Organic Fruits & Vegetables Market Research Report: Information by Product Type (Organic Fruits, Organic Vegetables) Form (Fresh, Frozen, Puree,) End-Use (Fresh Consumption, Food Processing) Region (North America, Europe, APAC, RoW) - Global Forecast 2030

Organic Fruits and Vegetables Market Overview:

Organic fruits and vegetables market size is expected to register 8.21% CAGR from 2022 to 2030 and reach USD 55,872.52 million by the end of 2030. Organic fruits and vegetables are the fruits and vegetables that are cultivated without chemical residues and ingredients. The organic agricultural system completely avoids the application of pesticides, man-made fertilizers, or growth regulators. Therefore, the customers don’t have to worry about the additives added to their food. With the growth in technologies and cultivating procedures, the advent of synthetic fertilizers, genetically modified organisms, and toxic pesticides have increased. Such factors have propelled potential customers to adopt organic foods. Moreover, organic food ensures safety by following the strict organic cultivation standards and takes a minimal impact on water, air, and environmental sustainability. 

Therefore, several developed countries are encouraging farmers to adopt organic farming and techniques to protect their vegetation and environmental sustainability. The favorable governmental support, standards, and regulations are propelling the agricultural sector towards the Organic Fruits and Vegetables Market. 

Covid 19 Analysis:

The COVID -19 pandemic has created a severe impact on several industrial processes and functionalities. Likewise, it has taken a toll on the growth of the Organic Fruits and Vegetables Market as well due to the factors like frequent lockdown, unavailability of transport, manufacturing units, and other negative impacts. The increasing number of malpractices regarding organic fertilizers, agrochemicals, and other agricultural products are also impacting the growth of the Organic Fruits and Vegetables Market indirectly. 

Market Dynamics:

Market Drivers:

The increasing demand for the products that carry the organic mark labels and the foods that comply with the regulations imposed by the government for rightly measuring the usage of chemical fertilizers and materials is considered as the major driver of market growth. 

Increasing disposable income of the developed countries and the growing awareness towards the consumption of organic fruits and vegetables are driving the organic fruits and vegetables market growth. Similarly, the increasing inclination towards a healthy lifestyle is impacting the overall growth of the Organic Fruits and Vegetables Market in recent times.

Market Opportunities:

One of the recent reports from the Food and agriculture organization of the US had declared that there are over 187 countries across the world with over 72.3 million hectares of agricultural land were utilizing organic farming techniques and procedures. The report also mentioned that the organic farming techniques are enhancing the soil quality of the area and protecting environmental sustainability. Such factors are expected to promote the overall growth of the Organic Fruits and Vegetables Market during the forecast period.

The increasing geriatric population and medical emergencies due to improper and unhealthy food habits in recent years have created significant awareness across the developed countries to adopt organic food eating habits. Moreover, the advent of online marketing and emerging online sales channels are expected to boost the overall growth of the Organic Fruits and Vegetables Market during the forecast period.

Market Restraints:

The presence of undefined regulations and guidelines regarding the labeling of organic fruits and vegetables is expected to hinder the overall growth of the Organic Fruits and Vegetables Market. 

Since the organic farming methods don’t utilize synthetic fertilizers and chemicals, the yield is comparatively lower, and they are projected with higher costs in the market as well. Therefore, the developing countries are not convinced to spend on organic fruits and vegetables.

Market Challenges:

The lifespan and freshness of organic fruits and vegetables are shorter as they don’t comprise artificial flavors or preservatives. Such factors are leading to a lot of wastage in the market, which is considered as the major challenge for the organic fruits and vegetables market growth.

The lack of established players and lesser investment in the Organic Fruits and Vegetables Market is also considered a significant challenge for the market growth.

Cumulative Growth Analysis:

The organic fruits and vegetables market growth is influenced by the increasing demand in the non-commercial sector, where the economic condition of the developed countries has provided opportunities for them to purchase organic foods. The Indian Council for Research on International Economic Relations had recently reported that an average intake of fruits and vegetables which were around 1.5 servings of fruits and 2 servings of vegetables. The growing awareness regarding the consumption of organic vegetables and fruits in the form of breakfast cereals, soups, and curries is bolstering the overall growth of organic fruits and vegetables.

