Mouth Fresheners Market Research Report Information by Type (Mouth Sprays, Flavored Candies, Breath Strips, Chewing Gums and others), by Category (Sugar Free and Conventional), by Distribution Channel (Store Based (Supermarket & Hypermarket, Convenience Store and others) and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast 2030

Mouth Fresheners Market Overview

The Mouth Fresheners Market is projected to grow with a significant growth rate of 5.80% from 2021 to 2030 and reach a market value of 6440.1 million by the end of 2030.Mouth Freshener is an oral hygiene product that is used for reducing bad mouth odour. It is a very common preference for most consumers to pick a mouth freshener after their meal or just for the sake of changing the taste. There are different mouth fresheners available in the market, including breath strips, flavoured candles, mouth wash, chewing gums, mouth spray, and others.

The mouth fresheners market consists of big key players who are giving in their collective efforts to help stabilize the market growth. The report highlights the growth potential of this market and gives out information upon segmentation, cumulative analysis, competitive analysis, and other such insights. With the entities of this report, it can be concluded that the global market will generate higher revenue in the present forecast years than ever.

COVID19 Analysis

COVID 19 was somehow devastating for all industries, and the mouth fresheners market was no different. With all of the manufacturing units and work sectors were facing complete lockdown, the industry wasn’t able to manufacture much of its products. As a result, the essential retail stores and the non-store-based channels couldn’t stock up the products, and the sales rate dropped.

But with the pandemic now controlled and the strict guidelines revoked, the manufacturing units are back with manpower, and the production pace has been exponentially multiplied. Hence, with the rising production rate, the demand rate is also high as of now. And this is a good sign for the global market to attain high revenue in the present forecast years.

Chief Market Variables Overview

Market Drivers

There is a rapid rise of awareness amongst the people for oral & dental care. And it is an important concern, which is prioritized by the key players as well. With this spread of awareness, the key players are advancing with their marketing campaigns to promote the efficacy of their products towards oral care.

The best driving potential is that there are sugar-free mouth freshener currently available in the market that are healthy and delicious at the same time. Most of the key players intend to market only sugar-free products, whereas some market both. It is because there is a mixed demand for conventional and sugar-free mouth fresheners.

Market Challenges

The mouth fresheners market size is affected by only one challenge: people are unaware of which product to choose. They have varieties available at retail stores, but they fail to decide what is better than what. Chewing-gums have a bad reputation, for which it experiences rejection in most instances.

But still, the count of consumers opting for chewing gums is high, but as complaints throw up, the key players had to take action. As per a statistic, around 160.03 million US Americans will use chewing gum of different types in 2020. (Not necessarily mouth freshener chewing gums)

Therefore, the key players are reducing the manufacturing pace of the chewing gums and using the effort on the other fresheners. In this way, one type of mouth freshener faces humongous challenges to thrive within the mouth fresheners market trends.

Market Opportunities

Alcohol and tobacco addiction is a wrong habit but is still a marketing opportunity for the global mouth fresheners industry. People with tobacco or alcohol addiction often look for mouth fresheners to freshen up their breath. And this is a substantial opportunity for the market to thrive, as the consumer count with such habits is high.

Moreover, the key players create the biggest opportunity with an idea to keep sufficient varieties available for the consumers. The key players intend to market all of these products to a large audience in their respective regions and countries to increase sales. And as the consumers have options to pick, they are responding well!

Market Restraints

The biggest restraint is that the consumers are concerned about the chemicals being swallowed and chewed down the mouth. This insight is somehow hampering the market to sell its products to 100% consumers.

Hence, the global mouth fresheners market might experience a slow downfall due to this restraint. But the key players producing no-chemical mouth fresheners are spreading the word of awareness and busting the myths to balance the sales rate for the present forecast years.

Cumulative Analysis of the Market

The cumulative mouth fresheners market analysis gives practical information on market restraints, challenges, opportunities, and market drivers. These factors are responsible for helping the key players run their businesses and the global market by collective efforts.

