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    North America Nutricosmetics Market

    ID: MRFR/F-B & N/45063-HCR
    200 Pages
    Harshita Gorade
    October 2025

    North America Nutricosmetics Market Research Report By Type (Capsules, Tablets and Softgels, Drinks, Powders, Gummies and Candies, Others), By Distribution Channel (Store-Based, Non-Store-Based), and By End-User (Skincare, Haircare, Nailcare, Others) - Forecast to 2035

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    North America Nutricosmetics Market Infographic
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    North America Nutricosmetics Market Summary

    The North America Nutricosmetics market is projected to grow from 12.5 USD billion in 2024 to 30 USD billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    North America Nutricosmetics Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 8.28 percent from 2025 to 2035.
    • By 2035, the North America Nutricosmetics market is anticipated to reach a valuation of 30 USD billion.
    • In 2024, the market valuation stands at 12.5 USD billion, indicating a strong foundation for future growth.
    • Growing adoption of natural ingredients due to increasing consumer awareness of health and wellness is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.5 (USD Billion)
    2035 Market Size 30 (USD Billion)
    CAGR (2025 - 2035) 8.28%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Procter & Gamble Co (US)

    North America Nutricosmetics Market Trends

    Consumers' increasing focus on internal health and beauty is driving major trends in the North American nutricosmetics market. Growing knowledge of the advantages of natural and organic components in skin and hair care products is one major factor propelling the market.

    The demand for dietary supplements that support beauty has increased as a result of consumers' preference for goods that not only improve looks but also general health. The industry is also being driven by the need for anti-aging therapies due to North America's aging population. Notable opportunities exist as well, especially in the fields of product customization and innovation.

    Companies that provide nutricosmetic solutions tailored to each customer's health requirements and aesthetic preferences may be able to attract a more devoted clientele. Furthermore, businesses now have the opportunity to reach a wider audience, particularly younger customers who prefer online purchasing, thanks to the growth of e-commerce as a crucial distribution channel.

    Cross-promoting nutricosmetics with conventional cosmetics has been more popular in recent years, resulting in all-encompassing beauty regimens that emphasize the significance of incorporating skincare from both an internal and external standpoint.

    These trends are being greatly influenced by social media, where influencers promote beauty products that are not only efficient but also composed of ingredients that are ethically and sustainably derived.

    In order to appeal to North American consumers who are health-conscious, firms are being urged by this change in consumer behavior to modify their marketing tactics in order to increase transparency on the sourcing of ingredients and the advantages of their goods.

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    Market Segment Insights

    North America Nutricosmetics Market Segment Insights

    North America Nutricosmetics Market Segment Insights

    Nutricosmetics Market Type Insights

    Nutricosmetics Market Type Insights

    The North America Nutricosmetics Market is experiencing significant growth driven primarily by the diverse types of products available within its segmentation, which includes Capsules, Tablets and Softgels, Drinks, Powders, Gummies and Candies, and Others.

    As consumers become increasingly aware of the connection between nutrition and beauty, the demand for convenient health and beauty solutions continues to rise.

    Capsules, Tablets, and Softgels are particularly popular due to their ease of use and efficient delivery of essential nutrients that support skin, hair, and nail health. This format allows for precise dosing, appealing to a health-conscious audience seeking effective beauty supplements.

    Conversely, Drinks offer a more enjoyable and refreshing alternative that caters to the growing trend of functional beverages, reflecting a shift towards liquid nutraceuticals that provide instant gratification without sacrificing nutritional value.

    Nutricosmetics Market Distribution Channel Insights

    Nutricosmetics Market Distribution Channel Insights

    The North America Nutricosmetics Market is experiencing significant growth driven by evolving consumer preferences and increasing awareness of health and beauty products. In this market, the distribution channel segment plays a crucial role in shaping consumer access and engagement.

    Store-Based channels, which include traditional retail outlets and specialty stores, continue to dominate due to their ability to provide personalized services and instant product availability, catering to the tactile needs of consumers who prefer to see and test products before purchase.

