Key Companies in the Menstrual Cup Market

Why Is the Menstrual Cup Market Expanding?

The Global Menstrual Cup Market was valued at USD 0.13 billion in 2024. The Menstrual Cup industry is projected to grow from USD 0.1516 billion in 2025 to USD 0.7054 billion by 2035, at a compound annual growth rate (CAGR) of 16.62% during the forecast period 2025–2035 (MRFR Report, last updated June 5, 2026, Analysts: Nidhi Mandole, Rahul Gotadki). Market Research Future (MRFR) cites two structural forces holding this expansion down: the decisive consumer turn toward reusable feminine hygiene products and rising government involvement in period-poverty alleviation programs. Scotland’s landmark Period Products Act – the world’s first national legislation guaranteeing free access to menstrual products – has catalysed policy ripple effects across the EU and Southeast Asia, providing durable institutional support to silicone menstrual cup adoption outside of lifestyle-driven consumer choice.

There’s a generational move away from single-use tampons and pads, radically changing the feminine hygiene market. Lifecycle environmental evaluations regularly reveal that reusable menstrual cups considerably lower lifecycle carbon emissions compared to disposable options—a fact that resonates strongly with Gen Z and millennial shoppers. In Europe, the category has gained legislative momentum, as the EU Single-Use Plastics Directive came into force in 2021 to prohibit certain throwaway hygiene products across all 27 member states, shifting menstrual cup usage from a niche lifestyle choice to a compliance-driven structural change. France’s national subsidy programme — reimbursing the cost of reusable menstrual products including cups through pharmacies for under-26s — boosted silicone period cup trial rates among younger demographics and established a policy template other European countries are now actively considering duplicating.

Why Are These Companies Leading the Market?

MRFR identifies four structural characteristics that separate category leaders in the Menstrual Cup Market: pioneer brand recognition and pharmacy placement breadth built over multi-decade market presence; material and design differentiation through clinically validated medical-grade silicone innovation, ergonomic sizing systems, and proprietary firmness variants; digital community and direct-to-consumer (DTC) model execution that combines e-commerce conversion, subscription revenue, and content-driven user education; and mission-alignment that links commercial positioning to period-poverty advocacy, NGO distribution partnerships, and ESG-certified supply chains.

The leading commercial spot in the market is marked by pioneer brand recognition. Founded in 2003 in Kitchener, Ontario, Diva International Inc. has sold its DivaCup to over 60,000 retail locations worldwide – the greatest physical retail footprint of any menstrual cup brand – in more than 30 countries, and has donated over USD 3 million in product and financial contributions to menstrual health organizations since founding. Saalt LLC is now defined by design differentiation, B-Corp certified period care products, and had sales that tripled after tampon safety studies hit the media in July of 2024. What makes Ruby Cup stand out is its strength in institutional and NGO distribution: the company’s buy-one-give-one social entrepreneurship model has distributed more than 100,000 cups to Kenyan school initiatives, making the brand the global reference for NGO-channel commercial access.

Top 10 Global Menstrual Cup Companies — MRFR Rankings (2026)

MRFR has identified and profiled the following leading menstrual cup companies globally, evaluated on the basis of estimated revenue share, product portfolio breadth, geographic distribution reach, innovation strategy, DTC and retail channel execution, sustainability positioning, and community engagement impact.

Detailed Company Profiles

1. Diva International Inc. | Private | Kitchener, Ontario, Canada

Diva International Inc. is the pioneer and global market leader in the Menstrual Cup Market, having introduced the original DivaCup in 2003 through founders Francine Chambers and Carinne Chambers-Saini to offer a reliable, eco-friendly alternative to conventional feminine hygiene products. The DivaCup is distributed across more than 60,000 retail locations globally — including major pharmacy chains, supermarkets, and natural grocery retailers — in more than 30 countries, representing the broadest physical retail footprint of any menstrual cup brand worldwide. The company has donated over USD 3 million in product and financial contributions to global menstrual health education and access organisations since its founding. Explore Diva International's product portfolio at divacup.com.

Diva International has expanded beyond the foundational DivaCup into the reusable disc segment with the launch of the Diva Disc, featuring a proprietary Leakproof Shield, and has strengthened its multi-product household brand positioning through a brand identity refresh. The Diva Disc was recognised as Product of the Year in the Women's Personal Care category. The company is a Certified B Corporation.

