Menstrual Cup Market Research Report Information Information By Material (Silicone, Thermoplastic Isomer, Rubber, and Latex), By Size (Small and Large), By Usability (Reusable and Disposable), By Shape (Round, Hollow, Pointy, and Flat), By Type (Vaginal Cup, and Cervical Cup), By Distribution Channel (Hospital Pharmacy, Retail Pharmacy, Online Pharmacy, and Others), and by Region (North America, Europe, Asia-Pacific, and the Rest of the World)—Forecast till 2030

Menstrual Cup Market Overview

The global menstrual cup market is projected to reach approximately USD 1425.83 million by 2030, at a CAGR of 5.70% from 2022 to 2030. The fact that pads and tampons generate a lot of trash and are unaffordable for many individuals is driving demand for the menstrual cup market. Moreover, menstrual cups are created from medical silicone, lasting up to 10 years on a one-time purchase; due to their longer life span. Many women population around the globe has a stigma about menstrual cups as they may leak, are overpriced, and also they are not comfortable to use, and latex cups lead to allergic reaction are such factors that are hindering the market growth.

COVID-19 Impact Analysis

The menstrual cup market was negatively impacted by COVID-19. Several enterprises experienced slower demand and production. Menstrual cups were in a lot of consumer demand. The market was incapable of keeping up with the demand. Uncertainties in product delivery were a consequence of supply chain disruptions. Menstrual cups were no longer being dispatched in various areas. Global regulations and lockdowns have hampered the menstrual cup market. However, product purchases were made through online shopping platforms. The post-COVID market landscape appears promising, as, during this time, people were more aware of menstrual cups. This will result in explosive expansion in the menstrual cup market.

Market Dynamics

The global menstrual cup market trends include increasing awareness among women about the advantages of utilizing menstrual cups over other menstrual hygiene products, penetration of new products in the market, and growing government initiatives for assisting women in dealing with their menstrual cup applicators are some of the major factors driving the global menstrual cup market growth. Furthermore, manufacturers are investing in product innovation that will provide comfort to women. The advanced menstrual cup technology helps with flow reduction, prevents discomfort from cramps, and reduces odor and bacteria.

Drivers

• Increasing investment in healthcare infrastructure

The growing healthcare expenditure drives the menstrual cup market growth, which assists in improving its infrastructure. Several government organizations aim to enhance the healthcare infrastructure by increasing funding, which will further influence market growth. Furthermore, increasing awareness about the advantages of menstrual cups over sanitary pads and tampons will expand the menstrual cup market. Rising disposable income and changing lifestyles due to rapid modernization will enhance the market's growth rate.

• Rising number of women population coupled with the high costs of sanitary pads


• Rising awareness regarding the benefits of menstrual cups over sanitary pads and tampons

Restraints:

• High cost of menstrual cups

The high cost associated with menstrual cups and their manufacturing will obstruct the market's growth rate during the forecast period. The lack of healthcare infrastructure in emerging countries and strict regulatory scenarios will challenge the menstrual cup market. Additionally, a deficiency of awareness among people and poor reimbursement policies will further restrain the market's growth rate during the forecast period.

• Lack of awareness among women

Opportunities:

• Rising number of government initiatives

The increasing number of government initiatives fuels the market's growth. This will provide beneficial opportunities for the menstrual cup market growth. Government funding for female menstruation products has expanded considerably in recent years. The government is working to ensure that women can access safe and secure menstruation products. As a result, numerous campaigns and organizations are promoting the benefits of menstrual cups. All these factors will create opportunity and revenue rates in the menstrual cup market.

• Various product innovations and several campaigns to propel market growth

Segment Overview

By Material

Based on material, the global menstrual cup market has been divided into silicone, thermoplastic, isomer, rubber, and latex. The silicon category held a major share in 2021 due to an increase in the demand for safe, durable, and non-allergenic products. However, the demand for thermoplastic is the fastest growing category during the forecast period owing to its cost-effective tooling and ability to be recycled.

By Size

Based on the size, the global menstrual cup market is divided into small and large. The small category had a prominent share in 2021 due to increased demand for menstrual cups in young girls. However, the large category is the fastest growing due to increased awareness regarding menstrual cups in women above 30.

