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Mouth Fresheners Market Size

ID: MRFR/CG/6713-HCR
128 Pages
Pradeep Nandi
October 2025

Mouth Fresheners Market Research Report Information by Type (Mouth Sprays, Flavored Candies, Breath Strips, Chewing Gums and others), by Category (Sugar Free and Conventional), by Distribution Channel (Store Based (Supermarket & Hypermarket, Convenience Store and others) and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast 2030

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Mouth Fresheners Size

Mouth Fresheners Market Growth Projections and Opportunities

The market of mouth fresheners is a fluid one that is controlled by various factors and in turn shapes the preference of consumers and trends within the industry. At its core this market is driven by consumer quest for fresh breath as well as oral hygiene, hence they are looking for simple and enjoyable solutions. One significant aspect defining dynamic nature of this market is broad range of flavors consumers prefer. The market satisfies variety needs from conventional mint flavors to exotic ones such as fruit-based or herbal blends where individuals can buy breath refreshers based on their taste preferences. Lifestyle changes and a growing concern for health and wellness are highly influential in shaping mouth freshener market dynamics. There has been an increase in customer demand for sugar-free or natural ingredient based mouth fresheners due to shifts towards healthier options in the food and beverage sector. In order to meet this increasing demand, manufacturers have come up with products that do more than just giving you fresh breath. Some mouth refresher brands currently contain herbs like fennel or mint that aid with digestion naturally or reduce anxiety. In addition, cultural influences also determine how mouth freshener markets operate with some regions preferring different flavors and ingredients from others. While certain cultures find it appropriate to put traditional spices into mouth fresheners, others prefer fruity flavours while some may enjoy menthol’s coolness . This cultural diversity makes it very versatile thus adaptable to the tastes and preferences existing in each region.

Moreover, packaging and presentation greatly influence consumer choices made in the mouth fresheners market. Packaging that stands out on the shelf, convenience formats as well as portability are vital when customers look for products fitting into their busy lives. Besides, manufactures have employed innovative methods of packaging such pocket dispensers among other eco-friendly devices aimed at improving both aesthetic appeal and sustainability of their items. Brand loyalty as well as marketing strategies have substantial impacts on these dynamics making most customers go back to those companies which provide quality. In this regard advertising campaigns and social media engagement are some of the marketing efforts which strongly affect consumer perception as they help in creating awareness about companies’ brands. The mouth fresheners market is a combination of big firms and new entrants thus fostering both competition as well as innovation. Established brands often focus on expanding their product portfolios through research and development, while smaller players may emphasize niche markets or artisanal offerings to carve out a distinctive identity.

Mouth Fresheners Market Size Graph
Author
Pradeep Nandi
Senior Research Analyst

I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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FAQs

What is the predicted growth rate of the Mouth Fresheners Market?

Mouth Fresheners Market is expected to expand at 5.80% CAGR from 2021 to 2028

What is the valuation of the Mouth Fresheners Market?

Mouth Fresheners Market size can reach USD 6440.1 Million by 2030

Who is the notable players of the Mouth Fresheners Market?

Ferrero (Italy), Nestlé (Switzerland), Perfetti Van Melle Group B.V. (Italy), Johnson & Johnson Services Inc. (US), Cipla Inc. (India), Harsh Nutricare (India), Mondelēz International (US), Mars Incorporated (US), Ferndale Confectionery Pty Ltd. (Australia), Haribo GmbH & Co. Kg (Germany)

Market Summary

As per MRFR analysis, the Mouth Fresheners Market Size was estimated at 17250.0 USD Million in 2024. The Mouth Fresheners industry is projected to grow from 18050.0 in 2025 to 26200.0 by 2035, exhibiting a compound annual growth rate (CAGR) of 3.8 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Mouth Fresheners Market is experiencing a dynamic evolution driven by health trends and consumer preferences.

  • The market is witnessing a notable shift towards natural ingredients, reflecting growing health consciousness among consumers.
  • Innovative packaging solutions are emerging as a key trend, enhancing product appeal and convenience.
  • E-commerce is rapidly expanding, providing consumers with greater access to a diverse range of mouth fresheners.
  • In North America, the demand for breath freshening products is robust, while in Asia-Pacific, the oral hygiene segment is growing rapidly, driven by rising disposable incomes and innovative flavors.

Market Size & Forecast

2024 Market Size 17250.0 (USD Million)
2035 Market Size 26200.0 (USD Million)
CAGR (2025 - 2035) 3.8%
Largest Regional Market Share in 2024 North America

Major Players

<p>Wrigley (US), Mondelez International (US), Perfetti Van Melle (NL), Nestle (CH), Unilever (GB), Procter & Gamble (US), Mars (US), Colgate-Palmolive (US), Reckitt Benckiser (GB)</p>

Market Trends

The Mouth Fresheners Market is currently experiencing a dynamic evolution, driven by changing consumer preferences and an increasing awareness of oral hygiene. As individuals become more health-conscious, there is a noticeable shift towards products that not only provide fresh breath but also contribute to overall dental health. This trend is further amplified by the growing popularity of natural and organic ingredients, which appeal to a demographic that prioritizes sustainability and wellness. Consequently, manufacturers are adapting their offerings to include a wider range of flavors and formulations, catering to diverse tastes and dietary requirements. Moreover, the Mouth Fresheners Market is witnessing a surge in innovative packaging solutions that enhance convenience and portability. This development aligns with the fast-paced lifestyle of modern consumers, who seek products that can easily fit into their daily routines. Additionally, the rise of e-commerce platforms has transformed the way consumers access mouth fresheners, allowing for greater variety and accessibility. As the market continues to evolve, it appears poised for further growth, with potential opportunities for new entrants and established brands alike to capitalize on emerging trends and consumer demands.

