Men’s Hair Loss Prevention and Growth Products Market Research Report - Global Forecast till 2027

Global Men’s Hair Loss Prevention and Growth Products Market: Information by Product Type (Shampoos, Conditioners, Oils, Serums, and others), Category (Conventional and Organic), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Convenience Stores and Specialty Stores) and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/7305-CR | February 2020 | Region: Global | 111 pages

Market Overview


Global Men’s Hair Loss Prevention and Growth Products Market is expected to register a CAGR of 5.11% and reach USD 1,732.2 Million by 2025. Hair loss is a major concern for men across the globe. With age, men tend to suffer hair loss, leading to baldness. Male-pattern baldness occurs as hormone levels change over the course of a man's life; this is also known as androgenetic alopecia. The growth of the market can be attributed to the increasing consumption of men’s hair loss prevention and growth products among adults and kids. The majority of market players offer their products through store-based distribution channels, which include supermarket/hypermarket, convenience stores, and specialty stores. The increasing demand for hair loss prevention and growth products due to the high prevalence of androgenic alopecia is expected to offer lucrative opportunities to market players in the coming years. However, the presence of private-label products are expected to hinder the growth of the global men’s hair loss prevention and growth products market during the forecast period.


Market Dynamics


The global men’s hair loss prevention and growth products market is expected to register significant growth during the forecast period. The various factors of male pattern hair loss/androgenic alopecia include genetics, age, hormones, nutritional deficiencies, infections, and some psychological conditions. Up to half of the global male population experiences some degree of hair loss by the age of 50, and it affects possibly as much as 80% of the male population by the age of 70. According to the US National Library of Medicine, hair loss affects approximately 50 million men in the country. Also, men tend to prefer cosmetic hair loss treatment such as shampoo, oil, and serums over medical treatment. Moreover, the increasing promotional activities of men’s hair loss prevention and growth products by celebrities is expected to propel the demand for the product during the forecast period. Market players are launching new and innovative products such as the Brylcreem brand by Unilever, which include hairstyling creams & gel, hair wax, a 3-in-1 shampoo, beard oil, beard wash, and beard balm. However, the increase in number of private-label manufacturers offering products at low costs is restricting the growth of the global market. The sale of private-label products is largely unaccounted for, which creates a gap between the production volume and the revenue generated in the global men’s hair loss prevention and growth products market.


Global Men’s Hair Loss Prevention and Growth Products Market Revenue, by Product Type, 2025 (USD Million) Men’s Hair Loss Prevention and Growth Products Market


Sources: MRFR Analysis


Segmentation


On the basis of product type, the global men’s hair loss prevention and growth products market has been divided into shampoo, conditioners, oil, serums, and others. The shampoo segment is expected to dominate the global market and be valued at USD 790.08 million by the end of 2025. The oil segment is projected to register the highest CAGR of 5.42% during 2019-2025. Hair oil is increasingly being used for the prevention and treatment of baldness and other ailments afflicting men. The application of oil, deeply conditions the hair, penetrating the strands, follicles, and scalp and prevents premature graying, hair fall, and dandruff, and promotes hair growth. The manufacturers are also emphasizing new product development to increase the customer base and consumers are also persuaded to adopt new products. Thus, the demand for hair oil is expected to increase during the forecast period, 2019–2025.


Global Men’s Hair Loss Prevention and Growth Products Market Share, by Region, 2018 (%) Men’s Hair Loss Prevention and Growth Products Market


Sources: MRFR Analysis


Regional Analysis


North America is expected to hold a dominant share of the men’s hair loss prevention and growth products market during the forecast period. The region accounted for 33.60% share of the market in 2018. The US is a major contributor to the growth of the North American market. The market in the region is projected to register a significant CAGR of 4.90% during the forecast period of 2019 to 2025. Expansion of the product portfolio of men’s hair loss prevention and growth products by the key manufacturers is one of the significant factors driving the growth of the market in the region. Innovation in the men’s hair loss prevention and growth products is expected to positively impact the growth of the market in North America. Moreover, the key manufacturers emphasize promotional activities to increase awareness among consumers regarding product launch, which consequently is expected to accelerate the growth of the North American men’s hair loss prevention and growth products market. Furthermore, the European market holds a prominent share of the global men’s hair loss prevention and growth products market due to the growing geriatric population in the region.


Key Players


The Prominent Players in the Global Men’s Hair Loss Prevention and Growth Products Market include The Procter & Gamble Company (US), L’oreal S.A. (France), Unilever (London), Kao Corporation (Japan), Shiseido Company, Limited (Japan), Taisho Pharmaceutical Holdings Co., Ltd (Japan), Johnson & Johnson Services, Inc. (US), Rohto Pharmaceutical Co., Ltd. (Japan), Church & Dwight Co., Inc. (US), Forest Essentials (India), Artnatural (US), Vital’s International Group (US), Helios Lifestyle Private Limited (India), Natura&Co (Brazil), and Hain Celestial (US).


The players operating in the global men’s hair loss prevention and growth products market are focusing on expanding the geographic footprints by expansion and launching innovative products.   


Market Segmentation


Global Men’s Hair Loss Prevention and Growth Products Market, by Product Type



  • Shampoos

  • Conditioners

  • Oils

  • Serums

  • Others


Global Men’s Hair Loss Prevention and Growth Products Market, by Category



  • Conventional

  • Organic


Global Men’s Hair Loss Prevention and Growth Products Market, by Distribution Channel



  • Store-Based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Specialty Stores



  • Non-Store-Based


Global Men’s Hair Loss Prevention and Growth Products Market, by Region



  • North America

    • US

    • Canada

    • Mexico





  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

    • Rest of Europe





  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific





  • Rest of the World (RoW)

    • Middle East

    • South America

    • Africa




Intended Audience



  • Men’s Hair Loss Prevention and Growth Products Maker Manufacturers

  • Traders, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 1,732.2 Million (2025)
  CAGR   5.11% (2019-2025)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Category, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   The Procter & Gamble Company (US), L’oreal S.A. (France), Unilever (London), Kao Corporation (Japan), Shiseido Company, Limited (Japan), Taisho Pharmaceutical Holdings Co., Ltd (Japan), Johnson & Johnson Services, Inc. (US), Rohto Pharmaceutical Co., Ltd. (Japan), Church & Dwight Co., Inc. (US), Forest Essentials (India), Artnatural (US), Vital’s International Group (US), Helios Lifestyle Private Limited (India), Natura&Co (Brazil), and Hain Celestial (US).
  Key Market Opportunities   New product launches and R&D Amongst major key Players
  Key Market Drivers   The increasing demand for hair loss prevention and growth products