Since the organic vegetation processes are carried out without any use of chemical ingredients during agriculture or after the harvest, the demand for organic fruits and vegetables is rapidly increasing. The affordable price and the convenient packaging are some of the growth-stimulating factors for the Organic Fruits and Vegetables Market. 

Value Chain Analysis:

The growth of the Organic Fruits and Vegetables Market is influenced by the increasing consumer awareness regarding a healthy diet and consumption of vegetables and fruits. The growing working population is driving towards organic foods and a healthy lifestyle to cope with their busy schedule; to obtain sufficient nutrients. Since organic vegetables and fruits are rich in necessary nutrients like Vitamin C, iron, magnesium, and phosphorous and they grow without the help of chemical pesticides and fertilizers they are gaining momentum across the working population. 

The increasing penetration of the internet has also significant impact on the organic fruits and vegetables market growth. A recent report states that the online sale channel segment was valued at USD 4039.49 million in the year 2021 and it is expected to surpass the market value of over USD 9728.89 million by the year 2030 while registering a CAGR of 11.7% during the forecast period. Therefore, the major market sales are expected to carry out via online marketing. The proliferating online platforms and the convenience factor are expected to aid the overall growth of the Organic Fruits and Vegetables Market during the forecast period.

Segment Overview:

Based On Product Type

• Organic Fruit 


• Organic Vegetable

Based On the Form

• Fresh 


• Frozen

Based On End-User Industry

• Residential


• Commercial

Based On Distribution Channel

• Supermarkets


• Hypermarkets


• Convenience Store


• Online Sale Channel


• Others

Regional Analysis:

North America was holding the highest market share in the Organic Fruits and Vegetables Market in the year 2021 and it is expected to grow at a higher growth rate during the forecast period, owing to the increasing disposable income and higher purchasing capacity of the consumers. The increasing inclination toward a healthy diet and healthy lifestyle were rapidly augmenting the organic fruits and vegetable market growth across the region. A recent report states that North America had reached organic food sales of USD 54 billion in the year 2021 where the fruits and vegetable category was over 38%.

On the other hand, the Asia-pacific region is also expected to witness a higher growth rate in the Organic Fruits and Vegetables Market. The current estimate states that the Asia-pacific region is expected to grow at a CAGR of 14.0% during the forecast period. The growth of the Organic Fruits and Vegetables Market was due to the favorable economic condition and preferences toward a higher standard lifestyle. The increasing awareness regarding a healthy diet across the region is also stimulating the overall growth of the Organic Fruits and Vegetables Market.

Competitive Landscape:

• Whitewave Foods Company


• H.J. Heinz Company


• CSC Brands LP (Campbell Soup Company)


• General Mills, Inc.


• Juices International Pty. Ltd.


• Activz


• Z Natural Foods, LLC.


• Organic Valley Family of Farms


• Iceland Foods Ltd.


• Green Organic Vegetable Inc.


• DMH Ingredients

Recent Developments:

• In the year 2020, one of the leading market players, Dole Food Company has introduced the Dole fresh takes salad bowls that are prepared for a fast-paced lifestyle. Considering the inclination of the customers, the company has prepared 6 variants of fresh salad that are named Classic Chicken Caesar, Santa Fe Style, Turkey and Bacon country Cobb Salad, Savory Spinach Dijon, cranberry, and candied walnut. These variants come with no artificial colors or preservatives hence serving a healthy diet to salad lovers.


• In the year 2021, one of the leading market players, Kraft foods joined hands with Assan foods for the value of USD 100 million. The acquisition accelerated the international growth strategies.

Report Overview:

This report has covered:

• Market overview


• COVID 19 Analysis


• Market dynamics


• Cumulative growth analysis


• Value chain analysis


• Segment overview


• Regional analysis


• Competitive landscape


• Recent developments