Dry Mouth Relief Market Research Report - Forecast till 2030

Dry Mouth Relief Market: Information by Type (Spray, Mouthwash, Gel, Lozenges), Distribution Channel (Pharmacies, E-Commerce, Supermarket) and Region (Americas, Europe, Asia-Pacific, Middle East & Africa) - Forecast till 2030

ID: MRFR/HC/8103-CR | April 2020 | Region: Global | 112 Pages         

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Dry Mouth Relief Market Overview

The Dry Mouth Relief Market is expected to reach USD 4,326 Million by 2030 at 6.2% CAGR during the forecast period 2022-2030.Dry mouth, or xerostomia, refers to an ailment in which the salivary glands situated in our mouths do not produce enough saliva to keep it wet. Saliva also moistens and disinfects our mouths. Dry mouth can be a result of various factors such as dehydration due to fever or excessive sweating, or it can be caused due to various medications for diseases such as diarrhea, nausea, psychotic disorders, asthma, aging, and radiation therapies during the treatment of cancer, etc. It is also caused by chewing tobacco and smoking habits. 

Covid19 Analysis

Dry mouth relief market size has increased during the past year due to the coronavirus global pandemic as the oral passage is a potential route for entering the virus. One of the many symptoms observed by covid19 patients is dry mouth. In most cases, as soon as the treatment starts, it begins to fade within 15 days. It may occur due to the consumption of innumerable medicines during the whole course of the disease. On account of this, the demand for dry mouth relief products has rapidly increased giving a boost to the dry mouth relief industry accompanied by other pharmaceutical products. 

Dry Mouth Relief Market, by Distribution Channel, 2019 & 2026 (USD Million) Dry Mouth Relief Market

Source: MRFR Analysis

Market Dynamics


The rise in the variety of diseases, consumption of intoxicating products such as alcohol, cigarette smoking and chewing of tobacco, and other unhealthy patterns of lifestyle is driving the dry mouth relief market. According to a survey conducted by the Centers for Disease Control and Prevention, 2018, around 13.7% of adults that are 34.2 million people aged 18 years and above, smoke cigarettes in the US. Cost-effective treatments are at one’s disposal. People are also adopting the natural dry mouth relief methods which have heralded the way for the boost in dry mouth relief market trends. 


In the wake of covid19, now people are looking for the products that will benefit their health and, at the same time, are natural as well as cost-effective. Products such as mouthwash, sugar-free chewing gums, vitamin gummies, toothpaste, and other oral hygiene gels are available in the markets at economical prices which provide relief from dry mouth. 


Although the demand for dry mouth relief products has increased because the physicians prescribe them, there are only a few key players in the dry mouth relief market who have the complete hold on the dry mouth relief industry, are, namely, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, etc. which leave a little scope for the new companies to breed.

Value Chain Analysis

Dry mouth relief market share has increased at a tremendous speed over some time due to the rise in dental caries. Companies can take into consideration the type of technology used in the manufacturing of the products. The process of production can be amended if they have become obsolete over some time. As consumers are said to be the king of the free market economy, companies should provide standardized products with the best quality.

Asia-Pacific Dry Mouth Relief Market Share, 2019 (%) Dry Mouth Relief Market

Source: MRFR Analysis

Market Segmentation

The Dry mouth relief market can be categorized based on type and distribution channels involved. 

Based on type:

Oral care products such as mouthwash, spray, gel, lozenges, and others are intended to control various diseases and problems related to tooth decay, plaque, dry mouth, gum alignments, etc. Mouthwash is recommended by physicians because of its antibacterial and anti-inflammatory properties. Toothpaste specially designed for tooth sensitivity is also available in markets. The oral as well as dry mouth relief industry is spending lump sum funds on advertisement of such products as they are not always prescribed by the dental experts but can be used by the consumers as per their requirements. Bad breath, a result of dry mouth, can be cured by the usage of freshening sprays. In the dry mouth relief market analysis it is seen that self-awareness and self-care by the urbane population have increased the demands of such products. 

Based on distribution channel:

Dry mouth relief products are distributed majorly through the channels, namely, pharmacies, e-commerce, and supermarkets. Like the toothpaste, gels, spray, etc are consumer products they are to be made available at the supermarkets and the stores near the residential areas so that they are within the reach of the consumers. E-commerce is a growing field and gives an edge to business houses. People have evolved with time and want to get their goods delivered at their doorsteps with just a tap on their phone screens. Making the products available at online shopping sites becomes vital in today’s scenario. Pharmacies that are available near the clinics and hospitals are the hot spots where these products will be demanded the highest as they are prescribed by the doctors.

Regional Analysis

The dry mouth relief market spans over a wide region worldwide. It includes America, Europe, Asia-pacific, the Middle East, and Africa.

