Interactive Advertising Market Research Report- Global Forecast 2027

Interactive Advertising Market, By Type (Sponsorship, Blogging, Widgets, Offline Activation, Social Media), By Organization Size (Small and Medium Size Enterprises, Large Enterprises), By Vertical (BFSI, Retail & Consumer Goods) - Forecast 2027

ID: MRFR/SEM/2668-HCR | February 2021 | Region: Global | 100 pages

Market Overview:


Interactive Advertising is a technique that promotes and encourages customer participation. This advertisement technique involves online interaction that is through social media, videos, web banners. Or it can be offline (display windows). The main motive of Interactive Advertising to increase customers' engagement and interact with the ad directly or indirectly to provide feedback. This feedback can be used by the advertiser to gain analytical data that can be used as a method to improve advertising. The main advantage of Interactive Advertising is that it encourages the customer to have more engagement with ads. It also boosts the social interaction between the buyer and vendors.


Interactive Advertising is an advertising technique that refers to communication through different mediums with the customers, and it can influence the buying behavior of the customer.  It also helps the customer to know about coming products and services and let them know about events.  With time the advertisement technique has evolved, and it is now through mobile devices to reach out to mass audiences virtually anywhere anytime.  The traditional advertisement is replaced by the digital advertisement. Nowadays, many businesses are adopting interactive advertising, and it is boosting the Interactive Advertising Market Growth.


This report highlights the market growth at $93 Billion with a CAGR rate of 15% in the Interactive Advertising Market Forecast period 2023. There is the rapid growth of expenditure on media and entertainment around the globe. This is due to the rising internet access of the consumer, the Increasing number of subscriptions of newspapers and magazines, and television and radio. Advertising brands have always attracted the customer's attention with a great advertisement, and they are investing in advertising as it is very important for the companies. Apart from that, mobile advertisement has shown rapid growth over the years as it is highly cost-effective, convenient, highly targeted.  Many users have access to the internet and mobile phones, and it is boosting the Global Interactive Advertising Market. Many big agencies are investing in interactive advertising, and therefore Interactive Advertising Market Size is expected to grow more in the coming years.


Interactive Advertising Market


Interactive Advertising Market


COVID-19 Analysis:


Many businesses faced loss, and it was heavily hampered by the COVID-19 Pandemic. Due to the covid-19 outbreak in almost all countries, the government decided to impose lockdown across many countries. Due to the lockdown and social distancing guidelines, the production and business work on a halt. Due to this, the organizations were adopting the work from the home method. There was a huge growth in the online customers as all people were at home and had less work to do. It was the best time for the brands and company to attract customers through interactive advertising. Many businesses tried to reach out to their consumers through social media platforms, websites, and other online platforms. So, the adoption of the Interactive Advertising Industry increased in huge numbers, and therefore Covid-19 Pandemic had a good impact on the Interactive Advertising Market, but there were some bad impacts of covid-19 on the market as well. As the businesses were going through the financial crisis, they didn't invest in any technology. As a result, the Interactive Advertising Market has shown less demand. Overall, the Covid-19 Pandemic had a mixed impact on Interactive Advertising Market Trend.


Market Dynamics:


There are many market drivers that are driving the demand of the Interactive Advertising Market. But there are many factors that are hampering the growth of the market, and those are called market restraints. Also, the Interactive Advertising Market faces some challenges that can impact the Interactive Advertising Market Growth.


Market Drivers:


There are many factors that influence the demand for interactive advertising in a positive way. One of the major drivers in the Interactive Advertising Market is the rapid increase in the number of smartphones. In the last few years, there is a huge increase in the number of smartphones worldwide, and this gave the brands and businesses the to reach out to their customers easily. With the increasing number of smartphones, there is an increasing number of users of social media too, so the companies are using Interactive advertising techniques to engage with their customers. Engagement can boost the sales of their products as well as the customers will take part in the campaign. Another driver is the adoption of interactive advertising in e-commerce sectors. As e-commerce sectors are growing rapidly and they are investing highly in advertisement to improve business productivity. As a result, it is driving the growth of Interactive Advertising Market Demand.


Market Opportunities:


The adoption of advertising techniques by brands and companies has brought many opportunities for the Interactive Advertising Market. Brands are using advertisements to attract people to their campaign that will help their business to grow. The trend of using advertisement to lure consumers is bringing many opportunities to the Interactive Advertising Market.


