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Mobile Advertising Market Research Report: Information By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising), By Organization Size (Small and Medium Size Enterprises, Large Enterprises), By Vertical (BFSI, Retail & Consumer Goods) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/ICT/2695-HCR | 100 Pages | Author: Ankit Gupta| April 2024

Mobile Advertising Market Segmentation


Mobile Advertising Type Outlook (USD Billion, 2018-2032)




  • Video Advertising




  • In-Game Advertising




  • In-App Advertising




Mobile Advertising Organization Size Outlook (USD Billion, 2018-2032)




  • Small and Medium Size Enterprises




  • Large Enterprises




Mobile Advertising Vertical Outlook (USD Billion, 2018-2032)




  • BFSI




  • Retail




  • Consumer Goods




Mobile Advertising Regional Outlook (USD Billion, 2018-2032)




  • North AmericaOutlook (USD Billion, 2018-2032)




    • North America Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • North America Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • North America Mobile Advertising by Vertical








  • BFSI




  • Retail




  • Consumer Goods







    • US Outlook (USD Billion, 2018-2032)




    • US Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • US Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • US Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • CANADA Outlook (USD Billion, 2018-2032)




    • CANADA Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • CANADA Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • CANADA Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods






  • Europe Outlook (USD Billion, 2018-2032)




    • Europe Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Europe Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Europe Mobile Advertising by Vertical








  • BFSI




  • Retail




  • Consumer Goods







    • Germany Outlook (USD Billion, 2018-2032)




    • Germany Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Germany Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Germany Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • France Outlook (USD Billion, 2018-2032)




    • France Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • France Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • France Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • UK Outlook (USD Billion, 2018-2032)




    • UK Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • UK Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • UK Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • ITALY Outlook (USD Billion, 2018-2032)




    • ITALY Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • ITALY Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • ITALY Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • SPAIN Outlook (USD Billion, 2018-2032)




    • Spain Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Spain Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Spain Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • Rest Of Europe Outlook (USD Billion, 2018-2032)




    • Rest Of Europe Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • REST OF EUROPE Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • REST OF EUROPE Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods






  • Asia-Pacific Outlook (USD Billion, 2018-2032)




    • Asia-Pacific Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Asia-Pacific Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Asia-Pacific Mobile Advertising by Vertical








  • BFSI




  • Retail




  • Consumer Goods






  • China Outlook (USD Billion, 2018-2032)







    • China Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • China Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • China Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • Japan Outlook (USD Billion, 2018-2032)




    • Japan Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Japan Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Japan Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • India Outlook (USD Billion, 2018-2032)




    • India Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • India Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • India Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • Australia Outlook (USD Billion, 2018-2032)




    • Australia Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Australia Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Australia Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)




    • Rest of Asia-Pacific Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Rest of Asia-Pacific Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Rest of Asia-Pacific Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods






  • Rest of the World Outlook (USD Billion, 2018-2032)




    • Rest of the World Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Rest of the World Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Rest of the World Mobile Advertising by Vertical








  • BFSI




  • Retail




  • Consumer Goods







    • Middle East Outlook (USD Billion, 2018-2032)




    • Middle East Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Middle East Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Middle East Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • Africa Outlook (USD Billion, 2018-2032)




    • Africa Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Africa Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Africa Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods







    • Latin America Outlook (USD Billion, 2018-2032)




    • Latin America Mobile Advertising by Type




      • Video Advertising




      • In-Game Advertising




      • In-App Advertising






    • Latin America Mobile Advertising by Organization Size




      • Small and Medium Size Enterprises




      • Large Enterprises






    • Latin America Mobile Advertising by Vertical







  • BFSI




  • Retail




  • Consumer Goods



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TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS
6 MOBILE ADVERTISING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY ADVERTISING TYPE