2. Lunette Oy (Lune Group Oy Ltd.) | Private | Lahti, Finland

Lunette is a Finnish menstrual cup company and one of the most internationally distributed premium cup brands in the Menstrual Cup Market, offering its medical-grade silicone cups in two models specifically sized for lighter and heavier flow profiles, alongside a suite of complementary care accessories including biodegradable cleansing wipes and plant-based cup wash. The brand holds a premium positioning in European pharmacy channels, with distribution across 50+ countries and particular strength in the Nordic markets, Germany, and the Benelux region, where eco-conscious feminine hygiene purchasing behaviour is most developed. Lunette's Finnish-designed engineering philosophy prioritises material purity, smooth finish quality, and stem ergonomics calibrated for anatomical comfort. Explore Lunette's product range at lunette.com.

In September 2025, Lunette announced a partnership with a leading health app to provide users with personalised menstrual health insights, reflecting a growing trend towards digital integration in menstrual health management.

3. Saalt LLC | Private | Boise, Idaho, USA

Saalt LLC is a US-based, B-Corp certified, women-owned menstrual wellness company founded in 2018 by Cherie Hoeger, offering a comprehensive period care range encompassing menstrual cups in multiple firmness profiles, a menstrual disc, teen-specific sizing, and period underwear. Saalt's commercial strategy is defined by social media-first consumer education and a mission-driven brand narrative centred on sustainable period care accessibility. The company distributes across 20+ countries with primary commercial strength in the United States DTC channel, major retail partnerships with Target, REI, and Whole Foods Market, and growing wholesale presence in international health retail. Visit Saalt's store and community at saalt.com.

In July 2024, Saalt reported sales that tripled in major retail channels including Target, Fred Meyer, Walgreens, and Amazon, alongside a 95% increase in website sales and a 109% increase in online orders, following widespread media coverage of a study published in the Environmental International journal identifying toxic metals in popular tampon brands (BoiseDev, July 17, 2024). Since launching in 2018, Saalt has donated over 150,000 products to women and girls in need in 56+ countries. As a B Corp, Saalt allocates 1% of its revenue to donate improved period care and fund initiatives in menstrual health, education, and environmental sustainability.

4. Intimina (LELOi AB / LELO Group) | LELOi AB | Stockholm, Sweden

Intimina is the menstrual cup and intimate wellness brand owned and operated by LELOi AB (the LELO Group) — a Swedish company registered with organisation number 556631-6708, headquartered at Karlavägen 41, Stockholm, Sweden. This ownership structure is confirmed in Intimina's official legal Impressum page and Crunchbase corporate profile. Intimina is not a division of Essity AB. The brand combines the LELO Group's global distribution infrastructure with a specialised product portfolio focused on feminine health and menstrual care innovation. The Lily Cup family — encompassing the Lily Cup Classic, Lily Cup One for beginners, and the Lily Cup Compact (the world's first collapsible menstrual cup, originally Kickstarter-funded) — defines Intimina's core menstrual cup positioning, while the Ziggy Cup 2 reusable disc extends the brand's reach into the flat-fit menstrual disc segment. All Intimina products are manufactured from 100% medical-grade silicone, BPA and phthalate free, and are gynaecologically tested. Discover Intimina's full product range at intimina.com.

5. Me Luna GmbH | Private | Krefeld, Germany

Me Luna GmbH is a German medical device manufacturer and the global specialist in thermoplastic elastomer (TPE) menstrual cups, offering the widest product variety of any menstrual cup brand worldwide: multiple size, shape, colour, and stem-style combinations spanning four cup sizes (S, M, L, XL), three firmness variants (Classic, Soft, Sport), and five stem designs. Me Luna's TPE material distinguishes the brand from the medical-grade silicone majority of competitors, providing a latex-free and allergen-free alternative for consumers with silicone sensitivities or for first-time users who find silicone too firm for comfortable initial insertion. The company distributes across 45+ countries with primary strength in Germany, Central Europe, and the broader EU market. Explore Me Luna's full sizing guide at me-luna.eu.

In January 2025, Me Luna launched a custom-fit menstrual cup range across the EU, developed using body-positive sizing models and a systematic consumer co-design process that incorporated anatomical feedback from users across diverse body types, aiming to broaden the brand's first-time user addressable market.

6. OrganiCup (AllMatters) | Private | Copenhagen, Denmark

OrganiCup, operating under the AllMatters brand umbrella, is a Danish menstrual care company with one of the most credible sustainability certifications in the global Menstrual Cup Market, offering certified organic medical-grade silicone cups in three sizes alongside a reusable menstrual disc, all produced to ISO 13485 medical device manufacturing standards. The brand holds the Nordic Ecolabel Allergy Certification for its products and operates a buy-one-give-one social impact programme that donates cups to NGO partners across Sub-Saharan Africa through established distribution relationships with international health organisations. OrganiCup has built particular commercial strength in Nordic markets, the Benelux region, and the UK. Explore OrganiCup's range at allmatters.com.

