Non-alcoholic Champagnes Market Overview
Non-Alcoholic Champagnes Market Size was estimated at 2.5 (USD Billion) in 2022. The Non-Alcoholic Champagnes Market Industry is expected to grow from 2.66(USD Billion) in 2023 to 4.5 (USD Billion) by 2032. The Non-Alcoholic Champagnes Market CAGR (growth rate) is expected to be around 6.04% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Non-Alcoholic Champagnes Market Trends Highlighted
Key market drivers for non-alcoholic champagnes include rising health consciousness, increasing demand for low- and no-alcohol beverages, and the growing popularity of alcohol-free social events. Opportunities within this market lie in product innovation, such as the development of sparkling non-alcoholic wines that mimic the taste and experience of traditional champagne, as well as expansion into new markets and channels.Recent trends in the non-alcoholic champagne market include the emergence of Premium and luxury offerings, catering to the growing consumer demand for high-quality alternatives to alcoholic beverages. Additionally, the trend towards ethical and sustainable consumption is driving demand for non-alcoholic options with reduced environmental impact. These trends present opportunities for manufacturers to differentiate their products and gain market share in this evolving space.
Non-Alcoholic Champagnes Market Drivers
Growing Health Consciousness
With growing health awareness in consumers and the increased search for healthier options compared to the usual alcoholic beverages, non-alcoholic champagnes create the perfect way through which champagne lovers can still get to savor the taste of champagne while enjoying the celebration that comes with it without getting on the wrong side of their health as alcohol is associated with a lot of negative effects on human health. Non-alcoholic champagnes offer numerous health benefits as they are a rich source of antioxidants and vitamins, and they are low in sugar and calories.These will drive the growth of the Non-Alcoholic Champagnes Market Industry.
Rising Popularity of Sober Living
Today, the sober living movement is on the rise. More and more millennials and representatives of Generation Z belong to these consumer categories. Some of them opt against drinking alcohol for health reasons, and others for social and personal motives. In any case, non-alcoholic champagne might be a great choice. This drink is not only sophisticated but it is also associated with celebrations. Modern consumers can now say no to champagne with 14% alcohol as well.
Expansion of Distribution Channels
The non-alcoholic champagne's delivery channels are multiplying very fast and they are becoming very accessible to the consumers. The e-commerce platforms, well-known grocery stores, convenience stores, and sometimes the regular liquor stores are selling them. The development is another factor that is highly likely to facilitate the growth of the Non-Alcoholic Champagnes Market Industry in the future.
Non-Alcoholic Champagnes Market Segment Insights
Non-Alcoholic Champagnes Market Target Demographic Insights
The Non Alcoholic Champagnes Market is segmented by Target Demographic into Millennials, Generation X, and Baby Boomers. The definition of these terms is based on a classification provided by the Pew Research Center in a study called Defining Generations Where Millennials End, and Generation Z Begins. The classification is as follows Millennials are people born between 1981 and 1996. It should be noted that this generation is the largest in history as of 2019, 2.5 billion Millennials live on the planet. Their distinguishing features are modern thinking, use of the latest technologies, sensitivity to social problems, and entrepreneurial traits.Over the next decade, Millennials will make up the majority of working people with a high level of income, which will ensure the constant growth of the Non-Alcoholic Champagnes Market. Generation X is born between 1965 and 1980. This generation is smaller than Millennials 1.3 billion people of Generation X currently live on the planet.
The analysis of the behavior of these consumers shows that they are characterized by a high level of diligence and realism, independence and responsibility, and a strong ability to accumulate wealth. For the Non-Alcoholic Champagnes Market, the main feature of Generation X is their high purchasing power and disposable income.It is why over the next decade, they will take a leading role in the segment's permanent growth. Baby Boomers are people born between 1946 and 1964. This generation is the smallest of the three there are 1.1 billion people of Baby Boomers living on Earth. Their main features are the big size of the generation born and high material prosperity, as well as a strong sense of loyalty to brands and brand names. Baby Boomers are characterized by maximum disposable income, which is the reason that this target audience will receive premium and luxury products. Over the next decade, the Non-Alcoholic Champagnes Market in this segment will also grow permanently.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Non-Alcoholic Champagnes Market Price Range Insights
The Price Range segment determines the overall structure of the competitive environment in the Non-Alcoholic Champagnes Market. The economy ($10-$20) segment captures a substantial part of the market, targeting cost-sensitive consumers. However, the Mid-Range ($20-$50) price band has the potential for substantial growth as customers increasingly seek premium products that come at an affordable price. The Premium ($50 and above) price segment is a highly niche area that appeals to customers with refined tastes primarily interested in top quality and exclusiveness.The growth of this segment is caused by expanding applications of luxury non-alcoholic drinks and the willigness of the prospective customers to. Overall, the segmentation allows for making very specific conclusions that should benefit the manufacturer and shape their strategies around the target group. Analysis puts the Non-Alcoholic Champagnes Market Report at USD 2.66 billion in terms of revenue in 2023. It is projected that by 2032 market will be worth USD 4.5 billion, and the Compounded Annual Growth Rate will be 6,04%. The reasons for the growth are increasing health consciousness and adaptation of non-alcoholic drinks as a substitution for alcoholic ones.
