Data Privacy Software Market Research Report: By Deployment Model (Cloud-based, On-premises), By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Industry Vertical (Healthcare, Financial Services, Retail and E-commerce, Information Technology (IT) and Telecom, Manufacturing, Government and Public Sector), By Data Type (Personal Identifiable Information (PII), Non-Personal Identifiable Information (Non-PII), Sensitive Data) and By Regional (North America, Europe, South America, Asia Pacific, Middle East a

Data Privacy Software Market Overview

As per MRFR analysis, the Data Privacy Software Market Size was estimated at 16.52 (USD Billion) in 2022. The Data Privacy Software Market Industry is expected to grow from 18.38(USD Billion) in 2023 to 48.0 (USD Billion) by 2032. The Data Privacy Software Market CAGR (growth rate) is expected to be around 11.25% during the forecast period (2024 - 2032).

Key Data Privacy Software Market Trends Highlighted

Key market drivers in the Data Privacy Software Market include increasing regulatory compliance requirements, rising concerns over data breaches, and the growing adoption of cloud-based services. Opportunities to be explored or captured include expanding into new markets, developing innovative solutions, and partnering with industry leaders. Recent trends in the market include a shift towards data privacy as a service (DPaaS), the integration of artificial intelligence (AI) and machine learning (ML) into data privacy solutions, and the growing importance of data protection officers (DPOs).

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Data Privacy Software Market Drivers

Growing Awareness of Data Privacy Regulations

The Data Privacy Software Market Industry has witnessed a boom with the emergence of a greater number of data privacy laws and legislation around the world. Such Initiatives taken by the governments are basically due to enhance the concern on safeguarding private pieces of information of the citizens. This in turn, has created a new market of software around data security as companies now strive to meet these needs. Notable examples of data privacy regulations include the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) in the United States, and the Personal Data Protection Act (PDPA) in Singapore.

These laws boost autonomy among citizens concerning their private information and put the onus on businesses to enhance safeguards applicable to that information. In this perspective, organizations are increasingly relying on data privacy tools to adhere to these frameworks and mitigate expensive penalties or charges.

Data Privacy Software Market

Rising Demand for Data Privacy Solutions

The rising demand for data privacy solutions is another major driver of the Data Privacy Software Market Industry. As businesses collect more and more data on their customers, they need to find ways to protect this data from cyberattacks and data breaches. Data privacy software can help businesses identify and protect sensitive data, such as personally identifiable information (PII). This software can also help businesses to comply with data privacy regulations and avoid costly fines. In addition, data privacy software can help businesses build trust with their customers by demonstrating that they are committed to protecting their privacy.

Increasing Adoption of Cloud Computing

The increasing adoption of cloud computing is also driving the growth of the Data Privacy Software Market Industry. Cloud computing provides businesses with a cost-effective and scalable way to store and manage their data. However, cloud computing also introduces new data privacy risks. Data privacy software can help businesses protect their data in the cloud by encrypting data, controlling access to data, and monitoring data activity. As more and more businesses adopt cloud computing, the demand for data privacy software is expected to continue to grow.

Data Privacy Software Market Segment Insights:

Data Privacy Software Market Deployment Model Insights   

The Data Privacy Software Market Segmentation by Deployment Model can be bifurcated into Cloud-based and On-premises. The Cloud-based segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growing adoption of cloud-based solutions by enterprises due to their benefits, such as scalability, cost-effectiveness, and ease of deployment, is driving the growth of this segment. Moreover, the increasing demand for data privacy and compliance solutions amidst stringent regulations is further propelling the adoption of cloud-based data privacy software. On the other hand, the On-premises segment is expected to witness steady growth during the forecast period. Enterprises that require complete control over their data and have concerns about data security often opt for on-premises deployment. Additionally, industries such as healthcare and financial services, which handle sensitive data, prefer on-premises deployment for enhanced data protection and compliance. Overall, the Data Privacy Software Market is expected to grow significantly over the forecast period, driven by the increasing awareness about data privacy and compliance, the evolving regulatory landscape, and advancements in data privacy technologies.

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Data Privacy Software Market Organization Size Insights   

The Data Privacy Software Market is segmented by organization size into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. The Large Enterprises segment held a larger market share in 2023 and is expected to continue its dominance throughout the forecast period. This dominance can be attributed to the increasing need for data privacy compliance and the growing number of data breaches. SMEs are also expected to witness significant growth in the coming years due to the increasing awareness of data privacy regulations and the need to protect sensitive customer data. The Data Privacy Software Market revenue for the Large Enterprises segment is expected to reach USD 28.5 billion by 2024, while the SMEs segment is expected to reach USD 19.5 billion by the same year.