Shift Towards Natural Ingredients

There is a growing preference for mouth fresheners that utilize natural and organic components. Consumers are increasingly aware of the potential health implications of synthetic additives, leading to a demand for products that promote wellness and sustainability.

Innovative Packaging Solutions

The market is seeing advancements in packaging that enhance user convenience. Portable and easy-to-use designs cater to the on-the-go lifestyle of consumers, making it simpler for them to incorporate mouth fresheners into their daily routines.

E-commerce Growth

The rise of online shopping platforms is reshaping the Mouth Fresheners Market. Consumers now have access to a broader range of products, allowing for easier comparison and selection, which may lead to increased sales and brand visibility.

Mouth Fresheners Market Market Drivers

Market Growth Projections

The Global Mouth Fresheners Market Industry is projected to experience substantial growth over the next decade. With a market value anticipated to reach 3.71 USD Billion in 2024 and further expand to 8.54 USD Billion by 2035, the industry is poised for a robust trajectory. This growth is underpinned by a compound annual growth rate (CAGR) of 7.86% from 2025 to 2035. Such projections indicate a strong demand for mouth fresheners, driven by evolving consumer preferences and lifestyle changes. The market's expansion reflects the increasing importance of oral hygiene and fresh breath in daily life.

Rising Health Consciousness

The Global Mouth Fresheners Market Industry is experiencing a notable shift driven by increasing health consciousness among consumers. As individuals become more aware of oral hygiene and its impact on overall health, the demand for mouth fresheners that offer not only fresh breath but also health benefits is on the rise. Products containing natural ingredients and those that promote dental health are particularly appealing. This trend is expected to contribute to the market's growth, with projections indicating a market value of 3.71 USD Billion in 2024. The emphasis on health-oriented products is likely to shape consumer preferences in the coming years.

Growing E-commerce Platforms

The rise of e-commerce platforms is transforming the Global Mouth Fresheners Market Industry by providing consumers with easy access to a wide range of products. Online shopping allows for greater convenience, enabling consumers to explore various mouth freshener options from the comfort of their homes. This trend is particularly beneficial for niche products that may not be available in local stores. As e-commerce continues to expand, it is expected to drive market growth, with more consumers opting for online purchases. The accessibility of diverse products through digital channels is likely to enhance consumer engagement and boost sales in the mouth freshener segment.

Innovative Product Offerings

Innovation plays a crucial role in the Global Mouth Fresheners Market Industry, as manufacturers continuously develop new flavors, formats, and delivery mechanisms to attract consumers. The introduction of unique flavor combinations and functional mouth fresheners that provide additional benefits, such as whitening or antibacterial properties, enhances consumer interest. For instance, products that combine traditional mint flavors with exotic fruits are gaining traction. This innovation is expected to drive market growth, with a projected CAGR of 7.86% from 2025 to 2035. As companies invest in research and development, the variety of offerings will likely expand, catering to diverse consumer preferences.

Increased Focus on Oral Hygiene

The Global Mouth Fresheners Market Industry is witnessing a heightened focus on oral hygiene, driven by increasing awareness of the importance of maintaining fresh breath and overall dental health. Educational campaigns and initiatives by health organizations are emphasizing the role of mouth fresheners in oral care routines. This growing awareness is likely to influence consumer purchasing behavior, as individuals seek products that not only provide immediate freshness but also contribute to long-term oral health. As a result, the market is expected to experience sustained growth, aligning with the broader trend of prioritizing health and wellness in consumer choices.

Urbanization and Lifestyle Changes

Urbanization is a significant driver of the Global Mouth Fresheners Market Industry, as more individuals move to urban areas where fast-paced lifestyles prevail. In urban settings, the demand for convenient and portable mouth fresheners is increasing, as consumers seek quick solutions for freshening breath on the go. This trend is particularly evident among busy professionals and students who prioritize convenience. The market is projected to grow to 8.54 USD Billion by 2035, reflecting the changing dynamics of consumer lifestyles. As urban populations continue to rise, the demand for mouth fresheners that fit seamlessly into daily routines is likely to increase.

Market Segment Insights

By Application: Breath Freshening (Largest) vs. Oral Hygiene (Fastest-Growing)

<p>In the Mouth Fresheners Market, the application segment shows diverse preferences among consumers. Breath Freshening stands out as the largest category, capturing the majority of market share due to its universal appeal and consistent demand. Consumers prioritize products that provide immediate freshness, leading to significant investments by brands to enhance this application. In contrast, the Oral Hygiene segment, while smaller, has emerged as the fastest-growing category, driven by increasing awareness of oral health and preventive care among consumers. The focus on health and hygiene, especially post-pandemic, has prompted a surge in the popularity of products that claim oral health benefits alongside breath freshening attributes.</p>

<p>Breath Freshening: Dominant vs. Oral Hygiene: Emerging</p>

<p>Breath Freshening has established itself as the dominant application in the Mouth Fresheners Market, characterized by a wide range of products that offer immediate relief from bad breath. This segment capitalizes on consumer desires for convenience and effectiveness, often featuring appealing flavors and instant effects. On the other hand, Oral Hygiene is rapidly emerging, appealing particularly to health-conscious consumers who are now looking for products that not only freshen breath but also contribute to their overall dental health. This segment often includes mouthwashes and dental mints fortified with active ingredients that provide long-term oral benefits. As health trends continue to evolve, Oral Hygiene’s market position is bolstered by consumers' increasing prioritization of holistic health practices.</p>

