US Pet Wearable Market Size was estimated at 264 (USD Million) in 2023. The US Pet Wearable Market Industry is expected to grow from 290.4 (USD Million) in 2024 to 773.2 (USD Million) by 2035. The US Pet Wearable Market CAGR (growth rate) is expected to be around 9.311% during the forecast period (2025 - 2035).
The US Pet Wearable Market is experiencing a significant shift driven by pet owners’ increasing focus on health and safety. With a growing number of households considering pets as family members, there is a rising demand for devices that monitor pet health, such as activity trackers and GPS-enabled collars. These products not only help track physical activity but also provide insights into pets' well-being, leading to informed decisions about their care.
Moreover, the trend of personalized pet products is gaining traction, with pet owners looking for wearables that reflect their pets' identities and styles. There are ample opportunities to be explored in the realm of integrating technology with pet care.Innovations such as smart collars equipped with cameras and health monitors are becoming more popular, offering features that cater to pet owners’ needs for safety and engagement. Furthermore, the rise of e-commerce and online pet product retailers allows for the easy availability of pet wearables, increasing consumer access and encouraging new purchase behaviors.
In recent times, sustainability has emerged as an important trend among US consumers, leading to a demand for eco-friendly pet wearables made from sustainable materials. Many companies are responding to this consumer preference by offering biodegradable or recycled products, attracting environmentally conscious pet owners.Additionally, the COVID-19 pandemic has fostered an increased human-animal bond, prompting more pet owners to invest in technologies that enhance their pets’ lives. Overall, the US Pet Wearable Market is positioned for growth, aligning with the evolving desires of pet owners who prioritize technology, safety, and sustainability in their purchasing decisions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Pet Wearable Market Industry is being significantly bolstered by the increasing trend of pet ownership across the United States. According to the American Pet Products Association, approximately 70% of US households, or about 90.5 million families, own a pet. This statistic represents a growing attachment to pets, leading to increased demand for products that contribute to pet health and safety.
As more pets are integrated into family structures, owners are more inclined to invest in wearable technology that monitors pet well-being, activities, and health metrics.With the rising awareness of preventative care for pets, supported by organizations like the American Veterinary Medical Association, the market for pet wearables is expected to grow. Studies show that 30% of pet owners are willing to spend more on health-monitoring devices for their pets, indicating a robust opportunity for growth in the US Pet Wearable Market Industry.
The advancements in technology have made pet wearable devices more sophisticated and accessible, significantly impacting the US Pet Wearable Market Industry. Recent innovations include GPS tracking, health monitoring sensors, and activity trackers, which allow pet owners to keep an eye on their pets' behaviors and whereabouts in real-time. Companies like FitBark and Whistle have leveraged these technologies to develop products that provide detailed insights about pets' health, including activity levels, sleep patterns, and location tracking.
The Consumer Electronics Association reported that pet wearables are becoming increasingly popular, with approximately 15% of pet owners now using such technology compared to just 5% in 2018. This increase illustrates a growing consumer acceptance of technology in pet care, strengthening the market's growth trajectory.
A significant driver of growth in the US Pet Wearable Market Industry is the increasing awareness among pet owners regarding pet health and wellness. The recent shift towards preventive health measures has led to a greater demand for technologies that assist in monitoring pets. The American Veterinary Medical Association has highlighted that approximately 56% of pet owners believe regularly monitoring their pet’s health can prevent or identify health issues early.
This statistic suggests a shift towards a more health-conscious mindset among pet owners, with many willing to invest in wearables to ensure their pets live longer, healthier lives. As pet insurance rates continue to rise, with estimates suggesting that they could reach $2 billion in premiums by 2025, this trend reinforces the importance of proactive health management and positions the US Pet Wearable Market Industry for significant expansion.
The US Pet Wearable Market is experiencing significant growth, particularly within the product segment, which encompasses various innovative technologies designed to enhance the safety and well-being of pets. This market is characterized by products such as smart collars, smart vests, and smart harnesses, which are increasingly seen as essential tools for pet owners aiming to monitor their pets' activities and health. Smart collars represent a critical component of this segment, offering GPS tracking capabilities, health monitoring features, and communication options that keep pets safe while enhancing the owner's peace of mind.
