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Men’s Hair Loss Prevention and Growth Products Market Research Report Information by Product Type (Shampoos, Conditioners, Oils, Serums, and others), Category (Conventional and Organic), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Convenience Stores and Specialty Stores) and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/7305-CR | 111 Pages | Author: Snehal Singh| February 2020

Men's Hair Loss Prevention and Growth Products Market Overview

The worldwide Men's Hair Loss Prevention and Growth Products Market will generate a CAGR of 5.11% during the assessment period. Further, the same market is estimated to reach USD 1,732.2 Million by the end of the year 2027. Nowadays, the major concern for men across the world is the hair loss problem. Hair loss problems and baldness among men begin with their age. Another factor changes hormone levels throughout a man's life that leads to baldness, which is also called androgenetic alopecia scientifically. 

In many parts of the world, men widely use hair oil to treat and prevent baldness and other ailments. Generally, the application of oil for men helps penetrate the strands, scalp, and follicles, deeply conditioning the hair, preventing hair fall, premature graying, and dandruff, and promoting men's hair growth. Moreover, the market players and the manufacturers are focusing on developing the new product to grow their customer base. Therefore, the hair oil demand is predicted to grow in the analysis period.

The growing consumption of men's hair loss prevention and growth products among kids and adults can largely contribute to the growth of the Men's Hair Loss Prevention and Growth Products Market. As per the global market report, almost half of the male population worldwide are facing some sort of hair loss between the age of 50. It has also highlighted that hair loss may affect nearly 80% of the male population between 70.

COVID-19 Impact Analysis

During the novel COVID-19 pandemic, the Products Market size has been affected negatively. At this time, the global market has experienced a lack of workforce, transportations, materials, production, and many others. This led to a loss in production, disruptions in the supply chains and manufacturing chains, and the loss of investors. 

Further, the Men's Hair Loss Prevention and Growth Products Market analysis explains that the continuous efforts of the market players have brought a new revolution o the industry. For instance, it is predicted that the global market will generate significant market value in the upcoming years. 

Market Dynamics

  • Key Market Drivers

There are many reasons behind the male pattern of hair loss or androgenic alopecia: age, genetics, nutritional deficiencies, hormones, some psychological conditions, and infections. 

The US National Library of Medicine reports that nearly 50 million men have been affected by hair loss across the country. Also, it has been found that men are more looking forward the cosmetic hair loss treatment like serums, shampoo, and oil rather than medical treatment. For instance, the cosmetics products demands are increasing in the forecast period because of the growing promotional activities of men's hair loss prevention and growth products by different global celebrities. 

  • Market Opportunities

The high prevalence of androgenic alopecia enhances the demand for hair loss prevention and growth products, which is predicted to bring significant opportunities for the market players and manufacturers of market during the further coming years. 

Thus, the market players of the Men's Hair Loss Prevention and growth products market are focusing on launching new and innovative products. For instance, Unilever's Brylcreem brand has been developed, including hair wax, hair styling creams & gel, beard oil, a 3-in-1 shampoo, beard balm, and beard wash.

  • Market Restraints

The Men's Hair Loss Prevention and Growth Products Market size might get hindered in the forecast period due to private-label products.

Moreover, the Men s Hair Loss Prevention and Growth Products Market share might be affected due to different manufacturers' low cost of the product. 

  • Market Challenges 

As per the market trend, the global market might face challenges due to the cheap quality of the product and governmental rules regarding the regulation of the product.

Further, the men's Hair Loss Prevention and Growth Products Market size might face challenges because of the ongoing covid-19 pandemic that has disrupted the supply chain.

Cumulative Growth Analysis

The worldwide Market will witness significant growth in the research timeframe.

The majority of the market leaders focus on store-based distribution channels like specialty stores, convenience stores, and supermarkets or hypermarkets to introduce their products to the consumers. This can enhance the performance of the Men's Hair Loss Prevention and growth products market trend in the future years. 

Market Segmentation

The Men’s Hair Loss Prevention and growth products market is categorized based on the category, product type, and distribution channels. 