Non-Alcoholic Champagnes Market Flavor Profile Insights
The Non Alcoholic Champagnes Market is segmented by Flavor Profile into Brut, Extra Dry, Semi-Dry, and Sweet. Among these, the Brut segment held the largest market share in 2023, accounting for over 40% of the Non Alcoholic Champagnes Market revenue. The Brut segment is expected to continue to dominate the market over the forecast period, driven by the increasing popularity of dry and sparkling non-alcoholic beverages. The Extra Dry segment is expected to grow at a significant rate during the forecast period, owing to the rising demand for low-sugar and low-calorie beverages.The Semi-Dry and Sweet segments are also expected to witness steady growth over the forecast period, driven by the increasing consumer preference for sweeter, non-alcoholic beverages.
Non-Alcoholic Champagnes Market Occasion Insights
As per the Non-Alcoholic Champagnes Market analysis, the Occasion segment holds a significant market share. Within this segment, 'Celebrations' account for the largest portion of the revenue, at 45% in 2023 and is projected to grow at a CAGR of 6.5% to reach USD 1.25 billion by 2032. 'Special Occasions' contribute around 30% to the market revenue, while 'Everyday Enjoyment' accounts for the remaining 25%. The rising popularity of non-alcoholic champagne as an alternative to alcoholic beverages for special occasions and celebrations is driving the growth of this segment.For instance, in 2023, the non-alcoholic champagne market for celebrations was valued at USD 1.04 billion and is forecasted to reach USD 1.73 billion by 2032. The increasing consumer preference for healthier and alcohol-free options is positively influencing the market growth.
Non-Alcoholic Champagnes Market Regional Insights
The regional segmentation of the Non-Alcoholic Champagnes Market offers valuable insights into the market's geographical distribution and growth dynamics. North America, Europe, APAC, South America, and MEA are the key regions analyzed in this market study. North America is expected to dominate the market, accounting for a significant share in 2023, and is projected to maintain its leadership throughout the forecast period. The region's growing health consciousness and increasing demand for non-alcoholic beverages contribute to its market dominance.Europe follows closely, with a substantial market share driven by the presence of major market players and a growing preference for premium non-alcoholic champagne options. APAC is anticipated to witness the fastest growth during the forecast period, owing to the rising disposable income and changing lifestyle habits in countries like China and India. South America and MEA also hold promising growth potential, driven by increasing urbanization and the adoption of Western lifestyles. These regions are expected to contribute significantly to the overall Non-Alcoholic Champagnes Market revenue in the coming years.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Non-Alcoholic Champagnes Market Key Players And Competitive Insights
The key competitors in the industry are major players focusing on product innovation in accordance with changing consumer demand. They are investing in developing new products, flavors, substances and packaging materials. There have been several mergers and acquisitions in the industry in the past. The major players acquired a few of the smaller ones in order to strengthen their market position and gain a larger market share. Leading players are acquiring with the goal of expanding their product range and increasing their presence in emerging markets. Companies in the industry are investing in sustainability and focusing on the use of 100% recyclable packaging. The key trend in the non-alcoholic champagne market is driven by the demand for non-alcoholic beverages. Major players are Organic Garage, St Regis Diet, Weinkonig, Crystal, Pierre Chavin, Thomson and Scott, Vintense, Anjar and Muscat. Another competitive brand is Barbican, which is a major non-alcoholic barley malt drink that has achieved high success in the Middle East and African regions. The brand continues to grow and expand internationally. The product is known for its innovative and unique flavors. Bestseller Barbican is available in Peach, Mango, Lemon and Grape. The brand is known for the quality and taste of its products. Another strong competitor is Heineken, with a strong brand image and a wide range of drink products in its portfolio. It offers Heineken 0.0, which is a non-alcoholic lager. Rugby's taste, twice-brewed, and re-filtered product is internationally popular. The product is brewed to taste and smell like a regular Heineken lager, but it's carbonated to give it more zip and brewed longer to eliminate the alcohol.
