Advertising Software Market Research Report - Global Forecast till 2027

Global Advertising Software Market Research Report: By Solution (Ad Server, Search Engine Optimization, Data Management, Ad Exchange and Verification and others), Deployment (On-Cloud and On-Premise), Software Type (Programmatic and Non-Programmatic), by Advertising Type (Search Advertising, Display Advertising, Video Advertising, E-mail Advertising, Social Media Advertising), by Advertising Platform (Web-Based, Mobile-Based), Vertical (BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, ...

ID: MRFR/ICT/7165-HCR | February 2021 | Region: Global | 111 pages         

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Advertising Software Market Synopsis:


The Advertising software solution helps the organization in the business of advertising that covers the planning procedures, drawing the advertising plan, decisions regarding the buying or selling of the inventories, physically setting up an ad in any geographical location based on the presence of potential consumers, notifies about the modification of the advertisements, continuous tracking and monitoring of the ad campaigns, and so on. The Advertisement software contains crucial elements required for a potential advertisement such as search engine marketing, dynamic creative optimization, Social advertising, and supply-side platforms. The growth of the manufacturing industries and enterprises along with the rising population has impacted the overall growth of the Advertising software market. The advertising software market is expected to grow at a CAGR of 18.2% during the forecast period.


 


Moreover, the increasing penetration of mobile phones and the changing attitude of customers in obtaining information from smartphones and PCs. Overall, the proliferation of smartphones has increased the usage of social media and digital platforms that has led to the growth of the advertising software market.


 


COVID 19 Analysis:


 


The COVID 19 has created economic shock in several industries and manufacturing verticals, including the advertising sector. As the world was combating a serious crisis, the preference was given to emergencies and the key industrial sectors and products such as food and beverages, health care sectors, medical equipment manufacturing, and financial sectors. Since the production activities have been reduced during the pandemic, the organizations were facing a serious decline in the business activities. Therefore the organizations have reduced their advertising expenses and have stopped financing to the sector. Such factors have affected the advertising software market value during the pandemic. 


 


Market Dynamics:


 


Market Drivers:


 


The shift of the customer preferences from TV to smartphones has transitioned the advertising sector shift from TV to digital advertising. The potential advertisement creation for smartphone users has propelled the overall growth of the advertising software market. As the Advertising software solution contains ad video-making tools, ad creation software, and potential components that enable the organizations to create interactive and creative advertisements for their product or service.


 


The increasing number of smartphone users compared to TV and the increasing usage of social media platforms that are built with the advancing technologies that keep the customer engaged in those platforms has created a larger audience and larger visibility for the advertising sectors. Such factors have propelled the advertising software market growth in recent times.


 


Market Opportunities:


 


The professional services segment in the advertising software market with skilled and established professionals is expected to boost the overall growth of the advertising software market. As the professional segment is highly preferred by the organizations as they are efficient in managing and troubleshooting the issues rise in the advertising software. Additionally, they are capable of ensuring the efficient utilization of resources, reduction in administrative costs, increase collaboration. Such factors have resulted in a market share of over 60% in the year 2020. 


 


The growth in consumer electronics and affordability of the faster internet services in several countries are presenting a lucrative opportunity for the advertising software market growth.


 


Market Restraints:


 


The data privacy and security concerns of these advertising software solutions are considered as the major concern for the growth of the advertising software market. The potential attackers handle varied ways to acquire crucial data of the organization which includes, malware attacks, insecure application programming interfaces, phishing attacks, social engineering attacks, and much more. The vulnerability of the advertising software possesses a large data repository with business-related and customer-related data that are in potential danger. Such factors are considered as the major restraint of the advertising software market.


 


The attitude of the customers towards any form of advertisement is considered as the major restraint for the advertising software market. The customers have created aversion towards the advertisements in any form, as they are highly focused on the content that they wanted and don’t let the advertisement gain their attention. 


 


Market Challenges:


 


The latency in the website, latency in the video, browser applications, poor customer services is some of the major issues that reduce the interest of the customers instantly and reduce the customer retention rates significantly. 


 


The technical issues in broadcasting advertisements online are a major issue. For instance, the issues in the website where the advertisement is inserted might reduce the number of customers viewing the advertisements. Such factors are considered as the major challenge for the advertising software market.


 


Cumulative Growth Analysis:


 


The growth of digital marketing in recent years has enabled organizations to promote products, brands, and services via online and mobile applications. The professional and the managed services segment is emerging in recent times owing to the cost-effective management, administrative management, and subscription-based pricing models, and other managed services. The advent of IoT-based technologies and cloud-based technologies has further propelled the overall growth of the advertising software market. The advertising software industry is expected to grow at a CAGR of 18.2% during the forecast period.


