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Mobile App Development Market Research Report Information by Platform (IOS, Android), by Application (E-commerce, Banking, Entertainment), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032

ID: MRFR/ICT/1220-HCR | 110 Pages | Author: Ankit Gupta| July 2024

Mobile App Development Market Overview

Mobile App Development Market is projected to grow from USD 94.4 Billion in 2024 to USD 399.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 22.9% during the forecast period (2024 - 2032). Additionally, the market size for Mobile App Development was valued at USD 88.9 billion in 2023.

Increased Use of Mobile Devices Will Boost Market Growth; new developments and creative concepts to support Growth are the key market drivers enhancing the Mobile App Development market CAGR.

Figure 1: Mobile App Development Market Size, 2024-2032 (USD Billion)

Mobile App Development Market Overview1

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mobile App Development Market Trends

Market Growth Will Be Boosted by the Increased Use of Mobile Devices, Together with New Innovations and Innovative Ideas to Support Growth.

Mobile technology has spread quickly over the entire planet. Smartphones account for more than half of all mobile connections, and almost everyone owns a mobile device. However, mobile technology development has not been consistent up to this point, either within or across nations. People in industrialized economies are more likely than those in developing economies to use the internet and social media, own mobile phones (particularly smartphones), and use them often. Smartphone use can vary dramatically from nation to nation, even in established countries. Nowadays, the most probable users of mobile technology, the internet, and numerous social media platforms are those in advanced economies. Younger individuals, those with better levels of education, and those with higher incomes are more likely to have access to the internet than older people in both developed and developing economies. These elements will propel the Mobile App Development market even more.

Figure1: Gaming software revenue (2021-2030)

Gaming software revenue

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mobile games are becoming more widely available due to growing internet usage and advancements in gaming technology. The possibility of augmented reality (A.R.) and virtual reality (V.R.) on the mobile phone through various apps is ensured by sensors such as motion sensors, gyroscopes, and accelerometers in tablets and smartphones. Game and application developers typically use three income strategies: in-game purchases, paid game apps, and in-app adverts. According to a poll, given the rising popularity of mobile gaming, 5 to 10% of players are prepared to pay for game applications, which is a double-digit rise from 2018. Additionally, it has been demonstrated that users tend to make more in-app payments after they recognize the program's worth and want to access additional functions. Some gaming apps, such as Pokémon GO, Candy Crush Saga, and Clash of Clans, generate more income through in-app purchases than any other source.

New developments and creative concepts to support Growth For quite some time, the Mobile App Development industry has dramatically disrupted and rethought the corporate world. Almost every firm must embrace the most recent trends in mobile app development and widens its marketing approach too to acquire traction toward optimum Growth and effectively reach the target Mobile App Development market. Today's consumers have grown to expect services to be bundled with apps that have simple, straightforward user interfaces. A gap in the market for Mobile App Development prompted the creation of applications for on-demand development. The on-demand development concept will grow increasingly well-liked as more individuals seek to expedite their app development procedures.

Fantasy Sports Apps Are Good for Investor Sentiment and Will Meet Demands for Entertainment. Worldwide, the effects of the coronavirus epidemic are still being felt by people and companies. Video conferencing applications are replacing expensive business visits, which has allowed business owners to save on travel and other expenses. Since owners and workers may virtually organize and conduct meetings via video conferencing applications, businesses in the Mobile App Development industry scramble to capitalize on this opportunity.

Mobile App Development Market Segment Insights

Mobile App Development Platform Insights

Based on Platform, the Mobile App Development market segmentation includes IOS and Android. In 2021, the IOS category accounted for more than 62.88 percent of worldwide sales, holding the biggest market share. The substantial proportion of this Mobile App Development market is mainly attributable to iOS applications' comparatively greater monetization rate for income from in-app purchases and premium apps. The category is expanding as a result of an increase in iPhone and iPad users throughout the world. Furthermore, a large portion of income in 2021 will come from purchases of mobile games.

Figure 2: Mobile App Development Market, by Platform, 2022 & 2030 (USD Million)

Mobile App Development Market, by Platform, 2021 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mobile App Development Application Insights

The Mobile App Development market segmentation, based on Application, includes (E-commerce, Banking, and Entertainment. In 2021, the Mobile App Development market's Entertainment application sector had the highest revenue share (42.94%). The Mobile App Development market is also predicted to maintain its dominance over the forecast period due to an exceptional estimated increase in the population of gamers and, as a result, the number of mobile gaming apps in countries like China and India. Additionally, iOS, Android, and Windows are the three primary Operating System (O.S.) platforms utilized to develop mobile games. Although many games were downloaded to Android O.S. in 2019, iOS made more income due to the greater prevalence of premium games.

Mobile App Development Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America Mobile App Development market accounted for USD 29.19 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. Several companies operating in the area, including Apple Inc., Hewlett Packard Enterprise, Google LLC, Netflix Inc., and Microsoft Corporation, are attributed to the significant market share. A significant market share has been achieved due to widespread smartphone use, increased in-app consumer spending, and a disproportionately greater number of smartphone application downloads. The U.S. is anticipated to emerge as a very lucrative market for mobile gaming apps in terms of paid mobile games, in-app payment, and a quickly expanding mobile app user base.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Given the area's internet penetration and smartphone usage promise, the Asia Pacific Mobile App Development is predicted to become the regional market with the quickest Growth. India and china will continue to be the two largest Mobile App Development markets, providing excellent development prospects for all players in Mobile App Development. Additionally, rising disposable income combined with government programs like Digital India is anticipated to positively affect regional Mobile App Development market expansion in the coming years. Additionally, the availability of inexpensive data use packs, and networking developments are additional significant growth drivers for regional expansion. For instance, research in India found 627 million internet users in rural regions in 2018, which fueled the Mobile App Development market's expansion. Moreover, the China Mobile App Development market held the largest market share, and the India Mobile App Development market was the fastest-growing market in the Asia-Pacific region.