Smart vests and smart harnesses are gaining traction due to their ability to provide even more comprehensive tracking and health insights, showcasing advancements in technology that streamline pet care. The integration of various smart features into apparel is attracting the attention of pet owners, particularly those in urban areas where tracking and real-time data are more invaluable. As awareness regarding pet health and safety continues to grow, these devices are becoming increasingly significant. The robust trend in pet humanization and elevated spending on pet care is driving demand for higher technological solutions in pet wearables, effectively boosting the overall market growth.
This trend reveals how pet owners are embracing technological advances to offer better care and engagement with their pets. Additionally, the US Pet Wearable Market is also seeing a rise in direct-to-consumer sales channels, making it more accessible for pet owners to acquire these products.With ongoing developments in materials and design, there is a noticeable focus on creating more comfortable and aesthetically pleasing wearable technology for pets. Many manufacturers are incorporating durable, waterproof materials that are also lightweight, allowing for longer wear without distressing the pet.
Moreover, concerns around data privacy and security continue to be addressed by both manufacturers and regulatory frameworks, leading to increased consumer trust in these products. Overall, the emphasis on leveraging digital innovation to cater to the evolving needs of pet owners ensures that the product segment within the US Pet Wearable Market is likely to maintain its competitive edge in the foreseeable future.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Pet Wearable Market has seen significant growth driven by advancements in Technology, highlighting a variety of innovative products such as RFID Devices, GPS, and Bluetooth technologies. RFID Devices have gained traction due to their effectiveness in identifying and tracking pets, offering pet owners peace of mind regarding their pets' whereabouts. Meanwhile, GPS tracking technology is becoming increasingly popular, enabling pet owners to locate their pets in real time, thus enhancing safety and reducing anxiety related to lost animals. Bluetooth technology is also contributing to the market's growth by facilitating connectivity between devices, making pet monitoring more efficient and user-friendly.
As pet ownership continues to rise in the US, the demand for these technological solutions is expected to increase, driven by consumer preferences for enhanced pet care and safety. The US Pet Wearable Market segmentation indicates a shift towards smart technologies that allow for better monitoring and interaction with pets, creating opportunities for companies to innovate and expand their product offerings in this competitive landscape. Overall, emerging trends in pet technology are shaping a promising future, with the focus on enhancing the well-being of pets while providing valuable insights and data to their owners.
The US Pet Wearable Market has witnessed significant growth in the Application segment, highlighting a range of functionalities that cater to pet owners' diverse needs. This segment encompasses key areas such as Identification and Tracking, which plays a crucial role in ensuring pet safety and aiding in their recovery should they become lost; this feature resonates strongly with pet owners concerned about their pets' well-being. Additionally, Behavior Monitoring and Control applications have gained traction as pet owners increasingly seek insights into their pets' activities and health patterns, allowing for better management and understanding of their behavior.
Fitness Monitoring is also a significant area, reflecting a growing trend among pet owners to maintain their pets' health and fitness, encouraging a more active lifestyle which is becoming commonplace in the US. Furthermore, applications related to Medical Diagnosis and Treatment provide opportunities for early health interventions, fostering a proactive approach to pet healthcare. Overall, with rising pet ownership and increasing awareness about pet health, the Application segment of the US Pet Wearable Market demonstrates robust potential for innovation and growth, driven by enhanced technology and pet-owner demand for more comprehensive monitoring solutions.
The US Pet Wearable Market is experiencing significant growth, driven by technological advancements and increasing consumer awareness about pet health and safety. As owners seek innovative solutions to monitor their pets, a range of companies have emerged, introducing devices that track activity, health metrics, and location. The competitive landscape is characterized by a mix of established players and startups, all vying for market share while focusing on meeting evolving consumer demands. Companies in this space are continuously innovating, developing features that integrate seamlessly with mobile applications, and enhancing users' overall experience.