The largest consumer of dry mouth relief products is America. This can be attributed to the rise in the geriatric population and unhealthy lifestyles. In an article published by the American Dental Association in July 2019, the wide presence of xerostomia can be seen. It may range from 0.9% to 64.8%. The European market is the second-largest consumer. In May 2017, the European PMC published a report based on a survey that the pervasiveness of Sjogren’s syndrome in Germany is 0.4% and 20%.

The Asia-pacific market is also gradually sprouting because of the rise in population. According to a report of the UNFPA(United Nations Populations Fund), it can be foreseen that the population of aged people in the Asia-pacific region will reach 1.3 billion by the end of the year 2050. With the gradually developing healthcare infrastructure of the Middle East and Africa, it can be assumed that the demand for dry mouth relief products will increase and it will provide a promising dry mouth relief market share.

Competitive Landscape

The list of  major key players involved in the free play of the dry mouth relief market economy is as follows:

  • Johnson & Johnson Services, Inc. (UK)

  • Procter & Gamble (US), GlaxoSmithKline Plc (UK)

  • 3M (US)

  • Colgate-Palmolive (US)

  • Sanofi (France)

  • Mars, Incorporated (US)

  • Bioxtra, Sunstar (Switzerland)

  • Dr. Fresh (California)

  • Xlear (US)

  • Prestige Consumer Healthcare, Inc. (US)

  • Oral Biotech (US)

  • Therabreath (California)

  •  Mission Pharmacal Company (US)

  • Wisconsin Pharmacal Company (US).
  • Dry mouth relief products have to meet the benchmarks set by the different medical agencies and the above-mentioned companies strive voluntarily to meet the standards and provide good quality products to the consumers which can lead to their satisfaction. In the fair play of the enlisted companies’ dry mouth relief market trends can be visibly seen and predictions can be made so can be the changes.

    Recent Developments

    Change is the only constant and the business is dynamic. Organizations need to keep adapting to the changing environment. Various developments seen in the dry mouth relief market analysis are as follows:

  • In the year 2019, Sunstar expanded its operations in the European domain to leave its mark globally.

  • In the year 2018, 3M launched a new relief spray that lifestyle the xerostomia symptoms and is trusted by many physicians.

  • In the year 2017, TheraBreath launched a new product named TheraBreath Dry Mouth Oral Rinse. It helped them build their dental care portfolio.

  • Various competitors in the dry mouth relief market in the global market adopt various strategies like collaboration, mergers, and acquisition, partnership, establishing a joint venture to accelerate the growth of the dry mouth relief market in the global market.
  • Report Overview

    This market research report about dry mouth relief market includes the following elements:

  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments 
  •  This research report enumerates various causes leading to the problem of dry mouth and the relief products available in the market. It also gives an overview of how the coronavirus pandemic has increased the demand for natural dry mouth relief products as the patients of covid19 are reporting the problem of dry mouth. We came across the major driving forces in the boost of the dry mouth relief market as the manufacturing is cost-effective and the distribution channels used are widespread and thus the product is within the reach of all the consumers.

    Report Scope:

    Report Attribute/Metric Details
      Market Size   USD 4,326 Million
      CAGR   6.2%
      Base Year   2021
      Forecast Period   2022-2030
      Historical Data   2020
      Forecast Units   Value (USD Million)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   Type, Distribution Channel, End User
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Johnson & Johnson Services, Inc. (UK), Procter & Gamble (US), GlaxoSmithKline Plc (UK), 3M (US), Colgate-Palmolive (US), Sanofi (France), Mars, Incorporated (US), Bioxtra, Sunstar (Switzerland), Dr. Fresh (California), Xlear (US), Prestige Consumer Healthcare, Inc. (US), Oral Biotech (US), Therabreath (California), Mission Pharmacal Company (US), Fresenius (Germany), and Wisconsin Pharmacal Company (US).
      Key Market Opportunities   New product launches and R&D Amongst major key Players
      Key Market Drivers

  • Increasing geriatric population with a number of health problems
  • High consumption of tobacco & alcohol
  • Side effects of other treatment methods

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    Frequently Asked Questions (FAQ) :

    Dry mouth relief market is touted to record a substantial market valuation of USD 4,326 Million by 2030.

    Dry mouth relief market is projected to register a moderate 6.2% CAGR in the forecast period.

    The remarkable growth for the dry mouth relief market is driven by the growing geriatric population and the growing consumer demand for alcohol and tobacco.

    The spray segment is expected to observe substantial demand over the review period.

    The APAC is poised to secure the highest CAGR.

    The pharmacies segment is slated to mature as the fastest-growing segment.

    A few eminent market players functioning in the dry mouth relief market are General Dynamics Corporation (US), Lockheed Martin Corporation (US), BAE Systems (UK), among others.