By Formulation: Mints (Largest) vs. Gums (Fastest-Growing)

<p>In the Mouth Fresheners Market, the formulation segment reveals a diverse landscape with Mints leading in market share. They are favored for their convenience and instant refreshment, making them a staple among consumers. On the other hand, Gums have been gaining traction and are identified as the fastest-growing segment due to rising demand for oral care products that also serve as a functional chewing option and increasingly focus on sugar-free and healthy alternatives.</p>

<p>Mints: Largest vs. Gums: Fastest-Growing</p>

<p>Mints serve as the dominant product within the Mouth Fresheners segment, characterized by their instant refreshing qualities and convenience. They are generally available in various flavors and formulations, catering to a broad audience. Meanwhile, Gums have emerged as the fastest-growing segment, reflective of the evolving consumer preferences towards multifunctional products. These products offer fresh breath along with other benefits such as dental care and are becoming increasingly popular due to innovations in sugar-free options and unique flavor experiences.</p>

By Distribution Channel: Supermarkets (Largest) vs. Online Retail (Fastest-Growing)

<p>In the Mouth Fresheners Market, the distribution landscape is primarily dominated by supermarkets, which cater to a large consumer base with their extensive product offerings. This traditional retail channel provides convenience and accessibility, leading it to secure the largest share among distribution channels. Following closely, convenience stores also contribute significantly, albeit at a smaller scale, while online retail is quickly gaining traction due to changing consumer preferences towards digital shopping. Pharmacies represent a niche yet important channel for mouth fresheners, focusing on health-oriented products. Analyzing growth trends, online retail emerges as the fastest-growing segment, driven by the surge in e-commerce and changing consumer behaviors post-pandemic. The convenience of home delivery and the availability of various mouth freshener brands online draws in a tech-savvy demographic. Likewise, supermarkets continue to thrive as dominant players, capitalizing on their established networks and loyal customer bases, ensuring they remain relevant in the competitive landscape of mouth fresheners.</p>

<p>Supermarkets (Dominant) vs. Online Retail (Emerging)</p>

<p>Supermarkets hold a dominant position in the Mouth Fresheners Market, thanks to their vast selection of products and the convenience they offer. Shoppers frequently visit these retail giants for essential groceries, thus facilitating impulse purchases of mouth fresheners. The organized setup informs consumers about various options, aiding in informed purchasing decisions. In contrast, online retail is viewed as an emerging player in this market. The shift towards online shopping platforms reflects changing consumer preferences, where ease of browsing and home delivery services attract a new demographic. Digital promotions and user-friendly interfaces continue to enhance the overall shopping experience, further propelling the growth of online retail.</p>

By Target Audience: Adults (Largest) vs. Teenagers (Fastest-Growing)

<p>In the Mouth Fresheners Market, the distribution of market share among target audiences reveals that Adults constitute the largest segment, driven by a strong emphasis on oral hygiene and fresh breath. Meanwhile, Teenagers represent a rapidly emerging group, with increasing preferences for trendy flavors and convenient packaging. As consumers grow more health-conscious, these segments are responding to the demand for innovative and appealing mouth freshener products. The growth of the Adults segment is propelled by a focus on health and wellness, with many adults prioritizing products that contribute to oral health and overall well-being. In contrast, the Teenagers segment is expanding due to the influence of social media and peer trends, which drive demand for unique flavors and fun, user-friendly formats. This dynamic creates a competitive landscape in the mouth fresheners market, leading to continuous product innovations.</p>

<p>Adults (Dominant) vs. Teenagers (Emerging)</p>

<p>Adults hold a dominant position in the Mouth Fresheners Market, primarily because they tend to prioritize fresh breath and oral hygiene as part of their overall health regimen. This segment typically prefers products that offer long-lasting freshness and are often willing to invest in premium mouth fresheners that promise quality and effectiveness. On the other hand, Teenagers represent an emerging segment, characterized by their inclination for innovative flavors and vibrant branding that resonate with their lifestyle. This group is heavily influenced by peers and social media trends, which significantly affects their purchasing decisions. Their demand for diverse options, including sugar-free varieties and unique flavor combinations, is driving new product developments, making them a key focus area for marketers aiming to capture the youthful spirit of the market.</p>

Get more detailed insights about Mouth Fresheners Market Research Report - Forecast till 2035

Regional Insights

North America : Market Leader in Mouth Fresheners

North America continues to lead the mouth fresheners market, holding a significant share of 6900.0. The growth is driven by increasing consumer awareness regarding oral hygiene and the rising demand for convenient, on-the-go products. Regulatory support for health and wellness products further fuels this trend, as consumers seek healthier alternatives. The market is also influenced by innovative marketing strategies and product diversification, catering to various consumer preferences. The competitive landscape in North America is robust, featuring key players such as Wrigley, Mondelez International, and Procter & Gamble. These companies leverage their strong distribution networks and brand loyalty to maintain market dominance. The U.S. remains the largest market, with Canada and Mexico also contributing to growth. The presence of established brands and continuous product innovation ensures a dynamic market environment, appealing to a wide range of consumers.

