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On Call Road Assistance Market

ID: MRFR/AT/34915-HCR
128 Pages
Sejal Akre
October 2025

On Call Road Assistance Market Research Report By Service Type (Towing Service, Fuel Delivery Service, Lockout Service, Flat Tire Change, Battery Jump Start), By Mode of Service (Mobile Application, Phone Call, Web Portal), By Customer Type (Individual Consumers, Corporate Clients, Government Agencies), By Vehicle Type (Passenger Cars, Commercial Vehicles, Motorcycles, Electric Vehicles) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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On Call Road Assistance Market Infographic
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On Call Road Assistance Market Summary

As per Market Research Future analysis, the On-Call Road Assistance Market Size was estimated at 25.19 USD Billion in 2024. The On-Call Road Assistance industry is projected to grow from 26.36 USD Billion in 2025 to 41.45 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.63% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The On-Call Road Assistance Market is experiencing robust growth driven by technological advancements and evolving consumer preferences.

  • North America remains the largest market for on-call road assistance, characterized by a high demand for immediate service.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by increasing vehicle ownership and urbanization.
  • Towing services dominate the market, while fuel delivery services are rapidly gaining traction due to changing consumer needs.
  • Technological advancements and a rising preference for convenience are key drivers propelling the market forward.

Market Size & Forecast

2024 Market Size 25.19 (USD Billion)
2035 Market Size 41.45 (USD Billion)
CAGR (2025 - 2035) 4.63%

Major Players

AAA (US), Allstate (US), Geico (US), Nationwide (US), State Farm (US), RAC (GB), ADAC (DE), AXA Assistance (FR), Roadside Assistance of America (US)

On Call Road Assistance Market Trends

The On-Call Road Assistance Market is currently experiencing a transformative phase, driven by advancements in technology and changing consumer expectations. The proliferation of smartphones and mobile applications has revolutionized how assistance services are accessed, allowing users to request help with just a few taps. This shift towards digital solutions appears to enhance customer satisfaction, as real-time tracking and communication features provide a sense of security and reliability. Furthermore, the increasing complexity of vehicles, with their advanced systems and electronics, necessitates specialized assistance, thereby expanding the scope of services offered within this market. In addition to technological advancements, the On-Call Road Assistance Market is influenced by evolving consumer behaviors. As urbanization continues to rise, the demand for immediate and efficient assistance services is likely to grow. Consumers are increasingly prioritizing convenience and speed, which may lead to a greater emphasis on service quality and response times. Moreover, partnerships between automotive manufacturers and assistance providers are becoming more common, suggesting a trend towards integrated solutions that enhance the overall customer experience. This collaborative approach could potentially reshape the landscape of the On-Call Road Assistance Market, making it more responsive to the needs of modern drivers.

Technological Integration

The integration of advanced technologies into the On-Call Road Assistance Market is reshaping service delivery. Mobile applications and GPS tracking systems are becoming standard, allowing users to access assistance quickly and efficiently. This trend indicates a shift towards a more user-friendly experience, where technology plays a crucial role in enhancing service reliability.

Consumer Demand for Speed

There is a growing expectation among consumers for rapid response times in the On-Call Road Assistance Market. As urban areas become more congested, the need for immediate assistance is likely to increase. This demand for speed may compel service providers to optimize their operations and improve their response strategies.

Collaborative Partnerships

The emergence of partnerships between automotive manufacturers and road assistance providers is a notable trend. Such collaborations may lead to integrated services that offer seamless experiences for consumers. This approach suggests a future where assistance is embedded within the vehicle ecosystem, enhancing overall service delivery.

On Call Road Assistance Market Drivers

Rising Vehicle Ownership

The On-Call Road Assistance Market is significantly influenced by the rising vehicle ownership rates across various regions. As more individuals acquire vehicles, the demand for reliable road assistance services escalates. Recent statistics indicate that vehicle ownership has increased by approximately 15% over the past five years, leading to a corresponding rise in the need for on-call services. This trend is particularly pronounced in urban areas, where traffic congestion and vehicle breakdowns are more prevalent. Consequently, service providers are expanding their offerings to cater to this growing customer base, suggesting a robust market potential.

Increased Focus on Safety

The On-Call Road Assistance Market is witnessing an increased focus on safety, which is reshaping consumer behavior and service offerings. As road safety becomes a paramount concern, consumers are more inclined to invest in services that ensure their well-being during travel. Recent surveys indicate that 60% of drivers consider having access to on-call assistance as a critical factor in their vehicle purchase decisions. This heightened awareness of safety issues compels service providers to enhance their offerings, including 24/7 availability and comprehensive support services. Such developments not only cater to consumer needs but also bolster the overall market growth.