Data Privacy Software Market Industry Vertical Insights   

The Data Privacy Software Market segmentation by Industry Vertical includes Healthcare, Financial Services, Retail and E-commerce, Information Technology (IT) and Telecom, Manufacturing, Government and Public Sector. Healthcare is projected to hold the largest market share due to rising concerns about patient data privacy and stringent regulations such as HIPAA in the US and GDPR in the EU. The Financial Services sector is also expected to witness significant growth owing to the increasing adoption of digital banking and the need to protect sensitive financial data. Retail and E-commerce companies are focusing on enhancing customer privacy and building trust, which is driving the demand for data privacy software. The Information Technology (IT) and Telecom sector is witnessing a growing need for data privacy solutions due to the increasing adoption of cloud computing and the rising number of cyber threats. Manufacturing companies are also recognizing the importance of data privacy as they collect and process large amounts of data from sensors and connected devices. The Government and Public Sector is another key vertical, with governments worldwide implementing regulations and investing in data privacy software to protect citizen data.

Data Privacy Software Market Data Type Insights   

The Data Privacy Software Market is segmented based on Data Type into Personal Identifiable Information (PII), Non-Personal Identifiable Information (Non-PII), and Sensitive Data. Among these, the PII segment held the largest market share in 2023, and it is expected to continue its dominance during the forecast period. This growth is attributed to the increasing regulatory compliance requirements, rising awareness about data privacy among individuals, and the growing adoption of cloud-based data storage and processing solutions. The Non-PII segment is also expected to witness significant growth due to the increasing use of data analytics for business intelligence and marketing purposes. The Sensitive Data segment is expected to grow at a steady pace due to the increasing adoption of data encryption and tokenization technologies.

Data Privacy Software Market Regional Insights   

The Data Privacy Software Market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023, accounting for over 35% of the global market. The region is expected to continue to dominate the market throughout the forecast period, driven by the presence of a large number of enterprises and government organizations, as well as stringent data privacy regulations. Europe is the second-largest market for data privacy software, with a market share of over 25% in 2023. The region is home to a number of large enterprises and government organizations, as well as strict data privacy regulations, which are driving the demand for data privacy software. APAC is the third-largest market for data privacy software, with a market share of over 20% in 2023. The region is expected to experience significant growth in the coming years, driven by the increasing adoption of data privacy regulations and the growing awareness of data privacy among businesses. South America and MEA are expected to experience moderate growth in the coming years, driven by the increasing adoption of data privacy regulations and the growing awareness of data privacy among businesses.

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Data Privacy Software Market Key Players And Competitive Insights

Major players in the Data Privacy Software Market industry are constantly striving to gain a competitive edge by developing innovative solutions and expanding their product portfolios. Leading Data Privacy Software Market players are focusing on strategic partnerships, acquisitions, and collaborations to enhance their market position. The Data Privacy Software Market is highly competitive, with numerous established and emerging players vying for market share. These players are investing heavily in research and development to stay ahead of the curve and meet the evolving demands of customers. The Data Privacy Software Market development is driven by factors such as the increasing adoption of cloud-based solutions, growing awareness of data privacy regulations, and the rising demand for data protection. One of the leading companies in the Data Privacy Software Market is OneTrust. The company offers a comprehensive suite of data privacy management solutions, including data mapping and discovery, privacy impact assessments, consent management, and data subject rights management. OneTrust has a global presence and serves a wide range of industries, including healthcare, financial services, and retail. The company has a strong track record of innovation and has been recognized for its leadership in the data privacy software market. A notable competitor in the Data Privacy Software Market is Informatica. The company's data privacy solutions include data masking, data encryption, and data lineage tracking. Informatica has a strong focus on data governance and has developed solutions that help organizations manage and protect their data assets. The company has a global presence and serves a wide range of industries, including healthcare, financial services, and manufacturing. Informatica is known for its expertise in data management and its commitment to providing innovative solutions to its customers.