    Conversely, the Non-Store-Based channels, such as e-commerce platforms and direct-to-consumer websites, are rapidly gaining traction, particularly as online shopping trends surge, fueled by convenience and a broader selection of products. The integration of digital marketing strategies has enhanced the visibility of nutricosmetic products, which resonates well with a tech-savvy consumer base.

    Both channels are essential in addressing the diverse preferences of consumers, and their synergistic contributions significantly influence the overall dynamics and growth trajectory of the North America Nutricosmetics Market, ensuring that brands can meet the varying demands in an increasingly competitive landscape.

    Nutricosmetics Market End-User Insights

    Nutricosmetics Market End-User Insights

    The North America Nutricosmetics Market is experiencing notable growth within the End-User segment, encompassing categories such as Skincare, Haircare, Nailcare, and Others. As consumer awareness regarding holistic beauty products increases, the demand for Nutricosmetics is strengthening, particularly in Skincare, which is deemed essential for overall wellness and aesthetic enhancement.

    Haircare products are also gaining traction, with many individuals prioritizing health-conscious solutions that promote hair strength and appearance. Nailcare is emerging as a significant area too, catering to consumers focusing on quality and beauty through nutritional supplements.

    Other products in this segment appeal to a broader audience, emphasizing natural ingredients and their benefits. The ongoing trend towards health and wellness is propelling market growth, as reflected in consumer preferences for functional beauty products that provide effective results.

    North America remains a key player, driving advancements and innovations tailored to this evolving consumer concept while facing challenges such as regulatory scrutiny and market saturation. The North America Nutricosmetics Market data indicates a shift towards evidence-based claims, fortifying product credibility and consumer trust within these segments.

    Get more detailed insights about North America Nutricosmetics Market

    Key Players and Competitive Insights

    The North America Nutricosmetics Market has been witnessing substantial growth, driven by an increasing consumer awareness regarding health and wellness coupled with a rising focus on beauty from within.

    This convergence of nutrition and cosmetics has opened new avenues for brands to innovate and cater to the evolving preferences of consumers seeking formulations that offer both beauty benefits and health enhancements.

    The competitive landscape is characterized by a myriad of players, ranging from established beauty brands venturing into nutricosmetics to specialized companies focusing solely on ingestible supplements designed to promote skin, hair, and overall beauty.

    Companies must navigate fluctuating consumer trends, regulatory landscapes, and ingredient-sourcing dynamics while competing for market share in this burgeoning sector.

    Reviva Labs is a notable player in the North America Nutricosmetics Market, predominantly recognized for its commitment to delivering high-quality, naturally sourced products. The company has built a strong reputation by offering a range of nutricosmetic supplements that are designed to support skin health, hair vitality, and overall wellness.

    Reviva Labs leverages its strengths in research and development to formulate innovative solutions tailored to consumer needs, emphasizing the use of effective botanical ingredients and providing transparency in its sourcing practices.

    The brand's unique positioning as a holistic wellness provider resonates with health-conscious consumers in North America, allowing it to differentiate itself in a highly competitive marketplace.

    Herbalife Nutrition stands out in the North America Nutricosmetics Market due to its extensive product portfolio and well-established presence. Renowned for its meal replacement shakes and dietary supplements, the company has recently expanded its offerings to include nutricosmetics aimed at enhancing beauty from within.

    Key products incorporate essential vitamins, minerals, and herbal extracts specifically formulated to promote skin elasticity, hair strength, and overall beauty. Herbalife Nutrition's strengths lie in its robust distribution channels, a strong brand community, and innovative marketing strategies that leverage social media and direct selling.

    In recent years, the company has engaged in strategic mergers and acquisitions to broaden its product range and strengthen its foothold in the North American market. This expansion has positioned Herbalife Nutrition as a leader in blending nutrition with beauty, appealing to consumers seeking effective solutions for their beauty and wellness needs.