  • By Category:

The market has been classified into organic and conventional based on the category segment.

The organic segment is leading the market trend during the review period. 

  • By Distribution Channel:

In terms of distribution channel segment, the Men’s Hair Loss Prevention and growth products market has been segregated into store-based and non-stored-based.

Further, the stored-based segment of the Market is sub-segmented into convenience stores, specialty stores, and supermarkets or hypermarkets.

  • By Product Type:

The Men’s Hair Loss Prevention and growth products market has been segmented into oil, serums, shampoo, conditioners, and many others, depending on the product type segment. 

Out of all, the shampoo segment is projected to lead the global market by creating a market value of USD 790.08 million during the assessment period of 2025. 

Regional Analysis

As per the Men's Hair Loss Prevention and Growth Products Market analysis, the global market has been classified into different regions like North America, Europe, Asia Pacific, South America, and the rest of the world. 

In 2018, the North American region accounted for nearly 33.60% of the Men s Hair Loss Prevention and Growth Products Market share. Further, this region is projected to acquire a dominant market share during the assessment timeframe, in this region, the major contributing region in the US. For instance, this regional market is expected to generate a significant CAGR of 4.90% in the research period due to the increasing innovations, the expansion of the product portfolio by the major manufacturers, and increasing promotional activities in the region. Apart from that, the European Men s Hair Loss Prevention and Growth Products Market is projected to hold a prominent market share during the assessment period due to the increasing geriatric population across the region.

Competitive Landscape Analysis

In the Men's Hair Loss Prevention and growth products market trend, many market players are present to show their capabilities and develop the global market growth. These prominent market players are:

  • Unilever (London),

  • L'oreal S.A. (France),

  • Shiseido Company, Limited (Japan),

  • Artnatural (US),

  • Church & Dwight Co., Inc. (US),

  • The Procter & Gamble Company (US), 

  • Kao Corporation (Japan), 

  • Hain Celestial (US),

  • Johnson & Johnson Services, Inc. (US),

  • Taisho Pharmaceutical Holdings Co., Ltd (Japan), 

  • Natura&Co (Brazil),

  • Rohto Pharmaceutical Co., Ltd. (Japan), 

  • Forest Essentials (India), 

  • Helios Lifestyle Private Limited (India),

  • Vital's International Group (US).

The market mentioned above players is highly focused on launching innovative products and growth of the geographic footprints by expansion. Apart from that, the market leaders are developing the Men s Hair Loss Prevention and Growth Products Market share by increasing research and developmental activities. 

Recent Developments

  • Recently, the prominent market player Living Proof has relaunched its existing Dry Scalp Treatment. The company has introduced a new Revitalizing Remedy tool under the scalp franchise. 

Report Overview

The Men’s Hair Loss Prevention and growth products market analysis explains that the present market has significant scope in the upcoming years. A brief qualitative and quantitative analysis has been conducted to measure the growth performance of the Market.

Furthermore, this report includes the market segmentation, covid-19 analysis, market dynamics, market overview, regional analysis, recent developments, and competitive analysis. 

Segmental table

By Category

  • Organic

  • Conventional

By Distribution Channel

  • store-based 

  • non-stored based

By Product Type

  • oil, 

  • serums, 

  • shampoo, 

  • conditioners,

  • others

Report Attribute/Metric Details
  Market Size   USD 1,732.2 Million (2025)
  CAGR   5.11% (2019-2025)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Category, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   The Procter & Gamble Company (US), L’oreal S.A. (France), Unilever (London), Kao Corporation (Japan), Shiseido Company, Limited (Japan), Taisho Pharmaceutical Holdings Co., Ltd (Japan), Johnson & Johnson Services, Inc. (US), Rohto Pharmaceutical Co., Ltd. (Japan), Church & Dwight Co., Inc. (US), Forest Essentials (India), Artnatural (US), Vital’s International Group (US), Helios Lifestyle Private Limited (India), Natura&Co (Brazil), and Hain Celestial (US).
  Key Market Opportunities   New product launches and R&D Amongst major key Players
  Key Market Drivers   The increasing demand for hair loss prevention and growth products

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