Europe : Emerging Trends in Europe

Europe's mouth fresheners market is valued at 5000.0, reflecting a growing trend towards health-conscious products. The demand is driven by increasing awareness of oral hygiene and the popularity of natural ingredients. Regulatory frameworks in the EU promote transparency and safety in food products, encouraging manufacturers to innovate. This regulatory environment supports the introduction of new flavors and formulations, catering to diverse consumer preferences across the region. Leading countries in this market include Germany, France, and the UK, where brands like Perfetti Van Melle and Unilever are prominent. The competitive landscape is characterized by a mix of established players and emerging brands, all vying for market share. The presence of strong distribution channels and e-commerce platforms further enhances accessibility, allowing consumers to explore a variety of mouth fresheners tailored to their needs. The market is expected to grow as consumers increasingly prioritize health and wellness in their purchasing decisions.

Asia-Pacific : Rapid Growth in Emerging Markets

The Asia-Pacific mouth fresheners market, valued at 4000.0, is experiencing rapid growth, driven by urbanization and changing consumer lifestyles. Increasing disposable incomes and a growing middle class are contributing to higher demand for convenient oral care products. Regulatory initiatives aimed at improving food safety and quality standards are also fostering market growth, as consumers become more health-conscious and seek reliable products. Key players in this region include Nestle and Colgate-Palmolive, with significant market presence in countries like China, India, and Japan. The competitive landscape is evolving, with both multinational corporations and local brands competing for market share. Innovative marketing strategies and product diversification are essential for capturing the attention of a diverse consumer base, as preferences vary widely across different cultures and demographics in the region.

Middle East and Africa : Emerging Market Opportunities

The Middle East and Africa mouth fresheners market, valued at 1350.0, is on the rise, driven by increasing urbanization and changing consumer habits. The demand for mouth fresheners is growing as consumers become more aware of oral hygiene and seek convenient solutions. Regulatory frameworks in various countries are evolving to support product safety and quality, which is essential for market growth in this region. Leading countries include South Africa and the UAE, where local and international brands are competing to capture market share. Key players like Reckitt Benckiser are establishing a strong presence, leveraging innovative marketing strategies to appeal to consumers. The competitive landscape is characterized by a mix of established brands and new entrants, all aiming to meet the rising demand for mouth fresheners in this diverse and dynamic market.

Key Players and Competitive Insights

The Mouth Fresheners Market is currently characterized by a dynamic competitive landscape, driven by evolving consumer preferences and an increasing emphasis on health and wellness. Major players such as Wrigley (US), Mondelez International (US), and Perfetti Van Melle (NL) are strategically positioned to leverage innovation and product diversification. Wrigley (US) focuses on expanding its product line with natural ingredients, appealing to health-conscious consumers. Mondelez International (US) emphasizes sustainability in its operations, aiming to reduce its environmental footprint while enhancing product appeal. Perfetti Van Melle (NL) is investing in regional expansion, particularly in emerging markets, to capture a broader consumer base. Collectively, these strategies contribute to a competitive environment that prioritizes innovation and sustainability.

Key business tactics within the Mouth Fresheners Market include localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness to consumer demands. The market structure appears moderately fragmented, with several key players exerting influence while also allowing for niche brands to thrive. This fragmentation fosters a competitive atmosphere where innovation and consumer engagement are paramount, as companies strive to differentiate themselves in a crowded marketplace.

In November 2025, Wrigley (US) launched a new line of sugar-free mouth fresheners that incorporate herbal extracts, targeting the growing demand for healthier alternatives. This strategic move not only aligns with consumer trends towards natural products but also positions Wrigley (US) as a leader in health-oriented mouth fresheners. The introduction of this product is likely to enhance brand loyalty and attract new customers seeking healthier options.

In October 2025, Mondelez International (US) announced a partnership with a leading sustainability organization to improve the environmental impact of its packaging. This initiative underscores the company's commitment to sustainability and is expected to resonate with environmentally conscious consumers. By enhancing its packaging practices, Mondelez International (US) aims to strengthen its market position and appeal to a demographic increasingly concerned with ecological issues.

In September 2025, Perfetti Van Melle (NL) expanded its distribution network in Asia, particularly in India and Southeast Asia, to capitalize on the rising demand for mouth fresheners in these regions. This strategic expansion is anticipated to significantly increase market share and brand visibility in high-growth markets, thereby enhancing overall revenue potential.

As of December 2025, the Mouth Fresheners Market is witnessing trends such as digitalization, sustainability, and the integration of AI in product development and marketing strategies. Strategic alliances are increasingly shaping the competitive landscape, allowing companies to pool resources and expertise. The shift from price-based competition to a focus on innovation, technology, and supply chain reliability is becoming evident. Companies that can effectively differentiate their offerings through unique value propositions are likely to thrive in this evolving market.

Key Companies in the Mouth Fresheners Market market include

Industry Developments

15th July 2021- Ferndale Confectionery, a key player in the global mouth fresheners market, is set to build a new facility in Ballarat.

Report Overview

Future Outlook

Mouth Fresheners Market Future Outlook

<p>The Mouth Fresheners Market is projected to grow at a 3.8% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for oral hygiene products.</p>

New opportunities lie in:

  • <p>Expansion into e-commerce platforms for direct consumer sales.</p>
  • <p>Development of organic and natural mouth fresheners to meet health trends.</p>
  • <p>Partnerships with dental clinics for product endorsements and promotions.</p>

<p>By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences.</p>

Market Segmentation

Mouth Fresheners Market Application Outlook

  • Breath Freshening
  • Oral Hygiene
  • Cultural Practices
  • Functional Benefits