Technological Advancements

The On-Call Road Assistance Market is experiencing a surge in technological advancements that enhance service delivery. Innovations such as mobile applications and GPS tracking systems allow for real-time assistance, improving response times and customer satisfaction. According to recent data, the integration of artificial intelligence in dispatch systems has led to a 30% increase in operational efficiency. Furthermore, the use of telematics in vehicles enables service providers to anticipate breakdowns, thereby reducing the frequency of emergency calls. This technological evolution not only streamlines operations but also attracts a tech-savvy consumer base, indicating a shift in market dynamics.

Collaborative Business Models

The On-Call Road Assistance Market is evolving through collaborative business models that enhance service delivery and customer reach. Partnerships between automotive manufacturers and assistance providers are becoming increasingly common, allowing for integrated services that offer seamless experiences for consumers. For instance, some manufacturers now include complimentary road assistance packages with vehicle purchases, which has been shown to increase customer loyalty. This collaborative approach not only broadens the service scope but also creates new revenue streams for providers. As these partnerships continue to develop, they are likely to play a pivotal role in shaping the future landscape of the market.

Consumer Preference for Convenience

In the On-Call Road Assistance Market, consumer preference for convenience is a driving force. Modern consumers increasingly seek services that offer immediate solutions to their problems, particularly in emergency situations. The proliferation of smartphones has facilitated access to on-call assistance, allowing users to request help with just a few taps. Market analysis reveals that approximately 70% of consumers prefer using mobile apps for road assistance, highlighting a shift towards digital solutions. This trend underscores the necessity for service providers to adapt their business models to meet evolving consumer expectations, thereby enhancing their competitive edge.

Market Segment Insights

By Service Type: Towing Service (Largest) vs. Fuel Delivery Service (Fastest-Growing)

In the On-Call Road Assistance Market, Towing Service emerges as the largest segment, capturing a significant portion of the overall market share. This dominance stems from the high frequency of vehicles requiring towing due to accidents or breakdowns. In contrast, the Fuel Delivery Service, while smaller in market share, is witnessing rapid growth largely driven by the increasing number of people running out of fuel in remote areas where quick assistance is necessary, making it a vital service for customers on the road. The growth trends in the On-Call Road Assistance Market reflect evolving consumer demands, particularly with a rise in roadside emergencies tied to more vehicles on the road and varying fuel supply access. Additionally, advancements in technology, such as mobile app-based services facilitating real-time assistance, are enhancing the appeal of both Towing and Fuel Delivery Services. This shift indicates a robust future for these segment values as they adapt to changing consumer lifestyles and preferences for seamless, immediate service provision.

Towing Service (Dominant) vs. Battery Jump Start (Emerging)

The Towing Service is recognized as the dominant value in the On-Call Road Assistance Market, primarily due to its essential role in assisting drivers stranded due to accidents or mechanical failures. This service not only provides immediate help but also ensures that vehicles are transported safely to repair facilities, making it a cornerstone of roadside assistance. Conversely, the Battery Jump Start service is an emerging segment, gaining traction among consumers who face battery-related issues. With the proliferation of electric vehicles and an increase in battery failures, this service is quickly becoming essential, appealing especially to tech-savvy customers who value convenience. Overall, the contrast between the Towing Service's established presence and the Battery Jump Start's rising significance illustrates the dynamic nature of the market.

By Mode of Service: Mobile Application (Largest) vs. Phone Call (Fastest-Growing)

In the On-Call Road Assistance Market, the distribution of service modes reveals a clear preference for mobile applications, which hold the largest market share. This segment appeals to tech-savvy consumers seeking quick and efficient assistance through their smartphones, emphasizing convenience and accessibility. Conversely, phone calls remain a significant mode of service, providing a personal touch and reliability, appealing to users who may prefer direct communication.

Mobile Application (Dominant) vs. Phone Call (Emerging)

In the On-Call Road Assistance Market, the Mobile Application segment holds a dominant position, leveraging technology to deliver instant service requests and tracking capabilities. Users appreciate the ability to manage their assistance needs directly from their devices, enhancing their overall experience. On the other hand, the Phone Call mode, while labeled as emerging, continues to grow steadily, driven by users who value the human interaction and personalized support that comes with phone calls. This mode develops through the integration of advanced call handling features, aiming to enhance response times and customer satisfaction.

By Customer Type: Individual Consumers (Largest) vs. Corporate Clients (Fastest-Growing)

The On-Call Road Assistance Market is predominantly driven by individual consumers, who represent the largest share of the customer base. This segment has long been the backbone of the industry, as personal vehicle ownership increases and roadside assistance becomes a staple service for travelers. Conversely, corporate clients are emerging with notable traction due to an uptick in fleet management services, where companies increasingly seek efficient solutions for their vehicles and drivers.

