Mobile Advertising Market, By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising), By Organization Size (Small and Medium Size Enterprises, Large Enterprises), By Vertical (BFSI, Retail & Consumer Goods) - Forecast 2030

Global Mobile Advertising Market Research (MRFR Insights)

The  mobile advertising market is projected to register a CAGR of 13.70% from 2022 to 2030. In the forecast period, the  market for mobile advertising is expected to grow due to the increasing number of mobile devices, mobile internet users, and time spent on mobile devices. The  mobile advertising market size is expected to reach approximately USD 651.1 billion by 2030. The advantages of mobile advertising are that the purchaser must see an advertisement at some random time, which is extremely appealing to sponsors. For example, a shopper may watch TV or listen to a radio program at certain times a day but is bound to use their cell phone when participating in heap exercises where commercials are broadcast. All these factors are anticipated to drive the growth of the market for mobile advertisement over the forecast period.

COVID-19 Impact Analysis

As part of the mobile advertising Industry analysis and analysis, mobile Ad market size 2021 provides measurements and data on factors, elements, significant drivers, key difficulties, limitations, opportunities, and forecasts for the market development factors, elements, significant drivers, key difficulties, and limitations. In addition to impacting creation and demand, coronavirus disrupts production networks and markets and has a monetary effect on firms and monetary business sectors. Mobile marketing was negatively impacted by Covid-19, a pandemic that has been detrimental to a number of industries. However, the industry's major players have used the challenges as opportunities to grow the market for mobile advertisement share.

 Market Dynamics

Advertisers can customize and personalize advertising for mobile users so that they reach every user with their specific needs & interests; they can reach each user with their specific needs and interests. By knowing their clients better, advertisers can create more effective advertising and marketing campaigns. A significant driver in mobile advertising is the increasing use of mobile Ad strategies paired with cell phones and other personal gadgets. With a growing number of cell phone users across a wide range of ages, mobile advertising has proven exceptionally effective across many socioeconomic groups. Emerging economies are also seeing a significant infiltration of advanced cells. Thus, driving the market for mobile advertisement.

 Mobile Advertising Market Drivers

Increasing use of smartphones

There is a growing demand for e-books, music, and social media apps in the mobile advertising market due to the increasing smartphone and internet penetration ly. Smartphones are reshaping people's ways of communicating and having fun. Additionally, smartphone users have access to various internet services through various apps. In addition, people can access the internet, shop, and mobile advertising platforms, among other things, using a number of other apps available. In addition, rapidly developing technology has enabled users to buy clothes and food through mobile devices. As a result, the market for mobile advertisement growth is likely to be boosted by the ever-increasing surfing time of smartphone users.

Market Restraints:

• Concern over the privacy of confidential customer information

The increasing number of cybersecurity attacks is leaking users' private information. For instance, in January 2021, Juspay, the company that processes payments for Swiggy and Amazon, reported an incident involving more than 100 million users' credit and debit cards. As a result of the leak, the user's name, email address, contact information, and credit and debit card numbers were revealed. Such privacy concerns are limiting consumer confidence while hampering  commerce.

Market Opportunities:

• E-commerce growth and growing use of social media

As consumers prefer to purchase essential products online rather than going out of the house to shop, the rapid growth of the online advertising market is driving the market for mobile advertising growth. In the face of COVID 19s movement restrictions, online retail sales soared from 16% to 19% in 2020, according to a May 2021 statistic provided by UN Trade and Development. These factors will likely create significant opportunities for market players. Brands offering products on e-commerce websites may offer significant discounts and promotions to attract customers and increase brand awareness and loyalty. Thus, the growing demand for digital advertising is expected to spur its demand in the market for mobile advertisement.

Segment Overview

By Format Insights

The  mobile advertising market segmentation, based on format, is search, native social, display, video, and SMS. The  mobile advertising market growth was prominently high under the search mobile advertising category in 2021. Since consumers frequently utilize search engines to locate and evaluate purchasing options before making a purchase decision, search ads are tailored to match key search terms entered into search engines. This tragic capability attracts search advertising's popularity among advertisers. However, extended wear is anticipated to be the fastest growing in the coming years as they can be worn for a longer period, even when the person is sleeping.

By Category Insights

The  mobile advertising market segmentation, based on category, is arts & entertainment, hobbies & interests, and others. In 2021, arts & entertainment mobile advertising accounted for the largest market share of the  market due to a rapid urbanization process, technological advancements, and a rise in foreign investment. However, the hobbies & interests category is estimated to register the highest growth rate during the forecast period.

Global Mobile Advertising Market Share, by Region, 2021 (%)

 Mobile Advertising Market Overview, by Region

By region, the  mobile advertising market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific will exhibit the highest CAGR during the forecast period.

North America

North America dominated the market for mobile advertisement share in 2021. In the region, digital marketing expenditures are expected to overtake TV advertising expenditures in the near future. This is due to the region's large population of technologically advanced individuals. Additionally, the intense competition among the major gaming companies is expected to increase the popularity of reward ads. Customer engagement with these google mobile ads is greatly increased because many benefits related to the mobile game ads are provided as a reward for watching these ads.

Asia-Pacific

Asia-Pacific accounted for the second-largest market share in the market for mobile advertisement in 2021. During the forecast period, Asia-Pacific is expected to grow much faster as mobile marketing solutions and services are increasingly used across various industries in China and Japan. There has been a continuous transition from traditional marketing techniques to mobile marketing as companies in the region realize that mobile marketing can give them a competitive edge, improve customer, and company communications, and help them build a strong brand identity.

 Mobile Advertising Market Competitive Landscape

The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have  reach with diverse product portfolios. Companies such as Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., Smaato Inc. dominate the  market due to digital advertising industry analysis, product differentiation, financial stability, strategic developments, and diversified regional presence. The players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base.

Prominent players in the  market include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., Smaato Inc. among others.

Scope of the  Mobile Advertising Market Segmantation

By Format Outlook

• Search


• Native Social


• Display


• Video


• SMS

By Category Outlook

• Arts & Entertainment


• Hobbies & Interests


• Others

By Region Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

• Mobile Advertising Market Forecast & Size:

To identify and estimate the market size for the  mobile advertising market report segmented by format and category by value (in US dollars). Also, to understand the consumption/ demand created by consumers of  mobile advertising market forecast between 2022 and 2030

• Market Landscape and Trends:

To identify the  mobile advertising market growth and infer the drivers, restraints, opportunities, and challenges.

• Market Influencing Factors:

To find out the factors which are affecting the  mobile advertising market size

• Impact of COVID-19:

To identify and understand the various factors involved in the market affected by the pandemic

• Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

• Mobile advertising producers


• Raw material suppliers


• Retailers, wholesalers, and distributors


• Governments, associations, and industrial bodies


• Pharma companies