Mouth Fresheners Market Formulation Outlook

  • Mints
  • Gums
  • Sprays
  • Lozenges

Mouth Fresheners Market Target Audience Outlook

  • Adults
  • Teenagers
  • Children
  • Seniors

Mouth Fresheners Market Distribution Channel Outlook

  • Supermarkets
  • Convenience Stores
  • Online Retail
  • Pharmacies

Report Scope

MARKET SIZE 202417250.0(USD Million)
MARKET SIZE 202518050.0(USD Million)
MARKET SIZE 203526200.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.8% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledWrigley (US), Mondelez International (US), Perfetti Van Melle (NL), Nestle (CH), Unilever (GB), Procter & Gamble (US), Mars (US), Colgate-Palmolive (US), Reckitt Benckiser (GB)
Segments CoveredApplication, Formulation, Distribution Channel, Target Audience
Key Market OpportunitiesGrowing demand for natural ingredients in the Mouth Fresheners Market presents significant product development opportunities.
Key Market DynamicsRising consumer preference for natural ingredients drives innovation and competition in the mouth fresheners market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

FAQs

What is the predicted growth rate of the Mouth Fresheners Market?

Mouth Fresheners Market is expected to expand at 5.80% CAGR from 2021 to 2028

What is the valuation of the Mouth Fresheners Market?

Mouth Fresheners Market size can reach USD 6440.1 Million by 2030

Who is the notable players of the Mouth Fresheners Market?

Ferrero (Italy), Nestlé (Switzerland), Perfetti Van Melle Group B.V. (Italy), Johnson &amp; Johnson Services Inc. (US), Cipla Inc. (India), Harsh Nutricare (India), Mondelēz International (US), Mars Incorporated (US), Ferndale Confectionery Pty Ltd. (Australia), Haribo GmbH &amp; Co. Kg (Germany)