 


Value Chain Analysis:


 


The potential benefits of the cloud-based advertising software such as increased flexibility in customizing the advertisements according to the customer base, geographical location selection based on the presence of potential customers, and so on are presenting lucrative opportunities for the overall growth of the advertising software market. The growing demand for social media platforms, automated advertising operations concerning sales, customer retention, customer acquisition with the CRM software are also impacting the overall growth of the advertising software market.


 


The advent of the latest technologies in the advertising software market such as AI, and big data are promoting the advertising software market value in recent years. Especially the advent of chatbots has reduced the human analysis and interpretation of the customers’ preferences and provided accurate analysis and helped to have a better visualization of the customer-related data.


 


Segment Overview:


 


Based on A Solution:


 



  • Ad Server

  • Search Engine Optimization

  • Data Management

  • Ad Exchanges 

  • Verification

  • Others.


 


Based on Deployment:


 



  • On-Cloud 

  • On-Premise.


 


Based on Software Type:


 



  • Programmatic 

  • Non-Programmatic.


 


Based on Advertising Type:


 



  • Search advertising

  • Display advertising

  • Video advertising

  • E-mail advertising

  • Social media advertising.


 


Based on Advertising Platform:


 



  • Web-Based 

  • Mobile-Based


 


Based on Vertical:


 



  • BFSI

  • Transportation and logistics

  • Consumer goods and retail

  • Education

  • Healthcare

  • Manufacturing

  • Media and entertainment

  • IT and telecommunications

  • Travel and hospitality

  • Others.


 


Regional Analysis:


 


Currently, North America is dominating the global advertising software market and accounting for a significant market share in recent years. The growth-stimulating factors of advertising software across the region include the presence of leading market players that are increasingly investing in the R&D development and operational performance of advertising. North America possesses skilled professionals in the advertising software market. Moreover, North America has pioneered in adopting the latest technologies, which has taken the advertising software solution to a next level.


 


European countries are also experiencing a steady growth in the advertising software market in recent times, owing to the adoption of cloud-based services across the region. Additionally, the economic condition of the countries such as the UK, Germany, France, Italy is also fuelling the overall growth of the advertising software market.


 


Competitive Landscape:


 



  • Criteo SA (France)

  • Google (US)

  • MediaMath, Inc. (US)

  • Adobe Systems Inc. (US)

  • AppNexus (US)

  • AdRoll (US)

  • The Trade Desk (US)

  • Comcast Corporation (US)

  • Amazon.com Inc. (US)

  • Oracle Corporation (US)

  • dataxu (US)

  • Adform (Denmark)

  • Neustar (US)

  • The Rubicon Project (US)

  • Centro (US)


 


Recent Developments:


 


In the year 2020, one of the leading market players, HubSpot, Inc. which is a US-based organization, has introduced its updates and features such as callable contacts pricing models, enterprise sales CRM, expanded personalization functionality in the existing platform to support the advertising organizations and professional services of the advertising sector to combat the challenges that have raised during the pandemic. 


In the year 2018, one of the leading market players, Adobe has introduced the update in the email-marketing platform capabilities, engagement insights, dynamic reporting capability, e-mail message designer, and many more to promote automated e-mail marketing.


 


Report Overview:


 


This Report Has Covered:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segment Overview

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


 



Report Scope:
Report Attribute/Metric Details
  Market Size   2027: Significant Value
  CAGR   18%
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Solution, Deployment, Software Type
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Criteo SA (France), Google (US), MediaMath, Inc. (US), Adobe Systems Inc. (US), AppNexus (US), AdRoll (US), The Trade Desk (US), Comcast Corporation (US), Amazon.com Inc. (US), Oracle Corporation (US), dataxu (US), Adform (Denmark), Neustar (US), The Rubicon Project (US), and Centro (US), Salesforce.com, Inc. (US), Facebook, Inc. (US), PubMatic Inc. (US), OpenX Technologies Inc. (US), and Index Exchange Inc. (US)
  Key Market Opportunities   The market seeks opportunities from the growing adoption of cloud-based services and the integration of AI or ML algorithms with the advertising software.
  Key Market Drivers   The climbing Internet penetration levels and implementation of cloud-based services are expected to maneuver the market development in the coming years.


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Frequently Asked Questions (FAQ) :

AppNexus (US), AdRoll (US), Comcast Corporation (US), Amazon.com Inc. (US), The Trade Desk (US), Oracle Corporation (US), Facebook, Inc. (US), Salesforce.com, Inc. (US), dataxu (US), Adform (Denmark), Adobe Systems Inc. (US), Neustar (US), The Rubicon Project (US), and Centro (US), PubMatic Inc. (US) are a few of the leaders promoting the development of the market.

The climbing Internet penetration levels and implementation of cloud-based services are expected to maneuver the market development in the coming years.

The North American and APAC regions are playing a strategic role in market development for the period of the forecast.

The IT and telecommunications, media and entertainment, travel, and hospitality verticals are projected to create a constructive growth impetus in the market.