Pet Wearable Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The pet-wear market is expected to grow at a steady pace. The current market is valued at USD 1.21 billion in 2024, and is projected to nearly double by 2032, when it is worth USD 2.47 billion. It will grow at a CAGR of 9.26%. The main reasons for the growth are the increased adoption of technology in pet care, the growing demand for pet health and safety solutions, and the emergence of the pet-wear market. The integration of advanced features, such as location tracking, health monitoring, and activity tracking in pet-wear, is gaining in popularity. The development of lightweight, durable materials and the improvement of the connection options will also stimulate the market. Whistle, FitBark, and Garmin are the companies that are constantly launching new products to meet the evolving needs of pet owners. Strategic initiatives, such as collaborations with veterinarians and investments in research and development, will also help the companies to enhance their products and increase their market share. The pet-wear market is still evolving and will continue to attract investments and innovations.

Regional Market Size

Regional Deep Dive

Throughout the world, the pet wearables market is growing, mainly driven by an increase in pet ownership, technological advancements and growing concern for the safety and health of pets. North America is characterised by high spending on pet products and a strong demand for new solutions that enhance pet care. Europe is characterised by a combination of old and new, while Asia-Pacific is characterised by a fast-growing pet wearables market, mainly driven by urbanisation and rising incomes. Middle East and Africa are characterised by different challenges and opportunities, with varying degrees of market maturity and regulatory frameworks. Latin America is characterised by a gradually increasing acceptance of pet wearables, driven by a growing middle class and rising awareness of pet health.

Europe

• The European Union has introduced regulations aimed at ensuring the safety and efficacy of pet wearables, prompting companies like Tractive to enhance their product offerings to comply with these standards.
• Innovations in pet health monitoring, such as the development of wearables that can detect behavioral changes in pets, are being spearheaded by startups like FitBark, which are gaining traction in the European market.

Asia Pacific

• Countries like Japan and South Korea are leading the way in pet technology adoption, with companies such as Petpuls developing AI-driven wearables that analyze pet emotions and health, catering to tech-savvy pet owners.
• The increasing urbanization in cities across Asia-Pacific is driving demand for GPS-enabled pet wearables, as pet owners seek solutions to keep their pets safe in densely populated areas.

Latin America

• The growing middle class in Brazil and Mexico is leading to increased spending on pet care products, including wearables, as pet owners seek to enhance their pets' quality of life.
• Awareness campaigns about pet health and safety are being supported by organizations like the Brazilian Veterinary Medical Association, which is helping to drive interest in wearable technology.

North America

• The rise of telehealth services for pets, such as those offered by companies like Petcube, is transforming how pet owners monitor their pets' health remotely, leading to increased demand for wearables that can track vital signs.
• Major retailers like PetSmart and Chewy are expanding their product lines to include smart collars and GPS trackers, reflecting a trend towards integrated pet care solutions that combine technology with traditional pet products.

Middle East And Africa

• In the UAE, the government is promoting pet ownership through initiatives that encourage responsible pet care, which is boosting interest in wearable technology for pets.
• Local startups are emerging in the region, such as Pawtrack, which focuses on GPS tracking solutions tailored to the unique needs of pet owners in the Middle East.

Did You Know?

“Approximately 67% of U.S. households own a pet, and the demand for pet wearables is expected to rise as pet owners increasingly prioritize their pets' health and safety.” — American Pet Products Association (APPA)

Segmental Market Size

Pet wearables market is growing fast, driven by the growing demand for pet health and safety monitoring. The major factors driving the growth of this market are the growing awareness of pet health and the technological advancements in real-time tracking and data collection. Also, the trend of humanizing pets is pushing owners to spend on products that improve their pets’ quality of life. Among the leading players in North America and Europe are Whistle and FitBark. These companies provide a wide range of products, including devices for tracking and monitoring the health and location of pets. The market is expected to grow further due to the growing focus on pet care and the impact of the avian flu pandemic on pet ownership. The evolution of this market is mainly shaped by the introduction of new and more effective sensors and the use of technologies such as GPS and Bluetooth.

Future Outlook

The market for wearable devices for pets is expected to increase from $1.21 billion in 2024 to $2.47 billion in 2032, at a CAGR of 9.26%. The growth of this market is driven by the growth of pet ownership and the increased concern for pet health and safety. The use of new devices such as GPS trackers, health monitors and activity trackers is expected to increase as pet owners become more interested in the well-being of their animals. The penetration of this market is expected to increase from about 16% in 2024 to about 25% in 2032. In addition, the integration of artificial intelligence and machine learning into pet wearables will further enhance the functionality and popularity of these products. The features of real-time health monitoring, behavior analysis and location tracking will become more and more powerful, and pet owners will be able to make better decisions about their pet's health and safety. The use of wearables will also be encouraged by the establishment of a supportive policy for pet health and safety. Pet telehealth and big data will also play an important role in the future development of the pet wearable market, and it will be a vibrant and fast-changing market.