Key Companies in the Non-Alcoholic Champagnes Market Include
- Luc Belaire
- Thomson Scott
- Oddbird
- Champvi
- MARTINI
- Freixenet
- Ardelyx
- Le Petit Béret
- Eisberg
- Sovi
- Three Spirit
- Belvoir Farm
- Jukes Cordialities
- Minuty
Non-Alcoholic Champagnes Market Industry Developments
The non-alcoholic champagne market is projected to reach USD 4.5 billion by 2032, growing at a CAGR of 6.04% from 2024 to 2032. Increasing consumer health consciousness, rising demand for alcohol-free beverages, and growing popularity of non-alcoholic champagnes in social gatherings are key factors driving market growth. Recent developments include the launch of new non-alcoholic champagne variants by major players such as Freixenet and Mumm, as well as the emergence of innovative flavors and packaging solutions. Key players are focusing on strategic partnerships, acquisitions, and product launches to expand their market presence. The market is expected to witness significant growth in emerging regions such as Asia-Pacific and Latin America due to rising disposable incomes and changing consumer lifestyles.
Non-Alcoholic Champagnes Market Segmentation Insights
-
Non-Alcoholic Champagnes Market Target Demographic Outlook
- Millennials
- Generation X
- Baby Boomers
-
Non-Alcoholic Champagnes Market Price Range Outlook
- Economy ($10-$20)
- Mid-Range ($20-$50)
- Premium ($50 and above)
-
Non-Alcoholic Champagnes Market Flavor Profile Outlook
- Brut
- Extra Dry
- Semi-Dry
- Sweet
-
Non-Alcoholic Champagnes Market Occasion Outlook
- Celebrations
- Special Occasions
- Everyday Enjoyment
-
Non-Alcoholic Champagnes Market Regional Outlook
- North America
- Europe
- South America
- Asia-Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
2.5(USD Billion) |
| Market Size 2023 |
2.66(USD Billion) |
| Market Size 2032 |
4.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.04% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Luc Belaire, Thomson Scott, Oddbird, Champvi, MARTINI, Freixenet, Ardelyx, Le Petit Béret, Eisberg, Sovi, Three Spirit, Belvoir Farm, Jukes Cordialities, Minuty |
| Segments Covered |
Target Demographic, Price Range, Flavor Profile, Occasion, Regional |
| Key Market Opportunities |
Growing Health Consciousness Expansion into Developing Markets Increasing Demand for Premium NonAlcoholic Beverages Surge in Vegan and SoberCurious Consumers Rise of AlcoholFree Occasions |
| Key Market Dynamics |
Rising demand for alcohol-free beverages Growing health consciousness Expanding product offerings Growing popularity of social events Increasing availability of non-alcoholic champagnes in bars and restaurants |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Non-Alcoholic Champagnes Market size was valued at USD 2.66 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.04% from 2024 to 2032.
The key regions in the Non-Alcoholic Champagnes Market are North America, Europe, Asia-Pacific, and the Rest of the World. North America held the largest market share in 2023, followed by Europe and Asia-Pacific.
The key competitors in the Non-Alcoholic Champagnes Market include Freixenet, Mumm, and Ariel Vineyards.
The major applications of Non-Alcoholic Champagne include celebrations, parties, and social gatherings.
The key trends in the Non-Alcoholic champagne market include the growing popularity of healthy and alcohol-free beverages, the increasing demand for Premium and luxury non-alcoholic champagnes, and the rising awareness of the health benefits of non-alcoholic champagnes.
The challenges in the Non-Alcoholic champagne market include the high cost of production, the limited availability of raw materials, and the intense competition from alcoholic champagnes.
The opportunities in the Non-Alcoholic champagne market include the growing demand for non-alcoholic beverages, the increasing popularity of online retail, and the expanding presence of non-alcoholic champagnes in restaurants and bars.
The Non-Alcoholic Champagnes Market is expected to grow at a CAGR of 6.04% from 2023 to 2032, reaching a total market size of USD 4.5 billion by 2032.
The key factors driving the growth of the Non-Alcoholic Champagnes Market include the increasing popularity of healthy and alcohol-free beverages, the rising demand for Premium and luxury non-alcoholic champagnes, and the growing awareness of the health benefits of non-alcoholic champagnes.
The key challenges facing the Non-Alcoholic champagne market include the high cost of production, the limited availability of raw materials, and the intense competition from alcoholic champagnes.