Individual Consumers (Dominant) vs. Corporate Clients (Emerging)

Individual consumers dominate the On-Call Road Assistance Market, accounting for a significant portion of the total user base. Their reliance on road assistance services stems from growing vehicle ownership, increased travel, and a focus on driver safety. In contrast, corporate clients are fast becoming an emerging segment, driven by the need for businesses to manage fleets effectively. These clients prioritize comprehensive service packages, aiming to minimize downtime and enhance operational efficiency. As businesses invest in fleet management solutions, the corporate client segment is expected to grow rapidly, introducing innovative service demands and technologies to the market.

By Vehicle Type: Passenger Cars (Largest) vs. Electric Vehicles (Fastest-Growing)

The On-Call Road Assistance Market displays a diverse segmentation among different vehicle types. Passenger cars hold the largest market share, largely due to their widespread use and necessity in daily commuting. Following closely, commercial vehicles and motorcycles occupy substantial portions of the market, with electric vehicles quickly gaining traction among consumers seeking sustainable options. The distribution reflects the evolving preferences in mobility and transportation, with traditional vehicles continuing to dominate but electric vehicles making significant inroads. Growth trends within the On-Call Road Assistance Market are influenced by a shift towards electrification and sustainability. Electric vehicles are recognized as the fastest-growing segment, fueled by incentives, technological advancements, and changing consumer behaviors favoring eco-friendly transportation. Conversely, the steady reliance on passenger cars signifies their critical role in roadside assistance demands, highlighting a dual demand for traditional support and innovative solutions tailored to emerging types of vehicles.

Passenger Cars (Dominant) vs. Electric Vehicles (Emerging)

Passenger cars represent the dominant segment within the On-Call Road Assistance Market, reflecting their omnipresence in urban and suburban environments. Their established infrastructure for assistance, including widespread service availability and customer familiarity, creates a reliance on these vehicles for both personal and commercial use. In contrast, electric vehicles are emerging as a significant challenger, buoyed by government policies promoting electrification and advancements in charging technologies. This segment appeals to environmentally conscious consumers and portrays a shift in market dynamics. As infrastructure evolves to support electric vehicles, the competition between these segments will intensify, necessitating tailored assistance solutions like mobile charging services and specialized technicians for electric vehicle repairs.

Get more detailed insights about On Call Road Assistance Market

Regional Insights

North America stood out with a considerable market value of 8.5 USD billion in 2023, dominating the sector due to a robust demand for roadside services and a high vehicle ownership rate. Following closely, Europe was also significant, showing a valuation of 6.0 USD billion, benefiting from advanced automotive technologies and a growing emphasis on safe travel.

The APAC region, with a valuation of 5.0 USD billion, was rapidly expanding as urbanization increases vehicle usage, contributing to higher demand for on-call services. South America and MEA held values of 2.0 USD billion and 1.51 USD billion respectively.

These regions, though smaller, present opportunities for growth as infrastructure development and enhanced mobility services become priorities. Overall, the On Call Road Assistance Market segmentation highlights strong potential across regions, driven by increasing vehicle numbers and evolving consumer expectations, ensuring steady market growth.

On Call Road Assistance Market Regional Image

Key Players and Competitive Insights

The On-Call Road Assistance Market has witnessed substantial growth over recent years, reflecting the increasing demand for convenient travel solutions and enhanced vehicle safety. This market is characterized by a diverse range of companies offering various services aimed at providing immediate assistance to drivers facing roadside emergencies, such as breakdowns, flat tires, and fuel delivery.

The competitive landscape is rapidly evolving as technology advances and customer expectations heighten, leading to innovations in service delivery, response times, and overall user experiences. Companies are focusing on integrating mobile applications and real-time tracking capabilities, thus enhancing their appeal in a market where speed and efficiency are paramount.

The competitive insights reveal that both established and emerging players are continuously striving to differentiate themselves through a combination of cutting-edge technology, expansive service networks, and strategic partnerships.

Zubie stands out in the On-Call Road Assistance Market due to its innovative use of technology and a user-centric approach. The company offers a unique connected car solution that combines real-time vehicle diagnostics and location services, which not only enhances the roadside assistance experience but also promotes proactive vehicle maintenance.

Zubie's strengths lie in its ability to quickly respond to customer needs by providing data-driven insights that inform drivers about their vehicle's condition, thus allowing for better preparedness when on the road. Furthermore, the seamless integration of Zubie's platform with smartphone applications ensures that customers have immediate access to assistance, making it a preferred choice for many users.

This technological advantage in data communication and real-time monitoring enables Zubie to maintain a competitive edge in the market, as it prioritizes user experience and satisfaction. Verizon Connect has established a significant presence in the On Call Road Assistance Market, leveraging its telecommunications expertise to enhance service delivery.

The company's strength lies in its robust network infrastructure, which ensures reliable connectivity for users seeking assistance. Verizon Connect integrates advanced telematics and GPS tracking capabilities into its offerings, allowing for rapid dispatch and improved accuracy in locating vehicles needing help.