  1. Executive Summary
  2. Scope of the Report
    1. Market Definition
    2. Scope of the
      1. Research Objectives
      2. Assumptions & Limitations
    3. Study
    4. Markets Structure
    5. Market Research Methodology
    6. Research
    7. Function
    8. Secondary Research
    9. Primary Research
    10. Forecast Model
  3. Market Landscape
    1. Supply Chain Analysis
      1. Manufacturers/Producers
      2. Distributors/Retailers/Wholesalers/E-Commerce
      3. End Users
      4. Bargaining
      5. Bargaining Power
      6. Threat of Substitutes
      7. Rivalry
    2. Raw Material Suppliers
    3. Porter’s Five Forces Analysis
    4. Threat of New Entrants
    5. Power of Buyers
    6. of Suppliers
  4. Market Dynamics
    1. of Global Mouth Fresheners Market
    2. Introduction
    3. Drivers
    4. Restraints
    5. Opportunities
    6. Challenges
  5. Global
  6. Mouth Fresheners Market, by Type
    1. Introduction
      1. Market Estimates & Forecast, 2021–2028
      2. Market Estimates & Forecast, by Region, 2021–2028
      3. Market Estimates & Forecast, 2021–2028
      4. Market Estimates & Forecast, by Region, 2021–2028
      5. Market Estimates & Forecast, 2021–2028
      6. Market Estimates & Forecast, by Region, 2021–2028
      7. Market Estimates & Forecast, 2021–2028
      8. Market Estimates & Forecast, by Region, 2021–2028
      9. Market Estimates & Forecast, 2021–2028
      10. Market Estimates & Forecast, by Region, 2021–2028
    2. Mouth Spray
    3. Flavored Candies
    4. Breath Strip
    5. Chewing Gums
    6. Others
  7. Global Mouth Fresheners Market, by Category
    1. Introduction
    2. Sugar-Free
      1. Market Estimates &
      2. Market Estimates & Forecast, by
    3. Forecast, 2021–2028
    4. Region, 2021–2028
    5. Conventional
      1. Market Estimates
    6. Market Estimates & Forecast, 2021–2028
    7. & Forecast, by Region, 2021–2028
  8. Global Mouth
  9. Fresheners Market, by Distribution Channel
    1. Introduction
    2. Store-based
    3. Market Estimates & Forecast, 2021–2028
  10. Market Estimates & Forecast, by Region, 2021–2028
    1. Supermarket & Hypermarket
    2. Forecast, 2021–2028
    3. Region, 2021–2028
  11. Market Estimates &
  12. Market Estimates & Forecast, by
  13. Convenience Store
  14. Market Estimates & Forecast, 2021–2028
  15. Market Estimates & Forecast, by Region, 2021–2028
    1. Others
  16. Market Estimates & Forecast, 2021–2028
  17. Market Estimates & Forecast, by Region, 2021–2028
    1. Non-store-based
      1. Market Estimates & Forecast, 2021–2028
      2. Market Estimates & Forecast, by Region, 2021–2028
  18. Global Mouth Fresheners Market, by Region
    1. Introduction
    2. North America
      1. Market
      2. Market Estimates & Forecast, by Category, 2021–2028
      3. Market Estimates & Forecast, by Distribution Channel, 2021–2028
      4. US
      5. Mexico
    3. Market Estimates & Forecast, 2021–2028
    4. Estimates & Forecast, by Type, 2021–2028
    5. & Forecast, by Type, 2021–2028
    6. & Forecast, by Distribution Channel, 2021–2028
    7. Canada
    8. Market Estimates & Forecast, 2021–2028
    9. by Type, 2021–2028
    10. & Forecast, by Distribution Channel, 2021–2028
  19. Market Estimates & Forecast, by Type, 2021–2028
    1. Forecast, by Category, 2021–2028
    2. Estimates & Forecast, 2021–2028
    3. & Forecast, by Type, 2021–2028
  20. Market Estimates &
  21. Market Estimates & Forecast, by Distribution Channel,
    1. Europe
      1. Market
      2. Market Estimates
  22. Market Estimates & Forecast, by Category, 2021–2028
    1. & Forecast, by Type, 2021–2028
    2. & Forecast, by Distribution Channel, 2021–2028
    3. France
    4. Market Estimates & Forecast, 2021–2028
    5. by Type, 2021–2028
    6. & Forecast, by Distribution Channel, 2021–2028
    7. Italy
    8. Market Estimates & Forecast, 2021–2028
  23. Market Estimates & Forecast, by Distribution Channel, 2021–2028
  24. Germany
  25. Market Estimates & Forecast, 2021–2028
  26. Market Estimates
  27. Market Estimates & Forecast, by Category, 2021–2028
  28. Market Estimates
  29. Market Estimates & Forecast,
  30. Market Estimates & Forecast, by Category, 2021–2028
  31. Market Estimates
  32. Market Estimates & Forecast, by Type,
  33. Market Estimates & Forecast, by Category, 2021–2028
    1. Estimates & Forecast, by Distribution Channel, 2021–2028
    2. Spain
    3. Market Estimates & Forecast, 2021–2028
    4. by Type, 2021–2028
    5. & Forecast, by Distribution Channel, 2021–2028
    6. & Forecast, by Type, 2021–2028
    7. & Forecast, by Distribution Channel, 2021–2028
    8. Rest of Europe
    9. & Forecast, by Type, 2021–2028
    10. & Forecast, by Distribution Channel, 2021–2028
    11. Asia-Pacific
    12. & Forecast, 2021–2028
    13. Estimates & Forecast, by Type, 2021–2028
    14. & Forecast, by Type, 2021–2028
    15. & Forecast, by Distribution Channel, 2021–2028
    16. India
    17. Market Estimates & Forecast, 2021–2028
    18. by Type, 2021–2028
    19. & Forecast, by Distribution Channel, 2021–2028
    20. Japan
    21. Market Estimates & Forecast, 2021–2028
    22. by Type, 2021–2028
    23. & Forecast, by Distribution Channel, 2021–2028
    24. Australia & New Zealand
    25. & Forecast, by Type, 2021–2028
    26. & Forecast, by Distribution Channel, 2021–2028
    27. Rest of Asia-Pacific
    28. & Forecast, by Type, 2021–2028
    29. & Forecast, by Distribution Channel, 2021–2028
    30. of the World (RoW)
    31. by Type, 2021–2028
  34. Market
  35. Market Estimates & Forecast,
  36. Market Estimates & Forecast, by Category, 2021–2028
  37. Market Estimates
  38. UK
  39. Market Estimates & Forecast, 2021–2028
  40. Market Estimates
  41. Market Estimates & Forecast, by Category, 2021–2028
  42. Market Estimates
  43. Market Estimates & Forecast, 2021–2028
  44. Market Estimates
  45. Market Estimates & Forecast, by Category, 2021–2028
  46. Market Estimates
  47. Market Estimates
  48. Market
  49. Market Estimates & Forecast, by Category, 2021–2028