The cumulative analysis verdict is that key players are putting in their manageable effort to balance the restraints and challenges. Along with that, they are also putting up measures to advance the driving potential and opportunities. In this way, they plan out to increase the sales rate and revenue generation.

Market Segmentation Overview

By Type:

Based upon the type segmentation, the global Mouth Fresheners Market Forecast states that there are few types of mouth fresheners being provided by the industry's key players. These types include mouth sprays, flavoured candies, chewing gums, and breathe strips. It depends upon the consumers to choose amongst these options!

Different types of mouth fresheners have different flavours and tastes, with the sole purpose of refreshing the breath. The restaurants and the hotels also prefer to store mouth fresheners for their customers to feel refreshed after having a meal. In this way, major key players of the industry are selling each type of this product across the globe.

By Category:

Based on the category segmentation, the global mouth fresheners market categorizes its products as conventional and sugar-free. Conventional mouth fresheners are in demand but are not preferable as they have sugar content, which fitness enthusiasts reject. Most fitness freaks do not want that sugary chew or bite in their mouth fresheners, as it would disturb their diet.

On the other hand, the demand for sugar-free mouth fresheners is high and favourable to a larger audience. Therefore, it is expected that the sugar-free segment will be accountable for a higher revenue generation within the present forecast years. The conventional segment is also making a considerable amount of contribution towards overall market growth and revenue.

By Distribution Channel:

Based upon the distribution channel segmentation, the global mouth fresheners market distributes its products through store-based and non-store-based channels. The store-based channels include the distribution of mouth fresheners at supermarkets, hypermarkets, convenience stores, and others. Hence, people are more prone to pick up these small fresheners with their other shopping essentials, which adds up to the overall sales count of the market.

The non-store based distribution channel is more like an online purchase, contributing substantial growth to the global market. The commercial sectors order mouth fresheners in bulk at cheap rates from non-store-based channels. But the common consumers do not like to wait for a day or two to get their mouth fresheners delivered, for which they prefer heading out to the stores. Hence, both the channels are giving out equal contributions.

Regional analysis

Based upon the regional segmentation, the global mouth fresheners market analysis states that this industry is widely spread across various regions of the globe. The regions include North America, Europe, Asia Pacific, Middle East, Africa, and South America.

Amongst all of the regions, the North American market is dominating the industry with the largest share. Hence, it is expected that this region will also contribute immensely to the mouth fresheners market growth in the present forecast years.

Competitive Analysis within the Industry

Here is the competitive analysis of major key players that contributes to improving the mouth freshener’s market size.

• Ferrero (Italy)


• Nestlé (Switzerland)


• Perfetti Van Melle Group B.V. (Italy)


• Johnson & Johnson Services Inc. (US)


• Cipla Inc. (India)


• Harsh Nutricare (India)


• Mondelēz International (US)


• Mars Incorporated (US)


• Ferndale Confectionery Pty Ltd. (Australia)


• Haribo GmbH & Co. Kg (Germany)


• Leaf Holland B.V. (Sweden)


• Zed Candy (Ireland)


• The PUR Company Inc. (Canada)


• Hager Worldwide. (US)


• INVENTZ Lifesciences (India)

Nestle is one of the top brands amongst all of these players. They are contributing their efforts towards preparing some delicious mouth fresheners that are chewable, tasty on each bite, and not sugary. Mouth fresheners are a must at restaurants, and Nestle targets its marketing approach to target those commercial sectors to sell its products. All of the other players are also setting up an expansion for the geographical growth of the mouth fresheners market revenue.

Recent Market Developments

Report Overview

This mouth fresheners market outlook states the overall growth potential with market segmentation, regional analysis, and key player segmentation. These insights are impactful to determine the mouth fresheners market share by region. The market is set at a thriving stage, and a prediction has been made upon its revenue generation by the end of the present forecast years.

Key Industrial segments

By Type:

• Mouth Sprays


• Breath Strips


• Flavored Candles


• Chewing Gums


• Others

By Category:

• Sugar-free


• Conventional

By Distribution Channel:

• Store-based (Supermarkets, hypermarkets, convenience stores, and others)


• Non-store-based