By Usability

Based on usability, the global menstrual cup market is divided into reusable and disposable. The reusable category had a prominent share in 2021 due to the reusability cycle of these cups ranging from 1 to 10 years, depending on the brand. However, the disposable menstrual cup category is the fastest-growing segment due to increased demand for safe and non-allergenic products.

By Shape

By shape, the global menstrual cup market has been segmented into round, hollow, pointy, and flat. In 2021 the pointy category had a major share in the market as they are very easy to utilize. However, flat is the fastest-growing category as it helps to reduce irritation and infection.

By Distribution Channel

By distribution channel, the global menstrual cup market has been segmented into hospital pharmacy, retail pharmacy, online pharmacy, and others. In 2021, the online pharmacy category had a significant market share. These online shopping platforms are attracting a large number of customers as they provide a wide range of menstrual hygiene products. However, the retail pharmacy category witnesses lucrative growth as women heavily depend on them to purchase women's hygiene products.

Global Menstrual Cup Market Share, by Region, 2021 (%)Regional Analysis

By region, the global menstrual cup market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific is projected to exhibit the highest CAGR during the review period.

North America

North America held a major share of the global menstrual cup market in 2021 due to an increase in the number of women population. The growth in requirement for environment-friendly feminine hygiene products majorly drives the growth of the North American market. Moreover, the high awareness of the benefits of using menstrual cups and the availability of high disposable income among women also help to boost the global menstrual cup market in this region.

Asia-Pacific

Asia-Pacific was anticipated to encounter the fastest growth rate in 2021 due to increased awareness of these products among women, as these products are easy to utilize and eco-friendly. Moreover, the government in the region is investing in female menstruation products, and this trend has increased dramatically. The government and regulatory bodies are taking various steps to ensure that women have access to safe and secure items. Governments are establishing various campaigns, programs, and initiatives to facilitate and aware the women population in the region of menstruation cups.

Competitive Landscape

The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have global reach with diverse product portfolios. Companies such as The Keeper, Inc. (U.S.), Anigan (U.S.), Diva International Inc. (Canada), YUUKI Company s.r.o. (Czech Republic), and Redcliffe Hygiene Private Limited (India) dominate the global menstrual cup market due to financial stability, strategic developments, product differentiation, and diversified regional presence. The major players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base. For instance, in January 2021, Emanui introduced a new menstrual cup sterilizer that is mainly designed to provide utilizers with a more sustainable and easier way of cleaning the product on the go without having to utilize a public sink. The novel cup cleaner utilizes almost 2,500% less water than regular cleaning methods, which usually permits utilizers to wash their cups under running water.

Prominent players in the global menstrual cup market include Mooncup Ltd (U.K.), EARTH CARE SOLUTION (India), Sirona Hygiene Private Limited (India), Me Luna (Germany), Ruby Cup (U.K.), Fleurcup (France), CNEX AIE SL (Spain), Saalt (U.S.), INTIMINA (Sweden), SochGreen (India), OrganicCup ApS (Denmark), Lena Cup (U.S.), and Procter & Gamble (U.S.) among others.

Scope of the Menstrual Cup Market Report

Global Menstrual Cup Market, by Material

• Silicone


• Thermoplastic Isomer


• Rubber


• Latex

Global Menstrual Cup Market, by Size

• Small


• Large

Global Menstrual Cup Market, by Usability

• Reusable


• Disposable

Global Menstrual Cup Market, by Shape

• Round


• Hollow


• Pointy


• Flat

Global Menstrual Cup Market, by Distribution Channel

• Hospital Pharmacy


• Retail Pharmacy


• Online Pharmacy


• Others

Global Menstrual Cup Market, by Region

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Market Size and Forecast:

To identify and estimate the market size for the global menstrual cup market segmented by material, size, usability, shape, and distribution channel by value (in U.S. dollars). Also, to understand the consumption/demand created by consumers of the menstrual cup between 2022 and 2030

Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges for the global menstrual cup market

Market Influencing Factors:

To find out the factors which are affecting the sales of menstrual cups among consumers

Impact of COVID-19:

To identify and understand the various factors involved in the global menstrual cup market affected by the pandemic

Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

• Menstrual Cup Manufacturers


• Raw Material Suppliers


• Retailers, Wholesalers, and Distributors


• Governments, Associations, and Industrial Bodies