As the market matures, differentiation through technology and user engagement becomes crucial, leading to a dynamic environment where companies must remain agile to stay ahead in this competitive arena.Petlogger stands out in the US Pet Wearable Market due to its robust platform designed specifically for pet tracking and health monitoring. The company's strength lies in its user-friendly design and the reliable performance of its devices. Petlogger's technology allows pet owners to monitor their pets' activities effectively and provides insights tailored to improve overall pet well-being. The brand has garnered a loyal customer base through its focus on quality and reliable customer service.
The company’s presence in the market is marked by a commitment to innovation, as they continually refine their offerings based on user feedback and emerging trends. Petlogger's dedication to understanding the needs of pet owners solidifies its position as a competitive player within this expanding market.Furbo, another notable contender in the US Pet Wearable Market, integrates technology with pet care through its innovative camera and treat dispenser device. Aiming to provide a unique way for pet owners to interact with their pets while away, Furbo has captured a significant portion of the market through its flagship product that offers real-time video streaming and treat tossing capabilities. The company benefits from its strong brand recognition and an extensive distribution network that bolsters its presence in retail and online channels.
The brand's investments in marketing and partnerships have enhanced its visibility among pet owners. Furthermore, Furbo’s proactive approach towards product enhancements and strategic alliances highlights its commitment to maintaining market relevance. By focusing on delivering quality products and user-friendly technology, Furbo continues to strengthen its position in the US Pet Wearable Market, appealing to pet owners looking to enhance their pets' lives while fostering more meaningful interactions.
The US Pet Wearable Market has been witnessing exciting developments recently, with significant innovations and growth in technology. Companies like Furbo and PetSafe have introduced advanced pet cameras and smart collars aimed at enhancing pet safety and owner tracking. A notable acquisition occurred in March 2023 when Garmin acquired the assets of Tractive, enhancing its position in the pet tracking segment. This move signifies the ongoing trend of consolidation in the pet technology sector. The market has also shown substantial valuation growth, with projections indicating a surge in consumer spending on pet wearables. Petlogger and Whistle have reported increased demand for GPS-enabled devices as pet owners prioritize safety and health tracking for their pets.
Additionally, the COVID-19 pandemic has accelerated trends in pet adoption, which in turn boosts demand for innovative products that monitor pet activity and health. Over the past few years, significant advancements like the launch of smart collars from PetPace and FitBark have contributed to creating a robust ecosystem of pet monitoring technology. Overall, the US Pet Wearable Market continues to expand as companies innovate to meet the evolving needs of pet owners.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 264.0 (USD Million) |
| MARKET SIZE 2024 | 290.4 (USD Million) |
| MARKET SIZE 2035 | 773.2 (USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.311% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Petlogger, Furbo, Mochi, PetPace, Whistle, Pawscout, Findster, PetSafe, FitBark, Bellabeat, Nuzzle, Tractive, Tagg, Garmin, BluePearl |
| SEGMENTS COVERED | Product, Technology, Application |
| KEY MARKET OPPORTUNITIES | Health monitoring innovations, GPS tracking enhancements, Activity level analytics, Safety features integration, Smart collar functionalities |
| KEY MARKET DYNAMICS | rising pet ownership trends, increasing health awareness, technological advancements, demand for tracking solutions, focus on pet safety |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Pet Wearable Market is expected to be valued at 290.4 million USD in 2024.
By 2035, the market is projected to reach a value of 773.2 million USD.
The expected compound annual growth rate (CAGR) for the market from 2025 to 2035 is 9.311 percent.
The Smart Collar segment is leading with a market valuation of 90.0 million USD in 2024.
The Smart Vest segment is expected to be valued at 280.0 million USD by 2035.
Key players include Petlogger, Furbo, Mochi, PetPace, Whistle, and others.
The Smart Harness segment is expected to be valued at 100.4 million USD in 2024.
Smart Collar is expected to grow to 240.0 million USD by 2035 from 90.0 million USD in 2024.
The market faces challenges such as rising competition and rapid technological advancements.
New entrants can leverage innovative technology and growing pet care trends to capture market share.
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