  50. Market Estimates & Forecast, by Distribution Channel,
  51. China
  52. Market Estimates & Forecast, 2021–2028
  53. Market Estimates
  54. Market Estimates & Forecast, by Category, 2021–2028
  55. Market Estimates
  56. Market Estimates & Forecast,
  57. Market Estimates & Forecast, by Category, 2021–2028
  58. Market Estimates
  59. Market Estimates & Forecast,
  60. Market Estimates & Forecast, by Category, 2021–2028
  61. Market Estimates
  62. Market Estimates & Forecast, 2021–2028
  63. Market Estimates
  64. Market Estimates & Forecast, by Category, 2021–2028
  65. Market Estimates
  66. Market Estimates & Forecast, 2021–2028
  67. Market Estimates
  68. Market Estimates & Forecast, by Category, 2021–2028
  69. Market Estimates
    1. Rest
      1. Market Estimates & Forecast,
      2. Market Estimates & Forecast,
      3. Market Estimates & Forecast, by Category, 2021–2028
      4. Market Estimates & Forecast, by Distribution Channel,
      5. South America
  70. Market Estimates & Forecast, by Type, 2021–2028
  71. Market Estimates & Forecast, by Category,
  72. Market Estimates & Forecast, by Distribution Channel, 2021–2028
    1. Middle East
    2. by Type, 2021–2028
  73. Market Estimates & Forecast, 2021–2028
  74. Market Estimates & Forecast,
  75. Market Estimates & Forecast, by Category,
  76. Market Estimates & Forecast, by Distribution Channel, 2021–2028
    1. by Type, 2021–2028
  77. Africa
  78. Market Estimates & Forecast, 2021–2028
  79. Market Estimates & Forecast,
  80. Market Estimates & Forecast, by Category,
  81. Market Estimates & Forecast, by Distribution Channel, 2021–2028
    1. Company Landscape
    2. Introduction
    3. Market Strategy
    4. Key Development Analysis
    5. (Expansions/Mergers and Acquisitions/Joint
    6. Ventures/New Product Developments/Agreements/ Investments)
    7. Company Profiles
    8. Ferrero
      1. Company Overview
      2. Product/Business
      3. Strategy
      4. SWOT Analysis
      5. Company Overview
      6. Product/Business
      7. Strategy
      8. SWOT Analysis
    9. Financial Updates
    10. Segment Overview
    11. Key Developments
    12. Nestlé
    13. Financial Updates
    14. Segment Overview
    15. Key Developments
    16. Perfetti Van Melle Group B.V.
      1. Company Overview
      2. Product/Business
      3. Strategy
      4. SWOT Analysis
      5. Company
      6. Financial Updates
      7. Strategy
      8. Key Developments
      9. SWOT
    17. Financial Updates
    18. Segment Overview
    19. Key Developments
    20. Johnson & Johnson Services, Inc.
    21. Overview
    22. Product/Business Segment Overview
    23. Analysis
    24. Cipla Inc.
      1. Company
      2. Financial Updates
      3. Strategy
      4. Key Developments
      5. SWOT
    25. Overview
    26. Product/Business Segment Overview
    27. Analysis
    28. Harsh Nutricare
      1. Company Overview
      2. Financial
      3. Product/Business Segment Overview
      4. Strategy
      5. Key Developments
      6. SWOT Analysis
    29. Updates
    30. Mondelēz International
      1. Company
      2. Financial Updates
      3. Strategy
      4. Key Developments
      5. SWOT
    31. Overview
    32. Product/Business Segment Overview
    33. Analysis
    34. Mondelēz International
      1. Company Overview
      2. Product/Business
      3. Strategy
      4. SWOT Analysis
      5. Company Overview
      6. Product/Business
      7. Strategy
      8. SWOT Analysis
      9. Financial Updates
      10. Product/Business Segment Overview
      11. Strategy
      12. Key
      13. SWOT Analysis
      14. Financial Updates
      15. Product/Business Segment Overview
      16. Strategy
      17. Key
      18. SWOT Analysis
      19. Financial Updates
      20. Product/Business Segment Overview
      21. Strategy
      22. Key
      23. SWOT Analysis
      24. Financial Updates
      25. Product/Business Segment Overview
      26. Strategy
      27. Key
      28. SWOT Analysis
      29. Financial Updates
      30. Product/Business Segment Overview
      31. Strategy
      32. Key
      33. SWOT Analysis
      34. Financial Updates
      35. Product/Business Segment Overview
      36. Strategy
      37. Key
      38. SWOT Analysis
    35. Financial Updates
    36. Segment Overview
    37. Key Developments
    38. Ferndale Confectionery Pty Ltd.
    39. Financial Updates
    40. Segment Overview
    41. Key Developments
    42. Haribo GmbH & Co. Kg
    43. Company Overview
    44. Developments
    45. Leaf Holland B.V.
    46. Company Overview
    47. Developments
    48. Zed Candy
    49. Company Overview
    50. Developments
    51. The PUR Company Inc.
    52. Company Overview
    53. Developments
    54. Hager Worldwide.
    55. Company Overview
    56. Developments
    57. INVENTZ Lifesciences
    58. Company Overview
    59. Developments
    60. Conclusion
  82. LIST OF TABLES
    1. TABLE 1
  83. Global Mouth Fresheners Market, by Region, 2021–2028
    1. (USD Million)
  84. Global Mouth
  85. Fresheners Market, by Type, 2021–2028 (USD Million)
    1. TABLE 3
  86. Global Mouth Fresheners Market, by Category, 2021–2028
    1. (USD Million)
  87. Global Mouth
  88. Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  89. North America: Mouth Fresheners Market,
    1. by Country, 2021–2028 (USD Million)
    2. TABLE 6
  90. North America: Mouth Fresheners Market, by Type, 2021–2028 (USD
    1. Million)
  91. North America: Mouth
  92. Fresheners Market, by Category, 2021–2028 (USD Million)
    1. TABLE 8
  93. North America: Mouth Fresheners Market, by Distribution
    1. Channel, 2021–2028 (USD Million)
    2. TABLE 9
  94. US: Mouth Fresheners Market, by Type, 2021–2028 (USD Million)
  95. US: Mouth Fresheners Market, by Category,
  96. US:
  97. Mouth Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  98. Canada: Mouth Fresheners Market, by Type,
  99. Canada:
  100. Mouth Fresheners Market, by Category, 2021–2028 (USD Million)
    1. TABLE
  101. Canada: Mouth Fresheners Market, by Distribution Channel,
  102. Mexico:
  103. Mouth Fresheners Market, by Type, 2021–2028 (USD Million)
    1. TABLE
  104. Mexico: Mouth Fresheners Market, by Category, 2021–2028
    1. (USD Million)
  105. Mexico: Mouth Fresheners
  106. Market, by Distribution Channel, 2021–2028 (USD Million)
    1. TABLE
  107. Europe: Mouth Fresheners Market, by Country, 2021–2028
    1. (USD Million)
  108. Europe: Mouth Fresheners
  109. Market, by Type, 2021–2028 (USD Million)
    1. TABLE 20
  110. Europe: Mouth Fresheners Market, by Category, 2021–2028 (USD
    1. Million)
  111. Europe: Mouth Fresheners
  112. Market, by Distribution Channel, 2021–2028 (USD Million)
    1. TABLE
  113. Germany: Mouth Fresheners Market, by Type, 2021–2028
    1. (USD Million)
  114. Germany: Mouth Fresheners
  115. Market, by Category, 2021–2028 (USD Million)
    1. TABLE 24
  116. Germany: Mouth Fresheners Market, by Distribution Channel, 2021–2028
    1. (USD Million)
  117. France: Mouth Fresheners
  118. Market, by Type, 2021–2028 (USD Million)
    1. TABLE 26
  119. France: Mouth Fresheners Market, by Category, 2021–2028 (USD
    1. Million)
  120. France: Mouth Fresheners
  121. Market, by Distribution Channel, 2021–2028 (USD Million)
    1. TABLE
  122. Italy: Mouth Fresheners Market, by Type, 2021–2028
    1. (USD Million)
  123. Italy: Mouth Fresheners
  124. Market, by Category, 2021–2028 (USD Million)
    1. TABLE 30
  125. Italy: Mouth Fresheners Market, by Distribution Channel, 2021–2028
    1. (USD Million)
  126. Spain: Mouth Fresheners
  127. Market, by Type, 2021–2028 (USD Million)
    1. TABLE 32
  128. Spain: Mouth Fresheners Market, by Category, 2021–2028 (USD Million)
  129. Spain: Mouth Fresheners Market, by Distribution
    1. Channel, 2021–2028 (USD Million)
    2. TABLE 34
  130. UK: Mouth Fresheners Market, by Type, 2021–2028 (USD Million)
  131. UK: Mouth Fresheners Market, by Category,
  132. UK:
  133. Mouth Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  134. Rest of Europe: Mouth Fresheners Market, by
    1. Type, 2021–2028 (USD Million)
  135. Rest
  136. of Europe: Mouth Fresheners Market, by Category, 2021–2028 (USD Million)
  137. Rest of Europe: Mouth Fresheners Market, by
    1. Distribution Channel, 2021–2028 (USD Million)
    2. TABLE 40
  138. Asia-Pacific: Mouth Fresheners Market, by Country, 2021–2028
    1. (USD Million)
  139. Asia-Pacific: Mouth
  140. Fresheners Market, by Type, 2021–2028 (USD Million)
    1. TABLE 42
  141. Asia-Pacific: Mouth Fresheners Market, by Category, 2021–2028
    1. (USD Million)
  142. Asia-Pacific: Mouth
  143. Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  144. China: Mouth Fresheners Market, by Type, 2021–2028
    1. (USD Million)
  145. China: Mouth Fresheners
  146. Market, by Category, 2021–2028 (USD Million)
    1. TABLE 46
  147. China: Mouth Fresheners Market, by Distribution Channel, 2021–2028
    1. (USD Million)
  148. India: Mouth Fresheners
  149. Market, by Type, 2021–2028 (USD Million)
    1. TABLE 48
  150. India: Mouth Fresheners Market, by Category, 2021–2028 (USD Million)
  151. India: Mouth Fresheners Market, by Distribution
    1. Channel, 2021–2028 (USD Million)
    2. TABLE 50
  152. Japan: Mouth Fresheners Market, by Type, 2021–2028 (USD Million)
  153. Japan: Mouth Fresheners Market, by Category,
  154. Japan:
  155. Mouth Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  156. Rest of Asia-Pacific: Mouth Fresheners Market,
    1. by Type, 2021–2028 (USD Million)
    2. TABLE 54
  157. Rest of Asia-Pacific: Mouth Fresheners Market, by Category, 2021–2028
    1. (USD Million)
  158. Rest of Asia-Pacific:
  159. Mouth Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  160. Rest of the World (RoW): Mouth Fresheners
  161. Market, by Country, 2021–2028 (USD Million)
    1. TABLE 57
  162. Rest of the World (RoW): Mouth Fresheners Market, by Type, 2021–2028
    1. (USD Million)
  163. Rest of the World (RoW):
  164. Mouth Fresheners Market, by Category, 2021–2028 (USD Million)
    1. TABLE
  165. Rest of the World (RoW): Mouth Fresheners Market,
    1. by Distribution Channel, 2021–2028 (USD Million)
    2. TABLE 60
  166. South America: Mouth Fresheners Market, by Type, 2021–2028
    1. (USD Million)
  167. South America: Mouth
  168. Fresheners Market, by Category, 2021–2028 (USD Million)
    1. TABLE 62
  169. South America: Mouth Fresheners Market, by Distribution
    1. Channel, 2021–2028 (USD Million)
    2. TABLE 63
  170. Middle East: Mouth Fresheners Market, by Type, 2021–2028 (USD Million)
  171. Middle East: Mouth Fresheners Market, by Category,
  172. Middle
  173. East: Mouth Fresheners Market, by Distribution Channel, 2021–2028 (USD Million)
  174. Africa: Mouth Fresheners Market, by Type,
  175. Africa:
  176. Mouth Fresheners Market, by Category, 2021–2028 (USD Million)
    1. TABLE
  177. Africa: Mouth Fresheners Market, by Distribution Channel,
  178. LIST OF FIGURES
    1. FIGURE
  179. Global Mouth Fresheners Market Segmentation
    1. FIGURE 2
    2. Forecast Research Methodology
  180. Five Forces
    1. Analysis of Global Mouth Fresheners Market
  181. Value
    1. Chain of Global Mouth Fresheners Market
  182. Share of
  183. Global Mouth Fresheners Market in 2021, by Country (%)
    1. FIGURE 6
    2. Global Mouth Fresheners Market, 2021–2028
    3. FIGURE 7
    4. Global Mouth Fresheners Market Size by Type, 2021
    5. FIGURE 8
  184. Share of Global Mouth Fresheners Market, by Type, 2021–2028
    1. FIGURE
  185. Global Mouth Fresheners Market Size by Category, 2021
    1. FIGURE
  186. Share of Global Mouth Fresheners Market, by Category, 2021–2028
  187. Global Mouth Fresheners Market Size, by Distribution
    1. Channel, 2021
  188. Share of Global Mouth Fresheners
  189. Market, by Distribution Channel, 2021–2028

Mouth Fresheners Market Segmentation

Market Segmentation Overview

  • Detailed segmentation data will be available in the full report
  • Comprehensive analysis by multiple parameters
  • Regional and country-level breakdowns
  • Market size forecasts by segment
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