This tech-driven approach not only expedites response times but also fosters greater safety for drivers on the road. Additionally, Verizon Connect's commitment to continuously upgrade its service framework positions it as a formidable competitor in the marketplace.

By focusing on enhancing customer relationships and providing comprehensive assistance options, Verizon Connect effectively caters to the needs of a wide range of consumers, positioning itself favorably within the competitive landscape of the sector.

Key Companies in the On Call Road Assistance Market market include

Industry Developments

Recent developments in the On-Call Road Assistance Market highlight significant growth and strategic movements among key players. Companies like Zubie and Verizon Connect continue to innovate in vehicle tracking and real-time assistance, enhancing their service offerings for consumers.

Meanwhile, ARC Europe and Europ Assistance are expanding their European presence, focusing on providing efficient roadside support as demand rises. The Canadian Automobile Association (BCAA) and Good Sam are also leveraging their extensive networks to offer more comprehensive services, catering to a growing customer base seeking reliability and quick response times.

Notably, State Farm Insurance and National General Insurance are reported to be enhancing their road assistance services, integrating technology to streamline claims processes and improve customer experience. Moreover, AAA has announced plans to upgrade its mobile app, which will further simplify the process of requesting roadside assistance for users.

In terms of mergers and acquisitions, there has been notable activity, with some companies optimizing their portfolios and consolidating services to better compete in a rapidly evolving market. This growth is magnified by the increasing vehicle ownership worldwide and a growing reliance on assistance services, indicating a positive trend for the sector.

Future Outlook

On Call Road Assistance Market Future Outlook

The On-Call Road Assistance Market is projected to grow at a 4.63% CAGR from 2024 to 2035, driven by technological advancements, increasing vehicle ownership, and rising consumer expectations.

New opportunities lie in:

  • Integration of AI-driven dispatch systems for efficiency
  • Expansion of electric vehicle charging assistance services
  • Development of subscription-based roadside assistance models

By 2035, the market is expected to be robust, reflecting evolving consumer needs and technological integration.

Market Segmentation

On Call Road Assistance Market Service Type Outlook

  • Towing Service
  • Fuel Delivery Service
  • Lockout Service
  • Flat Tire Change
  • Battery Jump Start

On Call Road Assistance Market Vehicle Type Outlook

  • Passenger Cars
  • Commercial Vehicles
  • Motorcycles
  • Electric Vehicles

On Call Road Assistance Market Customer Type Outlook

  • Individual Consumers
  • Corporate Clients
  • Government Agencies

On Call Road Assistance Market Mode of Service Outlook

  • Mobile Application
  • Phone Call
  • Web Portal

Report Scope

MARKET SIZE 202425.19(USD Billion)
MARKET SIZE 202526.36(USD Billion)
MARKET SIZE 203541.45(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.63% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of advanced telematics and mobile applications enhances efficiency in the On-Call Road Assistance Market.
Key Market DynamicsRising consumer demand for rapid response services drives innovation and competition in the On-Call Road Assistance Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the On-Call Road Assistance Market?

The On-Call Road Assistance Market was valued at 25.19 USD Billion in 2024.

What is the projected market size for the On-Call Road Assistance Market by 2035?

The market is projected to reach 41.45 USD Billion by 2035.

What is the expected CAGR for the On-Call Road Assistance Market during the forecast period 2025 - 2035?

The expected CAGR for the On-Call Road Assistance Market during 2025 - 2035 is 4.63%.

Which service type generated the highest revenue in the On-Call Road Assistance Market?

Towing Service generated the highest revenue, with values ranging from 5.0 to 8.0 USD Billion.

How do mobile applications compare to phone calls in terms of service mode revenue?

Phone Call services are projected to generate between 10.0 and 15.0 USD Billion, while Mobile Applications are expected to yield 5.0 to 8.0 USD Billion.

What customer type contributes the most to the On-Call Road Assistance Market?

Individual Consumers contribute the most, with a revenue range of 10.0 to 16.0 USD Billion.

Which vehicle type is anticipated to have the highest revenue in the On-Call Road Assistance Market?

Passenger Cars are anticipated to generate the highest revenue, projected between 10.0 and 16.0 USD Billion.

Who are the key players in the On-Call Road Assistance Market?

Key players include AAA, Allstate, Geico, Nationwide, State Farm, RAC, ADAC, AXA Assistance, and Roadside Assistance of America.

What is the revenue range for battery jump start services in the On-Call Road Assistance Market?

Battery Jump Start services have a projected revenue range of 2.69 to 3.95 USD Billion.

How does the revenue for corporate clients compare to that of government agencies in the On-Call Road Assistance Market?

Corporate Clients are expected to generate between 8.0 and 12.0 USD Billion, whereas Government Agencies are projected to yield 7.19 to 13.45 USD Billion.

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