Nutritional Drink Market Research Report By Type (Ready-to-Drink, Powdered, Concentrated), By Target Consumer (Children, Adults, Seniors, Athletes), By Health Concerns (Weight Management, Immune Support, Energy Boost, Muscle Recovery), By Ingredient Profile (Protein-based, Carbohydrate-based, Fruit/Vegetable-based, Herbal/Botanical), By Sales Channel (Retail Stores, Online Marketplaces, Direct-to-Consumer, Healthcare Providers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Nutritional Drink Market Overview

Nutritional Drink Market Size was estimated at 16.54 (USD Billion) in 2022. The Nutritional Drink Market is expected to grow from 17.2(USD Billion) in 2023 to 24.5 (USD Billion) by 2032. The Nutritional Drink Market CAGR (growth rate) is expected to be around 3.07% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Nutritional Drink Market Trends Highlighted

The trend of nutrition drinks is increasing as the urban population is getting more health conscious and more chronic diseases are on the rise. Personalized nutrition is also playing a role in the development of the market literates as they want drinks that are more suited to their own specific diets.

Some other preferred possible factors in the international market include the rising demand for plant-based products, increased knowledge regarding the need for protein consumption and the increasing trend of healthy lifestyles. The areas of focus include the Development of new tastes and compositions, penetration into new and burgeoning markets and Use of Information technology in interaction with consumers.

Recently, the health drink market has seen the emergence of fortified drinks, the increase in demand for drinks targeted at certain age structures and the use of meal replacement and sports beverages. These trends suggest that the prospects in such markets are more promising as consumers’ health consciousness continues to rise.

Nutritional Drink Market Drivers

Changing Dietary Patterns and Increasing Health Consciousness

The rise in health consciousness among consumers has led to a growing demand for healthier food and beverage options. Nutritional drinks are perceived as a convenient and effective way to supplement daily nutrient intake, supporting overall well-being. The increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease has also contributed to the demand for nutritional drinks as a means of managing and preventing health conditions.

As consumers become more aware of the benefits of balanced nutrition, the Nutritional Drink Market Industry is expected to experience continued growth.

Expansion of E-commerce and Direct-to-Consumer Sales Channels

The rapid growth of e-commerce platforms has provided a significant boost to the Nutritional Drink Market Industry. Consumers are increasingly turning to online retailers for the convenience of shopping from home and accessing a wider variety of products. E-commerce platforms have enabled nutritional drink manufacturers to expand their reach and cater to a customer base. Direct-to-consumer sales channels, such as company websites and subscription services, have also gained popularity, allowing manufacturers to build stronger relationships with their customers and offer personalized recommendations.

Rising Popularity of Plant-Based and Sustainable Options

The growing demand for plant-based and sustainable products has extended to the Nutritional Drink Market Industry. Consumers are seeking alternatives to traditional dairy-based nutritional drinks, driven by concerns about animal welfare, environmental sustainability, and personal health. Plant-based nutritional drinks, made from ingredients such as soy, almond, and oats, offer a rich source of nutrients and align with the values of health-conscious consumers.

The increasing availability of these plant-based options is expected to contribute to the market growth in the coming years.

Nutritional Drink Market Segment Insights

Nutritional Drink Market Type Insights

The Nutritional Drink Market is segmented by Type into Ready-to-Drink, Powdered, and Concentrated. In 2023, the highest market share was held by Ready-to-Drink, which accounted for USD 42,696 million. The popularity of these drinks is due to the convenience of their form of consumption. The opportunity to take a tasty and at the same time healthy product on the go allows you to consume it at any time. In addition, such drinks are available in a wide range and in different tastes. A Powdered segment is expected to grow at the fastest CAGR during the forecast period.