Market Restraints:


One of the biggest market restraints is the lack of knowledge about interactive advertising in underdeveloped areas as interactive advertising is a new concept, so there are many regions that are not familiar with this concept. So, lack of knowledge about advanced methods has become one of the major Interactive Advertising Market Restraints. Apart from the lack of knowledge, the higher cost of using Interactive advertising has become a big restraint for the market. Many small and medium organizations can't afford to pay for interactive advertising due to financial situations, and it is a major restraint for the market. 


Market Challenges:


The Interactive Advertising Market is facing challenges just like any other market. The major challenge for the Interactive Advertising Market is the use of traditional advertising methods in many companies. Many brands haven't upgraded to modern techniques. The presence of Traditional advertising techniques is a big challenge for the Interactive Advertising Market. The Interactive Advertising Market Key Players are helping the market to overcome these challenges, and the market is expected to see growth in coming years.


Cumulative Growth Analysis:


The Interactive Advertising Market is growing rapidly, and the market drivers are driving the growth of the market. The adoption of advertising techniques in businesses is increasing, and with it, the market is rising. The Interactive Advertising Market grows at $93 billion with a CAGR rate of 15% by the end of the year 2023. The contribution of major market key players will drive the growth of the market in the coming years.


Market Segmentation:


The Interactive Advertising Market is divided on the basis of Type, Organization Size, Vertical, and Region.



  • By Type- The Types of Interactive Advertising Market are mobile advertising, videos, social media, internet, email marketing, social media marketing, sponsorship, blogging, widgets, offline activation, and others.

  • By Organization Size- On the basis of organization size, the Interactive Advertising Market is divided into small and large enterprises and large enterprises.

  • By Vertical- The vertical segment of the market Includes retail and consumer holds, BFSI, IT and telecommunication, media and entertainment, travel, transportation, supply chain and logistics, healthcare, education and government, energy and power utilities.

  • Region- The region segment of the Interactive Advertising Market includes North America, Europe, Asia Pacific, and other regions in the world.


Regional Analysis:


The major regions of the Interactive Advertising Market are North America, Europe, Asia Pacific, and other regions in the world. North America holds the highest Advertising Market Share. The presence of financially strong countries in North America is driving the Interactive Advertising Market Growth in this region.  The U.S. Digital Advertising Market has shown rapid growth due to the high demand for advertising in this sector. The Asia Pacific is growing at a faster rate, and it is expected to register the highest CAGR rate in the Interactive Advertising Market Forecast Period. According to the Interactive Advertising Market Analysis, the adoption of smartphones has increased in this region rapidly, and it is the reason behind the market growth. The countries like Japan, China, and India are replacing traditional advertising methods with modern methods, and it will boost the Interactive Online Advertising Market in the coming years. The European region is always expected to show great growth in the Interactive Advertising Market.


Competitive Landscape:


The Major Key Players in the market are



  • Grey Advertising (U.S.),

  • BBDO (U.S.),

  • Crispin Porter + Bogusky (U.S.),

  • The Martin Agency (U.S.),

  • Deutsch (U.S.),

  • Ogilvy & Mather (U.S.),

  • Droga5 (U.S.),

  • Wieden+Kennedy (U.S.),

  • Butler, Shine, Stern & Partners (U.S.),

  • Mullen Advertising (U.S.)


Recent Developments:


In November 2019, StackAdapt partnered with SpotX to focus on connected TV inventory and audience.



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Frequently Asked Questions (FAQ) :


The key trends in interactive advertising market are noted as reaching to mass audience in less time, invention of latest technology convenient for users, occurrence of innovative ideas benefitting the users and adept use of smartphone to generate money.

The interactive advertising market can be segmented on the basis of type, organization size and vertical.

The Global People Counting System Market is going to gain a valuation of USD 93 Billion by 2023, as per the study.

The Global People Counting System Market is going to record 5% of CAGR in the future.