7. Ruby Cup | Private | Berlin, Germany

Ruby Cup is a Berlin-based social enterprise and impact-first menstrual cup brand whose commercial model is built around the principle that menstrual health access is a prerequisite for gender equity and educational equality. The company offers medical-grade silicone cups in Small and Medium sizes alongside a reusable menstrual disc, distributing commercially across 30+ countries through DTC e-commerce and retail partnerships while operating one of the most scaled buy-one-donate-one menstrual cup programmes globally. Ruby Cup's partnerships with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and the Bill & Melinda Gates Foundation have enabled the donation and distribution of more than 100,000 cups to school programmes in Kenya, establishing Ruby Cup as the market reference for NGO-channel commercial menstrual cup distribution. Visit Ruby Cup's impact dashboard at rubycup.com.

8. Mooncup Ltd. | Private | Brighton, United Kingdom

Mooncup Ltd. introduced the Mooncup in 2002 — predating most current competitors — and established the foundational UK pharmacy distribution relationships and NHS engagement pathway that continues to define the brand's competitive moat in the British market. The Mooncup is manufactured in the United Kingdom from medical-grade silicone and is available in two sizes calibrated for pre- and post-childbirth anatomical profiles. The product holds formal NHS endorsement and pharmacist recommendation status, and is stocked in Boots, Holland & Barrett, and independent pharmacies nationwide. Explore the Mooncup at mooncup.co.uk.

9. Lena Cup | Private | Portland, Oregon, USA

Lena Cup is a US-based DTC menstrual cup brand that is sold primarily through its own e-commerce platform and the Amazon marketplace. The brand offers medical-grade silicone cups in Small and Large sizes, as well as the Lena Sensitive Cup – a softer-firmness option for users who experience discomfort with standard-firmness cups – and an expanding assortment of complementary menstrual health accessories. The firm has created a highly engaged online community, with an average 4.7-star review rating from thousands of verified consumer evaluations, bolstered by customer experience investments such as detailed sizing guidelines, insertion tutorials, and responsive post-purchase support. Lena Cup is available in 15+ countries mostly through internet channels. Visit lenacup.com for Lena Cup’s store and sizing information.

10. Pixie Cup | Private | Salt Lake City, Utah, USA

Pixie Cup is a US-based menstrual cup brand positioned around value-accessible pricing, product variety, and a social impact Give-Back programme that donates cups to NGO partners in developing nations for each purchase made by commercial customers. The brand offers medical-grade silicone cups in multiple sizes alongside a menstrual disc and a proprietary sterilisation pod — a compact UV-C sanitising device for cup sterilisation between cycles — providing a complete period care ecosystem at accessible price points that serve value-conscious consumers and first-time buyers. Pixie Cup maintains a strong presence on the Amazon marketplace. Explore Pixie Cup's product range at pixiecup.com.

M&A Activity Tracker (2023–2026)

The Menstrual Cup Market has experienced strategic activity centred on femtech investment rounds, NGO distribution partnerships, social enterprise funding, and brand portfolio expansion rather than large-scale mergers and acquisitions, reflecting the predominantly private, founder-led structure of the competitive landscape. Market Research Future tracks the following verified transactions and strategic funding events relevant to the Menstrual Cup Market:

R&D Investment & Innovation Signals

R&D investment in the Menstrual Cup Market has accelerated in 2023–2026 across three converging innovation axes: material science advancement targeting biodegradable and TPE formulations; digital health integration embedding sensor technology and AI into cup design and the consumer purchase journey; and sterilisation and hygiene innovation that removes the clean-water dependency barrier to enable adoption in lower-WASH market environments. Market Research Future tracks the following verified R&D and innovation programmes:

• Saalt's menstrual cup products are manufactured from 100% medical-grade silicone sourced in the USA, FDA-registered, and contain no BPA, latex, dyes, or phthalates. Saalt launched plant-derived biodegradable cup exploration as part of its sustainability roadmap, with packaging already 100% recyclable paperboard with plant-based inks and plastic-free, compostable inner packaging.

• Lunette's September 2025 partnership with a leading health app to provide personalised menstrual health insights reflects the sector's broader shift toward digital integration, enabling AI-assisted menstrual health management and improving user engagement beyond the initial product purchase.

• Me Luna's January 2025 custom-fit TPE cup range, developed through systematic co-design with users representing diverse body types across the EU, expands the menstrual cup's anatomically accessible market by reducing the fit uncertainty that contributes to first-cycle abandonment. TPE is identified by MRFR as the fastest-growing material segment by CAGR in the Menstrual Cup Market.

• Women's Global Health Innovations launched the Bfree Cup in May 2025 — described as the world's first boil-free antibacterial menstrual cup incorporating integrated antimicrobial technology in the cup material — directly targeting the estimated 2.2 billion global consumers who lack access to safely managed drinking water services for conventional boiling sterilisation.