This type of beverage is much cheaper for consumers, has the ability to customize drinks for the individual needs of the consumer, provides the ability to add other helpful products to improve tests, has a longer shelf life and is easily portable. The Concentrated lagged behind the market leader with 27.5 percent of the market share, but according to the pace of growth in the forecast period, it is in second place. This type of drink is a very condensed mixture that needs to be diluted with milk or water to make it ready to drink. Often, such drinks are taken by athletes and bodybuilders to supplement their diet.

The general tendency will increase due to the growing awareness of people about proper nutrition.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Nutritional Drink Market Target Consumer Insights

The target consumer segment for the Nutritional Drink Market is vast and diverse, encompassing individuals of all ages and lifestyles. Children represent a significant market segment, with nutritional drinks playing a crucial role in supporting their growth and development. The market for nutritional drinks targeting children is projected to reach USD 4.2 billion by 2024, owing to growing awareness among parents about the nutritional needs of their children. Adults, particularly those leading active lifestyles or with specific dietary requirements, constitute another major consumer segment.

The market for nutritional drinks targeting adults is estimated to reach USD 6.5 billion by 2024, driven by increasing health consciousness and the convenience factor associated with these beverages. Seniors represent a rapidly growing consumer segment, with nutritional drinks offering a convenient and effective way to address their unique nutritional needs. The market for nutritional drinks targeting seniors is anticipated to reach USD 2.8 billion by 2024, fueled by rising life expectancy and the prevalence of chronic health conditions among the elderly population.

Athletes and fitness enthusiasts form a niche but lucrative consumer segment for nutritional drinks. The market for nutritional drinks targeting athletes is projected to reach USD 1.5 billion by 2024, driven by the growing popularity of sports nutrition and the need for performance-enhancing supplements.

Nutritional Drink Market Health Concerns Insights

The Nutritional Drink Market segmentation by health concerns includes categories such as weight management, immune support, energy boost, and muscle recovery. Among these, weight management is projected to hold a significant share of the market in 2023, owing to the rising prevalence of obesity and weight-related issues. The segment is expected to maintain its dominance throughout the forecast period, driven by increasing consumer demand for nutritional products that support weight loss and management. Immune support is another major segment, fueled by growing awareness of the importance of a healthy immune system and the demand for products that enhance immunity.

Energy boost and muscle recovery segments are also expected to witness steady growth, driven by the increasing popularity of fitness and active lifestyles. Overall, the market segmentation by health concerns provides insights into the diverse needs of consumers and the opportunities for manufacturers to cater to specific health-related requirements.

Nutritional Drink Market Ingredient Profile Insights

The Nutritional Drink Market segmentation by ingredient profile primarily comprises protein-based, carbohydrate-based, fruit/vegetable-based, and herbal/botanical segments. Among these, the protein-based segment held the largest market share in 2023 and is projected to maintain its dominance throughout the forecast period. The growing popularity of protein-rich diets and the increasing awareness of the importance of protein for muscle growth and repair are key factors driving the growth of this segment. The carbohydrate-based segment is expected to witness steady growth over the coming years, owing to the rising demand for energy-boosting drinks and the increasing popularity of sports nutrition products.

The fruit/vegetable-based segment is gaining traction due to the growing consumer preference for natural and healthy ingredients. The herbal/botanical segment is expected to grow at a moderate pace, driven by the increasing popularity of traditional and natural remedies. The Nutritional Drink Market revenue from the ingredient profile segment is projected to reach USD 12.5 billion by 2024, exhibiting a CAGR of 4.2% during the forecast period.

Nutritional Drink Market Sales Channel Insights

The Nutritional Drink Market is segmented by Sales Channel into Retail Stores, Online Marketplaces, Direct-to-Consumer, and Healthcare Providers. Among these segments, Retail Stores are expected to account for the largest share of the market in 2023, owing to the wide availability of nutritional drinks in these stores. However, the Online Marketplaces segment is expected to grow at the highest CAGR during the forecast period, due to the increasing popularity of online shopping and the convenience it offers to consumers. Direct-to-consumer sales are also expected to grow significantly as manufacturers increasingly adopt this channel to reach consumers directly and build brand loyalty.

