owners are the primary drivers fueling the growth of the wearable pet market in North America. Increased product releases and a high concentration of prominent enterprises in the sector are further anticipated to promote market expansion. Moreover, the U.S. pet wearable market held the largest market share, and the Canadian pet wearable market was the fastest-growing market in the North American region.
Leading market players are highly focused on R&D operations to develop innovative products and expand their service offerings. The global pet wearable industry is developing and observing intense competition among existing players and new entrants. Key market developments such as increasing customization options, GPS and tracking feature integration, and growing demand for remote pet monitoring solutions drive competition in the pet wearable industry.
Major players in the pet wearable market, such as FitBark Inc, Tractive GmbH, Whistle Labs Inc, PetPace Ltd, and Garmin Ltd, are focused on developing new offerings that can gather health metrics for pets, like as distance walked and calories burned, which can be useful to veterinarians. These firms also concentrate on strategic alliances, collaborations, and new product releases to increase their market share and acquire a competitive advantage in the pet wearable industry.
FitBark Inc is a technology company based in Kansas City, Missouri, United States. The company was founded in 2013 and specialized in developing and manufacturing wearable pet devices. FitBark offers a range of pet health monitoring devices, including activity trackers and GPS trackers, designed to help pet owners track their pet's activity levels, sleep patterns, and overall well-being. In September 2022, FitBark announced the launch of its latest generation of pet activity trackers, featuring improved sensors, longer battery life, and enhanced connectivity options. The company also partnered strategically with a leading pet food brand to integrate its pet activity tracking data with its mobile app, providing pet owners with more comprehensive insights into their pets' health and well-being.
Whistle Labs Inc is a division of Mars Petcare based in San Francisco, California. It develops and sells the Whistle GPS Pet Tracker, a device worn on a pet's collar that tracks its activities and whereabouts. In addition to pet owners, veterinary researchers have used the gadgets. Whistle Labs announced the launch of its newest pet wearable, 'The Whistle Switch Smart Collar,' in July 2021, which is size-inclusive and delivers total health and fitness tracking and 24-hour GPS location monitoring of pets.
FitBark Inc (US)
Tractive GmbH (Austria)
PawTrax Limited (UK)
Loc8tor Ltd (UK)
Dairymaster USA Inc (US)
Afimilk Ltd (Israel)
IceRobotics Ltd (UK)
PetPace LLC (US)
May 2022: PurrSong Inc introduced the LavvieTag, a cat smart-care fitness tracker. With LavvieTAG's Activity Analysis Sensor, pet owners may track their cat's daily calorie intake, walking, running, and sleep patterns.
January 2022: Invoxia, a tech startup based in the United States, introduced the Invoxia Smart Dog Collar, designed to monitor a pet dog's activity, vitals, and location 24/7 and became the first biometric health collar for dogs.
January 2022: Petriage has allied with Smart Tracking Technologies LLC. This agreement was designed to combine Smart Tracking Technology's Link Smart Pet Wearable with real-time pet health data supplied by its AI-driven indication analytics platform. This move enabled the company to strengthen its position in the industry.
Smart Collar
Smart Vest
Smart Harness
RFID Devices
GPS
Bluetooth
Identification & Tracking
Behavior Monitoring & Control
Fitness Monitoring
Medical Diagnosis & Treatment
North America
Europe
Asia-Pacific
Rest of the World
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.1 Billion |
| Market Size 2024 | USD 1.21 Billion |
| Market Size 2032 | USD 2.47 Billion |
| Compound Annual Growth Rate (CAGR) | 9.26% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Technology, Application, and Region |
| Geographies Covered | Europe, Asia Pacific, North America, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Indiegogo Inc (US), FitBark Inc (US), Tractive GmbH (Austria), PawTrax Limited (UK), Loc8tor Ltd (UK), Dairymaster USA Inc (US), Afimilk Ltd (Israel), Whistle Labs Inc (US), IceRobotics Ltd (UK), PetPace LLC (US) |
| Key Market Opportunities | Emerging demand for remote monitoring & tracking of pets in the U.S. and Europe |
| Key Market Dynamics | Increased awareness of pet's mental and physical fitness Rise in the number of pet tech start-up companies in Europe |
Pet Wearable Market Highlights:
Frequently Asked Questions (FAQ) :
The Pet Wearable Market size was valued at USD 1.1 Billion in 2023.
The global market is estimated to grow at a CAGR of 9.26% over the forecast period, 2024-2032.
Asia Pacific had the largest revenue share of the global market.
The key players in the market are Indiegogo Inc (US), FitBark Inc (US), Tractive GmbH (Austria), PawTrax Limited (UK), Loc8tor Ltd (UK), Dairymaster USA Inc (US), Afimilk Ltd (Israel), Whistle Labs Inc (US), IceRobotics Ltd (UK), and PetPace LLC (US).
The smart collar category dominated the market in 2022.
Identification & tracking had the largest share of the global market.
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