Hair Care Market Research Report – Forecast to 2027

Hair Care Market Research Report: By Product (Hair Styling, Shampoo, Hair Colorant, Conditioners, Hair Oil), By Application (Hair Treatment, Scalp Treatment), By Distribution Channel (Hypermarkets, E-Commerce, Pharmacies) – Forecast till 2027

ID: MRFR/CR/4562-CR | February 2021 | Region: Global | 115 pages

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Hair Care Market Overview:


Over the forecast period, the hair care market is expected to grow at 5%. Haircare products assist men and women in maintaining the health and cleanliness of their hair while also protecting it from injury. Depending on the hair type, there is a range of products available on the market for various applications. All available are shampoos for dry and greasy hair, conditioners for damaged scalp and hair healing, and shampoos for colored and curly hair due to consumers' increased spending capacity and expanding disposable income. The popularity of various styling products, greater consumer awareness of the best hair care products, and appealing package style contribute to the global market's growth.


Changes in fashion trends and increased awareness of the introduction of advanced, more effective, and healthier hair care products have significantly increased their use, boosting the global haircare market. Furthermore, the rising demand for organic/natural personal grooming products has become one of the most pressing concerns for people. Conditioners and shampoos constituted the majority of the market share in the worldwide organic haircare industry due to their widespread use. Anti-dandruff organic hair oils are also predicted to increase strongly during the forecast period.


COVID-19 Impact Analysis


In the COVID-19 crisis, the beauty industry has been negatively affected, including skincare, hair care, color cosmetics, personal care, fragrances, and others. The other beauty and personal care products sales have gone down due to the closure of salon stores and retailer’s stores. And, some of the salons were open on some counters, but customers were not preferring to visit the salon care services as they had fear coming in physical contact with others. As a result, many consumers have adopted the trending do-it-yourself (DIY) beauty care.


However, the emergence of DIY hair coloring has brought a new revolution in the global market. Hence, the United Kingdom's Superdrug has witnessed a 76% growth in the hair care category sale between April and May 2020. The Hair Care Market Analysis highlights that the market players are adopting new strategies to bring more hair care products.


Market Dynamics


Major Drivers Of The Market


In the global Hair Care Market, some of the major growth driving factors can be the increase in hair and scalp issues resulting in the mounting popularity of herbal products, effective advertising campaigns, and advanced technology in manufacturing processes.


According to the NCBI report, shampoos are composed of 10 to 30 ingredients, giving the consumers more verities. Hence, this is enhancing the Hair Care Market Growth in the forecast period.


Significant Opportunities For The Market


Nowadays, everyone has a common fast mode of lifestyle that sets forth the attractions of the customers on organic products that claim to be devoid of chemicals and works as a stress reliever.


Therefore, the hair care manufacturers have significant opportunities to enhance organic or natural products by emphasizing the customers' concern over the chemical-filled products' toxic effects.


Market Restraints


The global market might hamper the Hair Care Market Share due to the high cost of the hair care product.


As per the Market Forecast report, the market players are adopting new hair care product development innovations to fight these market restraints.


Market Growth Challenges


The Market Outlook report highlights that the global market might experience major challenges due to the stagnant economic status across different nations and the high cost of various hair care products. Similarly, these challenges generate more curiosity among the leading players to combat these issues in the upcoming years.


Moreover, the stringent government rules and regulations related to hair care products might challenge the global Market.


Cumulative Growth Analysis


The Hair Care Market Share is growing significantly in the current period due to the growing demands for hair care products in the world.


The regions like Europe and the Asia Pacific are propelling the growth of the market.


Market Segment Overview


By Product:


The global Hair Care Market has been separated into hair colorant, hair styling, hair oil, conditioners, and shampoo in terms of the product segment.


Out of all segments, the shampoo product segment is registered to account for a higher Hair Care Market Size during the review timeframe. This shampoo segment is growing because of the easy use of tiny travel-size packs, the emergence of organic products, increased celebrity endorsements, and high availability.


By Gender:


Depending on the gender segment, the global Hair Care Market has been categorized into Female and Male.


Among these gender-based segments, the ongoing trend of long hair among males increases the demand for various hair care products, especially in urban areas.


By Distribution channel:


Based on the distribution channels segment, the global Hair Care Market has been classified into e-commerce, pharmacies, and Hypermarkets.


The e-commerce channel is rapidly growing in the hair care industry due to the increased popularity of online shopping and smartphone use among users. Further, this segment has more potential growth because of the high adoption of online business among the established firms to sell out their new advanced products.