Healthcare Providers are expected to account for a smaller share of the market, but they play an important role in recommending nutritional drinks to patients and providing guidance on their use.

Nutritional Drink Market Regional Insights

The Nutritional Drink Market is segmented regionally into North America, Europe, APAC, South America, and MEA. The market is expected to be driven by the rising demand for convenient and healthy food options, increasing health consciousness among consumers, and the growing prevalence of chronic diseases. North America is expected to hold the largest market share due to the presence of a large number of key players and high consumer awareness. Europe is expected to be the second largest market due to the increasing demand for nutritional drinks among the aging population.

APAC is expected to be the fastest-growing market due to the rising disposable income and changing lifestyles of consumers. South America and MEA are expected to witness moderate growth due to the increasing demand for nutritional drinks among the growing middle-class population.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Nutritional Drink Market Key Players And Competitive Insights

The Nutritional Drink Market industry’s major players are continuously developing and innovating new products to meet the varying needs of consumers. The key Nutritional Drink Market players are expanding their geographical presence and improving their distribution networks. The growth of the Nutritional Drink Market industry is influenced by the growing health consciousness and the increasing disposable income. In the coming years, the Nutritional Drink Market Competitive Landscape is expected to become competition-intensive.

Nestlé

Nestlé is among the key Nutritional Drink Market companies, which offers nutritional drinks under brands such as Boost, Carnation, and Nesquik. The company has a usual presence in the world, and it has established a well-built distribution network. The company’s strategy to retain its position in the market includes innovation and product development.

Abbott Laboratories

Abbott Laboratories is among the key Nutritional Drink Market companies, which offers nutritional drinks under the brands of Ensure, Glucerna, and Pediasure. The company is highly represented in Europe and North America, and it is expanding its presence in various developing economies. The company’s strategy to retain its position in the market includes research and development for the innovation of nutritional products.

Key Companies in the Nutritional Drink Market Include

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  Unilever

  
  


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  Mars

  
  


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  GlaxoSmithKline

  
  


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  Danone

  
  


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  Campbell Soup Company

  
  


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  Nestle

  
  


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  Hormel Foods

  
  


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  PepsiCo

  
  


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  The Hershey Company

  
  


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  Mondelez International

  
  


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  Ferrero

  
  


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  CocaCola

  
  


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  Abbott

  
  


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  Kraft Heinz

  
  

Nutritional Drink Market Industry Developments

The nutritional drink market is projected to grow from USD 17.2 billion in 2023 to USD 24.5 billion by 2032, at a CAGR of 4.01% during the forecast period. The rising prevalence of chronic diseases, such as diabetes and obesity, is driving the demand for nutritional drinks. Additionally, increasing health consciousness and growing disposable incomes are contributing to the market growth. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to the increasing population and rising health concerns. Key industry participants include Abbott Laboratories, Nestle S.A., and Danone S.A. Recent developments include the launch of new products with enhanced nutritional profiles and the expansion of distribution channels into emerging markets.

Nutritional Drink Market Segmentation Insights

Nutritional Drink Market Type Outlook

Ready-to-Drink

Powdered

Concentrated

Nutritional Drink Market Target Consumer Outlook

Children

Adults

Seniors

Athletes

Nutritional Drink Market Health Concerns Outlook

Weight Management

Immune Support

Energy Boost

Muscle Recovery

Nutritional Drink Market Ingredient Profile Outlook

Protein-based

Carbohydrate-based

Fruit/Vegetable-based

Herbal/Botanical

Nutritional Drink Market Sales Channel Outlook

Retail Stores

Online Marketplaces

Direct-to-Consumer

Healthcare Providers

Nutritional Drink Market Regional Outlook

North America

Europe

South America

Asia Pacific

Middle East and Africa