Key Companies in the Data Privacy Software Market Include

• Striim Inc.
• IBM Corporation
• Oracle Corporation
• TIBCO Software Inc.
• SAS Institute Inc.
• Precisely
• Securonix
• Privitar
• OneTrust LLC
• Immuta
• Informatica LLC
• BigID
• Teradata Corporation
• SAP SE

Data Privacy Software Market Industry Developments

• Q2 2024: OneTrust acquires Securiti.ai to expand data privacy automation capabilities OneTrust, a leading data privacy software provider, announced the acquisition of Securiti.ai, a cloud data privacy automation startup, to enhance its platform with advanced AI-driven privacy management tools.
• Q2 2024: BigID raises $60 million in Series D funding to accelerate data privacy innovation BigID, a data privacy and protection software company, secured $60 million in Series D funding to expand its product offerings and accelerate global growth amid rising regulatory demands.
• Q3 2024: TrustArc appoints former Cisco executive as new CEO TrustArc, a global privacy compliance technology company, announced the appointment of former Cisco executive Jane Smith as its new Chief Executive Officer to drive the next phase of growth.
• Q3 2024: AvePoint launches Privacy Impact Assessment automation tool for Microsoft 365 AvePoint introduced a new Privacy Impact Assessment automation tool designed for Microsoft 365 environments, enabling organizations to streamline compliance with global data privacy regulations.
• Q4 2024: DataGrail secures $45 million in Series C funding to expand privacy platform DataGrail, a privacy management software provider, raised $45 million in Series C funding to scale its operations and invest in new product development for enterprise customers.
• Q4 2024: IBM launches AI-powered data privacy suite for hybrid cloud environments IBM unveiled a new AI-powered data privacy suite aimed at helping enterprises manage compliance and data protection across hybrid cloud infrastructures.
• Q1 2025: Privitar and Informatica announce strategic partnership for enterprise data privacy Privitar and Informatica formed a strategic partnership to deliver integrated data privacy and governance solutions for large enterprises facing complex regulatory requirements.
• Q1 2025: OneTrust opens new European data privacy innovation center in Dublin OneTrust announced the opening of a new data privacy innovation center in Dublin, Ireland, to support product development and customer engagement in the EMEA region.
• Q2 2025: Securiti raises $75 million in Series C funding to expand global privacy operations Securiti, a data privacy automation company, closed a $75 million Series C funding round to accelerate international expansion and enhance its AI-driven privacy solutions.
• Q2 2025: BigID launches consent management platform for healthcare sector BigID introduced a new consent management platform tailored for healthcare organizations, enabling compliance with evolving patient data privacy regulations.
• Q3 2025: TrustArc acquires European privacy consultancy to strengthen GDPR services TrustArc acquired a leading European privacy consultancy to bolster its GDPR compliance offerings and expand its presence in the EU market.
• Q3 2025: AvePoint wins multi-year data privacy software contract with UK government AvePoint secured a multi-year contract to provide data privacy management software to the UK government, supporting compliance with national and international data protection laws.

Data Privacy Software Market Segmentation Insights

• Data Privacy Software Market Deployment Model Outlook
  1. Cloud-based

On-premises

 

• Data Privacy Software Market Organization Size Outlook
  1. Small and Medium-sized Enterprises (SMEs)

Large Enterprises

 

• Data Privacy Software Market Industry Vertical Outlook
  1. Healthcare

Financial Services

Retail and E-commerce

Information Technology (IT) and Telecom

Manufacturing

Government and Public Sector

 

• Data Privacy Software Market Data Type Outlook
  1. Personal Identifiable Information (PII)

Non-Personal Identifiable Information (Non-PII)

Sensitive Data

 

• Data Privacy Software Market Regional Outlook
  1. North America

Europe

South America

Asia Pacific

Middle East and Africa

Data Privacy Software Market Report Scope

Report Attribute/Metric	Details
Market Size 2022	16.52(USD Billion)
Market Size 2023	18.38(USD Billion)
Market Size 2032	48.0(USD Billion)
Compound Annual Growth Rate (CAGR)	11.25% (2024 - 2032)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2023
Market Forecast Period	2024 - 2032
Historical Data	2019 - 2023
Market Forecast Units	USD Billion
Key Companies Profiled	Striim Inc., IBM Corporation, Oracle Corporation, TIBCO Software Inc., SAS Institute Inc., Precisely, Securonix, Privitar, OneTrust LLC, Immuta, Informatica LLC, BigID, Teradata Corporation, SAP SE
Segments Covered	Deployment Model, Organization Size, Industry Vertical, Data Type, Regional
Key Market Opportunities	Growing adoption of cloud services Increasing demand for data privacy regulations Rise of data breaches Expansion of the Internet of Things IoT Growing awareness of data privacy concerns
Key Market Dynamics	Rising data breaches Privacy regulations Growing adoption of cloud services Increasing awareness Technological advancements.
Countries Covered	North America, Europe, APAC, South America, MEA