6.2.1.1 SHORT MESSAGE SERVICE (SMS)

6.2.1.2 MULTIMEDIA MESSAGING SERVICE (MMS)

6.2.1.3 PEER-TO-PEER MESSAGING (P2P)

6.2.1.4 VIDEO ADVERTISING

6.2.1.5 DISPLAY ADVERTISING

6.2.1.6 IN-GAME ADVERTISING

6.2.1.7 MOBILE DIGITAL COUPONS

6.2.1.8 IN-APP ADVERTISING

6.2.2 BY ORGANIZATION SIZE

6.2.2.1 SMALL AND MEDIUM ENTERPRISES

6.2.2.2 LARGE ENTERPRISES

6.2.3 BY VERTICAL

6.2.3.1 RETAIL AND CONSUMER GOODS

6.2.3.2 BFSI

6.2.3.3 IT & TELECOMMUNICATION

6.2.3.4 MEDIA AND ENTERTAINMENT

6.2.3.5 TRAVEL

6.2.3.6 TRANSPORTATION AND AUTOMOBILE

6.2.3.7 SUPPLY CHAIN AND LOGISTICS

6.2.3.8 HEALTHCARE

6.2.3.9 ENERGY & POWER AND UTILITIES

6.2.3.10 EDUCATION AND GOVERNMENT

6.2.3.11 OTHERS

6.2.4 BY GEOGRAPHY

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFIC

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 APPLOVIN CORPORATION (U.S.)

7.2.2 AVAZU INC. (CHINA)

7.2.3 CHARTBOOST INC. (NETHERLAND)

7.2.4 FACEBOOK INC. (U.S.)

7.2.5 FLURRY INC. (U.K.)

7.2.6 GOOGLE INC. (U.S.)

7.2.7 INMOBI PTE. LTD. (SINGAPORE)

7.2.8 MATOMY MEDIA GROUP LTD. (ISRAEL)

7.2.9 MILLENNIAL MEDIA INC. (U.S.)

7.2.10 SMAATO INC. (U.S.)

7.2.11 OTHERS
 

LIST OF TABLES

TABLE 1 MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 2 MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 3 MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 4 MOBILE ADVERTISING MARKET, BY REGION

TABLE 5 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 6 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 7 NORTH AMERICA MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 8 U.S. MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 9 U.S. MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 10 U.S. MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 11 CANADA MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 12 CANADA MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 13 CANADA MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 14 EUROPE MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 15 EUROPE MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 16 EUROPE MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 17 GERMANY MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 18 GERMANY MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 19 GERMANY MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 20 FRANCE MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 21 FRANCE MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 22 FRANCE MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 23 U.K. MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 24 U.K. MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 25 U.K. MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 26 REST OF EUROPE MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 27 REST OF EUROPE MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 28 REST OF EUROPE MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 29 ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 30 ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 31 ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY VERTICAL

TABLE 32 REST OF THE WORLD MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE

TABLE 33 REST OF THE WORLD MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 34 REST OF THE WORLD MOBILE ADVERTISING MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 MOBILE ADVERTISING MARKET: BY ADVERTISING TYPE (%)

FIGURE 3 MOBILE ADVERTISING MARKET: BY ORGANIZATION SIZE (%)

FIGURE 4 MOBILE ADVERTISING MARKET: BY VERTICAL (%)

FIGURE 5 MOBILE ADVERTISING MARKET: BY REGION (%)

FIGURE 6 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)

FIGURE 7 NORTH AMERICA MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 8 NORTH AMERICA MOBILE ADVERTISING MARKET, BY VERTICAL (%)

FIGURE 9 EUROPE MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)

FIGURE 10 EUROPE MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 11 EUROPE MOBILE ADVERTISING MARKET, BY VERTICAL (%)

FIGURE 12 ASIA-PACIFIC MOBILE ADVERTISING MARKET BY ADVERTISING TYPE (%)

FIGURE 13 ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 14 ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY VERTICAL (%)

FIGURE 15 ROW MOBILE ADVERTISING MARKET, BY ADVERTISING TYPE (%)

FIGURE 16 ROW MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 17 ROW MOBILE ADVERTISING MARKET, BY VERTICAL (%)

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