2017 and 2023 is the recorded growth period for the Global People Counting System Market.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS
6 INTERACTIVE ADVERTISING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY TYPE

6.2.1.1 MOBILE ADVERTISING

6.2.1.2 VIDEOS

6.2.1.3 INTERNET

6.2.1.4 SOCIAL MEDIA MARKETING

6.2.1.5 EMAIL MARKETING

6.2.1.6 SPONSORSHIP

6.2.1.7 BLOGGING

6.2.1.8 WIDGETS

6.2.1.9 OFFLINE ACTIVATION

6.2.1.10 OTHERS

6.2.2 BY ORGANIZATION SIZE

6.2.2.1 SMALL AND MEDIUM ENTERPRISES

6.2.2.2 LARGE ENTERPRISES

6.2.3 BY VERTICAL

6.2.3.1 RETAIL AND CONSUMER GOODS

6.2.3.2 BFSI

6.2.3.3 IT & TELECOMMUNICATION

6.2.3.4 MEDIA AND ENTERTAINMENT

6.2.3.5 TRAVEL

6.2.3.6 TRANSPORTATION AND AUTOMOTIVE

6.2.3.7 SUPPLY CHAIN AND LOGISTICS

6.2.3.8 HEALTHCARE

6.2.3.9 ENERGY & POWER AND UTILITIES

6.2.3.10 EDUCATION AND GOVERNMENT

6.2.3.11 OTHERS

6.2.4 BY GEOGRAPHY

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFIC

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 GREY ADVERTISING (U.S.)

7.2.2 WIEDEN+KENNEDY (U.S.)

7.2.3 BUTLER, SHINE, STERN & PARTNERS (U.S.)

7.2.4 OGILVY & MATHER (U.S.)

7.2.5 BBDO (U.S.)

7.2.6 CRISPIN PORTER + BOGUSKY (U.S.)

7.2.7 THE MARTIN AGENCY (U.S.)

7.2.8 DEUTSCH (U.S.)

7.2.9 DROGA5 (U.S.)

7.2.10 MULLEN ADVERTISING (U.S.)

7.2.11 OTHERS

LIST OF TABLES

TABLE 1 INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 2 INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 3 INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 4 INTERACTIVE ADVERTISING MARKET, BY REGION

TABLE 5 NORTH AMERICA INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 6 NORTH AMERICA INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 7 NORTH AMERICA INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 8 U.S. INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 9 U.S. INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 10 U.S. INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 11 CANADA INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 12 CANADA INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 13 CANADA INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 14 EUROPE INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 15 EUROPE INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 16 EUROPE INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 17 GERMANY INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 18 GERMANY INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 19 GERMANY INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 20 FRANCE INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 21 FRANCE INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 22 FRANCE INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 23 U.K. INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 24 U.K. INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 25 U.K. INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 26 REST OF EUROPE INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 27 REST OF EUROPE INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 28 REST OF EUROPE INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 29 ASIA-PACIFIC INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 30 ASIA-PACIFIC INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 31 ASIA-PACIFIC INTERACTIVE ADVERTISING MARKET, BY VERTICAL

TABLE 32 REST OF THE WORLD INTERACTIVE ADVERTISING MARKET, BY TYPE

TABLE 33 REST OF THE WORLD INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE

TABLE 34 REST OF THE WORLD INTERACTIVE ADVERTISING MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 INTERACTIVE ADVERTISING MARKET: BY TYPE (%)

FIGURE 3 INTERACTIVE ADVERTISING MARKET: BY ORGANIZATION SIZE (%)

FIGURE 4 INTERACTIVE ADVERTISING MARKET: BY VERTICAL (%)

FIGURE 5 INTERACTIVE ADVERTISING MARKET: BY REGION (%)

FIGURE 6 NORTH AMERICA INTERACTIVE ADVERTISING MARKET, BY TYPE (%)

FIGURE 7 NORTH AMERICA INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 8 NORTH AMERICA INTERACTIVE ADVERTISING MARKET, BY VERTICAL (%)

FIGURE 9 EUROPE INTERACTIVE ADVERTISING MARKET, BY TYPE (%)

FIGURE 10 EUROPE INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 11 EUROPE INTERACTIVE ADVERTISING MARKET, BY VERTICAL (%)

FIGURE 12 ASIA-PACIFIC INTERACTIVE ADVERTISING MARKET BY TYPE (%)

FIGURE 13 ASIA-PACIFIC INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 14 ASIA-PACIFIC INTERACTIVE ADVERTISING MARKET, BY VERTICAL (%)

FIGURE 15 ROW INTERACTIVE ADVERTISING MARKET, BY TYPE (%)

FIGURE 16 ROW INTERACTIVE ADVERTISING MARKET, BY ORGANIZATION SIZE (%)

FIGURE 17 ROW INTERACTIVE ADVERTISING MARKET, BY VERTICAL (%)