By Application:


The global Hair Care Market has been segregated into scalp and hair treatment based on the application segment.


The hair treatment segment dominates the present market in the global Market Trends due to the increasing demands for hair styling gels, colorants, hair spray, hair accessories, hair growth products, glazes, and serums.


By End-User:


The global Hair Care Market has been segmented into Salon and homecare in terms of the end-user segment.


In the present context, home care services have more competition because salon services are upgrading their new ideas. Recently, the salon services are focusing on the customers' needs and concentrating on data analytics to offer their best in the analysis period. Hence, it is surging the demand for the Hair Care Market Trends.


Regional Analysis


As per the Hair Care Market Analysis, the global market is segregated into many regional parts such as Europe, Asia Pacific, North America, Latin America, the Middle East, Africa, and the rest of the world.


The European regional market is considered the most profitable Hair Care Market by generating about 34.5% in the forecast timeframe. This regional market is projecting strong performance due to developed countries like the U.K. and Italy in the region. Moreover, Europeans have the trends to emphasize their aesthetics in terms of nourishment and hair. As a result, this trend has fueled several hair care product demands in the region where many popular companies have shown their presence, such as Unilever PLC, Henkel AG & Co KGaA, Procter & Gamble Company, etc. Loreal SA. In addition, European people going through hair fall and dandruff because of the hectic schedules and the stressful lifestyle in the nation are boosting up the Market in the analysis period.


Competitive Landscape Analysis


The high competition among the market players has been witnessed in the global Hair Care Market. And, these market players are:



  • L'ORÉAL

  • Unilever

  • OLVEA Group

  • Shandong Baisheng Biotechnology Co. Ltd

  • REVLON Inc

  • Oriflame Cosmetics AG

  • Henkel Corporations

  • Shiseido Company Limited

  • Amway

  • Kao Corporation

  • Procter & Gamble Co.

  • Johnson & Johnson Services Inc.


In the Hair Care Market, the presence of these market players can be seen because of their collective efforts in the innovation of the new product. In addition, the market players are doing partnerships and promotions to thrive the Market Growth in the upcoming years.


Recent Developments


Mar 2022 Surya Brasil, a Brazilian company, initially released its unique haircare range in India, including Color Fixation Restorative Shampoo, Natural Henna Hair Color Cream, and Color Fixation Conditioner. Surya Brasil is now sold in over 40 countries on five continents, and the brand's name and origins are derived from India's rich culture and history.


Mar 2022 Act+Acre is a long-lasting hair care line that prioritizes restoring the state of the scalp before moving on to healthy hair. Excess sebum, dead skin cells, and product buildup are broken down by products like Act+Acre's Scalp Detox and Scalp Renew, allowing for more bounteous and healthier hair development. There's also a Stem Cell Serum, which nourishes the hair follicle and helps to extend the growth phase, among other therapies. Act+Acre's products are made using a unique cold process technology that combines a hyperbaric chamber, cold air, and pressure to collect the most from components at their maximum concentrations, which is feasible because the contents aren't evaporated away throughout the process.


Report Overview


The Hair Care Market Forecast report includes the regional classifications, recent developments, covid-19 analysis, segments, overview, and dynamics.


Further, this report explains the market players are competing in the global market by adopting new tactics and planning to grow the Hair Care Market Revenue in the research period.


Segmental Table:


By Product:



  • Hair colorant

  • Hair styling

  • Hair oil

  • Conditioners

  • Shampoo


By Gender



  • Female

  • Male


By Distribution channel



  • E-commerce

  • Pharmacies

  • Hypermarkets


By Application:



  • Scalp treatment

  • Hair treatment


By End-User



  • Salon

  • Homecare



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Frequently Asked Questions (FAQ) :

Hair Care Market is projected to grow at approximately 3.40% CAGR during the assessment period (2017-2023).

The availability of a wide spectrum of products, continual product development and innovations, product awareness campaign initiated by the manufacturers, are major tailwinds pushing the growth of the Global Hair Care Market.

Europe holds the largest share in the Global Hair Care Market, followed by North America and the Asia Pacific, respectively.

Hindustan Unilever, Shandong Baisheng Biotechnology Co., Ltd., OLVEA Group, L’ORÉAL, REVLON Inc., Henkel Corporations (Schwarzkopf Professional), Shiseido Company, Limited, Oriflame Cosmetics AG, Johnson & Johnson Services, Inc., Kao Corporation, Amway, and Procter & Gamble Co., are some of the top players operating in the Global Hair Care Market.

Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global hair care market adopt to gain a larger competitive advantage.