Due to increased investments in digitization and increased adoption of internet of things technology, the Mobile App Development market in Europe currently holds the third-largest market share. During the forecast period, mobile-connected smart objects are anticipated to offer significant opportunities for market growth. Additionally, the U.K. Mobile App Development market grew the quickest in the European area, while Germany's Mobile App Development market had the biggest market share.

Mobile App Development Key Market Players & Competitive Insights

Major market players are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth for cervical fusion. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. Mobile App Development industry competitors must provide affordable products to grow and remain in a market that is becoming increasingly competitive.

Appster is a mobile application development firm headquartered in Melbourne, Australia, and was founded in 2011. For businesses, Appster creates custom mobile, web, and wearable applications. The firm uses big data and analytics technologies to create apps for end users in social networking, location, FinTech, cryptocurrency, education, gaming, and transportation.

Google LLC is an American multinational technology business emphasizing consumer electronics, cloud computing, computer software, quantum computing, e-commerce, and search engine technology. AppSheet, a no-code development platform supplier for application software, was purchased by Google LLC in January 2020.

Key Companies in the Mobile App Development market include

  • Facebook Inc. (U.S.)

  • Google Inc. (U.S.)

  • Apple Inc. (U.S.)

  • Microsoft Corporation (U.S.)

  • IBM Corporation (U.S.)

  • Kony Inc. (U.S.)

  • Verivo software Inc. (U.S.)

  • Amazon Inc. (U.S.)

  • Infosys Ltd. (India)

  • Wipro Corporation (India)

Mobile App Development Industry Developments

May 2023:

Leading software development firm CodeBuzzers is pleased to announce the introduction of its new mobile app development services. For many years, the business has offered world-class software development services to enterprises, and it is now extending its portfolio to include mobile app development. Mobile app UI/UX design, hybrid app development, iOS and Android app development, app testing and deployment, as well as continuing maintenance and support are all included in CodeBuzzers' mobile app development services.

The business's staff of skilled designers and developers has a demonstrated track record of producing high-quality mobile apps that satisfy the needs of companies in many industries. To produce scalable, secure, and user-friendly apps, they make use of the most recent technology and development frameworks.

April 2023:

The Mankekar Family Office and founder Ramakant Sharma joined together to lead a $2.5 million seed fundraising round for Apptile, a start-up that specialises in no-code mobile app development. The money will be used to launch the company's platform, which enables Shopify businesses to build specialised, high-performance mobile apps without having any coding or design expertise.

The start-up's ground-breaking platform seeks to assist businesses of all sizes in developing mobile apps that provide a customised experience to their clients. The process of developing a mobile app is made more easier and more accessible by the usage of no-code technologies for firms who do not have the technical know-how to do so themselves. 

May 2023:

The cutting-edge mobile app development platform BuildFire revealed today that it had acquired Bizness Apps, a major rival in the industry.

The purchase of Bizness Apps demonstrates BuildFire's dedication to ongoing innovation and expansion in the mobile app development sector. BuildFire is certain that it can offer its new clients the most comprehensive and user-friendly app development platform thanks to its simple UI and wide range of capabilities.

BuildFire is a top platform for developing mobile apps that enables companies to design, release, and manage unique mobile applications without having to know any programming languages. BuildFire has assisted hundreds of organisations across numerous industries to streamline operations, improve customer engagement, and spur growth because to its user-friendly design and robust functionality.

Mobile App Development Market Segmentation

Mobile App Development Platform Outlook

  • IOS

  • Android

Mobile App Development Application Outlook

  • E-commerce

  • Banking

  • Entertainment

Mobile App Development Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2023 USD 88.9 billion
Market Size 2024 USD 94.4 billion
Market Size 2032 USD 399.8 billion
Compound Annual Growth Rate (CAGR) 23.80% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018 & 2020
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Operating Platforms, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Facebook Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.) Apple Inc. (U.S.), Amazon Inc. (U.S.), Kony Inc. (U.S.), and Verivo software.Inc. (U.S.), Infosys Ltd. (India), Wipro Corporation (India)  
Key Market Opportunities The increasing dependence on I.T. infrastructure support of different industries around the globe has doubled the need for advanced mobile apps for easy solutions.
Key Market Dynamics Increased Use of Mobile Devices Will Boost Market Growth New developments and creative concepts to support Growth

Frequently Asked Questions (FAQ) :

The Mobile App Development market size was valued at USD 94.4 Billion in 2024.

The market for Mobile App Development is projected to grow at a CAGR of 22.9% during the forecast period, 2024-2032.

North America had the largest share of the Mobile App Development market.

The key players in the Mobile App Development market are Facebook Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.), Apple Inc. (U.S.), Amazon Inc. (U.S.), Kony Inc. (U.S.), and Verivo software.Inc. (U.S.), Infosys Ltd. (India), Wipro Corporation (India).

The IOS Mobile App Development category dominated the market in 2021.

Entertainment had the largest share in the Mobile App Development market.

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