    Key Companies in the North America Nutricosmetics Market market include

    Industry Developments

    The North America Nutricosmetics Market is witnessing significant developments, particularly with a growing emphasis on holistic beauty and wellness products. Companies like Reviva Labs and Herbalife Nutrition are focusing on innovative offerings that integrate beauty with nutrition, catering to the increasing consumer demand for products that promote health from within.

    In recent months, Nutrafol has expanded its product line to address various hair health concerns, reflecting the trend toward personalized solutions. The market is experiencing growth, with projections indicating a valuation surpassing $10 billion in the coming years, largely influenced by rising consumer awareness of health-conscious living and the efficacy of oral beauty supplements.

    Moreover, in March 2023, the merger between Garden of Life and a renowned health supplement company was publicly announced, strengthening their position in the North American market. Other companies, including HUM Nutrition and Vital Proteins, are also actively pursuing partnerships to enhance their product portfolios.

    The trend towards vegan and organic formulations continues to influence the industry, with brands like Tula Skincare and Nature's Way leading the charge in sustainability-focused practices. Overall, the North America Nutricosmetics Market is rapidly evolving, driven by a combination of innovation, consumer demand, and strategic collaborations.

    Market Segmentation

    Nutricosmetics Market Type Outlook

    • Capsules
    • Tablets and Softgels
    • Drinks
    • Powders
    • Gummies and Candies
    • Others

    Nutricosmetics Market End-User Outlook

    • Skincare
    • Haircare
    • Nailcare
    • Others

    Nutricosmetics Market Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 1955.28(USD Billion)
    Market Size 2024 2100.0(USD Billion)
    Market Size 2035 4000.0(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.033% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Reviva Labs, Herbalife Nutrition, Beauty Chef, SmartyPants Vitamins, Tula Skincare, Nature's Way, Algenist, Collagen Solutions, Nutrafol, NeoCell, HUM Nutrition, Vital Proteins, Rugby Laboratories, Garden of Life, Synergen Health
    Segments Covered Type, Distribution Channel, End-User
    Key Market Opportunities Rising consumer awareness, Increasing demand for natural products, Growth in e-commerce distribution, Expansion of anti-aging solutions, Innovative product formulations and ingredients
    Key Market Dynamics Increasing consumer awareness, rising demand for natural ingredients, growing beauty-from-within trend, advancements in product formulations, and expanding distribution channels.
    Countries Covered US, Canada

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    FAQs

    What was the market size of the North America Nutricosmetics Market in 2024?

    The North America Nutricosmetics Market was valued at 2100.0 USD Billion in 2024.

    What is the expected market size for the North America Nutricosmetics Market by 2035?

    By 2035, the North America Nutricosmetics Market is projected to reach a value of 4000.0 USD Billion.

    What is the anticipated CAGR for the North America Nutricosmetics Market from 2025 to 2035?

    The expected CAGR for the North America Nutricosmetics Market is 6.033% for the period from 2025 to 2035.

    Which type of nutricosmetics held the largest market size in 2024?

    In 2024, Capsules dominated the market with a value of 600.0 USD Billion.

    How much was the Tablets and Softgels segment valued in 2024?

    The Tablets and Softgels segment was valued at 450.0 USD Billion in 2024.

    What is the expected market size for the Drinks segment in the North America Nutricosmetics Market by 2035?

    The Drinks segment is projected to reach a value of 600.0 USD Billion by 2035.

    Who are the key players in the North America Nutricosmetics Market?

    Key players include Reviva Labs, Herbalife Nutrition, Beauty Chef, and Tula Skincare, among others.

    What is the estimated market size for Gummies and Candies in 2035?

    The Gummies and Candies segment is expected to be valued at 500.0 USD Billion in 2035.

    What challenges does the North America Nutricosmetics Market currently face?

    The market faces challenges such as regulatory hurdles and evolving consumer preferences impacting growth.

    What are the emerging trends in the North America Nutricosmetics Market?

    Emerging trends include an increased focus on natural ingredients and personalized nutrition solutions.

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